Pratica di Shadowing: Presenting Your Graphic Design Portfolio: A Creative Director's Expert Tips - Impara a parlare inglese con i video
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Hey friends, welcome back to the channel.
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If you're new here, I'm Tearsil and I'm a creative director based in New York City.
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How many of you know how to talk about your portfolio?
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The make or break during an interview is how a designer talks about their portfolio.
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I have interviewed hundreds of designers, the questions I've asked and the answers I've received.
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God bless their hearts.
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I know, interviews are super nerve-wracking, but presenting your work is the largest part of it.
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My guide on how to present your graphic design portfolio is the fine difference of being prepped versus being prepared.
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Most everyone uses their website, but I highly recommend that you create a presentation for your portfolio.
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The main advantage here is that you get to take control of the conversation.
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Unlike a website, the person you're presenting to can't choose random projects.
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You control which specific visuals they see and the order in which they see them.
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Second, the presentation feels custom to the person you're presenting to.
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Brownie points for you because the other candidates are not doing this.
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This can be in the form of a PDF.
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If you're presenting in person, you can show it on an iPad or a laptop.
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If it's a video call, just share your screen.
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The point of the PDF is that after the interview, you can create an abbreviated version and include it in your follow-up email.
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For any overachievers out there, I actually design my portfolio as an app in Figma and then I present the prototype.
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Not necessary, but I do it because the other candidates aren't.
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This really depends on what you're interviewing for and who you're interviewing with, but do not include everything.
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Your portfolio should feel very curated.
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I would include at least five projects, but prepare eight in case there's time.
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Keep all the projects well-rounded, but fairly strategic.
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Perhaps it's a project that you're proud of because of the amount of work that went into it.
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A 360 project is always great because it shows a breadth of different executions, but it could also just be a passion project.
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No matter what, all the projects should highlight your abilities as a designer.
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So here is the meat of the video, or tofu for any of you vegetarians out there.
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What you should say should be scripted, and when I say scripted, I really mean just having talking points.
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You still want to be human and you don't want to go into the meeting cold.
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We love examples, so I'm going to go through my projects and present them as I would an employer.
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There's a few ways to go about this, so consider using a mix of the approaches.
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It'll keep the conversation feel more natural and less templated.
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This is the most clear-cut way to go about a project.
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What was a problem and how did you solve it?
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Here are some sidebars that I used to work on way back in the day.
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The art every month was dependent on images courtesy of the brands.
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Since I never knew what was available, I limited the amount of photos used.
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Later on, I ran the images in black and white to keep the images consistent with each other.
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I mean, seriously, what a concept to have a concept.
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Designers who talk about concepts these days are a rare breed, but I highly recommend this angle in particular
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if you're applying for an art director position because it really showcases that you know what you're doing.
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Simply explain the concept and how you carried it through the design.
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Do not complicate this.
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All you want to do is show
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that there was thought behind your design decisions and that you can take ideas into execution.
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For example, in this project, Nespresso collaborated with Travel and Leisure for a branded content campaign promoting their holiday collection.
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The concept for the project was hygge, which is the Danish way to live well.
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For the execution, we did a takeover at the Edition Hotel in Miami for Art Basel.
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The goal of the takeover was to create a space of comfort and calm which aligns with the hygge lifestyle.
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I used a warm color palette with knit and cashmere blankets for comfort, a reading section, and of course incorporating Nespresso throughout.
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I produced and directed the photo shoot where I shot vignettes of the space.
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The photos were used to create a branded content story
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that ran on Travel and Leisure's Instagram which drove readers to purchase Nespresso's holiday collection.
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For this, just explain what you learned during the project.
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Nobody's perfect, so it actually showcases your potential as a designer.
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It can also be angled that this is how you problem solve.
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Literally, we're checking all the boxes here.
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Starbucks partnered with Real Simple to promote a new line of coffee.
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Our concept here was how to elevate your morning routine.
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This project had some challenges to it.
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We had a limited budget, so we had to become more resourceful.
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I saved on cost by using a parts model, and in post-production, I just handled the retouching myself.
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We did actually go a little over budget, but it's important to execute at the highest standard.
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The client was happy and renewed business twice, so it was worth it.
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I want to call out a few things here.
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I very strategically mentioned that I can retouch photos, which is beneficial to every art department.
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I also stress that I don't sacrifice quality for cost.
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And lastly, I ended on a positive note with successful results.
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They already forgot that I went over budget.
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When I say a little over budget, I was actually 30k over, but somebody undersold it, so whatever.
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The idea here is to use common terminology to demonstrate that you really understand the design space that you're interviewing for.
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Basically keywords.
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For a social extension, we took advantage of the high impact canvas unit on Facebook.
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It allowed Time Magazine to be able to extend the compelling Empathy Suits content in a creative and impactful way.
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The scroll included the trailer video, a slideshow demonstrating the functionality of the suits, as well as infographics that provided more context.
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Additionally, we amplify the campaign with a social strategy that ran across all of Merida's O&O.
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I know not everybody has a project like this, but if you do, I would include it every single time.
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It's an opportunity to help them relate to you on another level.
