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54 문장
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Rachel is a baker who runs her own bakery.
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To expand her business, she decided to create an online presence by first setting up a blog.
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She began posting on her blog regularly.
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However, even after regularly posting on the blog, there were barely any visitors showing up.
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Deciding not to give up, Rachel began searching for a solution on the internet.
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That's when she came across SEO, or Search Engine Optimization, a term she's never heard before.
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So let's take a journey together and help her learn about SEO.
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Search Engine Optimization is a method that could improve the quality
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and quantity of the audience coming to Rachel's website from search engines.
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It could increase brand awareness, attract local customers, and build credibility and trust.
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And all of this is possible without having to spend a single penny.
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To bring visitors to her website, Rachel would have to take advantage of the two types of on-page and off-page SEO.
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Rachel first decides to tackle on-page SEO and get that sorted.
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On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code,
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schema, meta tags, and more.
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She started off by using tools like Google AdWords,
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AllRef, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog.
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She began to look for search terms related to the broader area of baking, cooking, and related topics.
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Once she found these search terms, she began to incorporate them into her recipes.
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She started off by providing an introduction to the recipe.
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With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog.
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She also included these keywords in the actual recipe as well.
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Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content,
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and subsequently persuading search engines to show her content to more people.
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After this, she moved to the website meta content that search engines display when her blog appears in search results.
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She optimized the meta tags, alt tags, header tags, and more.
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This completed the on-page aspect of SEO.
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Thanks to this, she saw a significant increase in the number of visitors coming to her page.
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Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page's visibility on search engines.
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Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings.
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Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority.
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This is possible with the help of reputable websites vouching for your content with backlinks, with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions,
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influencer marketing, and much more.
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Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook,
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Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium.
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These could help her achieve greater reach for her website by sending stronger social signals to search engines,
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leading to the page being shown as highly relevant for related searches and audiences.
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And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO.
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Before we find out what she did next, let's have a look at a quiz.
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Which of the following is the most effective way to improve off-page SEO?
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1. Creating plenty of webpages of a content.
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2. Getting backlinks from relevant and authoritative sites.
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3. Acquiring backlinks through link buying.
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4. None of the above.
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Let us know your answer in the comments section below for a chance to win an Amazon voucher.
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Now let's go back to Rachel.
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Rachel decided to take up Simply Learn's digital marketing certification.
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With classes covering just about everything she needed to know about SEO, it was only a matter of time before Rachel began to implement her learnings on her website,
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and see a massive uptick in the number of viewers coming to her website.
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In time, she could even earn money off the site by setting up an online shop.
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And with that, we've covered an introduction to the concepts of SEO, and the possibilities it can open for you, either as a marketer or a business owner.
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We hope you enjoyed this video.
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If you did, a thumbs up would be really appreciated.
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Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.

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이 레슨의 어휘와 말하기 포인트

이 영상에는 섀도잉할 문장 54개와 단어 788개가 있습니다. 말하는 구간의 길이는 4:45입니다. 화자는 분당 약 166단어로, 일상 대화에 가까운 자연스러운 속도로 말합니다. 영어에서 가장 많이 쓰이는 3,000단어에 속하는 단어가 80%뿐이라 어휘가 어려운 편입니다.

이 영상의 핵심 어휘

영상에 나오는 덜 흔한 단어 15개를 발음, 뜻과 함께 정리했습니다.

  • visitor /ˈvɪzɪtɚ/ (명사) — 방문객, 손님. Someone who visits someone else; someone staying as a guest.
  • aspect /ˈæspɛkt/ (명사) — 양상. Any specific feature, part, or element of something.
  • topic /ˈtɑpɪk/ (명사) — 화제, 주제. A subject; a theme; a category or general area of interest.
  • earn /ɝn/ (동사) — 벌다. To gain (success, reward, recognition) through applied effort or work.
  • associate /əˈsoʊʃi.ət/ (명사) — 제휴자, 조합원. A person united with another or others in an act, enterprise, or business; a partner or employee.
  • remind /ɹəˈmaɪnd/ (동사) — 생각나게 하다, 상기(想起)시키다. To cause one to experience a memory (of someone or something); to bring to the notice or consideration (of a person).
  • expand /ɪkˈspænd/ (동사) — 펴다, 피다. To change (something) from a smaller form or size to a larger one; to spread out or lay open.
  • explore /ɪkˈsploɹ/ (동사) — 탐험하다. To examine or investigate something systematically.
  • popularity /ˌpɑ.pjəˈlæɹ.ə.ti/ (명사) — 인기. The quality or state of being popular; especially, the state of being widely liked or in favor with the people at large.
  • baker /ˈbeɪ.kɚ/ (명사) — 제빵사, 빵집 주인. A person who bakes and sells bread, cakes and similar items.
  • dish /dɪʃ/ (명사) — 접시. A vessel such as a plate for holding or serving food, often flat with a depressed region in the middle.
  • attract /əˈtɹækt/ (동사) — 끌다, 끌어들이다. To pull toward without touching.
  • ranking /ˈɹæŋ.kɪŋ/ (명사) — 순위, 랭킹. The placing of something in a list, for comparison with others.
  • icon /ˈaɪ.kɑn/ (명사) — 이콘, 성상. An image, symbol, picture, portrait, or other representation, usually as an object of religious devotion.
  • scratch /skɹæt͡ʃ/ (동사) — 긁다, 할퀴다. To rub a surface with a sharp object, especially by a living creature to remove itching with nails, claws, etc.

영상에 나오는 구동사

  • give up (동사) — 항복하다. To surrender (someone or something); to inform on (someone).
  • look for (동사) — 찾다, 구하다. To seek.

주의할 발음

  • “th” 소리: thumb /ˈθʌm/, authoritative /əˈθɔɹɪˌteɪtɪv/, trustworthiness /ˈtɹʌst.wɜɹ.ði.nɛs/
  • “sh”와 “zh” 소리: associate /əˈsoʊʃi.ət/, dish /dɪʃ/, publish /ˈpʌblɪʃ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, optimization /ˌɑptəmaɪˈzeɪʃən/
  • 긴 단어 — 강세 위치에 주의: credibility /kɹɛd.əˈbɪ.ɫɪ.ti/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, associate /əˈsoʊʃi.ət/, popularity /ˌpɑ.pjəˈlæɹ.ə.ti/, subsequently /ˈsʌb.sɪ.kwənt.li/

이 영상으로 연습하는 방법

  1. 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
  2. 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
  3. 자신의 목소리를 녹음해 원본과 비교하고, visitor, aspect, topic 같은 단어에 특히 주의합니다.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형영상 속 표현
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점could be done · being shown · would be really appreciated
최상급 the -est / the most … — 집단에서 가장 높거나 낮은 것the most effective · the latest
의무: must / have to / need to 어떤 일이 필요하다고 말할 때having to spend · have to take · have to promote

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

섀도잉 방법: 단계별 전체 가이드 읽기 →