쉐도잉 연습: Digital Marketing | Intermediate english conversation | English Podcast - 영상으로 영어 말하기 배우기

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This is your Everyday English class.

Hello!

Welcome to English Cactus.

My name is Anna.

And my name is Brian.

This podcast will help you practice your English in a fun and natural way, improving your listening skills.

Today we're talking about digital marketing.

Now, some people think digital marketing is only for big companies with huge budgets, but that's not true.

Small businesses, students, and even individuals use digital marketing every day.

And here's the surprising part: Sometimes one short TikTok video

or one simple Instagram post can bring more customers than a big TV commercial.

That's why learning these words and phrases is so useful.

We know that speaking English in real situations can feel difficult.

Maybe you think, "What if I don't understand the words?

What if I say it wrong?" Don't worry.

In this episode, you'll hear a conversation between Lucas, who is curious about digital marketing, and Sophia, who already works with it.

They will talk about social media, paid ads, content creation, sales funnels, and analytics.

After the dialogue, we'll explain the vocabulary and the phrases step -by -step.

So relax, take a deep breath and listen carefully.

Don't try to understand every single word at first.

Because when you hear the dialogue again later, it will be much easier.

That's how learning works: repeat, listen, and improve.

Don't forget to subscribe to the channel.

Your support is really important to us, and we don't want you to miss anything.

And please leave a comment and tell us where you are from.

We love to know who is learning with us.

Now grab your coffee, sit back, and let's begin.

Hey Sophia, do you have a moment?

I keep hearing the term "digital marketing," but I don't really understand what it means.

Sure thing, Lucas, no problem.

Digital marketing is basically promoting products or services online.

It can be on social media, search engines, emails, or websites.

Oh, so it's like when I see ads on Instagram or YouTube?

Exactly.

That's a big part of it.

Social media is huge.

Companies use Instagram, TikTok, and YouTube to reach their target audience.

They post videos, photos, and stories to get attention.

Interesting.

But does it really work?

Do people actually buy things from social media?

TikTok to make creative clips.

The key is engagement, getting people to like, comment, and share.

The more engagement, the more trust, and the higher the chance of sales.

That makes sense.

But what if I don't have a big audience?

Then you can use paid ads.

That's the second big part of digital marketing.

Paid ads?

You mean spending money on Facebook or Google?

Yes.

For example, on Facebook ads, you can choose your target audience.

Let's say you sell guitar lessons.

You can show ads to people aged 18 to 30 who like music, especially guitars.

It's very specific.

That's cool.

But do I need a lot of money to do that?

Not really.

You can start small, maybe $5 or $10 a day.

The important part is testing.

Professionals in the US call this test and learn.

They try small campaigns, see what works, and then invest more in the winning ad.

That sounds safe.

So you don't spend everything at once.

Exactly.

Step by study English every day and also study marketing every day.

You'll keep improving in both.

Now I'm curious about another thing: content creation.

Everyone talks about "content is king." What does that mean?

It means you need to give people value before asking them to buy.

Content creation is about making posts, videos, blogs, or podcasts that teach, entertain, or inspire.

people trust you.

So I don't just post "buy my product" all the time.

No, that doesn't work.

Imagine if a friend only talks to you to ask for money.

You would get tired, right?

Instead, you need to build a relationship.

For example, a fitness coach can post free exercises on TikTok.

After people follow and like the free tips, they might buy the paid workout program.

Got it.

Give value first, then ask for something.

Exactly.

Keep going, Lucas.

You're doing great.

I also hear people say sales funnel.

Can you explain that? Of course.

A sales funnel is like a path your customer walks.

Step one, they discover you.

Maybe through a TikTok video.

Step two, they engage.

Maybe they follow your Instagram or join your email list.

Step three, they decide to buy.

So it's like attract, engage, and sell.

Perfect.

For example, imagine you give a free ebook about 10 tips to improve English.

People them useful tips.

And finally, you offer a paid course.

That's a sales funnel in action.

That's smart.

100

It feels natural, not pushy.

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Exactly.

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People like to buy, but they don't like to feel forced.

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That's why a funnel guides them step by step.

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Last question, Sophia.

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How do you know if all this is working?

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That's where analytics comes in.

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You need to check your numbers.

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Traffic, engagement, conversions.

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Sorry, conversions?

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What does that mean?

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Conversion is when someone does what you It can be buying a product, subscribing to your email list, or even clicking a button.

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For example, if 100 people visit your website and 5 buy something, your conversion rate is 5%.

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Oh, I see.

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So analytics is like keeping score in a game.

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Exactly.

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You measure, adjust, and improve.

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For example, if people click your ad but don't buy, maybe the landing page needs better text or a stronger call to action.

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That makes sense.

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So it's never just one try.

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You keep testing.

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Digital marketing is a process.

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Test, learn, and improve.

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And the same goes for English.

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Practice, make mistakes, learn something new every day.

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Thanks, Sophia.

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This was amazing.

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Now I feel like I have a map to start learning digital marketing.

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Anytime, Lucas.

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Remember, don't try to do everything at once.

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Start with one thing, maybe Instagram or TikTok.

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Post content, see what works, then grow step by step.

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Great advice.

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Let's grab coffee next week, and I'll tell you how my first content experiment goes.

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Sure thing, Lucas.

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Keep going.

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You're doing great.

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Hello, friends.

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Welcome back.

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Now that you listened to the dialogue between Lucas and Sophia, let's go step by step.

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We will look at important sentences, explain the meaning, and also give you examples of how to use them in real life.

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That's right.

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Don't worry if you didn't understand everything the first time.

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Keep going.

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You're doing great.

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With every repetition, you learn something new.

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Lucas asked, "So, it's like when I see ads on Instagram or YouTube?" This is a great question.

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Ads on social media are part of digital marketing.

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For example, when you scroll on Instagram and see sponsored posts, those are ads.

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And Sophia answered, "Exactly.

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That's a big part of it.

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Social media is huge." Here, Sophia confirmed and added more.

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Notice how natural that is.

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Sure, sure thing.

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Another important line, the key is engagement, getting people to like, comment, and share.

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Engagement means interaction, likes, comments, shares, messages.

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For example, the video had high engagement.

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The opposite would be silence, when nobody reacts.

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That's true.

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You can also say, this post had good engagement, or we need more engagement on our campaign.

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This is important.

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Many students think marketing is only for big companies, but no, you can begin with a small budget.

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Yes, and Lucas replied, that sounds safe, so you don't spend everything at once.

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This shows understanding, a simple way to agree.

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Other options, that makes sense, or I get it now.

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Then we heard, content creation is about making posts, videos, blogs, or podcasts that teach, entertain, or inspire.

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very clear.

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You can use the same structure content creation is about and then add your own idea.

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And Lucas said, "So I don't just post 'buy my product' all the time." That's a natural question.

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Sometimes you can use this style to check.

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So I don't, It makes the conversation sound real.

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Another great part was the sales funnel explanation: attract, engage, and sell.

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This is simple and powerful.

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Three steps, easy to remember.

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Lucas reacted, "That's smart.

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It feels natural, not pushy." The word "pushy" means aggressive or annoying.

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So here, Lucas is saying the funnel makes selling comfortable.

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Finally, Sophia said, "Conversion is when someone does what you want them to do." Clear and simple.

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In marketing, is a key word.

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And Lucas compared it to a game.

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So, analytics is like keeping score in a game.

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That's a perfect metaphor.

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You can use this in your own learning.

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Studying English is like a game, and every word I learn is a point.

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Let's now look at the main vocabulary.

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The first word is engagement.

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Engagement means interaction: likes, comments, shares, messages.

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For example, the video had high engagement.

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The opposite would be silence, when nobody Next is traffic.

