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For everybody who says they want to go full -time as a creator, don't actually realize that it's not just about gaining a following and views.

The algorithm won't build your career.

You will.

So today, I'm going to share how you can too.

The creators who built careers as a full -time creator weren't creating to chase views, attention, or chasing an algorithm.

They were building a system and a network and a community that outlasted, that lived outside of it.

This is The Creator's Desk, a show about the process, strategy, and day -to -day reality of building a career as a creator.

I've lived it, and now I'm sharing everything I've learned.

For context here, I've worked with brands, musicians, at teams at every level.

And all of that was built with me starting with my camera in my bedroom.

You know, it was just an obsession with creating

and a commitment to treat this like a career before I got paid a single dollar to do this.

And that mindset is what changed everything for me.

So let's get into it.

Number one, build a body of work, not just posts.

If you want to make a career out of creating content, you have to stop thinking about views or trying to go viral.

That's a dead end path.

You need to start thinking like it's a portfolio, somebody who's building a brand because your content isn't just your content anymore.

It's your legitimate portfolio on your page.

It represents who you are, what you do, what you stand for.

It's your resume and your track record.

When a brand or a client or even a new follower lands on your page, they should immediately understand these things.

What you do, what makes you unique, and the level that you operate at.

And that doesn't just happen from one good or viral video.

That happens by building a body of work.

So here's how we build that.

Create content that represents a creator that you're becoming.

Don't just post what's trending.

Post what you want to be hired for, what you want to be known for,

or what you want to be paid for eventually in the future.

If you want to be hired to shoot cinematic brand stories start posting cinematic brand stories

and if you don't have the opportunities to do those for any brands go out there

and shoot specs if you want to teach post yourself doing teaching content

if it's travel content even

if you don't have an opportunity like I said go travel on your own dime make your own videos

you need to show the audience and that yourself

and to the people who may see your page

that you have the ability to do this first a lot of people sit on who they want to be

because they're not being hired by this hotel and they want to be this travel creator and they think,

well, I want to be this travel creator, but I'm not going to go do this work if I'm not asked to do this work.

No, stop doing that.

You need to create the content

you want to see yourself getting paid for as a career before anybody pays

you a single dollar to do it because your body of work

and your page should attract who you want to work with and who you want to be.

Make your page easily understandable.

When somebody scrolls through the first few seconds of your profile or your body of work, they should see consistency in tone,

topic, quality, and what you stand for.

So when you make posts, think in format, not singular posts that are disconnected, that don't have any cohesiveness between them.

And this is how you can show

that you can have repeated results no matter who's hiring you

and that you don't just get lucky ones from a viral video.

In so many of my videos, I've always said, if you're interested in more content like this, you can find more here on my page.

And that's a gateway to get other people invested or interested in the other cohesive videos,

like the one they just watched that they could find all over my page.

Show your range inside one lane.

You don't have to jump through multiple niches to show that you're versatile.

All you have to do is explore different angles of the same world, the same topic, the same niche.

So for example, if you're a filmmaker, how else can you show your filmmaking chops other than by showing cinematic images?

Maybe you can post tutorials, client projects, or behind the scenes of that client project.

Maybe some storytelling breakdowns and all of that fits within that niche.

Or if you're a travel creator, don't just show a day in the life vlog.

Try some cinematic videos like packing your setups or maybe even the food that you ate there or a fitness creator.

Don't just show yourself working out.

What's your meal prep, your recovery routine?

What's the mindset?

How do you get past showing up to the gym even when you don't want to?

Because the key here is depth.

It's not width.

The range within a lane shows authority, a deep understanding that you understand every angle.

Because building that kind of body of work that goes deep.

will do these things for you.

It's going to build trust with the people who may potentially want to work with you or even your audience and yourself.

It builds a confidence within yourself because you can literally see a reflection of that on your page.

The volume of work is going to reflect who you want to be

because this isn't going to be luck that you just get this opportunity.

You know, going full time isn't just, I hope somebody finds me.

It's here is the library of work that I've done, here is proof that I really do this.

Number two, treat your content like a brand.

If you want to go full time in this career, you can't just post.

You need to position.

And what that means is the moment you treat your content like a brand, everything is going to change because brands don't just post randomly.

They plan.

They communicate clearly.

They know exactly the direction and have clarity and vision, they stand for something.

