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Hi there, my name is Richard McMunn from the interview training website, PassMyInterview .com.
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And in this tutorial, I'm going to teach you how to pass a sales interview.
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So in a minute, I'm going to walk through this door and undertake a live sales job interview.
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So make sure you stay tuned, take notes, and look at the answers that I give to the tough sales interview questions,
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because they will help you to pass your own sales interview.
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So let's now go into this interview room and undertake the sales interview.
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Here we go.
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Come in.
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Hi there, nice to meet you.
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I'm Richard.
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Hi, how are you doing?
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Nice to meet you.
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Hello.
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Nice to meet you.
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Please take a seat.
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Thank you very much.
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Hello Richard.
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My name is Joshua.
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This is Andrew.
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Today we're going to be asking
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you a number of interview questions to assess your suitability for
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this sales role start with can you tell me about yourself
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yes no problem at all thank you very much for inviting me to be interviewed for this position
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I believe I have the skills
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and qualities needed to be effective in this sales position long term I have studied the job description in detail
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and I believe I have the experience
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and the attributes necessary to come into the organization
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and make a positive impact straight away so the skills
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and qualities that I have built up is being able to build long -term relationships with customers and clients.
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I understand as a salesperson, the only way that you achieve difficult sales targets is to build long -term relationships,
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find out what your customers' clients need, and then present them with appropriate products and services.
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I am also the type of person who enjoys working under pressure.
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So if you give me difficult sales targets to achieve, I won't be flustered by that.
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I will put a plan of action in place to make sure that I achieve those.
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I'm also the type of person who wants to continually grow, improve and develop.
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And I am always looking for different ways to adapt my sales skills to meet the target audience.
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Because I understand we live in a world where everything is always changing.
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So you can't sit still as a salesperson.
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You have to be able to adapt and change all of the time.
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I am also good at working with other people as part of a sales team
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so I'm not just focused on my own sales targets
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and objectives I will help other people as part of the sales team to achieve theirs as well
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because at the end of the day we work for the same organization I believe strongly that
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if you hire me in this sales position
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you will have somebody who is entrepreneurial who can come up
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with different ways to make great sales who will build long -term relationships with your customers
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and who will also make a quick and positive impact on your organisation.
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Thank you.
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Why do you want to work in sales?
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I want to work in sales for three reasons.
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The first reason is I want to work in a pressurised environment and sales obviously gives me exactly that.
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So working in a pressurised environment, I will come into work each day, I will have difficult challenges and targets to meet
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and I prefer to work in that type of environment where I am improving and developing continually.
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The second reason why I want to work in sales is
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because I have ambitious plans outside of work
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and I know the only way I will achieve those is if I perform to a high standard within this sales position.
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So for example my partner and I are saving up to buy a house
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and we need to get a deposit together
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so we are both really committed to our work and we know that if we do well for our employers,
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then we will achieve our external goals.
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The final reason why I want to work in sales is
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because I will get to interact with lots of different people on a daily basis
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and I will get to build long -term relationships with them.
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I am a people person and I enjoy interacting with others, finding out what their needs are,
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listening to them and then giving them the products and services
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that they need and also making sure that I work on customer retention
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because in sales it's important that we build lifelong value of our customers and encourage them to become advocates of our business.
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So those are the three reasons why I want to work in sales.
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Thank you.
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What skills and qualities are needed to work in sales?
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To work in sales
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and more importantly to be successful in sales you need to possess a variety of different skills and qualities.
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First and foremost, you need confidence.
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people buy from people now there's a difference between confidence
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and arrogance and in sales you have to be confident
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but you also have to communicate effectively with your customers
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and find out what they need so
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if a customer a potential customer does not feel confident whilst
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dealing with you they're not going to buy from you
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so you have to have confidence and that also leads on to confidence students.
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your products and services and the only way that you will achieve
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that confidence is to have an in -depth knowledge of the products
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and services that you are offering your customers because
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if you don't have
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that knowledge you can't answer any questions that's one of the first things I will be doing
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if I am successful is finding out as much as possible about the products
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and services that we offer you also need to have above everything else I would suggest is good listening skills.
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In the past, as salespeople, we would talk a lot to tell customers what we think they need.
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Things have changed.
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You have to listen.
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Yes, you have to ask appropriate questions, relevant questions to try and progress a sale and also to close it.
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But you have to be a good listener.
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So always listen to the customer because they will then feel valued.
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You also have to have relationship building skills.
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So I would be looking to come into this position and build long -term relationships with customers, because then that helps your organisation.
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You don't have to spend as much on advertising, because the lifelong value of the customer increases.
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You also have to have entrepreneurial spirit.
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You have to be adaptable, come up with different ways to improve your sales figures and be positive in your work,
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and also be adaptable and changeable, because the sales environment is changing all of the time.
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So you have to stay ahead of the curve
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and make sure you know what is going on right now and what your customers need.
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So those are the qualities that you need to be effective in sales and I believe obviously that I have those.
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Great, thank you.
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What makes you stand out from the other candidates?
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The things that make me stand out from the other candidates, first and foremost, is my knowledge of the products and services that I am selling.
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So what I plan to do if I am successful is come into the organisation
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and spend a lot of time learning about the products
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and services you offer and how they are going to benefit our customers.
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So I will be spending time in the evenings
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and at weekends getting to know your products and services inside out
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because then I can answer any questions customers have
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and explain the benefits of the products and services to them and how they will impact on their daily lives.
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The second thing
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that I believe makes me stand out is my ability to build long -term relationships with customers
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and clients i believe to be effective in sales nowadays long -term
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you have to be prepared to build up long -term relationships
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because i will have a responsibility to encourage customers to come back to the business time
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and time again
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because then you don't need to spend as much money on advertising customers buy from people people buy from people
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so i have to build up good relationships with people build up
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that rapport with them
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and i want them to become a long -term advocate of our business i want them to recommend our products
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and services to other potential customers the final thing
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that makes me the standout candidate
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that makes me different from the other candidates is the fact
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that i know when to close a sale i am a confident closer
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and i know when to do it i understand the sales process
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and I know when the time is right to close the sale.
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I believe the art of closing is lost on a lot of salespeople.
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I'll give you an example.
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At the weekend, my partner and I were in a shop
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and we wanted to buy a picture to put on the wall
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and I was discussing the picture that we liked with the sales assistant.
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Now, he was asking me lots of questions and I was clearly ready to buy.
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Now, when I was ready to buy,
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another customer walked into the store and he left me to go and tend to them and he lost the sale.
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I know when to close a sale
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and to take my time with the customers and to make sure that I get that sale over the line.
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So those are the three things that make me stand out from other candidates.
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My knowledge of the products and services, my ability to build long -term relationships with customers and my ability to close a sale with confidence.
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Thank you.
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How do you handle rejection?
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I always handle rejection with a positive mindset.
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So I see rejection as an opportunity to improve and develop.
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So I will take the knowledge that I have gained from dealing with that particular potential client or customer,
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and I will use it to my advantage when dealing with similar customers and clients in the future.
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I'm confident in my conversion rate, so I always see rejection as an opportunity to try and improve that for the future.
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So I handle it positively and I always look for ways to improve for later on.
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Great, thank you.
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At what point would you consider walking away from a sale?
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Ordinarily, there are two situations where I would consider walking away from a sale.
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The first one is where I feel the customer is trying to appease me.
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So They are being polite.
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I have the experience to know when that is happening, I obviously don't want to waste their time or our time,
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so I would walk away from a sale then.
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And that can be at any stage during the sales process.
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You get to know, you get to feel when a customer is doing that.
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The second situation where I would walk away from a sale or consider walking away, is where I feel it gives me more control.
