Pratique du Shadowing: Don't Find A Niche. Become The Niche. - Apprendre l'anglais à l'oral avec la vidéo

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The most authentic, profitable, and unique niche is you.

I first realized this after years of pain,

because the first thing that you come across when you embark on your journey to becoming a free individual is niche down.

And just like the social matrix, there is a business matrix.

Now the social matrix, or just the matrix that everyone talks about,

is a web of ideas and beliefs that act as anchors for your mind to make sense of the world.

The government and culture influence the school system.

The school system creates resources for students to learn from.

The students don't question what they're taught.

The students go on to be parents.

The parents teach their children what they know and send them to school.

The children make friends and conform further to fit in.

The children grow up, get jobs, become teachers, become parents, become politicians, and create the knowledge and resources online and offline that influence culture.

The parents, students, and children vote.

The cycle continues to create the society we live in.

Now, this isn't a bad thing.

This is just how we learn to survive.

But if we don't question what we learned along the way during our upbringing, as we're children learning from our parents and being given a very limited worldview,

we don't know our potential or what we're capable of or what lies in the unknown.

If we don't question what we learn, we end up a clone like everyone else.

Now, the business matrix, in contrast to the social matrix,

is just a web of ideas and beliefs that illustrates how businesses are supposed to operate.

Think of it as the advice or education you get on how to start a business, usually from people online.

Pick a skill, pick a niche, and do the same thing all over again.

Do work you don't care about for people you don't care about to live a life you don't care about.

You are a human.

You learn by being exposed to beginner level knowledge, then intermediate and advanced.

The thing is, who questioned this beginner level knowledge from the start?

Are we absolutely sure it is the best way to go about things?

Is it the most conducive to results?

Or does it cause more confusion that makes people quit too early?

You decided to start a business because you wanted to escape the mechanical and meaningless lifestyle.

Not to create a new one where you can just earn a bit more than you did before at a job.

Now those who learn to break free of this business matrix can do whatever they want.

But you can't break free in an instant because that's just not how things work.

First, you learn the rules of the game

and then you kind of create your own rules of the game without breaking the other rules.

So you need to play the game that others want for you like you would in society with learning from your parents.

But then eventually you reflect and you question, you think, OK, what can I actually do?

How can I actually create my own game and get better results than those who came before me?

Now, my goal with this video is to give you a complete outline of what your niche is.

and that outline will contain pretty much the all of your content topics that you'll ever talk about

ever throughout the entirety of your brand to create your niche of one.

So we're going to go over some philosophical stuff first, which I feel like will help a lot of people in understanding what a niche is

and this entire you are the niche philosophy.

And then we're going to go into how to actually create your niche

and have it on paper what it actually is so you can use that.

And then will of course bake in common questions like, okay, well, what if people don't find my interests interesting?

And how do I start to talk about any interests that I want?

So let's dive into it.

When I began my business journey, I started with freelancing.

I thought it was the most beginner-friendly option because all I had to do was learn a skill, sell a skill.

So I decided to try my hand at freelancing with almost every skill you can think of.

Video editing, graphic design, SEO, content marketing, Facebook ads, and web design.

My pain point was always choosing a niche.

I would download free guides and I would endlessly search on Google for the top 100 niches to target.

I targeted dentists and gyms and construction companies and pest control and a lot more.

But what are the problems with this approach?

First is I don't care about these people.

I would and did hate working with them.

This isn't a sustainable approach to something as important as your life's work.

You're starting a business for a reason and it isn't to just have a new boss.

Now, some people argue like, oh, business doesn't have to be your life's work.

It can just be a way to make money.

It's like, I agree.

But if the end goal is to just pursue your life's work after you start a business

and generate some cashflow and you can pursue your life's work just by starting a business in the first place, like what's the dissonance there?

It just feels like laziness to me.

And like you want the get rich quick option, which probably isn't going to work out as well as you think it is.

The second thing is I don't have experience with their business.

Most businesses fail because they try to solve a problem they haven't experienced.

Remember that.

Feel free to come back to me when you ignore this and fail.

Third is it prioritizes finding, not attracting or becoming.

You learn a skill for someone else.

You search endlessly for people to reach out to and end up spending more time on lead generation than building leverage.

So one thing I want you to keep in mind for the remainder of this video is

that I'm usually speaking under the lens of building an audience because this is a new traffic mechanism for businesses, building a social media audience, right?

Building an audience is just how you build a business.

It's always been how you build a business with media and advertising and whatever it may be.

Now with social media, where all of the attention is, because it's, I mean, it's on the radio and on TV and other things,

but most of the attention is on social media.

And that is such a blessing for individuals who understand

that they can just write content and build an audience and build a business that way.

