Shadowing Practice: Digital Marketing | Intermediate english conversation | English Podcast - Learn English Speaking with Video
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This is your Everyday English class.
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Hello!
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Welcome to English Cactus.
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My name is Anna.
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And my name is Brian.
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This podcast will help you practice your English in a fun and natural way, improving your listening skills.
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Today we're talking about digital marketing.
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Now, some people think digital marketing is only for big companies with huge budgets, but that's not true.
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Small businesses, students, and even individuals use digital marketing every day.
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And here's the surprising part: Sometimes one short TikTok video
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or one simple Instagram post can bring more customers than a big TV commercial.
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That's why learning these words and phrases is so useful.
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We know that speaking English in real situations can feel difficult.
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Maybe you think, "What if I don't understand the words?
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What if I say it wrong?" Don't worry.
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In this episode, you'll hear a conversation between Lucas, who is curious about digital marketing, and Sophia, who already works with it.
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They will talk about social media, paid ads, content creation, sales funnels, and analytics.
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After the dialogue, we'll explain the vocabulary and the phrases step -by -step.
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So relax, take a deep breath and listen carefully.
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Don't try to understand every single word at first.
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Because when you hear the dialogue again later, it will be much easier.
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That's how learning works: repeat, listen, and improve.
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Don't forget to subscribe to the channel.
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Your support is really important to us, and we don't want you to miss anything.
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And please leave a comment and tell us where you are from.
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We love to know who is learning with us.
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Now grab your coffee, sit back, and let's begin.
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Hey Sophia, do you have a moment?
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I keep hearing the term "digital marketing," but I don't really understand what it means.
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Sure thing, Lucas, no problem.
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Digital marketing is basically promoting products or services online.
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It can be on social media, search engines, emails, or websites.
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Oh, so it's like when I see ads on Instagram or YouTube?
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Exactly.
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That's a big part of it.
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Social media is huge.
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Companies use Instagram, TikTok, and YouTube to reach their target audience.
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They post videos, photos, and stories to get attention.
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Interesting.
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But does it really work?
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Do people actually buy things from social media?
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TikTok to make creative clips.
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The key is engagement, getting people to like, comment, and share.
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The more engagement, the more trust, and the higher the chance of sales.
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That makes sense.
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But what if I don't have a big audience?
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Then you can use paid ads.
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That's the second big part of digital marketing.
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Paid ads?
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You mean spending money on Facebook or Google?
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Yes.
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For example, on Facebook ads, you can choose your target audience.
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Let's say you sell guitar lessons.
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You can show ads to people aged 18 to 30 who like music, especially guitars.
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It's very specific.
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That's cool.
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But do I need a lot of money to do that?
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Not really.
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You can start small, maybe $5 or $10 a day.
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The important part is testing.
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Professionals in the US call this test and learn.
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They try small campaigns, see what works, and then invest more in the winning ad.
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That sounds safe.
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So you don't spend everything at once.
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Exactly.
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Step by study English every day and also study marketing every day.
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You'll keep improving in both.
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Now I'm curious about another thing: content creation.
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Everyone talks about "content is king." What does that mean?
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It means you need to give people value before asking them to buy.
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Content creation is about making posts, videos, blogs, or podcasts that teach, entertain, or inspire.
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people trust you.
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So I don't just post "buy my product" all the time.
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No, that doesn't work.
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Imagine if a friend only talks to you to ask for money.
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You would get tired, right?
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Instead, you need to build a relationship.
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For example, a fitness coach can post free exercises on TikTok.
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After people follow and like the free tips, they might buy the paid workout program.
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Got it.
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Give value first, then ask for something.
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Exactly.
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Keep going, Lucas.
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You're doing great.
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I also hear people say sales funnel.
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Can you explain that? Of course.
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A sales funnel is like a path your customer walks.
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Step one, they discover you.
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Maybe through a TikTok video.
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Step two, they engage.
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Maybe they follow your Instagram or join your email list.
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Step three, they decide to buy.
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So it's like attract, engage, and sell.
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Perfect.
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For example, imagine you give a free ebook about 10 tips to improve English.
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People them useful tips.
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And finally, you offer a paid course.
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That's a sales funnel in action.
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That's smart.
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It feels natural, not pushy.
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Exactly.
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People like to buy, but they don't like to feel forced.
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That's why a funnel guides them step by step.
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Last question, Sophia.
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How do you know if all this is working?
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That's where analytics comes in.
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You need to check your numbers.
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Traffic, engagement, conversions.
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Sorry, conversions?
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What does that mean?
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Conversion is when someone does what you It can be buying a product, subscribing to your email list, or even clicking a button.
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For example, if 100 people visit your website and 5 buy something, your conversion rate is 5%.
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Oh, I see.