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In marketing, traffic means the number of people who visit your website or page.

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For example, my blog gets 1 ,000 visitors a day.

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The opposite could be empty, a page with no visitors.

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Then we have conversion.

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Conversion is when a visitor takes action, buys, subscribes, or download.

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For example, my campaign had a 10 % conversion rate.

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The opposite would be bounce when someone leaves without action.

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Another word is target audience.

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This is the group of people you want to reach.

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Example, my target audience is young people who like fitness. with one goal.

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Example, we launched a new campaign for Christmas sales.

200

Next is SEO, search engine optimization.

201

It means making your website easy to find on Google.

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For example, I use SEO so my article appears on the first page.

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The opposite could be invisible online.

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And finally, leads.

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Leads are contacts of people interested in your product.

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For example, we collected 200 leads from the webinar.

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Later, those leads can become customers.

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Let's finish with cultural tips.

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First, the U .S as a reference.

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Many digital strategies are created there.

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American companies invest millions in innovation, and later the rest of the world copies those ideas.

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Second, TikTok and Instagram dominate.

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In the U .S., TikTok is already one of the strongest platforms for sales.

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Many small businesses start there.

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So if you want to learn, watch what American creators are doing.

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Americans usually don't put all their money in one big campaign.

217

They create small tests, measure the results, and then increase the budget for the best one.

218

This is smart, and you can use the same method for English: test different ways to study, and keep the one that works.

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Fourth, the value of storytelling.

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In the US, selling is often about telling a story.

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Instead of saying "buy my product," you tell how it changed someone's life.

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That's emotional, and it connects with people.

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Networking is essential.

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In the US, big events like the Traffic and Conversion Summit bring thousands of people together.

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Many million dollar deals start in these events, with simple conversations.

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This shows how important human connection is.

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So remember friends, digital marketing is not only about tools, but about people, stories, and relationships.

228

Exactly.

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Keep going, you're doing great.

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Now let's move to some model sentences you can practice.

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Now let's look at some model sentences.

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These are phrases you can use if you talk about digital marketing with friends, classmates, or even in a job interview.

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Try to repeat them out loud.

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And remember, don't worry if you make mistakes.

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Keep going, you're doing great.

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Short sentences are better than silence.

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Here's a useful one.

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I want to grow my Instagram page.

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Another option is, can you help me get more followers on TikTok?

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And if you feel nervous, you can keep it very simple.

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How can I get more people here?

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Or, how much traffic can I get with $10 a day?

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If that feels too long, try the short version.

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Can I start small?

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Here's a good one.

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Content is about giving value first.

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Another one is, I post videos to teach people before I sell.

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If you don't remember the full sentence, you can just say, I share tips online.

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You could say, my funnel is attract, engage, and sell.

250

Or, first I give free content, then I offer my product.

251

If you're shy, keep it simple.

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share free first, then sell.

253

One useful phrase is, I check my conversions every week.

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Or, analytics shows me what works and what doesn't.

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And if you forget the word analytics, you can say, I look at my numbers.

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Everyone will understand that.

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See how simple these sentences are?

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You can build your own with just one or two words.

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For example, if you learned traffic, you can say, my website traffic is low.

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Or, if you learned engagement, you can say, this post has good is to use the words, even in short phrases.

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And here's a tip: write down three sentences today and try to say them tomorrow.

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Study English every day and you'll notice the progress.

263

Now we will play the full dialogue again.

264

This time it will be easier to understand, because you already know the vocabulary, the sentences, and the cultural tips.

265

Hey Sophia, do you have a moment?

266

I keep hearing the term "digital marketing",

267

but I don't really Digital marketing is basically promoting products or services online.

268

It can be on social media, search engines, emails, or websites.

269

Oh, so it's like when I see ads on Instagram or YouTube?

270

Exactly.

271

That's a big part of it.

272

Social media is huge.

