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For everybody who says they want to go full -time as a creator, don't actually realize that it's not just about gaining a following and views.
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The algorithm won't build your career.
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You will.
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So today, I'm going to share how you can too.
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The creators who built careers as a full -time creator weren't creating to chase views, attention, or chasing an algorithm.
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They were building a system and a network and a community that outlasted, that lived outside of it.
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This is The Creator's Desk, a show about the process, strategy, and day -to -day reality of building a career as a creator.
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I've lived it, and now I'm sharing everything I've learned.
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For context here, I've worked with brands, musicians, at teams at every level.
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And all of that was built with me starting with my camera in my bedroom.
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You know, it was just an obsession with creating
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and a commitment to treat this like a career before I got paid a single dollar to do this.
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And that mindset is what changed everything for me.
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So let's get into it.
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Number one, build a body of work, not just posts.
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If you want to make a career out of creating content, you have to stop thinking about views or trying to go viral.
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That's a dead end path.
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You need to start thinking like it's a portfolio, somebody who's building a brand because your content isn't just your content anymore.
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It's your legitimate portfolio on your page.
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It represents who you are, what you do, what you stand for.
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It's your resume and your track record.
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When a brand or a client or even a new follower lands on your page, they should immediately understand these things.
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What you do, what makes you unique, and the level that you operate at.
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And that doesn't just happen from one good or viral video.
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That happens by building a body of work.
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So here's how we build that.
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Create content that represents a creator that you're becoming.
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Don't just post what's trending.
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Post what you want to be hired for, what you want to be known for,
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or what you want to be paid for eventually in the future.
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If you want to be hired to shoot cinematic brand stories start posting cinematic brand stories
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and if you don't have the opportunities to do those for any brands go out there
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and shoot specs if you want to teach post yourself doing teaching content
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if it's travel content even
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if you don't have an opportunity like I said go travel on your own dime make your own videos
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you need to show the audience and that yourself
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and to the people who may see your page
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that you have the ability to do this first a lot of people sit on who they want to be
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because they're not being hired by this hotel and they want to be this travel creator and they think,
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well, I want to be this travel creator, but I'm not going to go do this work if I'm not asked to do this work.
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No, stop doing that.
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You need to create the content
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you want to see yourself getting paid for as a career before anybody pays
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you a single dollar to do it because your body of work
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and your page should attract who you want to work with and who you want to be.
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Make your page easily understandable.
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When somebody scrolls through the first few seconds of your profile or your body of work, they should see consistency in tone,
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topic, quality, and what you stand for.
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So when you make posts, think in format, not singular posts that are disconnected, that don't have any cohesiveness between them.
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And this is how you can show
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that you can have repeated results no matter who's hiring you
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and that you don't just get lucky ones from a viral video.
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In so many of my videos, I've always said, if you're interested in more content like this, you can find more here on my page.
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And that's a gateway to get other people invested or interested in the other cohesive videos,
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like the one they just watched that they could find all over my page.
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Show your range inside one lane.
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You don't have to jump through multiple niches to show that you're versatile.
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All you have to do is explore different angles of the same world, the same topic, the same niche.
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So for example, if you're a filmmaker, how else can you show your filmmaking chops other than by showing cinematic images?
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Maybe you can post tutorials, client projects, or behind the scenes of that client project.
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Maybe some storytelling breakdowns and all of that fits within that niche.
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Or if you're a travel creator, don't just show a day in the life vlog.
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Try some cinematic videos like packing your setups or maybe even the food that you ate there or a fitness creator.
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Don't just show yourself working out.
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What's your meal prep, your recovery routine?
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What's the mindset?
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How do you get past showing up to the gym even when you don't want to?
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Because the key here is depth.
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It's not width.
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The range within a lane shows authority, a deep understanding that you understand every angle.
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Because building that kind of body of work that goes deep.
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will do these things for you.
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It's going to build trust with the people who may potentially want to work with you or even your audience and yourself.
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It builds a confidence within yourself because you can literally see a reflection of that on your page.
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The volume of work is going to reflect who you want to be
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because this isn't going to be luck that you just get this opportunity.