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So analytics is like keeping score in a game.
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Exactly.
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You measure, adjust, and improve.
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For example, if people click your ad but don't buy, maybe the landing page needs better text or a stronger call to action.
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That makes sense.
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So it's never just one try.
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You keep testing.
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Digital marketing is a process.
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Test, learn, and improve.
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And the same goes for English.
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Practice, make mistakes, learn something new every day.
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Thanks, Sophia.
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This was amazing.
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Now I feel like I have a map to start learning digital marketing.
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Anytime, Lucas.
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Remember, don't try to do everything at once.
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Start with one thing, maybe Instagram or TikTok.
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Post content, see what works, then grow step by step.
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Great advice.
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Let's grab coffee next week, and I'll tell you how my first content experiment goes.
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Sure thing, Lucas.
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Keep going.
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You're doing great.
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Hello, friends.
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Welcome back.
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Now that you listened to the dialogue between Lucas and Sophia, let's go step by step.
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We will look at important sentences, explain the meaning, and also give you examples of how to use them in real life.
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That's right.
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Don't worry if you didn't understand everything the first time.
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Keep going.
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You're doing great.
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With every repetition, you learn something new.
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Lucas asked, "So, it's like when I see ads on Instagram or YouTube?" This is a great question.
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Ads on social media are part of digital marketing.
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For example, when you scroll on Instagram and see sponsored posts, those are ads.
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And Sophia answered, "Exactly.
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That's a big part of it.
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Social media is huge." Here, Sophia confirmed and added more.
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Notice how natural that is.
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Sure, sure thing.
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Another important line, the key is engagement, getting people to like, comment, and share.
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Engagement means interaction, likes, comments, shares, messages.
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For example, the video had high engagement.
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The opposite would be silence, when nobody reacts.
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That's true.
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You can also say, this post had good engagement, or we need more engagement on our campaign.
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This is important.
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Many students think marketing is only for big companies, but no, you can begin with a small budget.
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Yes, and Lucas replied, that sounds safe, so you don't spend everything at once.
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This shows understanding, a simple way to agree.
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Other options, that makes sense, or I get it now.
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Then we heard, content creation is about making posts, videos, blogs, or podcasts that teach, entertain, or inspire.
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very clear.
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You can use the same structure content creation is about and then add your own idea.
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And Lucas said, "So I don't just post 'buy my product' all the time." That's a natural question.
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Sometimes you can use this style to check.
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So I don't, It makes the conversation sound real.
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Another great part was the sales funnel explanation: attract, engage, and sell.
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This is simple and powerful.
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Three steps, easy to remember.
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Lucas reacted, "That's smart.
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It feels natural, not pushy." The word "pushy" means aggressive or annoying.
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So here, Lucas is saying the funnel makes selling comfortable.
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Finally, Sophia said, "Conversion is when someone does what you want them to do." Clear and simple.
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In marketing, is a key word.
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And Lucas compared it to a game.
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So, analytics is like keeping score in a game.
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That's a perfect metaphor.
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You can use this in your own learning.
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Studying English is like a game, and every word I learn is a point.
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Let's now look at the main vocabulary.
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The first word is engagement.
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Engagement means interaction: likes, comments, shares, messages.
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For example, the video had high engagement.
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The opposite would be silence, when nobody Next is traffic.
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In marketing, traffic means the number of people who visit your website or page.
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For example, my blog gets 1 ,000 visitors a day.
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The opposite could be empty, a page with no visitors.
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Then we have conversion.
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Conversion is when a visitor takes action, buys, subscribes, or download.
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For example, my campaign had a 10 % conversion rate.
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The opposite would be bounce when someone leaves without action.
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Another word is target audience.
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This is the group of people you want to reach.
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Example, my target audience is young people who like fitness. with one goal.
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Example, we launched a new campaign for Christmas sales.
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Next is SEO, search engine optimization.
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It means making your website easy to find on Google.
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For example, I use SEO so my article appears on the first page.
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The opposite could be invisible online.
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And finally, leads.
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Leads are contacts of people interested in your product.
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For example, we collected 200 leads from the webinar.
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Later, those leads can become customers.
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Let's finish with cultural tips.
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First, the U .S as a reference.
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Many digital strategies are created there.
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American companies invest millions in innovation, and later the rest of the world copies those ideas.
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Second, TikTok and Instagram dominate.
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In the U .S., TikTok is already one of the strongest platforms for sales.
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Many small businesses start there.
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So if you want to learn, watch what American creators are doing.
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Americans usually don't put all their money in one big campaign.
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They create small tests, measure the results, and then increase the budget for the best one.
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This is smart, and you can use the same method for English: test different ways to study, and keep the one that works.
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Fourth, the value of storytelling.
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In the US, selling is often about telling a story.