273

Companies use Instagram, TikTok, and YouTube to reach their target audience.

274

They post videos, photos, and stories to get attention.

275

Interesting.

276

But does it really work?

277

media?

278

Yes, they do.

279

For example, small clothing brands on Instagram sell a lot by posting photos and short videos.

280

They also use TikTok to make creative clips.

281

The key is engagement, getting people to like, comment, and share.

282

The more engagement, the more trust, and the higher the chance of sales.

283

That makes sense.

284

But what if I don't have a big audience?

285

Then you can use paid ads.

286

That's the second big part of digital marketing.

287

Paid ads?

288

You mean spending money on Facebook or Google?

289

Yes.

290

For example, on Facebook ads, you can choose your target audience.

291

Let's say you sell guitar lessons.

292

You can show ads to people aged 18 to 30 who like music, especially guitars.

293

It's very specific.

294

That's cool.

295

But do I need a lot of money to do that?

296

Not really.

297

You can start small, maybe $5 or $10 a day.

298

The important part is testing.

299

Professionals in the U .S call this test and learn.

300

They try small campaigns, what works, and then invest more in the winning ad.

301

That sounds safe.

302

So you don't spend everything at once.

303

Exactly.

304

Step by step.

305

Study English every day and also study marketing every day.

306

You'll keep improving in both.

307

Now I'm curious about another thing: content creation.

308

Everyone talks about "content is king." What does that mean?

309

It means you need to give people value before teach, entertain, or inspire.

310

For example, if you sell healthy food, you can post recipes, health tips, or short cooking videos.

311

That way people trust you.

312

So I don't just post "buy my product" all the time.

313

No, that doesn't work.

314

Imagine if a friend only talks to you to ask for money.

315

You would get tired, right?

316

Instead, you need to build a relationship.

317

For example, a fitness coach can post free exercises on TikTok.

318

After people follow and like the free tips, they might the paid workout program got it give value first

319

then ask for something exactly keep going lucas you're doing great

320

i also hear people say sales funnel can you explain

321

that of course a sales funnel is like a path your

322

customer walks step one they discover you maybe through a tick

323

tock video step two they engage maybe they follow your instagram or join your email list For example,

324

imagine you give a free ebook about 10 tips to improve English.

325

People download it, so now you have their email.

326

Later, you send them useful tips.

327

And finally, you offer a paid course.

328

That's a sales funnel in action.

329

That's smart.

330

It feels natural, not pushy.

331

Exactly.

332

People like to buy, but they don't like to feel forced.

333

That's why a funnel guides them step by step.

334

Last question, Sophia.

335

How do you know if all this is working?

336

That's where analytics comes in.

337

check your numbers.

338

Traffic, engagement, conversions.

339

Sorry, conversions?

340

What does that mean?

341

Conversion is when someone does what you want them to do.

342

It can be buying a product, subscribing to your email list, or even clicking a button.

343

For example, if 100 people visit your website and 5 buy something, your conversion rate is 5%.

344

Oh, I see.

345

So analytics is like keeping score in a game.

346

Exactly.

347

You measure, adjust, and improve.

348

For example, if people click your ad Maybe the landing page needs better text or a stronger call to action.

349

That makes sense.

350

So it's never just one try.

351

You keep testing.

352

Yes, digital marketing is a process.

353

Test, learn and improve.

354

And the same goes for English.

355

Practice, make mistakes, learn something new every day.

356

Thanks, Sophia.

357

This was amazing.

358

Now I feel like I have a map to start learning digital marketing.

359

Talk.

360

Post content, see what works, then grow step by step.

361

Great advice.

362

Let's grab coffee next week and I'll tell you how my first content experiment goes.

363

Sure thing, Lucas.

364

Keep going.

365

You're doing great.

366

Today we learned a lot.

367

We explored how social media can grow a business, how paid ads can reach the right people, why content creation builds trust,

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how a sales funnel works, and how analytics help us improve.

