쉐도잉 연습: Introduction To Marketing | Marketing 101 - 영상으로 영어 말하기 배우기

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If you've ever wanted to know what marketing is, how it works, and how it applies to your business, then stick with me.

Because in this episode, I'm going to be breaking down exactly what marketing is, how it all works, and why it's such an important, if not the most important element to business success.

Let's get to it.

Hey there, my name is Adam Erhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business, generate more leads, customers, and sales by making way better marketing.

So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.

All right, let's talk marketing.

Something I love to do is I fell in love with marketing years ago

when I first got interested in figuring out why people buy

and act the way they do and later how to influence and persuade, essentially affect, human behavior.

Because whether you have a business or not, marketing happens pretty much every day.

Anytime you try to convince friends or family to see a certain movie

or eat at this restaurant or not that or basically try to convince them to do anything, marketing's happening.

Also, marketing is really important to understand because you are constantly being marketed to by everyone from everywhere.

From something as simple as someone trying to sell you a

pair of shoes to something a lot bigger like buying a new house or moving across the country or even changing careers.

All of this requires and uses marketing.

So with all that said, let's dive into it.

But first, let's cover what marketing is not.

So once we've got that clear, we can cover exactly what it is.

Now, I know when I first got involved with marketing, my understanding was pretty limited.

I didn't really have a clear picture of exactly what marketing was, so I also kind of fell prey to the notion that marketing was advertising.

Well, in reality, marketing isn't advertising, but advertising is marketing.

Let me explain.

Basically, marketing is a major business function that's made up of a bunch of other parts, one of which, of course, is advertising.

But there's also a ton others, like PR, market research, social media, content marketing, search engine marketing or search engine optimization,

pricing and pricing psychology, copywriting and one of my personal favorites direct response

or direct response marketing and quite a few more so saying

that marketing is just advertising it's kind of like saying

that finance is just taxes or HR is just hiring people

or legal is just not getting sued sure these are all important

but they're really just one piece of the entire puzzle this is why

if you're just getting started in marketing can seem pretty overwhelming

which is why my suggestion is to find an area that you find interesting fascinating like say social media or content marketing.

Start there, really get some roots and branch out later.

All right so now that we've got that covered what exactly is marketing?

Well as I've just covered you know

that marketing is made up of a bunch of different sub -segments things like content marketing

and email marketing and social media all the things we talked about but what exactly is the nature of marketing?

Which sounds like some kind of documentary the nature of marketing.

On this week's episode of the nature of marketing

well one of the first things you learn in any first

year marketing course is the four p's of marketing product price place

and promotion product being the details around whatever product

or service is being sold price being the price kind of obvious

but there's obviously a lot more that goes into it than just

that place is where the product's being sold and promotion

which is kind of the fun stuff this is essentially how you're going to sell more of the product

and what you're going to do to get the word out about your service

and while all of that is accurate and true, and the four Ps do make up a part of marketing, well, I prefer a simpler, easier to understand definition.

Marketing, in its most basic sense, is communicating value to your customers.

It's essentially answering the question of your customers, why should I care?

Marketing helps people solve their problems by clearly defining and delivering solutions, and really explaining the benefits of those solutions so they can get better results.

Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so

that you can position your business as the solution to their problems

and essentially just make them feel better

and marketing is a really powerful force as anyone that's been

in business for any length of time can tell you it's not always the best product

or service that wins in fact it rarely is rather it's the product

or service with the best marketing like it

or not that's just kind of how it works

which is why having good marketing is just so important

so my favorite definition of marketing is that it's communicating value to your customers

but there's another side entirely that's rarely talked about but still equally powerful and that's creating value for your customers.

You see, marketing can create value and your marketing in and of itself can be valuable.

An example could be a blog post that helps someone out even before any money has changed hands.

Or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.

Or the way that a product or service is delivered, the packaging let's say, which is so luxurious and over the top

that it makes the customer feel special just for having purchased it.

You see, economics assumes that people make buying decisions rationally, logically, and with perfect information, but this is rarely pretty much never the case.