So that's what sparked this whole you are the niche thing is

that many people are operating from 20 to 30 year old business mindsets

and trying to apply that to the modern social media age when they just don't understand social media or how it works.

So that's what I'm hoping to change here is making you understand that as one person,

you can build an audience and you can start a hyper profitable business without boxing yourself into a specific niche, we'll learn how to do it.

It's no wonder people don't stick to building a business.

The business ideologies circling the space have dominated for too long.

They are shallow and lack regard for human nature, psychology, and fulfillment.

And that's just the thing.

Things evolve beyond being shallow.

There are better ways to start a business now.

So we're going to learn how to create our own niche that is profitable, authentic, and something you actually enjoy doing.

First, we'll start with a few lessons that will spare you a lot of pain.

First is that the endless shiny object syndrome you have with finding a niche is a blatant sign

that business hasn't clicked for you yet.

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You don't understand it.

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You haven't failed enough.

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You haven't produced enough.

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You can make any niche work.

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That's why it's wise to create your own.

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The second lesson is to build a product or service that you would actually buy, use, and benefit from.

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There aren't many shortcuts in business, but this is one of them.

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When you do that, you become the niche and you can focus on marketing to your past and current self.

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So now let's talk about it.

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Why the most profitable niche is you.

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Build a product that you would buy, use, and benefit from.

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Write the words that you would stop, read, and act on.

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When you know yourself, you get to skip ahead of the 99% of failed businesses

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that haven't experienced the problems they are trying to solve.

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Most people don't understand that they belong to a very specific niche.

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You already follow a broad number of people that talk about a variety of different interests,

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and that's what's created your current personality or identity.

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Because your personality or identity are created by the information

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that you're repeatedly exposed to and that you deem important and worth accepting into your mind.

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So this is mistake number one when creating your niche.

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If your job is to target a specific person and you are a specific person, why are you narrowing in on one specific interest that you want to sell a product or service around?

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Do you not have more than one interest?

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Do you not already follow people that talk about their opinions, their values, their lifestyle, and their expertise?

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No, talking about one specific skill or interest won't make you more authoritative.

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No, people won't trust you more.

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At best, you'll look like a glorified search engine of actionable advice.

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So that's one major difference between building an audience before

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and having like a way to target actual people with something like paid ads and social media is that social media,

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you don't really control where your content goes.

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It's placed in front of people at random, according to their likes and interests from the algorithm, sure.

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But it's mostly random people who have no idea who you are or what you do.

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So when they only talk to that niche, they have more difficulty at the start.

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Fewer people share their content so they can't get in front of the right people.

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And they may grow to 5,000 followers in a year

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when someone who incorporated their interest can grow to 20,000 in a year.

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After three years, the first gets to 30,000 followers and the second gets to 300,000 because of the compounding effect.

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But Dan, those 300,000 followers don't care about my product or service.

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They're not hot leads.

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They aren't going to buy from me right away.

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They're useless.

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There's a lot to unpack there because I hear that all the time.

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It's like, if I just talk about my interests, the people aren't going to buy my product or service.

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First, if those 300,000 followers each know three to five people that they can refer to you,

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that's a 900,000 to 1,500,000 follower audience thanks to the network effect.

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All while 30,000 follower hyper niche down guy is struggling to have enough leverage to get out of manual client work.

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So that's one thing is like this is all nuanced.

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If you want to build a very specific audience so that you can land clients and sustain

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Your work that's perfectly fine But if you want to evolve

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and have a lot of leverage to not only build digital products

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or build other businesses or having a Big network to build

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that startup that you want to build or just choose this direction

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because it's more fun And if you only want to do freelance work like you would with the niche down audience

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You can still get the same if not better results doing it

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and enjoy the process more Another thing here is

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that it's not just like oh if I post about my interest my entire business is dead My brand is dead.

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That's not how this thing works People get like since money

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is tied to it They get in such this narrow-minded state where they're like, oh my god if I make one mistake My entire life is at risk.

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My entire business is at risk.

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I'm not landing any more clients That's not how it works.

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You're getting thousands, if not hundreds of thousands of impressions on specific pieces of content.

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If you can't turn any of those into clients, no matter what audience that is via referrals or just persuasion,

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then you probably shouldn't be in business or you just need to upskill yourself in persuasion and marketing more.

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So the second thing there with not attracting people that are already hot leads,

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ready to buy the product or service that you offer is that they're not supposed to buy from you right away.

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That's the entire purpose of writing content.

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You help them go from beginner content to advanced product with time.

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You create customers by raising them up the levels of awareness.

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You attract with social media, educate with newsletters, emails, or free downloads, and help them implement with your product or service.

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So brand is to attract, content is to nurture, product is to implement.

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And the third thing with this is that nobody is a useless follower.

