쉐도잉 연습: The plan to break apart Google... RIP Chrome - 영상으로 영어 말하기 배우기

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A few months ago, Google was forced to register on the Monopoly offenders list

and go door-to-door in Mountain View to tell all the neighbors.

After a judge ruled they violated the U.S.

Sherman Act of 1890, Google was cutting unfair deals for its search engine to crush competition across the entire technology spectrum.

They were paying 36% of ad revenue or $20 billion per year to dominate Apple devices, Mozilla Firefox was raking in cash to make Google the default,

and a bunch of other companies' financial statements were being nourished by the teats of this illegal cash cow.

Being added to the Monopoly wall of shame was a huge embarrassment for a company that once said, don't be evil, but like Microsoft, Walter White, Macbeth, and Gollum,

their greed for power eventually backfired.

But it appears, unlike Microsoft, that Google won't just get a slap on the wrist and possibly lose their most important piece of software, the Chrome web browser.

It is November 20th, 2024, and you're watching the Code Report.

It's a bit ironic that the Chrome web browser currently controls 66.6% of the browser market share, And Google Search even dominates on browsers that aren't Chrome,

like Safari and Firefox, thanks to those illegal deals I mentioned earlier.

But to Google's credit, they've invested millions upon millions of dollars into making web browsers awesome for end users.

Their open source Chromium project is used by Microsoft's Edge browser, as well as alternative hipster browsers like Brave and Arc.

And all this browser technology is offered for free out of the goodness of Google's heart.

Well, as the old saying goes, when software is free, it means that you are the product.

Chrome tracks your search queries, your browsing history, and online behavior, and all this data feeds back into its advertising business,

where it can figure out exactly what type of consumer garbage to sell you and when.

Not only does Google's ad revenue dwarf the competition, but Alphabet operates at a gross profit margin north of 50%, and they make an absolute killing selling their ads to the highest bidder.

But the Chrome browser is critical to its success because it's the front door to everything Google offers,

but apparently, Department of Justice lawyers are pushing to have Chrome split off or sold to a different company, with an estimated price tag of at least $20 billion.

The only potential buyers would be companies like Meta, Apple, and Amazon, all of which are accused of running their own monopolies.

If browsers start presenting new search engines as alternatives, like OpenAI's new search engine or DuckDuckGo,

Google's 90% dominance of the search engine market will very likely start to deteriorate, but they're not going down without a fight.

And their regulatory affairs VP said, the DOJ continues to push a radical agenda that goes far beyond the legal issues of the case.

Things already look bad, but to make matters even worse, the leadership at the DOJ is about to change, and whoever takes over there is likely not going to be a big fan of Google.

Now, Microsoft also became a certified monopoly 25 years ago

when they bundled Internet Explorer with Microsoft Windows and suppressed other browsers like Netscape.

Instead of breaking up the company, though, they just had to open up their APIs to third-party developers

and stop entering exclusivity deals that were unfair to other browsers.

They didn't even face a direct financial penalty.

Microsoft is doing just fine today as a $3 trillion company, but if Google loses Chrome, I'm not so sure they have a moat to handle a hit like that.

The good news is that it looks like they'll let Google keep Android, and we still don't know how their AI tech is going to play out long term.

Their Gemini AI has become quite impressive, and has become so confident that it's now telling humans to die.

But like I said, Chrome is also the front door to get people using Gemini.

And when you close that front door, it could also hurt consumers, because Google will no longer have the motivation to invest in browser technology.

Like just imagine the horrors if Chrome was handed off to a non-profit like Apache or the Linux Foundation.

It might evolve into a diverse ecosystem of hyper-specialized browser distros.

And who knows, they might even kill off Manifest version 3, which would allow ad blockers to keep working.

And that means I couldn't use this opportunity right now to promote my new Linux and Dino courses on Fireship.io,

which you can get access to as a pro member using this Black Friday discount for 40% off.

Personally though, I think Google will fight this to the death, and I highly doubt Google will ever be forced to sell Chrome.

The betting odds are currently at 13% because there's no way that Google gives up its precious.

One browser to rule them all, one browser to find them, one browser to bring them all, and in the darkness bind them.

This has been The Code Report, thanks for watching, and I will see you in the next one.

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이 비디오는 누구를 위한 것인가요?

영상 영어 공부를 하며 실제 대화에서 쓰이는 자연스러운 표현과 논리적인 이야기 구조를 익히고 싶은 중급 이상 학습자에게 좋습니다. 특히 경제, 기술 관련 주제에 관심이 있고, shadowing practice를 통해 발음과 리듬을 개선하고 싶다면 이 비디오는 perfect choice입니다. 복잡한 내용을 쉽게 풀어내는 화자의 말투를 따라하면, 일상 대화뿐만 아니라 논술적인 표현도 자연스럽게 습득할 수 있어요.

빼놓을 수 없는 단어와 관용구

cash cow: 큰 수익을 가져오는 사업이나 제품. "이 불법적인 cash cow로 인해 많은 기업이 수익을 내고 있었다."
slap on the wrist: 가벼운 처벌. "Microsoft는 가벼운 slap on the wrist만 받았지만 Google은 다를 수 있다."
moat: 경쟁사로부터의 방어막. "Google은 Chrome을 잃으면 moat이 약해질 수 있다."
backfire: 예상과 반대로 결과가 나다. "탐욕이 backfire하여 문제가 발생했다."

발음을 잘하는 방법

이 화자의 발음은 빠르지만 명확하며, 강세와 억양이 논리적인 흐름을 따라가는 것이 특징입니다. shadow speech 연습을 할 때는 다음 점을 주의하세요. 먼저, "monopoly"나 "Sherman Act"와 같은 기술용어는 발음을 정확히 잡아야 합니다. 특히 "Sherman"의 'sh' 소리와 'er' 발음을 확실히 내세요. 둘째, "don't be evil"과 같은 짧은 구는 자연스러운 리듬을 따라가며, 약어 사용이 많으므로 축약된 발음(예: don't → don't)을 익히세요. 셋째, 긴 문장에서 쉼표나 마침표의 위치를 파악하여 호흡을 조절하는 연습을 하세요. shadowing site를 이용해 반복적으로 따라하면, 발음 뿐만 아니라 말하기의 흐름도 자연스러워질 거예요. 마지막으로, "the Chrome web browser"와 같이 자주 등장하는 구는 빠르게 말해도 명확하게 들리도록 연습하세요. 이렇게 하면 영상 영어 공부가 훨씬 효과적일 거예요!

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	was forced · being nourished · Being added
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	they've invested · has become · has been

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: The plan to break apart Google... RIP Chrome - 영상으로 영어 말하기 배우기

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쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법