Shadowing Practice: What Is CRM? | Introduction To CRM Software| CRM Projects For Beginners | CRM 2022 | Simplilearn - Learn English Speaking with Video
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Dealing with hoards of customer data is part and parcel of business management.
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Meet Joe, who runs a consultancy firm.
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From the leads generated by the marketing team to the personal information handled by the sales team, juggling so much data needs an efficient system.
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Joe was in a similar predicament.
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The rapid influx of leads, proper delegation of client duties to his team, and customer retention post-service.
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All of these duties were making Joe lose sleep due to overworking.
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Have you ever wondered how companies like Amazon and Google can maneuver such complications with ease?
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Kevin, Joe's friend, introduced the concept of CRM Systems to Joe in order to help him manage the company's day-to-day activities.
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CRM platforms help in streamlining this process, which ultimately leads to better management of company resources,
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increased revenue, and higher customer satisfaction.
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But Joe wanted to understand first, What is CRM?
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CRM, which stands for Customer Relationship Management, refers to any business development,
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customer retention, and customer acquisition strategies, techniques, systems, and technologies.
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The objective is to strengthen interactions with customers in order to promote client retention and increase sales.
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CRM systems gather information on customers from various points of contact between them and the business, such as the company's website,
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the company phone online, web chat, email, marketing content, and social media.
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CRM systems may also provide staff workers who deal with consumers with in-depth knowledge of their personal data, purchasing history, shopping preferences, and challenges.
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The best thing about a CRM system is that it can be used by virtually every organizational unit, from sales and customer service to hiring, marketing, and corporate development.
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A better approach to handling external interactions is the crux of CRM platforms.
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Joe, like Kevin, can use the CRM platform to centralize all customer data, track service issues, locate potential clients, and manage marketing campaigns.
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It will help Joe's team access data much faster, and collaboration will become very smooth, leading to increased productivity.
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CRM platforms can serve companies of all sizes, from small startups to multinational corporations.
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Kevin's own startup uses a CRM platform that utilizes cloud computing, also referred to as SaaS,
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Software as a Service, or On-Demand CRM
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and stores data on an external remote network that employees can access whenever they need to.
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Businesses with little technological know-how or resources are drawn to the cloud's speedy, comparatively simple deployment possibilities.
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Joe wanted to know how CRM platforms streamline back-end operations, which Kevin clarified gladly.
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Back-end processes like manufacturing, warehousing, shipping, engineering, or finance are not intended to be assisted by CRMs.
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Naturally, CRM technologies cannot control what they are unable to observe.
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Therefore, it reduces the efficacy of the system for the entire team if employees work leads or transactions outside of it.
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Some CRM applications are simply used for data management to help entrepreneurs like Joe and Kevin run their complete business more successfully.
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An all-in-one CRM system also provides crucial functions like landing pages, quotations, and invoicing.
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Joe was still not convinced, which led Kevin to explain how his startup benefits from their CRM platform.
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1. All of Kevin's contacts are managed by a CRM, which also collects crucial customer data,
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like demographics, purchase histories, and prior communications across all channels, and makes it readily available to anybody in this organization who needs it.
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This guarantees that Kevin's staff has all the information they want about the client at their fingertips
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and can offer a better customer experience, which usually increases client satisfaction.
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2. By streamlining Kevin's sales process, creating a sales funnel, automating crucial processes, and gathering all of your data in one location.
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A CRM platform may help him boost productivity and sales performance.
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3. CRM software often includes analytical features that contextualize data, dividing it into useful metrics and actionable things.
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Kevin may assess the performance of a marketing strategy and adjust his optimization strategies using metrics like click-through rates, churn rate, and demographic data.
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4. One more thing that CRM software excels at is creating a single database
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that houses all of Kevin's company's client information and makes it readily available to anyone who needs it.
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This improves and increases the client experience, while saving his staff time from having to go through outdated files and information.
