シャドーイング練習: Don't Find A Niche. Become The Niche. - 動画で英語スピーキングを学ぶ

練習モードを選ぶ

各モードは全画面の練習ルームで開きます。

591 文

文が短すぎたり長すぎる場合は、Editをタップして調整してください。

The most authentic, profitable, and unique niche is you.

I first realized this after years of pain,

because the first thing that you come across when you embark on your journey to becoming a free individual is niche down.

And just like the social matrix, there is a business matrix.

Now the social matrix, or just the matrix that everyone talks about,

is a web of ideas and beliefs that act as anchors for your mind to make sense of the world.

The government and culture influence the school system.

The school system creates resources for students to learn from.

The students don't question what they're taught.

The students go on to be parents.

The parents teach their children what they know and send them to school.

The children make friends and conform further to fit in.

The children grow up, get jobs, become teachers, become parents, become politicians, and create the knowledge and resources online and offline that influence culture.

The parents, students, and children vote.

The cycle continues to create the society we live in.

Now, this isn't a bad thing.

This is just how we learn to survive.

But if we don't question what we learned along the way during our upbringing, as we're children learning from our parents and being given a very limited worldview,

we don't know our potential or what we're capable of or what lies in the unknown.

If we don't question what we learn, we end up a clone like everyone else.

Now, the business matrix, in contrast to the social matrix,

is just a web of ideas and beliefs that illustrates how businesses are supposed to operate.

Think of it as the advice or education you get on how to start a business, usually from people online.

Pick a skill, pick a niche, and do the same thing all over again.

Do work you don't care about for people you don't care about to live a life you don't care about.

You are a human.

You learn by being exposed to beginner level knowledge, then intermediate and advanced.

The thing is, who questioned this beginner level knowledge from the start?

Are we absolutely sure it is the best way to go about things?

Is it the most conducive to results?

Or does it cause more confusion that makes people quit too early?

You decided to start a business because you wanted to escape the mechanical and meaningless lifestyle.

Not to create a new one where you can just earn a bit more than you did before at a job.

Now those who learn to break free of this business matrix can do whatever they want.

But you can't break free in an instant because that's just not how things work.

First, you learn the rules of the game

and then you kind of create your own rules of the game without breaking the other rules.

So you need to play the game that others want for you like you would in society with learning from your parents.

But then eventually you reflect and you question, you think, OK, what can I actually do?

How can I actually create my own game and get better results than those who came before me?

Now, my goal with this video is to give you a complete outline of what your niche is.

and that outline will contain pretty much the all of your content topics that you'll ever talk about

ever throughout the entirety of your brand to create your niche of one.

So we're going to go over some philosophical stuff first, which I feel like will help a lot of people in understanding what a niche is

and this entire you are the niche philosophy.

And then we're going to go into how to actually create your niche

and have it on paper what it actually is so you can use that.

And then will of course bake in common questions like, okay, well, what if people don't find my interests interesting?

And how do I start to talk about any interests that I want?

So let's dive into it.

When I began my business journey, I started with freelancing.

I thought it was the most beginner-friendly option because all I had to do was learn a skill, sell a skill.

So I decided to try my hand at freelancing with almost every skill you can think of.

Video editing, graphic design, SEO, content marketing, Facebook ads, and web design.

My pain point was always choosing a niche.

I would download free guides and I would endlessly search on Google for the top 100 niches to target.

I targeted dentists and gyms and construction companies and pest control and a lot more.

But what are the problems with this approach?

First is I don't care about these people.

I would and did hate working with them.

This isn't a sustainable approach to something as important as your life's work.

You're starting a business for a reason and it isn't to just have a new boss.

Now, some people argue like, oh, business doesn't have to be your life's work.

It can just be a way to make money.

It's like, I agree.

But if the end goal is to just pursue your life's work after you start a business

and generate some cashflow and you can pursue your life's work just by starting a business in the first place, like what's the dissonance there?

It just feels like laziness to me.

And like you want the get rich quick option, which probably isn't going to work out as well as you think it is.

The second thing is I don't have experience with their business.

Most businesses fail because they try to solve a problem they haven't experienced.

Remember that.

Feel free to come back to me when you ignore this and fail.

Third is it prioritizes finding, not attracting or becoming.

You learn a skill for someone else.

You search endlessly for people to reach out to and end up spending more time on lead generation than building leverage.

So one thing I want you to keep in mind for the remainder of this video is

that I'm usually speaking under the lens of building an audience because this is a new traffic mechanism for businesses, building a social media audience, right?

Building an audience is just how you build a business.

It's always been how you build a business with media and advertising and whatever it may be.

Now with social media, where all of the attention is, because it's, I mean, it's on the radio and on TV and other things,

but most of the attention is on social media.

And that is such a blessing for individuals who understand

that they can just write content and build an audience and build a business that way.

So that's what sparked this whole you are the niche thing is

that many people are operating from 20 to 30 year old business mindsets

and trying to apply that to the modern social media age when they just don't understand social media or how it works.

So that's what I'm hoping to change here is making you understand that as one person,

you can build an audience and you can start a hyper profitable business without boxing yourself into a specific niche, we'll learn how to do it.