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The prospect, the potential customer, really wants this product or service
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and they are perhaps discussing negotiating the price by walking away
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or giving the impression I'm walking away that creates urgency
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and it creates scarcity and you are more likely to close the sale then
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and get the price that you want by giving the impression you are walking away.
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I have the experience and the knowledge to know based on each situation
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and each communication when to walk away and I have the confidence to do so.
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Thank you.
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Tell me about the mistake you've made in sales and what you've learned from it.
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Perhaps the biggest mistake I made in sales was when I first started out.
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I worked for this great organisation and I was talking to a customer
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and he clearly wanted to buy one of our services.
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Now it was going really well and I was about to close the sale and then he started asking me some questions,
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some in -depth questions about the service that we offered and I couldn't answer them.
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I'd got into the organisation thinking that I knew everything and I could close every sale and I got found out.
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So that was a mistake that I made.
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And as I said previously, when I come into an organisation now, one of the first things
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I will do is spend my own time learning as much as possible about the products and services that I am selling.
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So I can ask questions about what's involved and also the benefits that the product or service has to the customer.
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So I make sure I'm fully knowledgeable.
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I'm the type of person who is always open to improving and developing.
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So, if a mistake is made, I will always be positive about it and I will look to improve for next time.
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So, you can see that my sales interview is going really well.
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And before I give you some more sales interview questions to prepare for,
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if you would like to download my full set of 29 29 sales interview questions and top -scoring answers,
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including the ones that I have just covered within the video so far.
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Click that link right now in the top right -hand corner of the video, and it will take you through to my website, PassMyInterview .com.
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And as I say, you can download my full set of 29 top -scoring sales interview answers.
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So, let's now go on to those 29 questions, and I'll give you some tips for answering them.
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So, the first question they asked me was, tell me about yourself.
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Now, in your answer to this first sales interview question, my advice is to talk about the skills, the qualities and the attributes that you have.
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Talk about any previous sales experience you possess. And also,
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talk about the type of person you are and what you are going to do in the role if they hire you.
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The second question they asked me in my sales interview was, why do you want to work in sales?" Now,
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my advice is to focus on the fact
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that sales is a challenging environment and
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that you prefer to work in a situation where the pressure is on to meet difficult sales targets.
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The third question they asked me was, what skills and qualities are needed to work in sales?
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When you answer this difficult sales interview question, talk about the fact that you need communication skills,
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also the ability to be able to listen intently to your customers or your clients, because that allows you to then focus in on their needs.
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Also, talk about the fact that you need an understanding of the sales process.
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Also, you need to have a knowledge of the products and services you are selling,
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because then you can answer any questions the potential customers and clients may have.
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Also, the ability to source new sales prospects and also build relationships,
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ongoing relationships with current customers, because you want to increase the lifetime value of their custom.
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Also talk about the ability
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that you need to be able to work under pressure in sales and being able to close a sale.
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That's really important.
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Sales interview question number four they asked me in the interview, what makes you stand out from the other candidates?
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so I'd be saying that I am able to make a fast and immediate impact in the sales role.
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I'll talk about the fact that I would be able to learn the products
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and services quickly so that I can then increase the sales conversion rate.
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Also, the fact that I have a track record of achievement in sales, that I have a thorough understanding of the sales process.
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And also, again, talk about the fact that you can close a sale with confidence.
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It's very, very important in sales.
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The fifth sales interview question they asked me was, how do you handle sales rejections?
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I would be saying that I can handle sales rejections in a positive manner.
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and that I actually see rejection as an important part of my own professional development.
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I would also be saying that you will always look to learn from the experience of rejection, but you also have confidence in your conversion rate.
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So, other sales interview questions that I recommend you prepare for.
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Question six, at what point would you walk away from a sale?
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And don't be afraid to walk away from a sale.
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You have to learn the art in sales of understanding
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when somebody is just being polite and they are clearly wasting your time
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and you need to be able to move on if you don't think that this is going to close.
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Question seven of the sales interview.
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Tell me about a mistake you made in sales and what you learned from it.
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My advice is to not say I don't make mistakes in sales.
