쉐도잉 연습: What Is CRM? | Introduction To CRM Software| CRM Projects For Beginners | CRM 2022 | Simplilearn - 영상으로 영어 말하기 배우기

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Dealing with hoards of customer data is part and parcel of business management.
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Meet Joe, who runs a consultancy firm.
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From the leads generated by the marketing team to the personal information handled by the sales team, juggling so much data needs an efficient system.
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Joe was in a similar predicament.
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The rapid influx of leads, proper delegation of client duties to his team, and customer retention post-service.
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All of these duties were making Joe lose sleep due to overworking.
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Have you ever wondered how companies like Amazon and Google can maneuver such complications with ease?
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Kevin, Joe's friend, introduced the concept of CRM Systems to Joe in order to help him manage the company's day-to-day activities.
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CRM platforms help in streamlining this process, which ultimately leads to better management of company resources,
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increased revenue, and higher customer satisfaction.
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But Joe wanted to understand first, What is CRM?
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CRM, which stands for Customer Relationship Management, refers to any business development,
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customer retention, and customer acquisition strategies, techniques, systems, and technologies.
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The objective is to strengthen interactions with customers in order to promote client retention and increase sales.
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CRM systems gather information on customers from various points of contact between them and the business, such as the company's website,
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the company phone online, web chat, email, marketing content, and social media.
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CRM systems may also provide staff workers who deal with consumers with in-depth knowledge of their personal data, purchasing history, shopping preferences, and challenges.
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The best thing about a CRM system is that it can be used by virtually every organizational unit, from sales and customer service to hiring, marketing, and corporate development.
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A better approach to handling external interactions is the crux of CRM platforms.
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Joe, like Kevin, can use the CRM platform to centralize all customer data, track service issues, locate potential clients, and manage marketing campaigns.
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It will help Joe's team access data much faster, and collaboration will become very smooth, leading to increased productivity.
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CRM platforms can serve companies of all sizes, from small startups to multinational corporations.
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Kevin's own startup uses a CRM platform that utilizes cloud computing, also referred to as SaaS,
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Software as a Service, or On-Demand CRM
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and stores data on an external remote network that employees can access whenever they need to.
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Businesses with little technological know-how or resources are drawn to the cloud's speedy, comparatively simple deployment possibilities.
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Joe wanted to know how CRM platforms streamline back-end operations, which Kevin clarified gladly.
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Back-end processes like manufacturing, warehousing, shipping, engineering, or finance are not intended to be assisted by CRMs.
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Naturally, CRM technologies cannot control what they are unable to observe.
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Therefore, it reduces the efficacy of the system for the entire team if employees work leads or transactions outside of it.
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Some CRM applications are simply used for data management to help entrepreneurs like Joe and Kevin run their complete business more successfully.
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An all-in-one CRM system also provides crucial functions like landing pages, quotations, and invoicing.
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Joe was still not convinced, which led Kevin to explain how his startup benefits from their CRM platform.
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1. All of Kevin's contacts are managed by a CRM, which also collects crucial customer data,
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like demographics, purchase histories, and prior communications across all channels, and makes it readily available to anybody in this organization who needs it.
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This guarantees that Kevin's staff has all the information they want about the client at their fingertips
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and can offer a better customer experience, which usually increases client satisfaction.
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2. By streamlining Kevin's sales process, creating a sales funnel, automating crucial processes, and gathering all of your data in one location.
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A CRM platform may help him boost productivity and sales performance.
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3. CRM software often includes analytical features that contextualize data, dividing it into useful metrics and actionable things.
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Kevin may assess the performance of a marketing strategy and adjust his optimization strategies using metrics like click-through rates, churn rate, and demographic data.
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4. One more thing that CRM software excels at is creating a single database
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that houses all of Kevin's company's client information and makes it readily available to anyone who needs it.
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This improves and increases the client experience, while saving his staff time from having to go through outdated files and information.
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5. Kevin may see important trends and gain a sense of what to anticipate from his future sales cycle performance.
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With the automated sales reports and CRM software, he can then modify his goals and targets to fit these estimates.
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CRMs automate operations like contact communication and collaboration,
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so Joe's team's daily tasks and procedures will move much more quickly thanks to the software.
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A CRM can also minimize mistakes and guarantee that all communications are sent to the appropriate recipients at the appropriate times.
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Thanks to Kevin's guidance, Joe can now focus on the important aspects of running a business, rather than manage the nitty-gritty details on a logistical level.
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So, here's a question for you.
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What is the primary purpose of a CRM platform?
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1. Finding leads for business acquisition.
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2. Maximizing revenue through lead and resource management.
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3. Help create multiple income streams for an organization.
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Give the correct answer along with your reasoning and stand a chance to win an Amazon voucher.
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Think about it and leave your answers in the comments section.
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And we will provide the answer next week.
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We hope you enjoyed this video.
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Here's a reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.
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Thank you for watching and stay tuned for more from Simply Learn.

