Shadowing Practice: SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn - Learn English Speaking with Video

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Rachel is a baker who runs her own bakery.
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To expand her business, she decided to create an online presence by first setting up a blog.
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She began posting on her blog regularly.
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However, even after regularly posting on the blog, there were barely any visitors showing up.
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Deciding not to give up, Rachel began searching for a solution on the internet.
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That's when she came across SEO, or Search Engine Optimization, a term she's never heard before.
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So let's take a journey together and help her learn about SEO.
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Search Engine Optimization is a method that could improve the quality
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and quantity of the audience coming to Rachel's website from search engines.
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It could increase brand awareness, attract local customers, and build credibility and trust.
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And all of this is possible without having to spend a single penny.
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To bring visitors to her website, Rachel would have to take advantage of the two types of on-page and off-page SEO.
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Rachel first decides to tackle on-page SEO and get that sorted.
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On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code,
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schema, meta tags, and more.
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She started off by using tools like Google AdWords,
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AllRef, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog.
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She began to look for search terms related to the broader area of baking, cooking, and related topics.
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Once she found these search terms, she began to incorporate them into her recipes.
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She started off by providing an introduction to the recipe.
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With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog.
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She also included these keywords in the actual recipe as well.
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Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content,
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and subsequently persuading search engines to show her content to more people.
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After this, she moved to the website meta content that search engines display when her blog appears in search results.
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She optimized the meta tags, alt tags, header tags, and more.
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This completed the on-page aspect of SEO.
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Thanks to this, she saw a significant increase in the number of visitors coming to her page.
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Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page's visibility on search engines.
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Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings.
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Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority.
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This is possible with the help of reputable websites vouching for your content with backlinks, with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions,
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influencer marketing, and much more.
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Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook,
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Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium.
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These could help her achieve greater reach for her website by sending stronger social signals to search engines,
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leading to the page being shown as highly relevant for related searches and audiences.
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And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO.
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Before we find out what she did next, let's have a look at a quiz.
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Which of the following is the most effective way to improve off-page SEO?
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1. Creating plenty of webpages of a content.
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2. Getting backlinks from relevant and authoritative sites.
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3. Acquiring backlinks through link buying.
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4. None of the above.
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Let us know your answer in the comments section below for a chance to win an Amazon voucher.
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Now let's go back to Rachel.
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Rachel decided to take up Simply Learn's digital marketing certification.
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With classes covering just about everything she needed to know about SEO, it was only a matter of time before Rachel began to implement her learnings on her website,
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and see a massive uptick in the number of viewers coming to her website.
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In time, she could even earn money off the site by setting up an online shop.
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And with that, we've covered an introduction to the concepts of SEO, and the possibilities it can open for you, either as a marketer or a business owner.
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We hope you enjoyed this video.
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If you did, a thumbs up would be really appreciated.
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Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.

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Woordenschat en spreektips bij deze les

Deze video bevat 54 zinnen en 788 woorden om na te spreken. Het gesproken deel duurt 4:45. De spreker praat in een natuurlijk tempo van ongeveer 166 woorden per minuut, dicht bij een alledaags gesprek. Slechts 80% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is pittig.

Belangrijke woorden in deze video

15 minder gangbare woorden uit de video, met uitspraak en betekenis:

  • tag /tæɡ/ (zelfstandig naamwoord) — etiket. A small label.
  • visitor /ˈvɪzɪtɚ/ (zelfstandig naamwoord) — bezoeker, gast. Someone who visits someone else; someone staying as a guest.
  • aspect /ˈæspɛkt/ (zelfstandig naamwoord) — aspect. Any specific feature, part, or element of something.
  • implement /ˈɪmpləmənt/ (werkwoord) — implementeren, (in de praktijk) toepassen. To bring about; to put into practice; to carry out.
  • credibility /kɹɛd.əˈbɪ.ɫɪ.ti/ (zelfstandig naamwoord) — geloofwaardigheid. A reputation impacting one's ability to be believed.
  • topic /ˈtɑpɪk/ (zelfstandig naamwoord) — onderwerp, thema. A subject; a theme; a category or general area of interest.
  • earn /ɝn/ (werkwoord) — verdienen. To gain (success, reward, recognition) through applied effort or work.
  • naturally /ˈnæt͡ʃ.(ə.)ɹə.li/ (bijwoord) — natuurlijk. In a natural manner.
  • awareness /əˈwɛɹ.nəs/ (zelfstandig naamwoord) — besef, bewustzijn. The state or level of consciousness where sense data can be confirmed by an observer.
  • remind /ɹəˈmaɪnd/ (werkwoord) — herinneren. To cause one to experience a memory (of someone or something); to bring to the notice or consideration (of a person).
  • expand /ɪkˈspænd/ (werkwoord) — vergroten, uitbreiden. To change (something) from a smaller form or size to a larger one; to spread out or lay open.
  • explore /ɪkˈsploɹ/ (werkwoord) — onderzoeken, bestuderen. To examine or investigate something systematically.
  • enable /ɪˈneɪ.bəl/ (werkwoord) — inschakelen, in staat stellen. To make somebody able (to do, or to be, something); to give sufficient ability or power to do or to be; to give strength or ability to.
  • popularity /ˌpɑ.pjəˈlæɹ.ə.ti/ (zelfstandig naamwoord) — populariteit, geliefdheid. The quality or state of being popular; especially, the state of being widely liked or in favor with the people at large.
  • baker /ˈbeɪ.kɚ/ (zelfstandig naamwoord) — bakker, bakster. A person who bakes and sells bread, cakes and similar items.

Phrasal verbs die je zult horen

  • set up /ˌsɛt ˈʌp/ (werkwoord) — bereiden, voorbereiden. To make ready for use.
  • come across (werkwoord) — overkomen. To change sides; to cross over to work for the opposition.
  • find out (werkwoord) — ontdekken, onderzoeken. To discover, as by asking or investigating.
  • give up (werkwoord) — zich overgeven. To surrender (someone or something); to inform on (someone).
  • look for (werkwoord) — zoeken. To seek.
  • show up (werkwoord) — tentoonstellen. To appear, arrive, or attend, especially suddenly or erratically.

Uitspraak om op te letten

  • De “th”-klanken: thumb /ˈθʌm/, authoritative /əˈθɔɹɪˌteɪtɪv/, trustworthiness /ˈtɹʌst.wɜɹ.ði.nɛs/
  • De klanken “sh” en “zh”: associate /əˈsoʊʃi.ət/, dish /dɪʃ/, publish /ˈpʌblɪʃ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, optimization /ˌɑptəmaɪˈzeɪʃən/
  • Lange woorden — let op de klemtoon: credibility /kɹɛd.əˈbɪ.ɫɪ.ti/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, associate /əˈsoʊʃi.ət/, popularity /ˌpɑ.pjəˈlæɹ.ə.ti/, subsequently /ˈsʌb.sɪ.kwənt.li/

Zo oefen je met deze video

  1. Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
  2. Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
  3. Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als tag, visitor, aspect.

Grammatica in deze video

De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:

StructuurIn de video
Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doetcould be done · being shown · would be really appreciated
Overtreffende trap the -est / the most … — het hoogste of laagste van een groepthe most effective · the latest
Verplichting: must / have to / need to zeggen dat iets nodig ishaving to spend · have to take · have to promote

Wat is de Shadowing-techniek?

Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.

Shadowing-techniek: lees de volledige stap-voor-stap-gids →