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We all do.
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But we have to learn from the experience.
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Sales interview question number eight.
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If you are successful, how much time would you spend cultivating customer relationships versus searching for new leads or clients and why?
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I would be answering that question by saying
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that I would focus on 60 % new clients and 40 % building relationships or around that figure.
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Even 50 -50 would be fine, because it's really important that you cultivate customer relationships and spend time doing that,
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because then they will spend more money with you and it will save the organization advertising funds, which is really important.
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Don't forget, you can download all of the answers to these,
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the model answers, by clicking the link in the top right -hand corner of the video when you're ready.
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You can download my full set of 29 sales interview questions and top -scoring answers.
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Question nine of your sales interview, what are the first three questions you would ask a potential sales prospect?
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Before you're going to speak to them on the phone, what questions would you ask them?
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It's really important that you're prepared.
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Question 10 of your sales interview, how do you overcome customer objections?
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Not rejections, but objections.
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All customers customers are going to put objections in the way.
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How do you overcome these?
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Sales interview question number 11.
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What steps do you take to research prospects before you speak to them on the phone?
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What specific information do you look for?
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Like, I would be going on to LinkedIn and having a look at their profile, perhaps, to find out what they do,
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the different kinds of business they're in and how you can help them increase their sales conversions.
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Sales interview question number 12.
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Sell me this pen.
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Wow, this is a common sales interview question.
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It's very difficult to answer.
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And I've actually got a video for you that you can watch
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if you click that link when you're already at the top of the video.
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It will take you through to my other video here on YouTube and actually answer this question in a live interview setting.
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Sales interview question 13.
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If we hired you in this sales position, what would you do in the first month of working here?
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You should have a plan of action in place of what you would do if they hire you.
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Question 14.
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In sales, you will have to deal with pressure on a daily basis.
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So, how do you deal with stress and pressure that comes with this sales position?
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Sales interview question 15.
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At what point would you stop pursuing a client?
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Sales interview question number 16.
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Have you ever turned a prospect away?
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If so, why?
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And by the way, you are unlikely to get asked 16 questions or more.
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You won't get asked 29 during your sales interview.
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But the ones I'm going through are the most common sales interview questions
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that have been asked over the last few years during all sales roles.
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And it won't take you long to prepare for these.
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And again, you can download the answers by clicking the link in the top right -hand corner of the video.
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But if you prepare answers for all of these, I strongly believe you will pass your sales interview.
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Sales interview question number 17.
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Tell me about a time when you lost a sale.
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Question 18.
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What's the best way to establish a relationship with a sales prospect?
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Question 19.
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Explain the steps you take from the beginning of the sales process to the end.
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And sales interview question 20.
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20. Tell me about a time when you managed to achieve difficult sales targets.
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That's a very common sales interview question.
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Just a few more.
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21. How would you respond to a period of poor sales?
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Now, that's a tough one.
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That's a difficult one.
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Sales interview question 22.
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Tell me about an objection you had to overcome while selling.
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That's a behavioral interview question.
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Question 23 of our sales interview.
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Why have you chosen our company over others?
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Why do you want to work for us?
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Why do you want to leave your job?
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What are your strengths?
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What are your weaknesses?
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Why should we hire you?
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Where do you see yourself in five years?
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And also, that's the end of your sales interview.
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Do you have any questions you'd like to ask us?
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So, as I say, make sure you check
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that guide out right now by clicking the link in the top right -hand corner of the video.
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Head over to my website, PassMyInterview .com, and you can download my full set of 29 sales interview questions and top -scoring answers.
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And I give you the answers to all 29 questions, the model answers, including the ones I answered right at the start of the video
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when I was covering a sales mock interview.
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I hope you enjoyed that and you found it useful.
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Don't forget to subscribe.
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That's really important.
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We have over half a million subscribers now, and lots of you are passing your job interviews as a result of the content.
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If you have any questions, put them in the comments section below the video.