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Instead of saying "buy my product," you tell how it changed someone's life.
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That's emotional, and it connects with people.
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Networking is essential.
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In the US, big events like the Traffic and Conversion Summit bring thousands of people together.
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Many million dollar deals start in these events, with simple conversations.
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This shows how important human connection is.
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So remember friends, digital marketing is not only about tools, but about people, stories, and relationships.
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Exactly.
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Keep going, you're doing great.
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Now let's move to some model sentences you can practice.
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Now let's look at some model sentences.
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These are phrases you can use if you talk about digital marketing with friends, classmates, or even in a job interview.
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Try to repeat them out loud.
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And remember, don't worry if you make mistakes.
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Keep going, you're doing great.
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Short sentences are better than silence.
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Here's a useful one.
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I want to grow my Instagram page.
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Another option is, can you help me get more followers on TikTok?
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And if you feel nervous, you can keep it very simple.
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How can I get more people here?
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Or, how much traffic can I get with $10 a day?
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If that feels too long, try the short version.
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Can I start small?
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Here's a good one.
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Content is about giving value first.
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Another one is, I post videos to teach people before I sell.
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If you don't remember the full sentence, you can just say, I share tips online.
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You could say, my funnel is attract, engage, and sell.
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Or, first I give free content, then I offer my product.
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If you're shy, keep it simple.
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share free first, then sell.
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One useful phrase is, I check my conversions every week.
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Or, analytics shows me what works and what doesn't.
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And if you forget the word analytics, you can say, I look at my numbers.
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Everyone will understand that.
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See how simple these sentences are?
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You can build your own with just one or two words.
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For example, if you learned traffic, you can say, my website traffic is low.
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Or, if you learned engagement, you can say, this post has good is to use the words, even in short phrases.
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And here's a tip: write down three sentences today and try to say them tomorrow.
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Study English every day and you'll notice the progress.
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Now we will play the full dialogue again.
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This time it will be easier to understand, because you already know the vocabulary, the sentences, and the cultural tips.
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Hey Sophia, do you have a moment?
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I keep hearing the term "digital marketing",
267
but I don't really Digital marketing is basically promoting products or services online.
268
It can be on social media, search engines, emails, or websites.
269
Oh, so it's like when I see ads on Instagram or YouTube?
270
Exactly.
271
That's a big part of it.
272
Social media is huge.
273
Companies use Instagram, TikTok, and YouTube to reach their target audience.
274
They post videos, photos, and stories to get attention.
275
Interesting.
276
But does it really work?
277
media?
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Yes, they do.
279
For example, small clothing brands on Instagram sell a lot by posting photos and short videos.
280
They also use TikTok to make creative clips.
281
The key is engagement, getting people to like, comment, and share.
282
The more engagement, the more trust, and the higher the chance of sales.
283
That makes sense.
284
But what if I don't have a big audience?
285
Then you can use paid ads.
286
That's the second big part of digital marketing.
287
Paid ads?
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You mean spending money on Facebook or Google?
289
Yes.
290
For example, on Facebook ads, you can choose your target audience.
291
Let's say you sell guitar lessons.
292
You can show ads to people aged 18 to 30 who like music, especially guitars.
293
It's very specific.
294
That's cool.
295
But do I need a lot of money to do that?
296
Not really.
297
You can start small, maybe $5 or $10 a day.
298
The important part is testing.
299
Professionals in the U .S call this test and learn.
300
They try small campaigns, what works, and then invest more in the winning ad.
301
That sounds safe.
302
So you don't spend everything at once.
303
Exactly.
304
Step by step.
305
Study English every day and also study marketing every day.
306
You'll keep improving in both.
307
Now I'm curious about another thing: content creation.
308
Everyone talks about "content is king." What does that mean?
309
It means you need to give people value before teach, entertain, or inspire.
310
For example, if you sell healthy food, you can post recipes, health tips, or short cooking videos.
311
That way people trust you.
312
So I don't just post "buy my product" all the time.
313
No, that doesn't work.
314
Imagine if a friend only talks to you to ask for money.
315
You would get tired, right?
316
Instead, you need to build a relationship.
317
For example, a fitness coach can post free exercises on TikTok.
318
After people follow and like the free tips, they might the paid workout program got it give value first
319
then ask for something exactly keep going lucas you're doing great
320
i also hear people say sales funnel can you explain
321
that of course a sales funnel is like a path your
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customer walks step one they discover you maybe through a tick
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tock video step two they engage maybe they follow your instagram or join your email list For example,
324
imagine you give a free ebook about 10 tips to improve English.
325
People download it, so now you have their email.
326
Later, you send them useful tips.
327
And finally, you offer a paid course.
328
That's a sales funnel in action.
329
That's smart.
330
It feels natural, not pushy.