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You are just so narrow-minded and indoctrinated with outdated business dogma

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that you don't understand that people can learn something new that improves their life.

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The lesson, you can go on social media right now, read a post, and become interested in a new topic.

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You aren't just born with specific interests.

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You are persuaded of their importance, like how lifting weights can give you confidence, improve your health, and make you look good, so you slowly adopt them as an interest.

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Then you become a part of that niche.

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So your job is to argue why your interests are valuable to adopt.

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All of your content is persuasive arguments, like how this video argues that you are the niche.

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Meaning, you aren't targeting a niche.

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You are a niche, and your job is to persuade people to join it.

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By the way, I teach all of this in digital economics.

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Link in the description.

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Now we need to talk about what a niche actually is.

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A niche is a perspective or worldview.

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Become a nobody.

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Become everything.

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Become a designer, writer, marketer, socializer, runner, bodybuilder, philosopher, scientist, psychologist, and polymath who knows how to sustain your obsessive curiosity.

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The universe rewards those who don't impose their own limits.

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So let's break down what a niche actually is.

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When you are the niche and you are constantly changing and evolving because you're improving, hopefully, then you are nicheless.

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If you aren't constantly evolving and improving and your niche isn't changing, then you aren't changing and you're probably in the wrong type of business and it's not going to be sustainable.

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As an example, you can be like Zuby, who makes music and sells tickets to his show one day

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and then talks about politics another day and then sells a fitness ebook the next day.

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And he's doing perfectly fine.

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Or you can be like Hamza, who has an extremely broad niche like self-improvement, which encapsulates literally everything.

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And I'm talking everything.

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Everything valuable or actually worth pursuing is self-improvement.

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Going to Mars is self-improvement on a collective scale.

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Elon Musk, his niche is self-improvement.

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But at that point, it's just an expanded version of self.

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It's an expanded sense of self where self, you have begun to identify with humanity as a whole.

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You've expanded your circle of concern.

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And so now your products are spaceships and stuff like that.

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But with Hamza and self-improvement, he talks about confidence and masculinity and dating and fitness

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and business and all of these other things where he's not in a very hyper-specific niche there.

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He is the niche because he is a self-improver.

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That's his identity.

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Your identity is your niche.

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Or put more practically, your niche is what you are interested in and why it's important to your life.

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You don't box yourself into hyper-specific skills or interests that you will outgrow because you are human.

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You will grow bored of it

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or it will no longer serve you like talking about agency work because you change what you do as your business grows.

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Locking yourself into a niche makes it extremely difficult to develop yourself beyond it.

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Your business evolves as you evolve.

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If your business is a narrow niche, you limit your own potential.

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So now, why are you told to niche down in the first place?

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So you can understand the minds of your readers and customers.

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You're told to create a customer avatar, identify a burning problem they face, and position a solution toward them.

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The solution is often the same as any other product on the market with small changes.

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The point is to make it perceived as valuable to a specific person by understanding them.

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So a hack here is to recreate what already exists, but better and don't overcomplicate it.

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The thing there is, is that all products are the same.

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Like all self help products are the same.

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All business products are the same.

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They're just positioned towards different people.

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That's why creating a niche is important.

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It's because I can talk about writing and someone else can talk about writing, but it's two completely different people.

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And that's what makes it unique.

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But I target my past and former self for the goals that, and problems, the problems that they're trying to solve and the goals that they're trying to achieve.

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So I positioned it towards them.

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Another writer may position it towards soccer moms because they are a soccer mom or they just wanted to target that niche.

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That's why we're doing this here.

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But targeting yourself is just so much easier and it goes a layer deeper than just making money or business.

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It's about self-improvement, self-awareness, and actually building products that help people's lives and working with people that you enjoy.

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So why don't we skip all of that and treat ourselves as the customer avatar, solve problems that we've actually experienced, and build a solution that actually benefits our lives.

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And then once you grow as a person, as an individual, your products start to evolve and you just build a new product and distribute a new product.

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In essence, a customer avatar is the mind, worldview, or perspective of someone you are creating for or marketing toward.

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So from a structural standpoint, a worldview or perspective is composed of a few things.

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The first is just goals.

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The conscious or unconscious goals that influence every single action you take, like taking one step forward or going to the gym.

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When I say one step forward, I literally mean taking a step.

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You are acting towards a goal.

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You're moving in a specific direction.

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Everything you do is associated with some goal.

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It's just unconscious.

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Self-generated goals put you in control of your life.

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The entire, what's the young quote, Carl Jung quote?

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If you don't make the unconscious conscious, then it will determine your fate and control your life, something like that.

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But it's just presence, mindful living, becoming conscious.

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A person with the assigned goal of society to retire at

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60 years old will see fewer business opportunities than a person with a self-generated goal of financial freedom at 25 years old.

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Goals also frame how you or your readers interpret books and content.

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Two people with different goals will have radically different highlights of the books and content.

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They will notice the things that aid in their goals, whether they are aware of it or not.

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So the second thing that composes a niche or worldview or identity is problems.

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The conscious or unconscious problems that prevent you from reaching your goals and ideal lifestyle.

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The foundation of marketing as a whole is to raise your readers levels of awareness surrounding their problems over time.

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So if you've solved your own problems and are helping your audience do the same, you are in a great position.

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The five levels of awareness are one, unaware, which is unaware of their problem and how it is hurting their quality of life.

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Two is problem aware, so aware of their problem but don't know how to solve it.

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Three is solution aware, so they're aware of their problem and know there's a solution, education, or knowledge to solve it.

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Fourth is product aware, so they're aware of the problem and know there's a streamlined path or system to solve it.

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And fifth is most aware, so they are ready to change, they just need the right why that changes behavior instantly.

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Like when you read an idea in the book and it changes your entire outlook on life.

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So all content and your landing pages and your products

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and whatever it may be have to target the person at

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whatever level of awareness they're at in relation to the goals

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or problems that compose your worldview that you can help them achieve.

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So the goals of your brand, your vision for the future, the problems along the way, how are you positioning the content, education, insight, whatever it may be,

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opinions to them in a way that's understandable.

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So top of funnel, social media content is usually in between levels, awareness levels one and three.

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That's who you're writing to.

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It's mostly beginner level.

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Then newsletter or a free download is usually a step beyond that.

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It's like two to four.

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And then during that, you target the most aware level five to sell them on your product on your landing page.

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When your worldview is your niche, your job is to write in a creative fashion that increases people's awareness of their problems.

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That way, they act on a solution toward reaching their goals.

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Another way to think of it is that every piece of content you write

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and every product you build helps people learn the knowledge or skills that allow them to reach the goals of your brand.

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The bigger the goal, the more people you can attract and help.

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You help them reach the goal by solving problems or pain points.

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So your content and products argue why achieving a specific goal is important and give them the knowledge, tools, and education to solve the problems standing in the way.

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Now, the third thing, the last thing, there's goals, which gives people direction.

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It is motivation or it entices people to be attracted to you.

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The problems are what you help people solve to actually change their life.

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But how do you actually solve the problems?

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That's the potential paths that they can take.

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That's number three.

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When people don't have clarity on their next steps.

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They feel anxious, overwhelmed, or bored.

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This is what causes arguments and relationships, dissonance in business, and battles between political parties.

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People who don't share the same worldviews are missing pieces of the other party's path, narrative, or system that allows them to make sense of that situation.

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So when you are the niche, your job is to create a holistic step-by-step path that you can share with readers who have your same worldview,

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usually in the form of a product or service that you can be paid for.

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That way, they're more likely to actually get results and understand you.

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But there's a reason why my philosophical content introduces a lot of people to business.

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It's because they're learning it better from me because we have a very similar worldview and it makes more sense to them.

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I'm not the most like hyper practical guy who's going to walk you through step by step.

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Okay, here's how you make a million dollars in whatever amount of time.

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I still do that, but I bake in the philosophy so

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that people who aren't yet in business but have the potential to do very well in business, I can teach them best.

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They're going to learn from me best.

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So beyond goals and problems and potential paths or systems

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or products people can take to reach the goal and solve the problem,

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there are of course other things in the human psyche that influence how people perceive and act on those goals and problems.

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Things like prior experiences, firm and loose beliefs, and skill levels across all domains of life.

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All of the above can be conscious, unconscious, known, or unknown.

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Your entire job as an education brand is to raise the consciousness of your audience.

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And a note, by education brand, I mean a brand that gives actual value, a creator that teaches their audience and improves their life, not an influencer that posts half-naked pictures,

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flexes their lifestyle, or posts self-deprecating memes.

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Make your audience conscious of their goals and problems, argue the importance of the goals, and illustrate the impact of their problems.

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Show the benefits of achieving the goal and pains of not solving the problem.

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This is persuasion 101.

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Your niche is the frame of big goals and burning problems that compose your worldview.

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Your job is to program the minds of your audience to adopt this frame or worldview, pursue those goals, and solve those problems.

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This is a massive yet fulfilling undertaking to live a life of purpose.

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So in a nutshell, you're attracting people to the goals.

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You're helping them solve the problems with your content.

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And your product is the implementation.

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It's how they actually go about solving the problem by changing their behavior.

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Now, since you have to persuade and change people's minds, you have to understand that this is a big responsibility.

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This is taking on a lot of responsibility and emotional labor for your life.

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That can be very fulfilling, and it can also turn very bad if you are not developed or ethical enough to be doing this type of work.

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Niches are supposed to be specific, and what is more specific than this?

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A desirable goal that will change your life and your readers' lives, which is brand.

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A burning problem that will ease your suffering and your readers' suffering, which is content.

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A clear path, system, or solution to bring you clarity.

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And your readers' clarity, which is product.

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The goals and problems will almost always be similar to someone else's.

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Everyone has the same goals and problems in the eternal markets.

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Health, wealth, relationships, and happiness.

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But the path, the path is singular to you.

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Everyone wants financial freedom, but two people have to take different paths.

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You may go the social media and online business route with e-commerce and the unique skills, mindset, and experience associated with that.

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Another may go the investing and real estate route with another unique combination of skills and interests.

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But remember that every other skill or interest you learn along the way also aids in you achieving those goals.

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If journaling, going on a walk, or playing video games were included on that path to financial freedom in this case, no matter how direct to achieving your goal,

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it still played a role in you achieving your goal.

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All of the beliefs, skills, and billions of bits of information you process along the way

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toward achieving your goals is the most unique niche in the world.

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Your job is to document your mind and experience on the internet.

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That's it.

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Your job is to attract a specific group of people.

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You do this by writing ideas in a way that makes sense to you, from your worldview, from your point of view.

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The specific group of people are those with your same personality.

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That's how you set yourself up to create a product for yourself that sells without market research.

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So just the practicality of that is when you notice an idea, post it.

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But from your own point of view, that's what makes you unique.

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Take the ideas that already work and post them under your brand.

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We'll talk about that a bit more.

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But now we actually have to outline your niche.

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We need to create the book of your life that you are going to write with content and products.

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So this is how you create your niche of one.

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When you document your life on the internet, you create your niche of one.

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The mindset and skill set of your past, present, and future self should be illustrated in a persuasive manner to attract those with a similar personality,

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but are a few steps behind you so you can actually help them.

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You are going to outline the structure of a book you would write about your life.

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This will be used for pattern recognition and content creation.

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So by creating an outline in anything, you have this outline, and because it's there, you're going to notice more ideas in conversations or in the books you read or in the content that you read.

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And you're going to be able to notice that, fill in the outline or just post or create the product or whatever it may be.

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You'll notice more opportunities for yourself.

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Also, you're going to use this as a content plan for the next one to three years

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or just one year and then repeat and refine all of that content over the next year and then the next year.

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So you're going to post these as newsletters and you're going to break that down into content ideas.

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You're going to post them on social media.

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You're going to write threads.

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You're going to do everything to illustrate your worldview, your skill set, your interests, your mindset, everything about you in a valuable way,

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not just whatever way you want to do it, but a valuable way.

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Because the thing here is that brand is created over six to 12 months.

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Like people just don't see your brand and are like, oh, yep, that's your brand.

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A brand is the depth behind everything.

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It's the values.

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It's the vision.

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It's the goals.

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It's the problems you help solve.

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It's everything.

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And you can't just illustrate that with one piece of content.

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So understand that all of this happens over the course of six to 12 months.

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That's how long it takes for people to see you as an authority and trust you.

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So with that, fill out the book structure

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that we're going to go over right now for someone who is one to three steps behind you.

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And if you want to learn how to write out this book outline, I would consider downloading my two-hour writer course, which helps you write posts, threads, and newsletters.

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You're going to have all of the ideas that create your niche right now, but you need to write them out online.

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So the first part is the book introduction or your story

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and pull out a piece of paper for all of this

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You're writing this down your story is your brand It is important

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that you get clear on what your story is

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so you can use it to frame content from a unique

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angle You can start almost any writing with a personal experience

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that alone makes it unique and not like the rest of shallow writing

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If you need an example of this just go back to

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the first part of this video where I talk about my

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experience with Finding a niche going over a hundred different niches

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and things like that that resonates with a lot of people Okay, so fill in the answers to these questions on the paper that you pulled out.

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Where did you start out?

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What struggles did you go through?

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What was the climax of your journey?

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What did you achieve that is desirable to others?

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What topics interests or skills helped you get there?

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Remember that all of these are content topics now section one of your book is going to be the philosophy

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because you need to get people on the same page as you.

402

Your philosophy is your answer to the question, how does one live the good life?

403

If you're not writing this down yet, you should just leave the video.

404

Write this down.

405

You must constantly illustrate the importance of what you believe

406

and do in a way that leads toward your ideal future or avoids the enemy of your brand.

407

Describe your ideal future and lifestyle in detail.

408

What goals are you leading your followers towards?

409

Describe the enemy.

410

What is the future and lifestyle you want to avoid like the plague?

411

What are beliefs you have that others would consider extreme or offensive?

