Pratique du Shadowing: How Advertising Rewires Kids' Brains - Apprendre l'anglais à l'oral avec la vidéo
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Here's why we need Wii U.
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Anyone can be like a superhero.
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Silly rabbit, tricks are for kids.
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Hi, I'm Brett.
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Kids spend a lot of time on screens these days.
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And where there are screens, there are ads.
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And lots of them.
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In this video, you're going to learn how advertising rewires kids' brains.
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Carl Sagan once said that the visions we offer our children shape the future.
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But these days we're not treating kids like shapers of the future, we're treating them like shoppers of the future.
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How?
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By serving up ads everywhere.
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On TV, with product placements and the shows they watch, in apps and even in video games.
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But kids don't always understand that advertising isn't designed to shape them into healthy, happy adults.
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It's designed to sell them more stuff.
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Some marketers even intentionally take advantage of young people's insecurities
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and their desire to fit in and that's all
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because advertisers care about what's best for their bottom line not what's best for kids
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so what do children learn from this constant stream of advertising kids learn
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that buying more stuff leads to more happiness in short the more ads kids see the more materialistic they become
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that means that they're more likely to say they want to be rich
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and famous when they grow up and that having lots of money is important to learn more I talked to this guy.
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Josh from Campaign for a Commercial Free Childhood explained some of the consequences of these materialistic values.
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Research shows that kids who are more materialistic report lower levels of happiness
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and that's not surprising given that materialism teaches us that stuff is what's important.
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In fact it's actually our relationships and our life satisfaction that makes us happy.
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These materialistic kids also have lower academic performance and it may be
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because they're more concerned with appearing successful than actually learning new skills
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and ideas and when it comes to sharing
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and caring well they don't care about that either
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when asked what they would do with the money
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if they won the lottery kids who were more materialistic are less likely to say they would use
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that money to help others oh yeah they're less likely to care about the environment too the research shows
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that materialistic kids are less likely to recycle or turn off the lights
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when they leave a room but advertising doesn't just affect kids brains it's harming their bodies too.
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About 98 % of televised food ads that kids see are for unhealthy foods like soda, candy, and fast food.
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Studies have shown the more ads for unhealthy food that kids see, the more of this unhealthy food that they eat, raising their risk for obesity, diabetes, and other health complications.
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Black and Hispanic kids and teens are exposed to twice as much junk food marketing as their white peers.
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So yeah, advertising is really bad for children and for society at large.
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But here's the good news.
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People know that advertising to children is a problem.
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In one poll in 2014, 57 % of respondents supported banning all advertising to children.
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You can be part of the solution too.
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Let's help kids understand what commercials and marketing are all about and teach them that more stuff doesn't bring more happiness.
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Just as kids learn negative lessons from advertising, they can unlearn it too.
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And that starts by asking questions.
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If you watch media with your children, that gives you the opportunity to have conversations when the advertisements come on.
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You can ask your children, what is the ad trying to do?
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Who made it?
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But it's also important to reduce children's screen time.
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Not only will that improve their academic performance, help with their relationships, and make them more physically healthy, but it will also reduce their exposure to advertising,
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which is trying to convince them of the big lie, that stuff will make them happy.
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Groups like the Campaign for a Commercial Free Childhood can help.
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So the Campaign for Commercial -Free Childhood has all sorts of resources to help parents
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and caregivers reduce the amount of time that children spend with ad -supported screens.
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And finally, we advocate for policies that would protect children from marketing, because if we want less materialistic kids, it's important that we change the rules of society so
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that all kids have a chance to grow up and be citizens first and consumers later.
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Thank you.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « How Advertising Rewires Kids' Brains ». Les mots qui reviennent le plus souvent : advertising, materialistic, learn, screen, Commercial. Cette vidéo contient 58 phrases et 741 mots à répéter en shadowing. La partie parlée dure 4:14. Le locuteur parle à un rythme naturel d’environ 175 mots par minute, proche d’une conversation courante. 87 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| materialistic adjectif | /məˌtɪəɹ.i.əˈlɪs.tɪk/ | matérialiste |
| unhealthy adjectif | /ʌnˈhɛl.θi/ | malsain, mauvais pour la santé |
| advertiser nom | /ˈædvɚˌtaɪzɚ/ | messager |
| complication nom | /ˌkɑm.pləˈkeɪ.ʃən/ | complication |
| materialism nom | /məˈtɪɹiəlɪzəm/ | matérialisme |
| recycle verbe | /ɹəˈsaɪkəl/ | recycler |
| rewire verbe | /ɹiːˈwaɪə(ɹ)/ | recâbler |
| shaper nom | /ˈʃeɪpə(ɹ)/ | étau-limeur |
| shopper nom | /ˈʃɑ.pɚ/ | acheteur, acheteuse |
| televise verbe | /ˈtɛləvaɪz/ | téléviser |
| unlearn verbe | /ʌnˈlɝn/ | désapprendre |
| obesity nom | /ə(ʊ)ˈbiːsɪti/ | obésité |
| intentionally adverbe | /ɪnˈtɛn(t)ʃənəli/ | intentionnellement, à dessein |
| advertisement nom | /ˈædvɚˌtaɪzmənt/ | publicité, pub |
| superhero nom | /ˈs(j)upɚhɪɹoʊ/ | super-héros, superhéros |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| grow up verbe | grandir |
| turn off verbe | éteindre |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | isn't designed · are exposed |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | kids who are · kids who were |
Prononciation à surveiller
Le locuteur utilise 12 contractions et formes réduites, comme they're, doesn't, don't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: complication /ˌkɑm.pləˈkeɪ.ʃən/, shaper /ˈʃeɪpə(ɹ)/, shopper /ˈʃɑ.pɚ/, intentionally /ɪnˈtɛn(t)ʃənəli/, satisfaction /sætɪsˈfækʃən/
- Mots longs — placez bien l’accent: materialistic /məˌtɪəɹ.i.əˈlɪs.tɪk/, advertiser /ˈædvɚˌtaɪzɚ/, complication /ˌkɑm.pləˈkeɪ.ʃən/, materialism /məˈtɪɹiəlɪzəm/, obesity /ə(ʊ)ˈbiːsɪti/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: unhealthy /ʌnˈhɛl.θi/, superhero /ˈs(j)upɚhɪɹoʊ/
- /r/ anglais — langue recourbée, sans frotter la gorge: materialistic /məˌtɪəɹ.i.əˈlɪs.tɪk/, caregiver /ˈkɛɹɡɪvɚ/, materialism /məˈtɪɹiəlɪzəm/, recycle /ɹəˈsaɪkəl/, respondent /ɹɪˈspɑn.dənt/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme materialistic, unhealthy, advertiser.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.