Because when people land on your page, they should immediately know who you are and that they've entered your world.

A world that's recognizable and uniquely yours.

So here's how to do that.

Define what you represent.

What connects everything you make?

Maybe it's how you simplify complex ideas or your eye for storytelling or your perspective on a creative discipline.

It can be so many different things, but that through line that connects them all, it becomes your identity.

For example, when I think of my content, I want them to think cinematic first.

That's the vessel.

Then educational storytelling.

You need to define what you want to be remembered for and then make sure that every video,

every caption, every thumbnail, all of the tone in who you are in that content shows up cohesively.

Build a consistent creative experience.

This goes beyond just visuals.

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This is about feeling.

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How are you making your potential client or your audience feel?

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From your thumbnail to how you speak or the music that you use in your edits,

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your audience and these potential clients should know that this is content that you made immediately.

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So for me, I knew the pillars of how I wanted to present my content every single time.

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It was big, bold, yellow fonts, static wide shots shot on a tripod.

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And I walk in and I present what I'm talking about immediately.

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And I would like to think that over time, people have associated that with the content that I make.

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So whatever it is, you need to own it.

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People trust what feels like it is an ownership of this creator's specific style that is unique to them.

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People want consistency.

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Operate like a studio, not a content creator.

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So stop waking up and deciding what to post that day.

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That's what burns you out, okay?

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Studios run on calendars, concepts, pipelines, meetings, okay?

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Maybe not that, but if you want this to be your job, you have to legitimately treat it like one.

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Whether it's building a weekly or a monthly programming like different formats, planning a series, or different carousels,

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something that your audience or potential clients can look forward to every single time you post.

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It gives your audience structure and familiarity to you.

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And it also gives you the freedom to create within it.

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You can experiment so many different ways within those formats because when your content starts to feel like a brand, people start to engage differently.

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They're not just watching, they buy into what you're saying and not just buy in like purchasing, but you know, it's your style,

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it's the music, it's what you wear.

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They start seeing you as more than just a creator on your screen.

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They see you as a human that they connect with because personal brand is just consistency with purpose, intentional purpose.

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And that's what takes your creativity from something that you just do, to something that people trust.

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And lastly, before we get to number three, let's have a word from our sponsor.

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If you're enjoying this so far and you want to go even deeper

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and build the foundational systems that make all of this possible, I built an online academy called Content College.

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Inside, you'll learn how to plan, write, film, edit, and post with a creative system designed to help you grow without burning out.

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And it's more than just courses.

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You'll also be getting my color grading preset, my sound effects pack, my templates,

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worksheets, and how I film and edit my videos from start to finish.

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And it just starts there because there is so much more inside.

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And I'm not just showing you how I make my videos.

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We'll be working on your videos together every step of the process.

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The skills you need that won't be affected by an algorithm.

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So if you're serious about taking your content to the next level, check out Content College.

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The link is down below in the description.

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Now let's get back to number three.

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Learn to sell through storytelling.

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So here's the honest truth.

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If you want to turn creating into a career, you have to get comfortable with the business side.

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And how you do that matters.

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And you don't need to be salesy to make your money from content.

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You just need to know how to tell a story that shows value.

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Because when you sell through storytelling, you're not pushing a product.

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You're not selling something to your audience.

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You're inviting them into something that makes sense for them.

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You make all this content where people trust that you do this thing.

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And when you get to the business side, it's like, hey, welcome.

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I've opened the doors.

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If you trust me doing this, I also do this here, whether it's a product or a service.

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So here's how to do it.

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Solve a problem.

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Don't pitch a product.

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Think about what your audience may struggle with and show how you may offer help to that.

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If you're selling a course, don't say, I'm selling a course and this will help you do this.

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No, you want to sell the transformation.

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Demonstrate how it works within their daily life or their workflow.

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People want to know what they're going to be before and after they buy any product.

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If you buy shoes, what are you going to feel?

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Cool.

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If you buy a jacket, what are you going to feel?

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Warm.

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If you sell a course, are you selling knowledge or are you selling who you're going to be after you take that course?

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You're not selling the thing.

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You're selling what the thing will do.

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Integrate.

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Don't interrupt.

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The best brand deals and products blend seamlessly with the storytelling of the creator.