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이 레슨의 어휘와 말하기 포인트

이 B2 수준 말하기 레슨은 영상 “What Is CRM?”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: Crm, customer, Joe, platform, sales. 이 영상에는 섀도잉할 문장 62개와 단어 950개가 있습니다. 말하는 구간의 길이는 6:27입니다. 화자는 분당 약 147단어의 일정한 속도로 말해서 섀도잉하기에 편한 속도입니다. 영어에서 가장 많이 쓰이는 3,000단어에 속하는 단어가 79%뿐이라 어휘가 어려운 편입니다.

이 영상의 핵심 어휘

영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어발음뜻
automate 동사/ˈɔ.təˌmeɪt/자동화하다
readily 부사/ˈɹɛdɪli/기꺼이
satisfaction 명사/sætɪsˈfækʃən/만족
fingertip 명사/ˈfɪŋɡɚˌtɪp/손끝
funnel 명사/ˈfʌnəl/깔때기, 누두
invoice 명사/ˈɪnˌvɔɪs/송장, 인보이스
juggling 명사/ˈd͡ʒʌɡəlɪŋ/저글링
overwork 명사/ˈəʊvəˌwɜːk/과로
voucher 명사/ˈvaʊt͡ʃə(ɹ)/상품권, 할인권
quotation 명사/kwoʊˈteɪʃn̩/견적
maneuver 명사/məˈnuvɚ/기동, 연습
maximize 동사/ˈmæksəmaɪz/최대화(最大化)하다
outdated 형용사/aʊtˈdeɪtɪd/구식이다, 철 지나다
parcel 명사/ˈpɑɹsəl/소포, 꾸러미
gladly 부사/ˈɡlædli/기꺼이

주의할 발음

  • “th” 소리: thumb /ˈθʌm/, strengthen /ˈstɹɛŋ(k)θən/
  • “sh”와 “zh” 소리: retention /ɹɪˈtɛnʃən/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/, quotation /kwoʊˈteɪʃn̩/
  • 긴 단어 — 강세 위치에 주의: demographic /ˌdɛm.əˈɡɹæf.ɪk/, productivity /ˌpɹɒdʌkˈtɪvəti/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/

한국어 화자가 어려워하는 소리:

  • /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: demographic /ˌdɛm.əˈɡɹæf.ɪk/, satisfaction /sætɪsˈfækʃən/, fingertip /ˈfɪŋɡɚˌtɪp/, funnel /ˈfʌnəl/, influx /ˈɪnˌflʌks/
  • /v/ — ㅂ(/b/)과 구별하기: productivity /ˌpɹɒdʌkˈtɪvəti/, invoice /ˈɪnˌvɔɪs/, overwork /ˈəʊvəˌwɜːk/, voucher /ˈvaʊt͡ʃə(ɹ)/, comparatively /kəmˈpæɹ.ə.tɪvli/
  • /z/ — ㅈ이 아니라 성대를 울리는 /s/: centralize /ˈsɛntɹəlaɪz/, maximize /ˈmæksəmaɪz/, optimization /ˌɑptəmaɪˈzeɪʃən/, utilize /ˈjuː.tɪ.laɪz/, minimize /ˈmɪn.ɪˌmaɪz/

이 영상으로 연습하는 방법

  1. 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
  2. 보통 속도로 한 문장씩 섀도잉하고, 화자의 리듬과 맞을 때까지 반복합니다.
  3. 자신의 목소리를 녹음해 원본과 비교하고, automate, readily, satisfaction 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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