412

What is the importance of each topic, interest, or skill you've learned to help you on the way toward your ideal lifestyle?

413

Take your time with this.

414

The outline can be as long as you want it to be.

415

The answers to these questions will form the majority of your content ideas

416

that lead to the most of your growth and authority.

417

This is the part that makes you unique.

418

Now, section two is education.

419

This is how you build authority.

420

It's by educating your audience and helping them.

421

Your job is to educate people on the skills or interests

422

that help them achieve your version of the good life or your philosophy.

423

Literally teach them the skills or interests and how you learned it.

424

There is only so much that can be said about this.

425

You aren't creating anything new.

426

You are simply creating a library of information under your brand.

427

That way people can learn from you.

428

Now don't fall into the trap of they can just learn this information somewhere else online.

429

You have to assume they don't have the drive to learn elsewhere and that you have to give them the information.

430

Also, realize the massive difference between organic content and intentional searches.

431

People on social media aren't actively looking for education.

432

No, they don't already know it.

433

No, they can't just search for it because they don't have a reason to.

434

Show them that you are valuable enough to follow and they will solely learn from you.

435

Now, please don't ignore this.

436

Any idea that you could see and you want to put under your brand in the form of content, save it for later and then post it.

437

If it's already been said or taught by someone else, good.

438

Say it from your own point of view in alignment with your own goals because goals shape how you perceive situations.

439

So if you have an idea, okay, think about your goals or the vision for the future

440

and how that relates to it

441

and boom you have a unique piece of content the other thing is

442

that if it's already been said or taught and is popular

443

that means it's going to be useful for your followers too

444

and as we'll discuss in the next section people remember those who first taught them the knowledge

445

that is useful to them be

446

that person for more people as an example the power of now was recommended to me by matt ogus

447

so i will always remember that anytime i read the book the the power of now, I'm going to think of Matt Ogis.

448

Anytime people hear one person business, if I was the first person to introduce it to them and make it, make it and make it click for them, geez, you're going to remember me, right?

449

That's going to give me the authority in that case.

450

Even if the other person is talking about the one person business.

451

Now, section three, after your story, your philosophy, education.

452

So how do we actually get there?

453

Section three is practice, create step-by-step systems and practices that your readers can use to get better at your skills or interests.

454

Do this now.

455

Write out step-by-step plans for your audience to learn the skills or interests under your brand, then write content about them.

456

Turn the best ones into products or services.

457

As a bonus, slap your own name on these.

458

If you want to recreate something like the Eisenhower Matrix for productivity, then do it.

459

What I'm saying here is that take something like 1% Better Every Day

460

or the Eisenhower Matrix or something of that nature and spin it and make it your own.

461

Put a new name on it.

462

So if you see something like solopreneurship, put a spin on it like the one-person business.

463

If you see something like the four-hour work week, try turning it into the four-hour work day or two-hour writer.

464

Behavior change is the driver of authority and recognition.

465

When you write your quote-unquote book with time on social media, in emails, and in free downloads, you build a brand that blows past 99% of people.

466

So we understand what a niche is.

467

We understand that boring philosophy that I went over.

468

We understand how to create your niche of one, which is outlining the book and then writing the book in newsletters,

469

threads, social media posts, etc. Over 6 to 12 months until people genuinely understand your brand.

470

So now let's quickly talk about the psychology of interest, how to talk about whatever you want and still get paid.

471

Since I've been working to kind of change the online business landscape and make it more accessible to the individual, I get this question almost daily.

472

I want to talk about more of my interests, but what if it gets low engagement or my audience doesn't like it?

473

First, we need to understand the difference between content and product.

474

People think that content is all about promotions.

475

They think they should only write content that leads to sales and leads for their product.

476

They think they should niche down everything they write about rather than having a specific

477

and compelling landing page or free download for a product

478

that establishes authority in one go so you don't have to talk about it all the time in your content.

479

They also don't realize that you can write one newsletter

480

and then post that as a blog article and then turn

481

that into a YouTube video and then break that down into content ideas

482

so you can post those things and plug those things under it because then those are evergreen pieces of information.

483

I can write social media posts all day long, but since they disappear, it's just wise to continue writing it so that they attract more people.

484

But along the way, I can occasionally write about writing or business or whatever it is that I sell something related to.

485

And then I plug either a newsletter or an article

486

or a video or a free download or just my product landing page.

487

And if my product landing page actually educates people to the point of trusting me

488

and knowing that this is valuable for their life, then I don't really need to write about that thing too much

489

because it already lives on the internet and all I have to do is link to it.

490

Now, another thing is that I just see this way too often.

491

Sometimes the only thing people post is just like images of their product or just updates.

492

Like you see this on software all the time.