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And don't forget to give the video a LIKE, because that tells me you find the content useful.
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Thanks for watching, and I wish you all the best for passing your sales interview.
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Have a brilliant day!
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “SALES Interview Questions & Answers!”. Le parole che ritornano più spesso: sale, interview, customer, answer, product. Questo video contiene 313 frasi e 3771 parole da ripetere con lo shadowing. Il parlato dura 20:22. Chi parla va veloce, circa 185 parole al minuto: aspettati suoni legati e ridotti. Il 89% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è facile da seguire.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| skill sostantivo | /skɪl/ | abilità, capacità |
| rejection sostantivo | /ɹɪˈd͡ʒɛkʃən/ | rifiuto |
| prospect sostantivo | /ˈpɹɑspɛkt/ | prospettiva |
| hire verbo | /ˈhaɪɹ/ | assoldare, noleggiare |
| conversion sostantivo | /kənˈvɝʒən/ | conversione |
| objection sostantivo | /əbˈd͡ʒɛkʃən/ | obiezione |
| overcome verbo | /ˌəʊ.vəˈkʌm/ | superare, sconfiggere |
| strongly avverbio | /ˈstɹɔŋli/ | fortemente, fermamente |
| encourage verbo | /ɪnˈkʌɹ.ɪd͡ʒ/ | incoraggiare, raccomandare |
| impression sostantivo | /ɪmˈpɹɛʃn̩/ | depressione, impronta |
| advocate sostantivo | /ˈæd.və.kət/ | avvocato, avvocata |
| interact verbo | /ɪn.təˈɹækt/ | interagire |
| possess verbo | /pəˈzɛs/ | possedere, avere |
| adapt verbo | /əˈdæpt/ | adattare |
| polite aggettivo | /pəˈlaɪt/ | cortese, educato |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| find out verbo | scoprire |
| build up verbo | accumulare |
| come up verbo | venire fuori, emergere |
| come up with verbo | ideare, escogitare |
| go through verbo | attraversare |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- Hi, how are you doing?
- Why do you want to work in sales?
- What makes you stand out from the other candidates?
- How do you handle rejection?
- How do you overcome these?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Frasi condizionali if + frase, will/would + verbo — una condizione e il suo risultato | if a mistake is made, I will always |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | have studied · have built · have changed |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | be interviewed · won't be flustered · are needed |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | person who enjoys · person who wants · somebody who is |
Pronuncia a cui fare attenzione
Chi parla usa 42 contrazioni e forme ridotte, come don't, I'm, you're. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: thorough /ˈθʌɹoʊ/, theirs /ðɛɚz/
- I suoni “sh” e “zh”: rejection /ɹɪˈd͡ʒɛkʃən/, organisation /ˈɔː.ɡə.naɪˌzeɪ.ʃən/, conversion /kənˈvɝʒən/, objection /əbˈd͡ʒɛkʃən/, impression /ɪmˈpɹɛʃn̩/
- Parole lunghe — attenzione all’accento: organisation /ˈɔː.ɡə.naɪˌzeɪ.ʃən/, continually /kənˈtɪnjuəli/, communicate /kəˈmjuːnɪkeɪt/, importantly /ɪmˈpɔɹ.tənt.li/, negotiate /nəˈɡəʊ.ʃi.eɪt/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: hire /ˈhaɪɹ/, behavioral /bɪˈheɪvjəɹəl/
- Consonante finale — senza aggiungere una vocale dopo: prospect /ˈpɹɑspɛkt/, encourage /ɪnˈkʌɹ.ɪd͡ʒ/, advocate /ˈæd.və.kət/, interact /ɪn.təˈɹækt/, possess /pəˈzɛs/
- /æ/ — più aperta della “e”: advocate /ˈæd.və.kət/, interact /ɪn.təˈɹækt/, adapt /əˈdæpt/, attribute /ˈæt.ɹɪˌbjut/, establish /ɪˈstæb.lɪʃ/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come skill, rejection, prospect.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.