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For example, if you're filming a travel video, you want to weave the gear that made that trip easier

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or the hotel that made that trip feel like a true vacation.

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If you're an educational creator and you have a gear placement, show how that specific piece of gear improves your process.

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It should feel like it's part of your world, not just this breakout ad that happens in the middle of your video.

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People can sense that immediately and they'll scroll or they won't watch or even worse, you lose their trust.

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Build your own ecosystem.

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You've heard this before.

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You shouldn't just rely on brand deals.

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While they are great and they are going to be a lot of the biggest sources of income for creators,

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you need to think outside of that.

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Something that you own.

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Create your own products, whether it's merchandise or CPG or presets, guides, courses, anything that you can sell your expertise within.

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For example, if you're a creator known for cinematic visuals, build color grading presets.

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Or if you're a travel creator, you can make travel guides or itinerary templates.

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You want to build things that serve the audience that you already serve for free.

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This is how you go from relying on brand deals to building your own business.

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And, you know, selling, I understand that it's kind of an icky thing, right?

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You feel gross, but it doesn't have to feel like manipulation.

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You have to communicate this clearly though, because when you tell stories that help teach

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or inspire selling becomes an extension of who you are

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and what you serve

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because people aren't just buying the products like I said right

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they buy the trust they buy the emotion they buy the connection

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then built they buy who they are going to be after they buy this service

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or product all right that is everything on today's topic

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but of course as we all know now it's your turn these are all comments

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that have been left to me and picked out

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and sorted by my team so it is the first time I am seeing these for a rapid Q &A.

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Let's go.

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What do you do when you have a job and don't have time to post infinite content?

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You do just enough to not burn yourself out but

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if you want to turn it into a creative career then you're going to have to treat it more like a job.

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It really just depends if you see creating content as a form of expression

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or a lane you actually want to build a career off of.

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If you're going here, then you're going to have to work really, really hard at it.

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If you want to go here and just express yourself

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because these are hobbies that you enjoy and places that you like sharing, don't pressure yourself too hard.

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It's supposed to be fun.

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It's supposed to be a form of expression.

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So don't hold yourself to this standard of, I need to be posting multiple times a week in order to grow.

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None of that matters.

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Post what genuinely feels like you and what will make you happy without burning yourself out.

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Best camera movements.

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My favorite camera movement is this right here.

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Static, on a tripod, setting it up with the right lens, making sure I get the right focal length,

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the right lighting, and just delivering in front of the lens what I want to convey.

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I honestly don't think there is a better or more useful shot than the locked off tripod shot.

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What is the best FPS we should film at and why?

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I don't think there's a best, but I could tell you what I prefer.

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I prefer 24 frames a second because that's what movies.. were shot on

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and I understand that there are 60 frames a second there's 120

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and that's cool for slow -mo

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but for me personally

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I'm choosing 24 over 30 each time even though I know 30 is the social media thing to do

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but in my mid -30s I grew up watching movies shot on film

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and film was shot at 24 frames a second

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and there is a nostalgic aspect as to why I enjoy 24 frames a second.

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Well, that's all the questions we have.

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And if you have any, just leave them down below.

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And if you've made it this far, comment the word raccoon so we can confuse everybody and be like,

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why is there a bunch of raccoon comments?

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Just so I know y 'all are the real ones who stuck around this long.

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And before you leave, make sure you are subscribed to the free APCC newsletter for digestible content creation tips

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that will be sent to you every week, as well as highlighting some of our community's creators.

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And be sure to like and subscribe and turn the notification bell on because it really does matter to me.

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It makes me feel, it makes me feel loved, honestly.

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And lastly, follow me on the other platforms.

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You'll see it down below because I post different content depending on the platform.

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Anyways, I'll see y 'all back here.

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Same time, same place in two weeks.

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Peace.

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FOR YOU

Лексика и советы по произношению к этому уроку

Этот урок разговорной практики построен на видео «How To Be a Full Time Creator». Чаще всего повторяются слова: content, creator, brand. В этом видео 241 предложений и 2921 слов для шедоуинга. Речь длится 16:24. Говорящий говорит в естественном темпе, около 178 слов в минуту, близком к повседневной речи. 86% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.