493

It's like, yeah, some people follow the social media account for updates of the product, but you're not really attracting any new customers that way.

494

Sometimes you are, but it's like, that's just such a boring way to run social media, especially for a company.

495

If that's your life's work, why is it not better?

496

Or they make a post with something valuable, but then they can't help but just like throw a promotion in there.

497

I see this sometimes, won't name drop, but I see the guy, he finally makes a good post and it's like, damn, this is a good post.

498

And then you click on it and you go under it and it's like, celebrate the best American business there is on the planet.

499

And it doesn't even relate to the post and then they plug their supplements.

500

And it's like, dude, you would have probably made more sales if you just didn't include that.

501

Whatever.

502

It may work.

503

I actually don't know.

504

That's just how I perceive it.

505

The problem here is that most of these brands just don't show that they're a human.

506

They never educate, entertain, or inspire.

507

You know, the things that people actually follow and show up for on social media.

508

They only sell.

509

Nobody follows company accounts.

510

People follow educators, entertainers, and inspirers.

511

Red Bull has a massive following because they don't have a single picture of their product on their Instagram.

512

It's all inspirational content about the lifestyle people are living because of Red Bull.

513

If all you do is talk about your product, that is a great way to never grow your brand, have engaged readers, or see exponential growth in revenue.

514

A personal brand is the most potent traffic source for your product, service, or brand in general.

515

So let's start by flipping this on its head.

516

What happens if you only talk about the interests or skills that make you money?

517

First, you get low engagement.

518

If your content doesn't get shared, how are you going to grow so that you have more people to promote to?

519

Second is you don't build trust or authority.

520

Stop thinking like you have to monetize right now and start thinking

521

that you're going to monetize in 12 months and you'll monetize faster now by doing so.

522

Third is that people don't like you.

523

If you ever want to pivot and sell something else, you won't be able to.

524

You're trapped in whatever niche you always sell to.

525

The thing with this is the question that I see coming up is like, okay, well, if I write about my interests and I'm building an audience and I'm growing, then how do I promote?

526

First, just separate the two things, content product, create a content creation schedule.

527

So let's say three social media posts a day, one newsletter a week, one thread a week, maybe maximum.

528

And then content promotion schedule.

529

Okay.

530

I'm going to promote twice inside of my newsletter.

531

I'm going to promote three times a week under one of my social media posts.

532

And you just create a system and then you test it and then you try it out and then you change it.

533

You put it on your calendar and you actually do the thing.

534

If you aren't making sales, okay, increase promotions.

535

If that still doesn't work, okay, make the promotions better.

536

If you're not growing on social media, okay, change your content schedule.

537

Okay.

538

That's not working.

539

make the content better.

540

It's pretty freaking simple.

541

Now, the thing with all of this is that people have multiple interests.

542

Insane.

543

That's absolutely insane.

544

People have multiple interests.

545

It's crazy.

546

Second thing is that people can adopt new interests.

547

Oh my God.

548

You can make your interests interesting so people become interested in them.

549

You do this by highlighting the benefits of achieving the goals of your brand

550

and making people aware of how to solve their pain points with your skills and interests.

551

This is what turns viewers into fans into superfans.

552

Someone may follow you for one interest, like how you would follow Dwayne The Rock Johnson after watching a movie he starred in.

553

Now they're a viewer.

554

Then you either share another interest of theirs or get introduced to something new, like how The Rock posts about fitness and nutrition.

555

Now they're a fan.

556

Then they discover the beliefs or values that compose their mindset, like how The Rock values gratitude and hard work, now they're a super fan.

557

Talking about more than one interest is how you become irreplaceable.

558

The best personal brands do this without trying, and then usually they tell you to go into a niche because they don't realize that they are the niche.

559

They don't realize what they're doing.

560

They're like, oh yeah, I post about this thing maybe every other day, but I also talk about all these other things, but no, no, no, that's not even a part of my brand.

561

That's called unconscious competence.

562

The thing with this is, is the best personal brands do this without knowing,

563

or the unconscious competence because they just post whatever they deem important to them and attempt to illustrate the importance to you.

564

And they know the content does well because if it's valuable to them, it's probably valuable to you or some people.

565

So here's how you can begin doing this.

566

First, focus on education.

567

Adopt the mind of your past self and absolute beginner.

568

How would they get to where you are now in a better way?

569

Post that.

570

Second is focus on understanding.

571

Zoom out and identify the gaps in your followers' knowledge.

572

What do they need to know to get on the same page as you.

573

Post that.

574

Third is focus on importance.

575

Analyze your life and realize why you do what you do.

576

Why do you only have those select skills and beliefs rather than the millions of others you could have?

577

People think they're not niched down by talking about two to three interests when there's a lot more interests out there.