It's no wonder people don't stick to building a business.

The business ideologies circling the space have dominated for too long.

They are shallow and lack regard for human nature, psychology, and fulfillment.

And that's just the thing.

Things evolve beyond being shallow.

There are better ways to start a business now.

So we're going to learn how to create our own niche that is profitable, authentic, and something you actually enjoy doing.

First, we'll start with a few lessons that will spare you a lot of pain.

First is that the endless shiny object syndrome you have with finding a niche is a blatant sign

that business hasn't clicked for you yet.

100

You don't understand it.

101

You haven't failed enough.

102

You haven't produced enough.

103

You can make any niche work.

104

That's why it's wise to create your own.

105

The second lesson is to build a product or service that you would actually buy, use, and benefit from.

106

There aren't many shortcuts in business, but this is one of them.

107

When you do that, you become the niche and you can focus on marketing to your past and current self.

108

So now let's talk about it.

109

Why the most profitable niche is you.

110

Build a product that you would buy, use, and benefit from.

111

Write the words that you would stop, read, and act on.

112

When you know yourself, you get to skip ahead of the 99% of failed businesses

113

that haven't experienced the problems they are trying to solve.

114

Most people don't understand that they belong to a very specific niche.

115

You already follow a broad number of people that talk about a variety of different interests,

116

and that's what's created your current personality or identity.

117

Because your personality or identity are created by the information

118

that you're repeatedly exposed to and that you deem important and worth accepting into your mind.

119

So this is mistake number one when creating your niche.

120

If your job is to target a specific person and you are a specific person, why are you narrowing in on one specific interest that you want to sell a product or service around?

121

Do you not have more than one interest?

122

Do you not already follow people that talk about their opinions, their values, their lifestyle, and their expertise?

123

No, talking about one specific skill or interest won't make you more authoritative.

124

No, people won't trust you more.

125

At best, you'll look like a glorified search engine of actionable advice.

126

So that's one major difference between building an audience before

127

and having like a way to target actual people with something like paid ads and social media is that social media,

128

you don't really control where your content goes.

129

It's placed in front of people at random, according to their likes and interests from the algorithm, sure.

130

But it's mostly random people who have no idea who you are or what you do.

131

So when they only talk to that niche, they have more difficulty at the start.

132

Fewer people share their content so they can't get in front of the right people.

133

And they may grow to 5,000 followers in a year

134

when someone who incorporated their interest can grow to 20,000 in a year.

135

After three years, the first gets to 30,000 followers and the second gets to 300,000 because of the compounding effect.

136

But Dan, those 300,000 followers don't care about my product or service.

137

They're not hot leads.

138

They aren't going to buy from me right away.

139

They're useless.

140

There's a lot to unpack there because I hear that all the time.

141

It's like, if I just talk about my interests, the people aren't going to buy my product or service.

142

First, if those 300,000 followers each know three to five people that they can refer to you,

143

that's a 900,000 to 1,500,000 follower audience thanks to the network effect.

144

All while 30,000 follower hyper niche down guy is struggling to have enough leverage to get out of manual client work.

145

So that's one thing is like this is all nuanced.

146

If you want to build a very specific audience so that you can land clients and sustain

147

Your work that's perfectly fine But if you want to evolve

148

and have a lot of leverage to not only build digital products

149

or build other businesses or having a Big network to build

150

that startup that you want to build or just choose this direction

151

because it's more fun And if you only want to do freelance work like you would with the niche down audience

152

You can still get the same if not better results doing it

153

and enjoy the process more Another thing here is

154

that it's not just like oh if I post about my interest my entire business is dead My brand is dead.

155

That's not how this thing works People get like since money

156

is tied to it They get in such this narrow-minded state where they're like, oh my god if I make one mistake My entire life is at risk.

157

My entire business is at risk.

158

I'm not landing any more clients That's not how it works.

159

You're getting thousands, if not hundreds of thousands of impressions on specific pieces of content.

160

If you can't turn any of those into clients, no matter what audience that is via referrals or just persuasion,

161

then you probably shouldn't be in business or you just need to upskill yourself in persuasion and marketing more.

162

So the second thing there with not attracting people that are already hot leads,

163

ready to buy the product or service that you offer is that they're not supposed to buy from you right away.

164

That's the entire purpose of writing content.

165

You help them go from beginner content to advanced product with time.

166

You create customers by raising them up the levels of awareness.

167

You attract with social media, educate with newsletters, emails, or free downloads, and help them implement with your product or service.

168

So brand is to attract, content is to nurture, product is to implement.

169

And the third thing with this is that nobody is a useless follower.

170

You are just so narrow-minded and indoctrinated with outdated business dogma

171

that you don't understand that people can learn something new that improves their life.

172

The lesson, you can go on social media right now, read a post, and become interested in a new topic.

173

You aren't just born with specific interests.

174

You are persuaded of their importance, like how lifting weights can give you confidence, improve your health, and make you look good, so you slowly adopt them as an interest.

175

Then you become a part of that niche.

176

So your job is to argue why your interests are valuable to adopt.

177

All of your content is persuasive arguments, like how this video argues that you are the niche.

178

Meaning, you aren't targeting a niche.

179

You are a niche, and your job is to persuade people to join it.

180

By the way, I teach all of this in digital economics.

181

Link in the description.

182

Now we need to talk about what a niche actually is.

183

A niche is a perspective or worldview.

184

Become a nobody.

185

Become everything.

186

Become a designer, writer, marketer, socializer, runner, bodybuilder, philosopher, scientist, psychologist, and polymath who knows how to sustain your obsessive curiosity.

187

The universe rewards those who don't impose their own limits.

188

So let's break down what a niche actually is.

189

When you are the niche and you are constantly changing and evolving because you're improving, hopefully, then you are nicheless.

190

If you aren't constantly evolving and improving and your niche isn't changing, then you aren't changing and you're probably in the wrong type of business and it's not going to be sustainable.

191

As an example, you can be like Zuby, who makes music and sells tickets to his show one day

192

and then talks about politics another day and then sells a fitness ebook the next day.

193

And he's doing perfectly fine.

194

Or you can be like Hamza, who has an extremely broad niche like self-improvement, which encapsulates literally everything.

195

And I'm talking everything.

196

Everything valuable or actually worth pursuing is self-improvement.

197

Going to Mars is self-improvement on a collective scale.

198

Elon Musk, his niche is self-improvement.

199

But at that point, it's just an expanded version of self.

200

It's an expanded sense of self where self, you have begun to identify with humanity as a whole.

201

You've expanded your circle of concern.

202

And so now your products are spaceships and stuff like that.

203

But with Hamza and self-improvement, he talks about confidence and masculinity and dating and fitness

204

and business and all of these other things where he's not in a very hyper-specific niche there.

205

He is the niche because he is a self-improver.

206

That's his identity.

207

Your identity is your niche.

208

Or put more practically, your niche is what you are interested in and why it's important to your life.

209

You don't box yourself into hyper-specific skills or interests that you will outgrow because you are human.

210

You will grow bored of it

211

or it will no longer serve you like talking about agency work because you change what you do as your business grows.

212

Locking yourself into a niche makes it extremely difficult to develop yourself beyond it.

213

Your business evolves as you evolve.

214

If your business is a narrow niche, you limit your own potential.

215

So now, why are you told to niche down in the first place?

216

So you can understand the minds of your readers and customers.

217

You're told to create a customer avatar, identify a burning problem they face, and position a solution toward them.

218

The solution is often the same as any other product on the market with small changes.

219

The point is to make it perceived as valuable to a specific person by understanding them.

220

So a hack here is to recreate what already exists, but better and don't overcomplicate it.

221

The thing there is, is that all products are the same.

222

Like all self help products are the same.

223

All business products are the same.

224

They're just positioned towards different people.

225

That's why creating a niche is important.

226

It's because I can talk about writing and someone else can talk about writing, but it's two completely different people.

227

And that's what makes it unique.

228

But I target my past and former self for the goals that, and problems, the problems that they're trying to solve and the goals that they're trying to achieve.

229

So I positioned it towards them.

230

Another writer may position it towards soccer moms because they are a soccer mom or they just wanted to target that niche.

231

That's why we're doing this here.

232

But targeting yourself is just so much easier and it goes a layer deeper than just making money or business.

233

It's about self-improvement, self-awareness, and actually building products that help people's lives and working with people that you enjoy.

234

So why don't we skip all of that and treat ourselves as the customer avatar, solve problems that we've actually experienced, and build a solution that actually benefits our lives.

235

And then once you grow as a person, as an individual, your products start to evolve and you just build a new product and distribute a new product.

236

In essence, a customer avatar is the mind, worldview, or perspective of someone you are creating for or marketing toward.

237

So from a structural standpoint, a worldview or perspective is composed of a few things.

238

The first is just goals.

239

The conscious or unconscious goals that influence every single action you take, like taking one step forward or going to the gym.

240

When I say one step forward, I literally mean taking a step.

241

You are acting towards a goal.

242

You're moving in a specific direction.

243

Everything you do is associated with some goal.

244

It's just unconscious.

245

Self-generated goals put you in control of your life.

246

The entire, what's the young quote, Carl Jung quote?

247

If you don't make the unconscious conscious, then it will determine your fate and control your life, something like that.

248

But it's just presence, mindful living, becoming conscious.

249

A person with the assigned goal of society to retire at

250

60 years old will see fewer business opportunities than a person with a self-generated goal of financial freedom at 25 years old.

251

Goals also frame how you or your readers interpret books and content.

252

Two people with different goals will have radically different highlights of the books and content.

253

They will notice the things that aid in their goals, whether they are aware of it or not.

254

So the second thing that composes a niche or worldview or identity is problems.

255

The conscious or unconscious problems that prevent you from reaching your goals and ideal lifestyle.

256

The foundation of marketing as a whole is to raise your readers levels of awareness surrounding their problems over time.

257

So if you've solved your own problems and are helping your audience do the same, you are in a great position.

258

The five levels of awareness are one, unaware, which is unaware of their problem and how it is hurting their quality of life.

259

Two is problem aware, so aware of their problem but don't know how to solve it.

260

Three is solution aware, so they're aware of their problem and know there's a solution, education, or knowledge to solve it.

261

Fourth is product aware, so they're aware of the problem and know there's a streamlined path or system to solve it.

262

And fifth is most aware, so they are ready to change, they just need the right why that changes behavior instantly.

263

Like when you read an idea in the book and it changes your entire outlook on life.

264

So all content and your landing pages and your products

265

and whatever it may be have to target the person at

266

whatever level of awareness they're at in relation to the goals

267

or problems that compose your worldview that you can help them achieve.

268

So the goals of your brand, your vision for the future, the problems along the way, how are you positioning the content, education, insight, whatever it may be,

269

opinions to them in a way that's understandable.

270

So top of funnel, social media content is usually in between levels, awareness levels one and three.

271

That's who you're writing to.

272

It's mostly beginner level.

273

Then newsletter or a free download is usually a step beyond that.

274

It's like two to four.

275

And then during that, you target the most aware level five to sell them on your product on your landing page.

276

When your worldview is your niche, your job is to write in a creative fashion that increases people's awareness of their problems.

277

That way, they act on a solution toward reaching their goals.

278

Another way to think of it is that every piece of content you write

279

and every product you build helps people learn the knowledge or skills that allow them to reach the goals of your brand.

280

The bigger the goal, the more people you can attract and help.

281

You help them reach the goal by solving problems or pain points.

282

So your content and products argue why achieving a specific goal is important and give them the knowledge, tools, and education to solve the problems standing in the way.

283

Now, the third thing, the last thing, there's goals, which gives people direction.

284

It is motivation or it entices people to be attracted to you.

285

The problems are what you help people solve to actually change their life.

286

But how do you actually solve the problems?

287

That's the potential paths that they can take.

288

That's number three.

289

When people don't have clarity on their next steps.

290

They feel anxious, overwhelmed, or bored.

291

This is what causes arguments and relationships, dissonance in business, and battles between political parties.

292

People who don't share the same worldviews are missing pieces of the other party's path, narrative, or system that allows them to make sense of that situation.

293

So when you are the niche, your job is to create a holistic step-by-step path that you can share with readers who have your same worldview,

294

usually in the form of a product or service that you can be paid for.

295

That way, they're more likely to actually get results and understand you.

296

But there's a reason why my philosophical content introduces a lot of people to business.

297

It's because they're learning it better from me because we have a very similar worldview and it makes more sense to them.

298

I'm not the most like hyper practical guy who's going to walk you through step by step.

299

Okay, here's how you make a million dollars in whatever amount of time.

300

I still do that, but I bake in the philosophy so

301

that people who aren't yet in business but have the potential to do very well in business, I can teach them best.

302

They're going to learn from me best.

303

So beyond goals and problems and potential paths or systems

304

or products people can take to reach the goal and solve the problem,

305

there are of course other things in the human psyche that influence how people perceive and act on those goals and problems.

306

Things like prior experiences, firm and loose beliefs, and skill levels across all domains of life.

307

All of the above can be conscious, unconscious, known, or unknown.

308

Your entire job as an education brand is to raise the consciousness of your audience.

309

And a note, by education brand, I mean a brand that gives actual value, a creator that teaches their audience and improves their life, not an influencer that posts half-naked pictures,

310

flexes their lifestyle, or posts self-deprecating memes.

311

Make your audience conscious of their goals and problems, argue the importance of the goals, and illustrate the impact of their problems.

312

Show the benefits of achieving the goal and pains of not solving the problem.

313

This is persuasion 101.

314

Your niche is the frame of big goals and burning problems that compose your worldview.

315

Your job is to program the minds of your audience to adopt this frame or worldview, pursue those goals, and solve those problems.

316

This is a massive yet fulfilling undertaking to live a life of purpose.

317

So in a nutshell, you're attracting people to the goals.

318

You're helping them solve the problems with your content.

319

And your product is the implementation.

320

It's how they actually go about solving the problem by changing their behavior.

321

Now, since you have to persuade and change people's minds, you have to understand that this is a big responsibility.

322

This is taking on a lot of responsibility and emotional labor for your life.

323

That can be very fulfilling, and it can also turn very bad if you are not developed or ethical enough to be doing this type of work.

324

Niches are supposed to be specific, and what is more specific than this?

325

A desirable goal that will change your life and your readers' lives, which is brand.

326

A burning problem that will ease your suffering and your readers' suffering, which is content.

327

A clear path, system, or solution to bring you clarity.

328

And your readers' clarity, which is product.

329

The goals and problems will almost always be similar to someone else's.

330

Everyone has the same goals and problems in the eternal markets.

331

Health, wealth, relationships, and happiness.

332

But the path, the path is singular to you.

333

Everyone wants financial freedom, but two people have to take different paths.

334

You may go the social media and online business route with e-commerce and the unique skills, mindset, and experience associated with that.

335

Another may go the investing and real estate route with another unique combination of skills and interests.

336

But remember that every other skill or interest you learn along the way also aids in you achieving those goals.

337

If journaling, going on a walk, or playing video games were included on that path to financial freedom in this case, no matter how direct to achieving your goal,

338

it still played a role in you achieving your goal.

339

All of the beliefs, skills, and billions of bits of information you process along the way

340

toward achieving your goals is the most unique niche in the world.

341

Your job is to document your mind and experience on the internet.

342

That's it.

343

Your job is to attract a specific group of people.

344

You do this by writing ideas in a way that makes sense to you, from your worldview, from your point of view.

345

The specific group of people are those with your same personality.

346

That's how you set yourself up to create a product for yourself that sells without market research.

347

So just the practicality of that is when you notice an idea, post it.

348

But from your own point of view, that's what makes you unique.

349

Take the ideas that already work and post them under your brand.

350

We'll talk about that a bit more.

351

But now we actually have to outline your niche.

352

We need to create the book of your life that you are going to write with content and products.

353

So this is how you create your niche of one.

354

When you document your life on the internet, you create your niche of one.

355

The mindset and skill set of your past, present, and future self should be illustrated in a persuasive manner to attract those with a similar personality,

356

but are a few steps behind you so you can actually help them.

357

You are going to outline the structure of a book you would write about your life.

358

This will be used for pattern recognition and content creation.

359

So by creating an outline in anything, you have this outline, and because it's there, you're going to notice more ideas in conversations or in the books you read or in the content that you read.

360

And you're going to be able to notice that, fill in the outline or just post or create the product or whatever it may be.

361

You'll notice more opportunities for yourself.

362

Also, you're going to use this as a content plan for the next one to three years

363

or just one year and then repeat and refine all of that content over the next year and then the next year.

364

So you're going to post these as newsletters and you're going to break that down into content ideas.

365

You're going to post them on social media.

366

You're going to write threads.

367

You're going to do everything to illustrate your worldview, your skill set, your interests, your mindset, everything about you in a valuable way,

368

not just whatever way you want to do it, but a valuable way.

369

Because the thing here is that brand is created over six to 12 months.

370

Like people just don't see your brand and are like, oh, yep, that's your brand.

371

A brand is the depth behind everything.

372

It's the values.

373

It's the vision.

374

It's the goals.

375

It's the problems you help solve.

376

It's everything.

377

And you can't just illustrate that with one piece of content.

378

So understand that all of this happens over the course of six to 12 months.

379

That's how long it takes for people to see you as an authority and trust you.

380

So with that, fill out the book structure

381

that we're going to go over right now for someone who is one to three steps behind you.

382

And if you want to learn how to write out this book outline, I would consider downloading my two-hour writer course, which helps you write posts, threads, and newsletters.

383

You're going to have all of the ideas that create your niche right now, but you need to write them out online.

384

So the first part is the book introduction or your story

385

and pull out a piece of paper for all of this

386

You're writing this down your story is your brand It is important

387

that you get clear on what your story is

388

so you can use it to frame content from a unique

389

angle You can start almost any writing with a personal experience

390

that alone makes it unique and not like the rest of shallow writing

391

If you need an example of this just go back to

392

the first part of this video where I talk about my

393

experience with Finding a niche going over a hundred different niches

394

and things like that that resonates with a lot of people Okay, so fill in the answers to these questions on the paper that you pulled out.

395

Where did you start out?

396

What struggles did you go through?

397

What was the climax of your journey?

398

What did you achieve that is desirable to others?

399

What topics interests or skills helped you get there?

400

Remember that all of these are content topics now section one of your book is going to be the philosophy

401

because you need to get people on the same page as you.

402

Your philosophy is your answer to the question, how does one live the good life?

403

If you're not writing this down yet, you should just leave the video.

404

Write this down.

405

You must constantly illustrate the importance of what you believe

406

and do in a way that leads toward your ideal future or avoids the enemy of your brand.

407

Describe your ideal future and lifestyle in detail.

408

What goals are you leading your followers towards?

409

Describe the enemy.

410

What is the future and lifestyle you want to avoid like the plague?

411

What are beliefs you have that others would consider extreme or offensive?

412

What is the importance of each topic, interest, or skill you've learned to help you on the way toward your ideal lifestyle?

413

Take your time with this.

414

The outline can be as long as you want it to be.

415

The answers to these questions will form the majority of your content ideas

416

that lead to the most of your growth and authority.

417

This is the part that makes you unique.

418

Now, section two is education.

419

This is how you build authority.

420

It's by educating your audience and helping them.

421

Your job is to educate people on the skills or interests

422

that help them achieve your version of the good life or your philosophy.

423

Literally teach them the skills or interests and how you learned it.

424

There is only so much that can be said about this.

425

You aren't creating anything new.

426

You are simply creating a library of information under your brand.

427

That way people can learn from you.

428

Now don't fall into the trap of they can just learn this information somewhere else online.

429

You have to assume they don't have the drive to learn elsewhere and that you have to give them the information.

430

Also, realize the massive difference between organic content and intentional searches.

431

People on social media aren't actively looking for education.

432

No, they don't already know it.

433

No, they can't just search for it because they don't have a reason to.

434

Show them that you are valuable enough to follow and they will solely learn from you.

435

Now, please don't ignore this.

436

Any idea that you could see and you want to put under your brand in the form of content, save it for later and then post it.

437

If it's already been said or taught by someone else, good.