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It could be a passion project, it could be a subject that you enjoy, or a topic that's important to you.
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I feel like we sometimes forget that success in this industry requires passion.
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When people talk about things they love, their faces light up, their energy changes because they're excited to talk about the project, and it becomes contagious.
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For myself, I genuinely enjoy food.
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I mean my Instagram handle is TearsInTheSoup.
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So this next project actually includes a subject that I love and a topic that's important to me.
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This was an editorial series for Food & Wine in partnership with Ford.
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We feature the stories of five first-generation chefs across America.
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The concept highlighted how they create Thanksgiving celebrations that acknowledge their heritage.
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This is very close to me because I'm an immigrant with first-generation siblings
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and we celebrated Thanksgiving in similar ways as a chef's by incorporating Filipino cuisine.
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This is definitely one of the projects that I'm most proud of.
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It might be a bit much to say that I'm an immigrant, but I'm proud of that.
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You should say whatever you're comfortable with as long as it's authentic.
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First impressions matter, so start with your best project.
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Last impressions are also important, so end with your second best project.
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Everything in between should just highlight your abilities.
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Something to consider is how you transition.
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Let's take this project I did for Ford Expedition.
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It's a 360 project.
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I would start with the website first explaining the concept, then talk about the print magazine, and end with the social.
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For the project to follow after, I would choose something that has or primarily is social, like this one for Chateau Saint-Michel.
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I'm just reinforcing that I've done more than one project in social media and strategy.
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You want to be able to find those connections so that the transitions between projects feel seamless.
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Basically the order of projects should be designed so that you can control the pacing throughout.
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If there's a project that takes quite a bit of time to explain, perhaps the next one is really easy to explain.
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Let's go through a sample of order.
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Alright, so we have our list of projects.
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Start with your strongest and then end with your second strongest.
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The appendix are the additional projects to have in case.
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I'll I'll be frank that a 360 project is often the strongest because it shows a breadth of work in one project, which is great for almost any job you're applying for.
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For the second strongest, it can but it doesn't have to be a 360 project, but something with multiple executions.
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If I end the first project with social, I can then transition into a social first project.
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It would be nice if it ran across different platforms and also included photo and video.
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If you look at the first two projects, you've already demonstrated a significant amount of experience and skills.
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For number three, a project in art direction could be great.
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Since it's photo-based, we should end project two with photo, not video.
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And then project four is a passion project, but includes other skills not already shown.
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From project four, find a link that transitions nicely into the last project.
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This is a solid portfolio going into an interview.
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Again, work with the projects that you have and curate them for what you need.
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If you're looking into a branding agency, have more projects on branding.
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If you want to work at a magazine, then show a breadth of different layouts.
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So what did you think?
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Is this how you've been presenting your portfolio?
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Are you overwhelmed?
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Do you want to let yourself on fire?
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I haven't met a single designer that likes to put together their portfolio, but hopefully these approaches make it a little bit less bad.
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I know it's a lot of work, but if cauliflower can become a pizza, you can be anything.
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So good luck.
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I believe in you.
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Per chi è questo video?
Questo video è perfetto per gli studenti di inglese a livello intermedio o avanzato che vogliono migliorare la pratica di conversazione in inglese, soprattutto in contesti professionali come gli interventi di presentazione. Ideale per designer, freelancer o chiunque debba esporre progetti in lingua inglese, poiché combina vocaboli specifici del settore con strategie di comunicazione chiara e convincente.
Parole e modi di dire da rubare
- "Make or break": Decisivo, che può fare o disfare una situazione. Esempio: "La presentazione del portfolio è il make or break di un colloquio".
- "Brownie points": Punti extra, vantaggi aggiuntivi. Esempio: "Creare una presentazione personalizzata ti dà brownie points rispetto agli altri candidati".
- "Meat of the video": Il nucleo, la parte più importante. Esempio: "Ora passiamo al meat of the video: come strutturare la presentazione".
Questi espressioni rendono il discorso più naturale e vicino al linguaggio colloquiale americano, utile per la shadowspeak e per imitare la fluidità dei madrelingua.
Come migliorare la pronuncia: focus sulla pronuncia del speaker
Il speaker, Tearsil, ha un accento americano chiaro con una velocità media, perfetto per la shadowing in inglese. Per imitarlo bene, focalizzati su:
- La riduzione di "you're": In "you're presenting", "you're" si dice spesso /jər/ invece di /jʊər/.
- L'intonazione nelle domande retoriche: Frasi come "How many of you know..." hanno un'intonazione ascendente alla fine, tipica delle domande che non richiedono una risposta immediata.
- La pronuncia di "hygge": La parola danese /hʊɡə/ è spesso pronunciata /ˈhjuːɡə/ in inglese; ascolta attentamente come il speaker la articola per evitare errori.
Usare il shadow speak con questo video aiuta a internalizzare queste sfumature, migliorando non solo la pronuncia ma anche la fluenza e la confidenza nella conversazione.
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | have interviewed · I've done · you've already demonstrated |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | being prepped · should be scripted · be angled |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | hygge, which is · photos, which is · project, which is |
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.