578

You're very niched down by being the niche.

579

Why did you take the path you did over another one?

580

Post that.

581

That is it for this video.

582

Thank you for watching.

583

If you want to learn high impact writing so you can grow on social media, even though it's just a good skill to learn.

584

Doesn't really have to be social media either.

585

Check out 2R Writer.

586

If you want to build a digital product, check out Mental Monetization.

587

If you want both and a lot more in between, check out Digital Economics.

588

Other free stuff is also in the description.

589

Like, subscribe.

590

Thanks for watching.

591

Bye.

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Vocabulaire et conseils d’expression pour cette leçon

Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « Don't Find A Niche. Become The Niche ». Les mots qui reviennent le plus souvent : niche, content, goal, product, interest. Cette vidéo contient 591 phrases et 7762 mots à répéter en shadowing. La partie parlée dure 37:49. Le locuteur parle vite, environ 205 mots par minute : attendez-vous à des liaisons et à des sons réduits. 87 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.

Vocabulaire clé de cette vidéo

Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :

Mot	Prononciation	Sens
niche nom	/nɪt͡ʃ/	niche
worldview nom		vision du monde
newsletter nom	/ˈn(j)uzˌlɛtɚ/	bulletin, lettre d'information
outline nom	/ˈaʊtlaɪn/	contour
unconscious adjectif	/ˌʌnˈkɑnʃəs/	inconscient
beginner nom	/bəˈɡɪnɚ/	débutant, débutante
illustrate verbe	/ˈɪl.əˌstɹeɪt/	illustrer
evolve verbe	/ɪˈvɑlv/	élaborer
compose verbe	/kəmˈpəʊz/	composer
perceive verbe	/pɚˈsiv/	percevoir
mindset nom	/ˈmaɪn(d)ˌsɛt/	état d'esprit, disposition d'esprit
bore verbe	/boɹ/	ennuyer, barber
profitable adjectif	/ˈpɹɑ.fɪ.tə.bl̩/	profitable, fructueux
monetize verbe	/ˈmɑnəˌtaɪz/	monétiser
persuasion nom	/pɚˈsweɪʒən/	persuasion

Les verbes à particule que vous entendrez

Mot	Prononciation	Sens
check out verbe		mater, regarder
end up verbe		se terminer, se finir
pull out verbe		se retirer
break down verbe		tomber en panne
come across verbe		avoir l'air de
come up verbe		se montrer, sortir du bois
fill out verbe	/fɪl ˈaʊt/	remplir, compléter
go through verbe		traverser

Des phrases à répéter

Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :

Do you not have more than one interest?
Where did you start out?
What struggles did you go through?
What was the climax of your journey?
What did you achieve that is desirable to others?

La grammaire de cette vidéo

Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :

Structure	Dans la vidéo
Present perfect have/has + participe passé — une action passée qui compte encore maintenant	haven't experienced · It's always been · have dominated
Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait	being given · being exposed · are created
Propositions relatives who / which + proposition — une précision sur une personne ou une chose	those who learn · those who came · people who have

Prononciation à surveiller

Le locuteur utilise 159 contractions et formes réduites, comme don't, you're, they're. Prononcez-les sous leur forme courte, telles que vous les entendez.

Les sons « sh » et « zh »: unconscious /ˌʌnˈkɑnʃəs/, persuasion /pɚˈsweɪʒən/, shallow /ˈʃæloʊ/
Mots longs — placez bien l’accent: desirable /dɪˈzaɪəɹəbəl/, philosophical /ˌfɪl.əˈsɑ.fɪ.kl̩/, incorporate /ɪŋˈkɔɹ.pɚ.eɪt/

Les sons difficiles pour les francophones :

/tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: niche /nɪt͡ʃ/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, educate /ˈɛd͡ʒ.əˌkeɪt/, niched /ˈnɪtʃt/
/r/ anglais — langue recourbée, sans frotter la gorge: follower /ˈfɒləʊə(ɹ)/, matrix /ˈmeɪ.tɹɪks/, illustrate /ˈɪl.əˌstɹeɪt/, bore /boɹ/, profitable /ˈpɹɑ.fɪ.tə.bl̩/

Comment s’entraîner avec cette vidéo

Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme niche, worldview, newsletter.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

Technique du shadowing : lire le guide complet étape par étape →

Pratique du Shadowing: Don't Find A Niche. Become The Niche. - Apprendre l'anglais à l'oral avec la vidéo

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Vocabulaire et conseils d’expression pour cette leçon

Vocabulaire clé de cette vidéo

Les verbes à particule que vous entendrez

Des phrases à répéter

La grammaire de cette vidéo

Prononciation à surveiller

Comment s’entraîner avec cette vidéo

Qu'est-ce que la technique du Shadowing ?