438

Say it from your own point of view in alignment with your own goals because goals shape how you perceive situations.

439

So if you have an idea, okay, think about your goals or the vision for the future

440

and how that relates to it

441

and boom you have a unique piece of content the other thing is

442

that if it's already been said or taught and is popular

443

that means it's going to be useful for your followers too

444

and as we'll discuss in the next section people remember those who first taught them the knowledge

445

that is useful to them be

446

that person for more people as an example the power of now was recommended to me by matt ogus

447

so i will always remember that anytime i read the book the the power of now, I'm going to think of Matt Ogis.

448

Anytime people hear one person business, if I was the first person to introduce it to them and make it, make it and make it click for them, geez, you're going to remember me, right?

449

That's going to give me the authority in that case.

450

Even if the other person is talking about the one person business.

451

Now, section three, after your story, your philosophy, education.

452

So how do we actually get there?

453

Section three is practice, create step-by-step systems and practices that your readers can use to get better at your skills or interests.

454

Do this now.

455

Write out step-by-step plans for your audience to learn the skills or interests under your brand, then write content about them.

456

Turn the best ones into products or services.

457

As a bonus, slap your own name on these.

458

If you want to recreate something like the Eisenhower Matrix for productivity, then do it.

459

What I'm saying here is that take something like 1% Better Every Day

460

or the Eisenhower Matrix or something of that nature and spin it and make it your own.

461

Put a new name on it.

462

So if you see something like solopreneurship, put a spin on it like the one-person business.

463

If you see something like the four-hour work week, try turning it into the four-hour work day or two-hour writer.

464

Behavior change is the driver of authority and recognition.

465

When you write your quote-unquote book with time on social media, in emails, and in free downloads, you build a brand that blows past 99% of people.

466

So we understand what a niche is.

467

We understand that boring philosophy that I went over.

468

We understand how to create your niche of one, which is outlining the book and then writing the book in newsletters,

469

threads, social media posts, etc. Over 6 to 12 months until people genuinely understand your brand.

470

So now let's quickly talk about the psychology of interest, how to talk about whatever you want and still get paid.

471

Since I've been working to kind of change the online business landscape and make it more accessible to the individual, I get this question almost daily.

472

I want to talk about more of my interests, but what if it gets low engagement or my audience doesn't like it?

473

First, we need to understand the difference between content and product.

474

People think that content is all about promotions.

475

They think they should only write content that leads to sales and leads for their product.

476

They think they should niche down everything they write about rather than having a specific

477

and compelling landing page or free download for a product

478

that establishes authority in one go so you don't have to talk about it all the time in your content.

479

They also don't realize that you can write one newsletter

480

and then post that as a blog article and then turn

481

that into a YouTube video and then break that down into content ideas

482

so you can post those things and plug those things under it because then those are evergreen pieces of information.

483

I can write social media posts all day long, but since they disappear, it's just wise to continue writing it so that they attract more people.

484

But along the way, I can occasionally write about writing or business or whatever it is that I sell something related to.

485

And then I plug either a newsletter or an article

486

or a video or a free download or just my product landing page.

487

And if my product landing page actually educates people to the point of trusting me

488

and knowing that this is valuable for their life, then I don't really need to write about that thing too much

489

because it already lives on the internet and all I have to do is link to it.

490

Now, another thing is that I just see this way too often.

491

Sometimes the only thing people post is just like images of their product or just updates.

492

Like you see this on software all the time.

493

It's like, yeah, some people follow the social media account for updates of the product, but you're not really attracting any new customers that way.

494

Sometimes you are, but it's like, that's just such a boring way to run social media, especially for a company.

495

If that's your life's work, why is it not better?

496

Or they make a post with something valuable, but then they can't help but just like throw a promotion in there.

497

I see this sometimes, won't name drop, but I see the guy, he finally makes a good post and it's like, damn, this is a good post.

498

And then you click on it and you go under it and it's like, celebrate the best American business there is on the planet.

499

And it doesn't even relate to the post and then they plug their supplements.

500

And it's like, dude, you would have probably made more sales if you just didn't include that.

501

Whatever.

502

It may work.

503

I actually don't know.

504

That's just how I perceive it.

505

The problem here is that most of these brands just don't show that they're a human.

506

They never educate, entertain, or inspire.

507

You know, the things that people actually follow and show up for on social media.

508

They only sell.

509

Nobody follows company accounts.

510

People follow educators, entertainers, and inspirers.

511

Red Bull has a massive following because they don't have a single picture of their product on their Instagram.

512

It's all inspirational content about the lifestyle people are living because of Red Bull.

513

If all you do is talk about your product, that is a great way to never grow your brand, have engaged readers, or see exponential growth in revenue.

514

A personal brand is the most potent traffic source for your product, service, or brand in general.

515

So let's start by flipping this on its head.

516

What happens if you only talk about the interests or skills that make you money?

517

First, you get low engagement.

518

If your content doesn't get shared, how are you going to grow so that you have more people to promote to?

519

Second is you don't build trust or authority.

520

Stop thinking like you have to monetize right now and start thinking

521

that you're going to monetize in 12 months and you'll monetize faster now by doing so.