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5. Kevin may see important trends and gain a sense of what to anticipate from his future sales cycle performance.
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With the automated sales reports and CRM software, he can then modify his goals and targets to fit these estimates.
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CRMs automate operations like contact communication and collaboration,
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so Joe's team's daily tasks and procedures will move much more quickly thanks to the software.
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A CRM can also minimize mistakes and guarantee that all communications are sent to the appropriate recipients at the appropriate times.
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Thanks to Kevin's guidance, Joe can now focus on the important aspects of running a business, rather than manage the nitty-gritty details on a logistical level.
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So, here's a question for you.
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What is the primary purpose of a CRM platform?
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1. Finding leads for business acquisition.
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2. Maximizing revenue through lead and resource management.
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3. Help create multiple income streams for an organization.
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Give the correct answer along with your reasoning and stand a chance to win an Amazon voucher.
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Think about it and leave your answers in the comments section.
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And we will provide the answer next week.
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We hope you enjoyed this video.
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If you did, a thumbs up would be really appreciated.
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Here's a reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.
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Thank you for watching and stay tuned for more from Simply Learn.
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Vocabulary and speaking notes for this lesson
This B2 speaking lesson is built on the video “What Is CRM?”. The speaker keeps coming back to these words: Crm, customer, Joe, platform, sales. This video has 62 sentences and 950 words to shadow. The speech runs for 6:27. The speaker talks at a steady 147 words per minute, a comfortable pace for shadowing. Only 79% of the words are among the 3,000 most common in English, so the vocabulary is demanding.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| automate verb | /ˈɔ.təˌmeɪt/ | To replace or enhance human labor with machines. |
| streamline verb | /ˈstriːmlaɪn/ | To design and construct the contours of a vehicle etc. so as to offer the least resistance to its flow through a fluid. |
| retention noun | /ɹɪˈtɛnʃən/ | The act of retaining or something retained. |
| startup noun | /ˈstɑɹtˌʌp/ | The act or process of starting a process or machine. |
| metric adjective | /ˈmɛt.ɹɪk/ | Of or relating to the metric system of measurement. |
| demographic adjective | /ˌdɛm.əˈɡɹæf.ɪk/ | Of or pertaining to demography. |
| readily adverb | /ˈɹɛdɪli/ | Without unwillingness or hesitation; showing readiness. |
| productivity noun | /ˌpɹɒdʌkˈtɪvəti/ | The state of being productive, fertile, or efficient. |
| satisfaction noun | /sætɪsˈfækʃən/ | A fulfilment of a need or desire. |
| actionable adjective | /ˈæk.ʃə.nə.bəl/ | Able to be acted on; able to be used as the basis for taking action. |
| centralize verb | /ˈsɛntɹəlaɪz/ | To move things physically towards the centre; to consolidate or concentrate |
| complication noun | /ˌkɑm.pləˈkeɪ.ʃən/ | The act or process of complicating. |
| compute verb | /kəmˈpjuːt/ | To reckon, calculate. |
| consultancy noun | /kənˈsʌl.tən.si/ | A consultant or consulting firm. |
| contextualize verb | To place something or someone in a particular context. |
Phrasal verbs you will hear
| Word | Meaning |
|---|---|
| go through verb | To travel from one end of something to the other. |
Pronunciation to watch
- The “th” sounds: thumb /ˈθʌm/, strengthen /ˈstɹɛŋ(k)θən/
- The “sh” and “zh” sounds: retention /ɹɪˈtɛnʃən/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/, quotation /kwoʊˈteɪʃn̩/
- Long words — get the stress right: demographic /ˌdɛm.əˈɡɹæf.ɪk/, productivity /ˌpɹɒdʌkˈtɪvəti/, satisfaction /sætɪsˈfækʃən/, actionable /ˈæk.ʃə.nə.bəl/, complication /ˌkɑm.pləˈkeɪ.ʃən/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
- Record yourself and compare with the original, paying attention to words like automate, streamline, retention.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.