ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: What Is CRM? | Introduction To CRM Software| CRM Projects For Beginners | CRM 2022 | Simplilearn

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Dealing with hoards of customer data is part and parcel of business management.
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Meet Joe, who runs a consultancy firm.
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From the leads generated by the marketing team to the personal information handled by the sales team, juggling so much data needs an efficient system.
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Joe was in a similar predicament.
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The rapid influx of leads, proper delegation of client duties to his team, and customer retention post-service.
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All of these duties were making Joe lose sleep due to overworking.
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Have you ever wondered how companies like Amazon and Google can maneuver such complications with ease?
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Kevin, Joe's friend, introduced the concept of CRM Systems to Joe in order to help him manage the company's day-to-day activities.
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CRM platforms help in streamlining this process, which ultimately leads to better management of company resources,
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increased revenue, and higher customer satisfaction.
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But Joe wanted to understand first, What is CRM?
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CRM, which stands for Customer Relationship Management, refers to any business development,
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customer retention, and customer acquisition strategies, techniques, systems, and technologies.
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The objective is to strengthen interactions with customers in order to promote client retention and increase sales.
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CRM systems gather information on customers from various points of contact between them and the business, such as the company's website,
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the company phone online, web chat, email, marketing content, and social media.
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CRM systems may also provide staff workers who deal with consumers with in-depth knowledge of their personal data, purchasing history, shopping preferences, and challenges.
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The best thing about a CRM system is that it can be used by virtually every organizational unit, from sales and customer service to hiring, marketing, and corporate development.
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A better approach to handling external interactions is the crux of CRM platforms.
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Joe, like Kevin, can use the CRM platform to centralize all customer data, track service issues, locate potential clients, and manage marketing campaigns.
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It will help Joe's team access data much faster, and collaboration will become very smooth, leading to increased productivity.
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CRM platforms can serve companies of all sizes, from small startups to multinational corporations.
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Kevin's own startup uses a CRM platform that utilizes cloud computing, also referred to as SaaS,
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Software as a Service, or On-Demand CRM
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and stores data on an external remote network that employees can access whenever they need to.
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Businesses with little technological know-how or resources are drawn to the cloud's speedy, comparatively simple deployment possibilities.
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Joe wanted to know how CRM platforms streamline back-end operations, which Kevin clarified gladly.
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Back-end processes like manufacturing, warehousing, shipping, engineering, or finance are not intended to be assisted by CRMs.
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Naturally, CRM technologies cannot control what they are unable to observe.
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Therefore, it reduces the efficacy of the system for the entire team if employees work leads or transactions outside of it.
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Some CRM applications are simply used for data management to help entrepreneurs like Joe and Kevin run their complete business more successfully.
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An all-in-one CRM system also provides crucial functions like landing pages, quotations, and invoicing.
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Joe was still not convinced, which led Kevin to explain how his startup benefits from their CRM platform.
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1. All of Kevin's contacts are managed by a CRM, which also collects crucial customer data,
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like demographics, purchase histories, and prior communications across all channels, and makes it readily available to anybody in this organization who needs it.
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This guarantees that Kevin's staff has all the information they want about the client at their fingertips
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and can offer a better customer experience, which usually increases client satisfaction.
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2. By streamlining Kevin's sales process, creating a sales funnel, automating crucial processes, and gathering all of your data in one location.
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A CRM platform may help him boost productivity and sales performance.
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3. CRM software often includes analytical features that contextualize data, dividing it into useful metrics and actionable things.
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Kevin may assess the performance of a marketing strategy and adjust his optimization strategies using metrics like click-through rates, churn rate, and demographic data.
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4. One more thing that CRM software excels at is creating a single database
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that houses all of Kevin's company's client information and makes it readily available to anyone who needs it.
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This improves and increases the client experience, while saving his staff time from having to go through outdated files and information.
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5. Kevin may see important trends and gain a sense of what to anticipate from his future sales cycle performance.
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With the automated sales reports and CRM software, he can then modify his goals and targets to fit these estimates.
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CRMs automate operations like contact communication and collaboration,
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so Joe's team's daily tasks and procedures will move much more quickly thanks to the software.
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A CRM can also minimize mistakes and guarantee that all communications are sent to the appropriate recipients at the appropriate times.
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Thanks to Kevin's guidance, Joe can now focus on the important aspects of running a business, rather than manage the nitty-gritty details on a logistical level.
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So, here's a question for you.
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What is the primary purpose of a CRM platform?
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1. Finding leads for business acquisition.
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2. Maximizing revenue through lead and resource management.
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3. Help create multiple income streams for an organization.
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Give the correct answer along with your reasoning and stand a chance to win an Amazon voucher.
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Think about it and leave your answers in the comments section.
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And we will provide the answer next week.
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We hope you enjoyed this video.
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Here's a reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.
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Thank you for watching and stay tuned for more from Simply Learn.