We as humans are emotional, often highly illogical, and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.

After all, if we made all of our purchasing decisions based solely on logic

and utility and the value we would get from these products, well, the entire luxury goods market wouldn't even exist.

But not all marketing is created equal.

You see, when it comes to marketing, like when it comes to pretty much anything, there's good marketing, and there's bad marketing.

Bad marketing is all of the reasons that marketing gets such a bad reputation.

It's that hypey, spammy, over -the -top, sleazy, salesy, icky kind of marketing that we all know, we've all seen, and nobody likes.

It's the stuff that looks cheap, makes people feel dirty even just looking at it, and promotes bad products or bad services that really helps nobody.

It's the fake countdown timers you sometimes see on websites, the going out of business sales that never end, and the pushy promotion of useless products.

That's bad marketing.

Good marketing on the other hand helps customers achieve their goals, makes them feel better about themselves, and has the power to truly change the world.

So my question to you is what kind of marketer do you want to be?

That, that was a rhetorical question.

If you say the bad kind, I got nothing for you.

But if you say the good kind, and I know you did, then make sure to check out this video right here, which I've got linked up on the page, which is gonna give you even more practical

and effective marketing strategies to help take your business and your marketing to the next level and way beyond that.

Alright, so thanks so much for watching.

Make sure to check out that video now and I'll catch you next time on The Marketing Show.

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이 레슨의 어휘와 말하기 포인트

이 B2 수준 말하기 레슨은 영상 “Introduction To Marketing”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: marketing, product, customer, advertising, value. 이 영상에는 섀도잉할 문장 87개와 단어 1346개가 있습니다. 말하는 구간의 길이는 6:23입니다. 화자는 분당 약 211단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 90%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다.

이 영상의 핵심 어휘

영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
brighten 동사	/ˈbɹaɪtən/	밝히다, 밝게 하다
illogical 형용사	/ɪˈlɒ.dʒɪ.kəl/	동우각마
overwhelm 동사	/ˌoʊ.vɚˈwɛlm/	압도하다
strategist 명사	/ˈstɹætəd͡ʒɪst/	전략가
luxurious 형용사	/lʌɡˈʒʊəɹi.əs/	호화
timer 명사	/ˈtaɪmɚ/	타이머
countdown 명사	/ˈkaʊntˌdaʊn/	카운트다운
persuade 동사	/pə(ɹ)ˈsweɪd/	설득하다
advertisement 명사	/ˈædvɚˌtaɪzmənt/	광고
notification 명사	/ˌnoʊtɪfɪˈkeɪʃn̩/	통지
puzzle 명사	/ˈpʌzəl/	난제, 난문
prey 명사	/pɹeɪ/	먹이, 포획물
subscribe 동사	/səbˈskɹaɪb/	구독하다
dive 동사	/daɪv/	잠수하다
tactics 명사	/ˈtæktɪks/	전술

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	being marketed · is made · being sold
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	you've ever wanted · I've just covered · that's been
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	say, which is · page, which is

주의할 발음

화자는 you're, we've, I've 같은 축약형과 약화된 형태를 17번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/, notion /ˈnoʊʃən/
긴 단어 — 강세 위치에 주의: illogical /ɪˈlɒ.dʒɪ.kəl/, rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/

한국어 화자가 어려워하는 소리:

/f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: fascinate /ˈfæsɪneɪt/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/
/v/ — ㅂ(/b/)과 구별하기: overwhelm /ˌoʊ.vɚˈwɛlm/, advertisement /ˈædvɚˌtaɪzmənt/, dive /daɪv/
/z/ — ㅈ이 아니라 성대를 울리는 /s/: sleazy /ˈsliː.zi/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/, puzzle /ˈpʌzəl/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, brighten, illogical, overwhelm 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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이 레슨의 어휘와 말하기 포인트

이 영상의 핵심 어휘

이 영상의 문법

주의할 발음

이 영상으로 연습하는 방법

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법