Ключевая лексика этого видео

15 слов из видео, которые стоит выучить, с произношением и значением:

Слово	Произношение	Значение
creator существительное	/kɹiːˈeɪ̯təː/	созда́тель, творе́ц
storytelling существительное		расска́зывание
hire глагол	/ˈhaɪɹ/	брать напрока́т, взять напрока́т
topic существительное	/ˈtɑpɪk/	те́ма, предме́т
format существительное	/ˈfɔːɹ.mæt/	форма́т
gear существительное	/ɡɪɚ/	снаряже́ние
connect глагол	/kəˈnɛkt/	свя́зывать, связа́ть
edit глагол	/ˈɛdɪt/	редакти́ровать, изменя́ть
viral прилагательное	/ˈvaɪɹəl/	ви́русный
algorithm существительное	/ˈælɡəɹɪðm̩/	алгори́тм
consistency существительное	/kənˈsɪs.tən.si/	согласо́ванность, консисте́нтность
niche существительное	/nɪt͡ʃ/	ни́ша
tone существительное	/ˈtəʊn/	тон
chase глагол	/t͡ʃeɪs/	гоня́ть, погоня́ть
angle существительное	/ˈæŋ.ɡəl/	у́гол

Фразовые глаголы, которые вы услышите

Слово	Произношение	Значение
burn out глагол		выгора́ть, вы́гореть
check out глагол		проверя́ть, прове́рить
go out глагол		выходи́ть, вы́йти
grow up глагол		расти́, выраста́ть
look forward to глагол		ждать с нетерпе́нием, не мочь дожда́ться
pick out глагол		выковы́ривать, вы́ковырять
show up глагол		объявля́ться, объяви́ться
wake up глагол	/ˌweɪk ˈʌp/	просыпа́ться, просну́ться

Фразы, которые стоит повторять

Короткие законченные фразы из видео, которые пригодятся в повседневном разговоре:

The algorithm won't build your career.
It's your legitimate portfolio on your page.
It's your resume and your track record.
What's your meal prep, your recovery routine?
What connects everything you make?

Грамматика в этом видео

Конструкции, которые говорящий использует чаще всего, с точными словами из видео:

Конструкция	В видео
Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас	I've lived · I've worked · have repeated
Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает	was built · be hired · be paid
Придаточные определительные who / which + предложение — уточнение о человеке или предмете	people who may · ones who stuck

Произношение, на которое стоит обратить внимание

Говорящий использует 80 сокращённых и редуцированных форм, например you're, don't, I'm. Произносите их коротко, так, как слышите.

Звуки «th»: algorithm /ˈælɡəɹɪðm̩/, width /ˈwɪtθ/, thumbnail /ˈθʌm.neɪl/
Звуки «sh» и «zh»: extension /ɪkˈstɛnʃən/, ownership /ˈoʊnɚʃɪp/, vacation /veɪˈkeɪ.ʃən/, potentially /pəˈtɛnʃ(ə)li/, transformation /ˌtɹæns.fɔɹˈmeɪ.ʃən/
Длинные слова — следите за ударением: consistency /kənˈsɪs.tən.si/, communicate /kəˈmjuːnɪkeɪt/, portfolio /pɔːtˈfəʊ.liˌəʊ/, potentially /pəˈtɛnʃ(ə)li/, experiment /ɪkˈspɛɹ.ə.mənt/

Звуки, трудные для русскоязычных:

/w/ — губы округлены, это не /v/: anyways /ˈɛn.iˌweɪz/, width /ˈwɪtθ/, gateway /ˈɡeɪtˌweɪ/, weave /wiːv/, workflow /ˈwɝkfloʊ/
/h/ — лёгкий выдох, а не русское «х»: hire /ˈhaɪɹ/, highlight /ˈhaɪˌlaɪt/, hobby /ˈhɑ.bi/, cohesive /kəʊˈhiː.sɪv/, cohesively /koʊˈhisɪv.li/
Звонкие согласные в конце слова — не оглушайте их: lens /lɛnz/, subscribe /səbˈskɹaɪb/, solve /sɒlv/, rapid /ˈɹæp.ɪd/, engage /ɪnˈɡeɪd͡ʒ/

Как заниматься с этим видео

Прослушайте всё видео один раз молча и выпишите незнакомые слова.
Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как creator, storytelling, hire.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

Техника шедоуинга: читать полное пошаговое руководство →

Практика Shadowing: How To Be a Full Time Creator - Изучайте разговорный английский по видео

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