522

Third is that people don't like you.

523

If you ever want to pivot and sell something else, you won't be able to.

524

You're trapped in whatever niche you always sell to.

525

The thing with this is the question that I see coming up is like, okay, well, if I write about my interests and I'm building an audience and I'm growing, then how do I promote?

526

First, just separate the two things, content product, create a content creation schedule.

527

So let's say three social media posts a day, one newsletter a week, one thread a week, maybe maximum.

528

And then content promotion schedule.

529

Okay.

530

I'm going to promote twice inside of my newsletter.

531

I'm going to promote three times a week under one of my social media posts.

532

And you just create a system and then you test it and then you try it out and then you change it.

533

You put it on your calendar and you actually do the thing.

534

If you aren't making sales, okay, increase promotions.

535

If that still doesn't work, okay, make the promotions better.

536

If you're not growing on social media, okay, change your content schedule.

537

Okay.

538

That's not working.

539

make the content better.

540

It's pretty freaking simple.

541

Now, the thing with all of this is that people have multiple interests.

542

Insane.

543

That's absolutely insane.

544

People have multiple interests.

545

It's crazy.

546

Second thing is that people can adopt new interests.

547

Oh my God.

548

You can make your interests interesting so people become interested in them.

549

You do this by highlighting the benefits of achieving the goals of your brand

550

and making people aware of how to solve their pain points with your skills and interests.

551

This is what turns viewers into fans into superfans.

552

Someone may follow you for one interest, like how you would follow Dwayne The Rock Johnson after watching a movie he starred in.

553

Now they're a viewer.

554

Then you either share another interest of theirs or get introduced to something new, like how The Rock posts about fitness and nutrition.

555

Now they're a fan.

556

Then they discover the beliefs or values that compose their mindset, like how The Rock values gratitude and hard work, now they're a super fan.

557

Talking about more than one interest is how you become irreplaceable.

558

The best personal brands do this without trying, and then usually they tell you to go into a niche because they don't realize that they are the niche.

559

They don't realize what they're doing.

560

They're like, oh yeah, I post about this thing maybe every other day, but I also talk about all these other things, but no, no, no, that's not even a part of my brand.

561

That's called unconscious competence.

562

The thing with this is, is the best personal brands do this without knowing,

563

or the unconscious competence because they just post whatever they deem important to them and attempt to illustrate the importance to you.

564

And they know the content does well because if it's valuable to them, it's probably valuable to you or some people.

565

So here's how you can begin doing this.

566

First, focus on education.

567

Adopt the mind of your past self and absolute beginner.

568

How would they get to where you are now in a better way?

569

Post that.

570

Second is focus on understanding.

571

Zoom out and identify the gaps in your followers' knowledge.

572

What do they need to know to get on the same page as you.

573

Post that.

574

Third is focus on importance.

575

Analyze your life and realize why you do what you do.

576

Why do you only have those select skills and beliefs rather than the millions of others you could have?

577

People think they're not niched down by talking about two to three interests when there's a lot more interests out there.

578

You're very niched down by being the niche.

579

Why did you take the path you did over another one?

580

Post that.

581

That is it for this video.

582

Thank you for watching.

583

If you want to learn high impact writing so you can grow on social media, even though it's just a good skill to learn.

584

Doesn't really have to be social media either.

585

Check out 2R Writer.

586

If you want to build a digital product, check out Mental Monetization.

587

If you want both and a lot more in between, check out Digital Economics.

588

Other free stuff is also in the description.

589

Like, subscribe.

590

Thanks for watching.

591

Bye.

アプリをダウンロード

流暢に話すために必要なすべて

AI発音採点文ごとに採点

IPA練習すべての音をマスター

単語学習自分の単語帳を作る

単語ゲーム遊びながら覚える

QRをスキャン

Download on theApp Store Get it onGoogle Play

同じチャンネル

FOR YOU

このレッスンの語彙とスピーキングのポイント

このC1レベルのスピーキングレッスンは、動画「Don't Find A Niche. Become The Niche」を教材にしています。繰り返し出てくる語は次のとおりです：niche, content, goal, product, interest。この動画には、シャドーイング用の文が591文、単語が7762語あります。音声の長さは37:49です。話す速さは速く、1分あたり約205語です。音のつながりや弱く発音される音が多くなります。単語の87%は英語の頻出3,000語に含まれます。残りは練習の前に確認しておきましょう。

この動画の重要語彙

動画の中で特に難しい単語15語を、発音と意味つきで紹介します。

単語	発音	意味
niche 名詞	/nɪt͡ʃ/	壁龕
worldview 名詞		世界観
follower 名詞	/ˈfɒləʊə(ɹ)/	支持者
newsletter 名詞	/ˈn(j)uzˌlɛtɚ/	ニュースレター
outline 名詞	/ˈaʊtlaɪn/	中抜き
unconscious 形容詞	/ˌʌnˈkɑnʃəs/	無意識
beginner 名詞	/bəˈɡɪnɚ/	ビギナー, 新参
perceive 動詞	/pɚˈsiv/	知覚する, 認める
mindset 名詞	/ˈmaɪn(d)ˌsɛt/	考え方, 心理
bore 動詞	/boɹ/	いらいらさせる
profitable 形容詞	/ˈpɹɑ.fɪ.tə.bl̩/	有益な, 利益になる
persuasion 名詞	/pɚˈsweɪʒən/	説得
avatar 名詞	/ˌæv.əˈtɑː(ɹ)/	天降, 天下り
leverage 名詞	/ˈlɛv.(ə.)ɹɪd͡ʒ/	レバレッジ, レバ
clarity 名詞	/ˈklæɹ.ɪ.ti/	明快さ