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You know, going full time isn't just, I hope somebody finds me.
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It's here is the library of work that I've done, here is proof that I really do this.
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Number two, treat your content like a brand.
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If you want to go full time in this career, you can't just post.
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You need to position.
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And what that means is the moment you treat your content like a brand, everything is going to change because brands don't just post randomly.
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They plan.
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They communicate clearly.
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They know exactly the direction and have clarity and vision, they stand for something.
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Because when people land on your page, they should immediately know who you are and that they've entered your world.
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A world that's recognizable and uniquely yours.
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So here's how to do that.
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Define what you represent.
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What connects everything you make?
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Maybe it's how you simplify complex ideas or your eye for storytelling or your perspective on a creative discipline.
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It can be so many different things, but that through line that connects them all, it becomes your identity.
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For example, when I think of my content, I want them to think cinematic first.
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That's the vessel.
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Then educational storytelling.
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You need to define what you want to be remembered for and then make sure that every video,
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every caption, every thumbnail, all of the tone in who you are in that content shows up cohesively.
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Build a consistent creative experience.
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This goes beyond just visuals.
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This is about feeling.
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How are you making your potential client or your audience feel?
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From your thumbnail to how you speak or the music that you use in your edits,
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your audience and these potential clients should know that this is content that you made immediately.
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So for me, I knew the pillars of how I wanted to present my content every single time.
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It was big, bold, yellow fonts, static wide shots shot on a tripod.
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And I walk in and I present what I'm talking about immediately.
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And I would like to think that over time, people have associated that with the content that I make.
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So whatever it is, you need to own it.
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People trust what feels like it is an ownership of this creator's specific style that is unique to them.
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People want consistency.
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Operate like a studio, not a content creator.
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So stop waking up and deciding what to post that day.
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That's what burns you out, okay?
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Studios run on calendars, concepts, pipelines, meetings, okay?
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Maybe not that, but if you want this to be your job, you have to legitimately treat it like one.
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Whether it's building a weekly or a monthly programming like different formats, planning a series, or different carousels,
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something that your audience or potential clients can look forward to every single time you post.
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It gives your audience structure and familiarity to you.
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And it also gives you the freedom to create within it.
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You can experiment so many different ways within those formats because when your content starts to feel like a brand, people start to engage differently.
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They're not just watching, they buy into what you're saying and not just buy in like purchasing, but you know, it's your style,
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it's the music, it's what you wear.
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They start seeing you as more than just a creator on your screen.
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They see you as a human that they connect with because personal brand is just consistency with purpose, intentional purpose.
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And that's what takes your creativity from something that you just do, to something that people trust.
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And lastly, before we get to number three, let's have a word from our sponsor.
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If you're enjoying this so far and you want to go even deeper
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and build the foundational systems that make all of this possible, I built an online academy called Content College.
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Inside, you'll learn how to plan, write, film, edit, and post with a creative system designed to help you grow without burning out.
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And it's more than just courses.
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You'll also be getting my color grading preset, my sound effects pack, my templates,
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worksheets, and how I film and edit my videos from start to finish.
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And it just starts there because there is so much more inside.
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And I'm not just showing you how I make my videos.
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We'll be working on your videos together every step of the process.
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The skills you need that won't be affected by an algorithm.
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So if you're serious about taking your content to the next level, check out Content College.
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The link is down below in the description.
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Now let's get back to number three.
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Learn to sell through storytelling.
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So here's the honest truth.
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If you want to turn creating into a career, you have to get comfortable with the business side.
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And how you do that matters.
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And you don't need to be salesy to make your money from content.
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You just need to know how to tell a story that shows value.
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Because when you sell through storytelling, you're not pushing a product.
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You're not selling something to your audience.
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You're inviting them into something that makes sense for them.
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You make all this content where people trust that you do this thing.
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And when you get to the business side, it's like, hey, welcome.
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I've opened the doors.
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If you trust me doing this, I also do this here, whether it's a product or a service.
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So here's how to do it.
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Solve a problem.
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Don't pitch a product.
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Think about what your audience may struggle with and show how you may offer help to that.