331
Exactly.
332
People like to buy, but they don't like to feel forced.
333
That's why a funnel guides them step by step.
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Last question, Sophia.
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How do you know if all this is working?
336
That's where analytics comes in.
337
check your numbers.
338
Traffic, engagement, conversions.
339
Sorry, conversions?
340
What does that mean?
341
Conversion is when someone does what you want them to do.
342
It can be buying a product, subscribing to your email list, or even clicking a button.
343
For example, if 100 people visit your website and 5 buy something, your conversion rate is 5%.
344
Oh, I see.
345
So analytics is like keeping score in a game.
346
Exactly.
347
You measure, adjust, and improve.
348
For example, if people click your ad Maybe the landing page needs better text or a stronger call to action.
349
That makes sense.
350
So it's never just one try.
351
You keep testing.
352
Yes, digital marketing is a process.
353
Test, learn and improve.
354
And the same goes for English.
355
Practice, make mistakes, learn something new every day.
356
Thanks, Sophia.
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This was amazing.
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Now I feel like I have a map to start learning digital marketing.
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Talk.
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Post content, see what works, then grow step by step.
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Great advice.
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Let's grab coffee next week and I'll tell you how my first content experiment goes.
363
Sure thing, Lucas.
364
Keep going.
365
You're doing great.
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Today we learned a lot.
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We explored how social media can grow a business, how paid ads can reach the right people, why content creation builds trust,
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how a sales funnel works, and how analytics help us improve.
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That's right.
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And remember, digital marketing is not just for big companies.
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It's for anyone with a message, a product, or even a dream to share.
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Just like English, it's about communication.
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Keep practicing.
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Keep learning.
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Even short sentences like, I'm testing a campaign, or I look at my numbers, can make you sound more confident.
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running ads, or maybe building a sales funnel?
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Share your answer in the comments.
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Every time you share, you practice English and connect with others.
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Don't just listen, apply this knowledge, write your own sentences, try new words, and watch your progress.
380
And don't forget, subscribe to the channel, share this episode with a friend, and keep studying every day.
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You're doing great.
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Stay motivated, keep improving, and never stop learning.
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Take care, everyone.
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Keep practicing, goodbye.
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LET’S PRACTICE YOUR ENGLISH?
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Why practice speaking with this video?
Engaging with this podcast episode on digital marketing provides a fantastic opportunity for English speaking practice. As you listen to the conversation between Lucas and Sophia, you're exposed to real-world dialogue that reflects how native speakers discuss relevant topics. This is particularly beneficial for intermediate learners, as it allows you to absorb natural phrasing and context. The podcast format enables you to practice shadowspeaks techniques effectively, where you replicate what you hear to improve fluency and comprehension. By repeating the key phrases and responses throughout the episode, you’ll build confidence in your speaking abilities, helping you prepare for exams like the IELTS speaking practice.
Grammar & Expressions in Context
Throughout the transcript, several key grammatical structures and expressions stand out:
- Present Continuous Tense: Used to describe ongoing actions, such as “I keep hearing the term ‘digital marketing’." This expression indicates a current and repeated experience, which is essential for effective communication.
- Modal Verbs: Phrases like “Does it really work?” and “Can you use paid ads?” demonstrate how modal verbs express possibility and inquiry. This can greatly enhance your questioning skills in conversations.
- Complex Sentences: Phrases such as “The more engagement, the more trust, and the higher the chance of sales” illustrate how combining ideas can provide clarity and depth to your speech.
- Direct Speech: The conversation format allows you to hear how direct speech is framed with questions and statements, enriching your vocabulary and conversational style.
Common Pronunciation Traps
As you practice the dialogue, pay attention to some tricky pronunciation aspects that are relevant in this context:
- Digital Marketing: The term may be pronounced quickly, so focus on articulating each syllable clearly: "di-gi-tal mar-ket-ing."
- Engagement: This word often has a soft 'g' sound, which can be confusing. Practice saying it slowly before speeding up, ensuring clarity as you communicate.
- Ads: The abbreviation “ads” can sometimes be pronounced differently based on the speaker’s accent. In rapid conversation, it could sound like "adz." Practice both forms to be understood clearly in various contexts.
Incorporating these techniques into your english speaking practice sessions can significantly boost your confidence and proficiency. By shadowing the conversation in this video, you’re not just learning vocabulary; you’re mastering the art of communication in English!
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Relative clauses who / which + clause — extra information about a person or thing | people who visit · people who like |
| Verb + -ing enjoy, keep, stop… + -ing — verbs that are followed by the -ing form | keep hearing · keep improving · keep testing |
| Comparatives -er than / more … than — comparing two things | more customers than · better than |
| Superlatives the -est / the most … — the top or bottom of a group | the strongest · the best |
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.