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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้

บทเรียนฝึกพูดระดับ B2 นี้ใช้วิดีโอ “What Is CRM?” เป็นสื่อ คำที่ถูกพูดซ้ำบ่อยที่สุด: Crm, customer, Joe, platform, sales วิดีโอนี้มี 62 ประโยค และ 950 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 6:27 ผู้พูดพูดด้วยความเร็วสม่ำเสมอ ประมาณ 147 คำต่อนาที เหมาะกับการฝึกพูดตาม มีเพียง 79% ของคำที่อยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ คำศัพท์จึงค่อนข้างยาก

คำศัพท์สำคัญในวิดีโอนี้

คำที่ยากที่สุด 15 คำในวิดีโอ พร้อมคำอ่านและความหมาย:

คำศัพท์คำอ่านความหมาย
metric คำคุณศัพท์/ˈmɛt.ɹɪk/เมตริก
productivity คำนาม/ˌpɹɒdʌkˈtɪvəti/ผลิตภาพ
satisfaction คำนาม/sætɪsˈfækʃən/ความพอใจ
fingertip คำนาม/ˈfɪŋɡɚˌtɪp/ปลายนิ้ว
funnel คำนาม/ˈfʌnəl/กรวย
invoice คำนาม/ˈɪnˌvɔɪs/อินวอยซ์, ใบแจ้งหนี้
speedy คำคุณศัพท์/ˈspiː.di/เร็ว
parcel คำนาม/ˈpɑɹsəl/ห่อของ, ห่อพัสดุ
minimize คำกริยา/ˈmɪn.ɪˌmaɪz/ย่อ
clarify คำกริยา/ˈklæɹ.ɪ.faɪ/ชี้แจง
delegation คำนาม/dɛlɪˈɡeɪʃən/คณะผู้แทน
recipient คำนาม/ɹəˈsɪp.i.ənt/ผู้รับ
entrepreneur คำนาม/ˌɑn.tɹə.pɹəˈnɝ/ผู้ประกอบการ
thumb คำนาม/ˈθʌm/นิ้วโป้ง, หัวแม่มือ
observe คำกริยา/əbˈzɜːv/สังเกต

การออกเสียงที่ควรระวัง

  • เสียง “th”: thumb /ˈθʌm/, strengthen /ˈstɹɛŋ(k)θən/
  • เสียง “sh” และ “zh”: retention /ɹɪˈtɛnʃən/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/, quotation /kwoʊˈteɪʃn̩/
  • คำยาว — ลงเสียงหนักให้ถูกพยางค์: demographic /ˌdɛm.əˈɡɹæf.ɪk/, productivity /ˌpɹɒdʌkˈtɪvəti/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/

เสียงที่คนไทยมักออกเสียงยาก:

  • เสียงท้ายคำ — ออกเสียงให้ครบ ไม่เปลี่ยนเป็นตัวสะกดแบบไทย: actionable /ˈæk.ʃə.nə.bəl/, centralize /ˈsɛntɹəlaɪz/, funnel /ˈfʌnəl/, invoice /ˈɪnˌvɔɪs/, logistical /ləˈdʒɪ.stɪ.k(ə)l/
  • /v/ — ไม่ใช่ /w/ ให้ฟันบนแตะริมฝีปากล่าง: productivity /ˌpɹɒdʌkˈtɪvəti/, invoice /ˈɪnˌvɔɪs/, overwork /ˈəʊvəˌwɜːk/, voucher /ˈvaʊt͡ʃə(ɹ)/, comparatively /kəmˈpæɹ.ə.tɪvli/
  • /z/ — เสียงก้อง ไม่ใช่ /s/: centralize /ˈsɛntɹəlaɪz/, maximize /ˈmæksəmaɪz/, optimization /ˌɑptəmaɪˈzeɪʃən/, utilize /ˈjuː.tɪ.laɪz/, minimize /ˈmɪn.ɪˌmaɪz/

วิธีฝึกกับวิดีโอนี้

  1. ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
  2. พูดตามทีละประโยคด้วยความเร็วปกติ ทำซ้ำแต่ละประโยคจนจังหวะของคุณตรงกับผู้พูด
  3. อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง metric, productivity, satisfaction เป็นพิเศษ

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

เทคนิค shadowing: อ่านคู่มือฉบับเต็มทีละขั้นตอน →