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If you're selling a course, don't say, I'm selling a course and this will help you do this.
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No, you want to sell the transformation.
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Demonstrate how it works within their daily life or their workflow.
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People want to know what they're going to be before and after they buy any product.
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If you buy shoes, what are you going to feel?
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Cool.
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If you buy a jacket, what are you going to feel?
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Warm.
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If you sell a course, are you selling knowledge or are you selling who you're going to be after you take that course?
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You're not selling the thing.
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You're selling what the thing will do.
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Integrate.
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Don't interrupt.
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The best brand deals and products blend seamlessly with the storytelling of the creator.
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For example, if you're filming a travel video, you want to weave the gear that made that trip easier
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or the hotel that made that trip feel like a true vacation.
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If you're an educational creator and you have a gear placement, show how that specific piece of gear improves your process.
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It should feel like it's part of your world, not just this breakout ad that happens in the middle of your video.
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People can sense that immediately and they'll scroll or they won't watch or even worse, you lose their trust.
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Build your own ecosystem.
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You've heard this before.
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You shouldn't just rely on brand deals.
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While they are great and they are going to be a lot of the biggest sources of income for creators,
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you need to think outside of that.
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Something that you own.
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Create your own products, whether it's merchandise or CPG or presets, guides, courses, anything that you can sell your expertise within.
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For example, if you're a creator known for cinematic visuals, build color grading presets.
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Or if you're a travel creator, you can make travel guides or itinerary templates.
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You want to build things that serve the audience that you already serve for free.
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This is how you go from relying on brand deals to building your own business.
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And, you know, selling, I understand that it's kind of an icky thing, right?
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You feel gross, but it doesn't have to feel like manipulation.
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You have to communicate this clearly though, because when you tell stories that help teach
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or inspire selling becomes an extension of who you are
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and what you serve
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because people aren't just buying the products like I said right
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they buy the trust they buy the emotion they buy the connection
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then built they buy who they are going to be after they buy this service
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or product all right that is everything on today's topic
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but of course as we all know now it's your turn these are all comments
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that have been left to me and picked out
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and sorted by my team so it is the first time I am seeing these for a rapid Q &A.
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Let's go.
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What do you do when you have a job and don't have time to post infinite content?
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You do just enough to not burn yourself out but
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if you want to turn it into a creative career then you're going to have to treat it more like a job.
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It really just depends if you see creating content as a form of expression
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or a lane you actually want to build a career off of.
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If you're going here, then you're going to have to work really, really hard at it.
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If you want to go here and just express yourself
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because these are hobbies that you enjoy and places that you like sharing, don't pressure yourself too hard.
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It's supposed to be fun.
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It's supposed to be a form of expression.
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So don't hold yourself to this standard of, I need to be posting multiple times a week in order to grow.
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None of that matters.
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Post what genuinely feels like you and what will make you happy without burning yourself out.
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Best camera movements.
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My favorite camera movement is this right here.
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Static, on a tripod, setting it up with the right lens, making sure I get the right focal length,
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the right lighting, and just delivering in front of the lens what I want to convey.
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I honestly don't think there is a better or more useful shot than the locked off tripod shot.
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What is the best FPS we should film at and why?
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I don't think there's a best, but I could tell you what I prefer.
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I prefer 24 frames a second because that's what movies.. were shot on
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and I understand that there are 60 frames a second there's 120
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and that's cool for slow -mo
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but for me personally
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I'm choosing 24 over 30 each time even though I know 30 is the social media thing to do
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but in my mid -30s I grew up watching movies shot on film
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and film was shot at 24 frames a second
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and there is a nostalgic aspect as to why I enjoy 24 frames a second.
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Well, that's all the questions we have.
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And if you have any, just leave them down below.
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And if you've made it this far, comment the word raccoon so we can confuse everybody and be like,
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why is there a bunch of raccoon comments?
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Just so I know y 'all are the real ones who stuck around this long.
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And before you leave, make sure you are subscribed to the free APCC newsletter for digestible content creation tips
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that will be sent to you every week, as well as highlighting some of our community's creators.
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And be sure to like and subscribe and turn the notification bell on because it really does matter to me.
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It makes me feel, it makes me feel loved, honestly.
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And lastly, follow me on the other platforms.
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You'll see it down below because I post different content depending on the platform.
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Anyways, I'll see y 'all back here.
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Same time, same place in two weeks.
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Peace.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “How To Be a Full Time Creator”. Le parole che ritornano più spesso: content, creator, brand. Questo video contiene 241 frasi e 2921 parole da ripetere con lo shadowing. Il parlato dura 16:24. Chi parla ha un ritmo naturale di circa 178 parole al minuto, vicino a una conversazione quotidiana. Il 86% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| creator sostantivo | /kɹiːˈeɪ̯təː/ | creatore |
| storytelling sostantivo | narrazione | |
| hire verbo | /ˈhaɪɹ/ | assoldare, noleggiare |
| topic sostantivo | /ˈtɑpɪk/ | tema, categoria |
| format sostantivo | /ˈfɔːɹ.mæt/ | formato |
| gear sostantivo | /ɡɪɚ/ | attrezzo, parafernalia |
| connect verbo | /kəˈnɛkt/ | connettere, connettersi |
| edit verbo | /ˈɛdɪt/ | redigere, elaborare |
| algorithm sostantivo | /ˈælɡəɹɪðm̩/ | algoritmo |
| consistency sostantivo | /kənˈsɪs.tən.si/ | coerenza, costanza |
| niche sostantivo | /nɪt͡ʃ/ | nicchia, edicola |
| tone sostantivo | /ˈtəʊn/ | tono |
| chase verbo | /t͡ʃeɪs/ | inseguire, cacciare |
| angle sostantivo | /ˈæŋ.ɡəl/ | angolo |
| define verbo | /dɪˈfaɪn/ | definire, determinare |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| burn out verbo | spegnersi, estinguersi | |
| check out verbo | investigare | |
| go out verbo | uscire, andare fuori | |
| grow up verbo | crescere | |
| look forward to verbo | non vedere l'ora | |
| wake up verbo | /ˌweɪk ˈʌp/ | svegliarsi |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- The algorithm won't build your career.
- It's your legitimate portfolio on your page.
- It's your resume and your track record.
- What's your meal prep, your recovery routine?
- What connects everything you make?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | I've lived · I've worked · have repeated |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | was built · be hired · be paid |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | people who may · ones who stuck |
Pronuncia a cui fare attenzione
Chi parla usa 80 contrazioni e forme ridotte, come you're, don't, I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: algorithm /ˈælɡəɹɪðm̩/, width /ˈwɪtθ/, thumbnail /ˈθʌm.neɪl/
- I suoni “sh” e “zh”: extension /ɪkˈstɛnʃən/, ownership /ˈoʊnɚʃɪp/, vacation /veɪˈkeɪ.ʃən/, potentially /pəˈtɛnʃ(ə)li/, transformation /ˌtɹæns.fɔɹˈmeɪ.ʃən/
- Parole lunghe — attenzione all’accento: consistency /kənˈsɪs.tən.si/, communicate /kəˈmjuːnɪkeɪt/, portfolio /pɔːtˈfəʊ.liˌəʊ/, potentially /pəˈtɛnʃ(ə)li/, experiment /ɪkˈspɛɹ.ə.mənt/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: hire /ˈhaɪɹ/, highlight /ˈhaɪˌlaɪt/, hobby /ˈhɑ.bi/, cohesive /kəʊˈhiː.sɪv/, cohesively /koʊˈhisɪv.li/
- Consonante finale — senza aggiungere una vocale dopo: topic /ˈtɑpɪk/, format /ˈfɔːɹ.mæt/, connect /kəˈnɛkt/, edit /ˈɛdɪt/, niche /nɪt͡ʃ/
- /æ/ — più aperta della “e”: format /ˈfɔːɹ.mæt/, algorithm /ˈælɡəɹɪðm̩/, angle /ˈæŋ.ɡəl/, static /ˈstæt.ɪk/, lastly /ˈlæstli/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come creator, storytelling, hire.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.