쉐도잉 연습: How Advertising Rewires Kids' Brains - 영상으로 영어 말하기 배우기
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Here's why we need Wii U.
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Anyone can be like a superhero.
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Silly rabbit, tricks are for kids.
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Hi, I'm Brett.
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Kids spend a lot of time on screens these days.
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And where there are screens, there are ads.
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And lots of them.
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In this video, you're going to learn how advertising rewires kids' brains.
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Carl Sagan once said that the visions we offer our children shape the future.
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But these days we're not treating kids like shapers of the future, we're treating them like shoppers of the future.
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How?
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By serving up ads everywhere.
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On TV, with product placements and the shows they watch, in apps and even in video games.
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But kids don't always understand that advertising isn't designed to shape them into healthy, happy adults.
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It's designed to sell them more stuff.
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Some marketers even intentionally take advantage of young people's insecurities
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and their desire to fit in and that's all
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because advertisers care about what's best for their bottom line not what's best for kids
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so what do children learn from this constant stream of advertising kids learn
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that buying more stuff leads to more happiness in short the more ads kids see the more materialistic they become
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that means that they're more likely to say they want to be rich
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and famous when they grow up and that having lots of money is important to learn more I talked to this guy.
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Josh from Campaign for a Commercial Free Childhood explained some of the consequences of these materialistic values.
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Research shows that kids who are more materialistic report lower levels of happiness
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and that's not surprising given that materialism teaches us that stuff is what's important.
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In fact it's actually our relationships and our life satisfaction that makes us happy.
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These materialistic kids also have lower academic performance and it may be
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because they're more concerned with appearing successful than actually learning new skills
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and ideas and when it comes to sharing
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and caring well they don't care about that either
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when asked what they would do with the money
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if they won the lottery kids who were more materialistic are less likely to say they would use
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that money to help others oh yeah they're less likely to care about the environment too the research shows
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that materialistic kids are less likely to recycle or turn off the lights
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when they leave a room but advertising doesn't just affect kids brains it's harming their bodies too.
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About 98 % of televised food ads that kids see are for unhealthy foods like soda, candy, and fast food.
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Studies have shown the more ads for unhealthy food that kids see, the more of this unhealthy food that they eat, raising their risk for obesity, diabetes, and other health complications.
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Black and Hispanic kids and teens are exposed to twice as much junk food marketing as their white peers.
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So yeah, advertising is really bad for children and for society at large.
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But here's the good news.
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People know that advertising to children is a problem.
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In one poll in 2014, 57 % of respondents supported banning all advertising to children.
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You can be part of the solution too.
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Let's help kids understand what commercials and marketing are all about and teach them that more stuff doesn't bring more happiness.
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Just as kids learn negative lessons from advertising, they can unlearn it too.
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And that starts by asking questions.
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If you watch media with your children, that gives you the opportunity to have conversations when the advertisements come on.
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You can ask your children, what is the ad trying to do?
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Who made it?
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But it's also important to reduce children's screen time.
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Not only will that improve their academic performance, help with their relationships, and make them more physically healthy, but it will also reduce their exposure to advertising,
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which is trying to convince them of the big lie, that stuff will make them happy.
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Groups like the Campaign for a Commercial Free Childhood can help.
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So the Campaign for Commercial -Free Childhood has all sorts of resources to help parents
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and caregivers reduce the amount of time that children spend with ad -supported screens.
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And finally, we advocate for policies that would protect children from marketing, because if we want less materialistic kids, it's important that we change the rules of society so
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that all kids have a chance to grow up and be citizens first and consumers later.
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Thank you.
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이 비디오는 누구를 위한 걸까요?
영어 회화 연습을 하려는 중급 이상 학습자, 특히 IELTS 스피킹 준비생이나 일상 대화에서 논리적 이야기 전달 능력을 키우고 싶은 분들에게 좋습니다. 광고가 어린이 뇌에 미치는 영향에 대해 깊이 있게 논하는 내용이라, 복잡한 주제를 명확히 설명하는 표현과 논리적 구조를 배울 수 있습니다. shadow speak나 shadow speech 연습에도 적합한데, 발음 뿐만 아니라 강조와 억양을 따라하기 좋은 대본이기 때문입니다.
빼놓을 수 없는 단어와 관용구
- rewire: (뇌나 시스템을) 재구성하다. "광고가 어린이의 뇌를 재구성한다"는 표현에서 자주 쓰입니다.
- bottom line: 최종 목표, 수익. "광고주는 bottom line만 신경 쓴다"는 말에서 실질적인 이익을 의미합니다.
- materialistic: 물질주의적인. "어린이가 materialistic해지다"는 것은 물건을 중요시하는 성향이 생긴다는 뜻입니다.
- product placement: 제품 배치 광고. 드라마나 게임에서 제품이 자연스럽게 등장하는 광고 방식입니다.
어떻게 발음을 제대로 따라할까요?
이 비디오의 스피커는 명료한 미국 영어 발음을 사용하며, 논리적 강조를 위해 억양을 잘 활용합니다. shadow speak 연습할 때는 다음 부분에 주의하세요. 첫째, "materialistic"와 "consequences" 같은 긴 단어의重音 위치를 확인하세요. "materialistic"는 마-te-ri-AL-is-tic으로, "AL" 부분을 강조합니다. 둘째, "But these days, we're not treating kids like shapers of the future"와 같은 문장에서 "not"을 강조하여 대조를 나타내는 발음을 따라하세요. 셋째, 질문형 표현인 "what is the ad trying to do?"는 끝 부분을 올려서 발음하여 의문의 뉘앙스를 살리세요. 이렇게 발음과 억양을 함께 연습하면 IELTS 스피킹에서 자연스러운 대화 능력을 키울 수 있습니다.
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | isn't designed · are exposed |
| 관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보 | kids who are · kids who were |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.