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That's right.

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And remember, digital marketing is not just for big companies.

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It's for anyone with a message, a product, or even a dream to share.

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Just like English, it's about communication.

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Keep practicing.

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Keep learning.

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Even short sentences like, I'm testing a campaign, or I look at my numbers, can make you sound more confident.

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running ads, or maybe building a sales funnel?

377

Share your answer in the comments.

378

Every time you share, you practice English and connect with others.

379

Don't just listen, apply this knowledge, write your own sentences, try new words, and watch your progress.

380

And don't forget, subscribe to the channel, share this episode with a friend, and keep studying every day.

381

You're doing great.

382

Stay motivated, keep improving, and never stop learning.

383

Take care, everyone.

384

Keep practicing, goodbye.

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이 비디오로 말하기 연습을 해야 하는 이유는?

이 비디오는 영어 회화 연습에 최적화된 콘텐츠로, 실제 대화를 통해 영어를 배우는 기회를 제공합니다. 디지털 마케팅이라는 주제를 바탕으로 두 사람이 나누는 대화는 현실적인 상황을 반영하고 있어, 듣기 능력과 말하기 능력을 동시에 향상시킬 수 있습니다. 특히, 이 에피소드를 듣고 따라 해보면 영어 쉐도잉의 효과를 느낄 수 있습니다. 상호작용적인 방식으로 대화를 습득하는 것은 영어 회화 능력을 올리는 효과적인 방법입니다. 이 비디오를 통해 자연스럽게 사용할 수 있는 어휘와 표현을 익히며, 실제 대화에서 자신감을 키울 수 있습니다.

문법 및 맥락 속 표현

“Do you have a moment?” - 이 표현은 상대방에게 잠깐의 시간을 요청할 때 자연스럽게 사용할 수 있습니다. 일상 대화에서도 자주 쓰이며, 친밀감을 더해줍니다.
“It can be on social media…” - ~할 수 있다라는 표현은 다양한 가능성을 열어줍니다. 이는 가진 제한이 아니라 많은 기회를 나타내기 때문에, 대화를 풍부하게 해주는 문장 구조입니다.
“The key is engagement…” - 여기서 'the key is'라는 표현은 어떤 주제의 핵심 요소를 강조할 때 유용합니다. 이는 듣는 이에게 중요한 정보를 명확히 전달하는 데 도움이 됩니다.
“Exactly. That’s a big part of it.” - 동의하는 표현을 통해 상대방과의 교감을 높이고, 대화의 흐름을 자연스럽게 이어갈 수 있습니다. 이는 영어 회화에서 필수적인 기술입니다.

일반적인 발음 함정

비디오에서는 몇 가지 발음이 특히 주의가 필요합니다. 예를 들어, “digital marketing”의 발음은 수업 중 처음 접하는 사람들에게는 생소할 수 있습니다. 또한, “engagement”라는 단어는 음절이 복잡해 쉽게 발음 실수를 유발할 수 있습니다. 이러한 단어들을 반복해서 듣고 발음해 보며 shadow speech의 효과를 체험해 보세요. 발음을 연습하는 과정은 말하기 능력을 크게 향상시킬 것입니다.

영어 회화 연습을 통해 여러분의 말하기 능력을 한 단계 끌어올릴 수 있습니다. 이 비디오를 통해 재미있고 자연스럽게 배워보세요!

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	people who visit · people who like
동사 + -ing enjoy, keep, stop… + -ing — 뒤에 -ing형이 오는 동사	keep hearing · keep improving · keep testing
비교급 -er than / more … than — 두 대상을 비교	more customers than · better than
최상급 the -est / the most … — 집단에서 가장 높거나 낮은 것	the strongest · the best

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

섀도잉 방법: 단계별 전체 가이드 읽기 →

쉐도잉 연습: Digital Marketing | Intermediate english conversation | English Podcast - 영상으로 영어 말하기 배우기

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쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법