動画に出てくる句動詞

単語	発音	意味
check out 動詞		試験する, 検査する
come up 動詞		上がる, 登る
fill out 動詞	/fɪl ˈaʊt/	書き込む, 記入する
grow up 動詞		成長する, 大人に成る
zoom out 動詞	/ˌzuːm ˈaʊt/	ズームアウトする, 縮小する

繰り返し練習したい文

動画に出てくる短く完結した文です。日常会話でそのまま使えます。

Do you not have more than one interest?
Where did you start out?
What struggles did you go through?
What was the climax of your journey?
What did you achieve that is desirable to others?

この動画の文法

話し手がよく使っている文型を、動画の実際の表現とともに紹介します。

文型	動画での表現
現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している	haven't experienced · It's always been · have dominated
受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる	being given · being exposed · are created
関係詞節 who / which + 節 — 人や物について情報を加える	those who learn · those who came · people who have

注意したい発音

話し手はdon't, you're, they'reなど、短縮形や弱形を159回使っています。聞こえたとおりの短い形で発音しましょう。

「sh」と「zh」の音: unconscious /ˌʌnˈkɑnʃəs/, persuasion /pɚˈsweɪʒən/, shallow /ˈʃæloʊ/
長い単語（アクセントの位置に注意）: desirable /dɪˈzaɪəɹəbəl/, philosophical /ˌfɪl.əˈsɑ.fɪ.kl̩/, incorporate /ɪŋˈkɔɹ.pɚ.eɪt/

日本語話者が苦手な音：

/r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: follower /ˈfɒləʊə(ɹ)/, illustrate /ˈɪl.əˌstɹeɪt/, profitable /ˈpɹɑ.fɪ.tə.bl̩/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, clarity /ˈklæɹ.ɪ.ti/
/v/ — /b/ にならないように、上の歯を下唇に当てる: evolve /ɪˈvɑlv/, perceive /pɚˈsiv/, avatar /ˌæv.əˈtɑː(ɹ)/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, persuasive /pə(ɹ)ˈsweɪsɪv/
/f/ — 「フ」ではなく、上の歯と下唇で出す: follower /ˈfɒləʊə(ɹ)/, profitable /ˈpɹɑ.fɪ.tə.bl̩/, freelance /ˈfɹiˌlæns/, fulfill /fʊlˈfɪl/, philosophical /ˌfɪl.əˈsɑ.fɪ.kl̩/

この動画での練習方法

まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
まず0.75倍速で一文ずつシャドーイングし、慣れてきたら通常の速度に戻します。
自分の声を録音して元の音声と比べます。niche, worldview, followerなどの単語に特に注意しましょう。

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: Don't Find A Niche. Become The Niche. - 動画で英語スピーキングを学ぶ

練習モードを選ぶ

アプリをダウンロード

You can achieve anything you want

How To Become Disgustingly Self-Disciplined

You only need one hour

How to change your life in 1 day

You need to be delusional if you want to succeed.

The Writing System That Saved My Brain (Learn Faster & Think Clearly)

How To Reset Your Life In 7 Days

How To Learn Anything 10x Faster Than Anyone

How To Get Ahead Of 99% Of People (In 6-12 Months)

The Future Of Work (& The New High-Income Skill Stack)

How To Articulate Your Thoughts Intelligently (Talk Like This)

Disappear And Come Back Unrecognizable (12 Rules To Change Your Life)

You're Stuck In The Matrix, Here's How You Escape

How To Become So Self-Disciplined It Feels Illegal

How I'd build a one-person business (if I started over in 2026)

Kortex: The $3 Million Dollar Mistake

How To Build A Better Personal Brand Than 99% Of People

11 Lessons From Growing A 7-Figure One Person Business

A Full Guide To Making Your First Profitable Product (Beginners, Take Notes)

How To Grow An Audience If You Have 0 Followers (It's Only 2 Habits)

"I Just Wanna Make Money"

How To Level Up in Your Career as a "Jack of All Trades"

The New Way of Making Content In The Age of AI

How to Get Ahead of 99% of People (Starting Today)

How To Know Yourself

How To Be The CEO of Your Own Life (6 Unexpected Tips)

Everything Valuable from an MBA in 25 minutes

How to Make Anything - Learn to Think Like an Engineer

How to Be Creative on Demand

IKIGAI | A Japanese Philosophy for Finding Purpose

このレッスンの語彙とスピーキングのポイント

この動画の重要語彙

動画に出てくる句動詞

繰り返し練習したい文

この動画の文法

注意したい発音

この動画での練習方法

シャドーイングとは？英語上達に効果的な理由