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54 句
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Rachel is a baker who runs her own bakery.
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To expand her business, she decided to create an online presence by first setting up a blog.
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She began posting on her blog regularly.
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However, even after regularly posting on the blog, there were barely any visitors showing up.
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Deciding not to give up, Rachel began searching for a solution on the internet.
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That's when she came across SEO, or Search Engine Optimization, a term she's never heard before.
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So let's take a journey together and help her learn about SEO.
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Search Engine Optimization is a method that could improve the quality
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and quantity of the audience coming to Rachel's website from search engines.
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It could increase brand awareness, attract local customers, and build credibility and trust.
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And all of this is possible without having to spend a single penny.
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To bring visitors to her website, Rachel would have to take advantage of the two types of on-page and off-page SEO.
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Rachel first decides to tackle on-page SEO and get that sorted.
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On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code,
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schema, meta tags, and more.
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She started off by using tools like Google AdWords,
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AllRef, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog.
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She began to look for search terms related to the broader area of baking, cooking, and related topics.
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Once she found these search terms, she began to incorporate them into her recipes.
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She started off by providing an introduction to the recipe.
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With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog.
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She also included these keywords in the actual recipe as well.
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Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content,
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and subsequently persuading search engines to show her content to more people.
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After this, she moved to the website meta content that search engines display when her blog appears in search results.
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She optimized the meta tags, alt tags, header tags, and more.
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This completed the on-page aspect of SEO.
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Thanks to this, she saw a significant increase in the number of visitors coming to her page.
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Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page's visibility on search engines.
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Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings.
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Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority.
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This is possible with the help of reputable websites vouching for your content with backlinks, with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions,
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influencer marketing, and much more.
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Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook,
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Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium.
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These could help her achieve greater reach for her website by sending stronger social signals to search engines,
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leading to the page being shown as highly relevant for related searches and audiences.
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And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO.
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Before we find out what she did next, let's have a look at a quiz.
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Which of the following is the most effective way to improve off-page SEO?
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1. Creating plenty of webpages of a content.
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2. Getting backlinks from relevant and authoritative sites.
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3. Acquiring backlinks through link buying.
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4. None of the above.
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Let us know your answer in the comments section below for a chance to win an Amazon voucher.
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Now let's go back to Rachel.
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Rachel decided to take up Simply Learn's digital marketing certification.
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With classes covering just about everything she needed to know about SEO, it was only a matter of time before Rachel began to implement her learnings on her website,
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and see a massive uptick in the number of viewers coming to her website.
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In time, she could even earn money off the site by setting up an online shop.
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And with that, we've covered an introduction to the concepts of SEO, and the possibilities it can open for you, either as a marketer or a business owner.
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We hope you enjoyed this video.
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If you did, a thumbs up would be really appreciated.
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Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.

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流利口语所需的一切

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推荐视频

本课的词汇与口语要点

这段视频共有 54 个句子、788 个单词可供跟读。 讲话部分时长为 4:45。 说话人语速自然,每分钟约 166 个词,接近日常对话。 只有 80% 的单词属于英语最常用的 3,000 词,词汇难度较高。

视频中的重点词汇

视频中 15 个不太常见的单词,附发音和释义:

  • tag /tæɡ/ (名词) — 標簽 /标签. A small label.
  • visitor /ˈvɪzɪtɚ/ (名词) — 訪客 /访客, 客人. Someone who visits someone else; someone staying as a guest.
  • aspect /ˈæspɛkt/ (名词) — 方面. Any specific feature, part, or element of something.
  • implement /ˈɪmpləmənt/ (动词) — 實施 /实施, 執行 /执行. To bring about; to put into practice; to carry out.
  • credibility /kɹɛd.əˈbɪ.ɫɪ.ti/ (名词) — 可靠性, 可信性. A reputation impacting one's ability to be believed.
  • topic /ˈtɑpɪk/ (名词) — 主題 /主题, 話題 /话题. A subject; a theme; a category or general area of interest.
  • earn /ɝn/ (动词) — 掙 /挣, 賺 /赚. To gain (success, reward, recognition) through applied effort or work.
  • awareness /əˈwɛɹ.nəs/ (名词) — 意識 /意识, 覺悟 /觉悟. The state or level of consciousness where sense data can be confirmed by an observer.
  • associate /əˈsoʊʃi.ət/ (名词) — 同行, 同事. A person united with another or others in an act, enterprise, or business; a partner or employee.
  • remind /ɹəˈmaɪnd/ (动词) — 提醒. To cause one to experience a memory (of someone or something); to bring to the notice or consideration (of a person).
  • expand /ɪkˈspænd/ (动词) — 擴展 /扩展, 擴張 /扩张. To change (something) from a smaller form or size to a larger one; to spread out or lay open.
  • explore /ɪkˈsploɹ/ (动词) — 探索, 探險 /探险. To examine or investigate something systematically.
  • popularity /ˌpɑ.pjəˈlæɹ.ə.ti/ (名词) — 名望, 聲望 /声望. The quality or state of being popular; especially, the state of being widely liked or in favor with the people at large.
  • baker /ˈbeɪ.kɚ/ (名词) — 麵包師傅 /面包师傅. A person who bakes and sells bread, cakes and similar items.
  • dish /dɪʃ/ (名词) — 碟子, 盤子 /盘子. A vessel such as a plate for holding or serving food, often flat with a depressed region in the middle.

视频中出现的短语动词

  • find out (动词) — 找出, 查明. To discover, as by asking or investigating.
  • give up (动词) — 投案, 自首. To surrender (someone or something); to inform on (someone).
  • look at (动词) — 觀察 /观察, 看. To observe or watch.
  • look for (动词) — 找, 找尋 /找寻. To seek.
  • show up (动词) — 露面. To appear, arrive, or attend, especially suddenly or erratically.

需要注意的发音

  • “th” 音: thumb /ˈθʌm/, authoritative /əˈθɔɹɪˌteɪtɪv/, trustworthiness /ˈtɹʌst.wɜɹ.ði.nɛs/
  • “sh” 和 “zh” 音: associate /əˈsoʊʃi.ət/, dish /dɪʃ/, publish /ˈpʌblɪʃ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, optimization /ˌɑptəmaɪˈzeɪʃən/
  • 长单词——注意重音位置: credibility /kɹɛd.əˈbɪ.ɫɪ.ti/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, associate /əˈsoʊʃi.ət/, popularity /ˌpɑ.pjəˈlæɹ.ə.ti/, subsequently /ˈsʌb.sɪ.kwənt.li/

如何用这段视频练习

  1. 先完整听一遍视频,不要开口,记下不认识的单词。
  2. 先用 0.75 倍速逐句跟读,熟练之后再回到正常速度。
  3. 录下自己的声音并与原声对比,特别注意 tag, visitor, aspect 这类单词。

视频中的语法

说话人最常用的结构,并附上视频中的原话:

结构视频中的用法
被动语态 be + 过去分词 — 强调发生了什么,而不是谁做的could be done · being shown · would be really appreciated
最高级 the -est / the most … — 一组中最高或最低的the most effective · the latest
义务:must / have to / need to 表示某事是必要的having to spend · have to take · have to promote

什么是跟读法?

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧,最初开发用于专业口译员的培训,并由多语言者Alexander Arguelles博士普及。这个方法简单而强大:您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同,跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性,语调,节奏,连读,听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →