शैडोइंग अभ्यास: Introduction To Marketing | Marketing 101 - वीडियो के साथ अंग्रेजी बोलना सीखें
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87 वाक्य
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If you've ever wanted to know what marketing is, how it works, and how it applies to your business, then stick with me.
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Because in this episode, I'm going to be breaking down exactly what marketing is, how it all works, and why it's such an important, if not the most important element to business success.
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Let's get to it.
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Hey there, my name is Adam Erhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business, generate more leads, customers, and sales by making way better marketing.
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So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
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All right, let's talk marketing.
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Something I love to do is I fell in love with marketing years ago
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when I first got interested in figuring out why people buy
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and act the way they do and later how to influence and persuade, essentially affect, human behavior.
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Because whether you have a business or not, marketing happens pretty much every day.
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Anytime you try to convince friends or family to see a certain movie
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or eat at this restaurant or not that or basically try to convince them to do anything, marketing's happening.
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Also, marketing is really important to understand because you are constantly being marketed to by everyone from everywhere.
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From something as simple as someone trying to sell you a
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pair of shoes to something a lot bigger like buying a new house or moving across the country or even changing careers.
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All of this requires and uses marketing.
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So with all that said, let's dive into it.
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But first, let's cover what marketing is not.
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So once we've got that clear, we can cover exactly what it is.
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Now, I know when I first got involved with marketing, my understanding was pretty limited.
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I didn't really have a clear picture of exactly what marketing was, so I also kind of fell prey to the notion that marketing was advertising.
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Well, in reality, marketing isn't advertising, but advertising is marketing.
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Let me explain.
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Basically, marketing is a major business function that's made up of a bunch of other parts, one of which, of course, is advertising.
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But there's also a ton others, like PR, market research, social media, content marketing, search engine marketing or search engine optimization,
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pricing and pricing psychology, copywriting and one of my personal favorites direct response
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or direct response marketing and quite a few more so saying
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that marketing is just advertising it's kind of like saying
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that finance is just taxes or HR is just hiring people
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or legal is just not getting sued sure these are all important
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but they're really just one piece of the entire puzzle this is why
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if you're just getting started in marketing can seem pretty overwhelming
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which is why my suggestion is to find an area that you find interesting fascinating like say social media or content marketing.
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Start there, really get some roots and branch out later.
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All right so now that we've got that covered what exactly is marketing?
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Well as I've just covered you know
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that marketing is made up of a bunch of different sub -segments things like content marketing
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and email marketing and social media all the things we talked about but what exactly is the nature of marketing?
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Which sounds like some kind of documentary the nature of marketing.
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On this week's episode of the nature of marketing
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well one of the first things you learn in any first
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year marketing course is the four p's of marketing product price place
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and promotion product being the details around whatever product
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or service is being sold price being the price kind of obvious
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but there's obviously a lot more that goes into it than just
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that place is where the product's being sold and promotion
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which is kind of the fun stuff this is essentially how you're going to sell more of the product
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and what you're going to do to get the word out about your service
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and while all of that is accurate and true, and the four Ps do make up a part of marketing, well, I prefer a simpler, easier to understand definition.
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Marketing, in its most basic sense, is communicating value to your customers.
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It's essentially answering the question of your customers, why should I care?
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Marketing helps people solve their problems by clearly defining and delivering solutions, and really explaining the benefits of those solutions so they can get better results.
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Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so
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that you can position your business as the solution to their problems
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and essentially just make them feel better
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and marketing is a really powerful force as anyone that's been
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in business for any length of time can tell you it's not always the best product
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or service that wins in fact it rarely is rather it's the product
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or service with the best marketing like it
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or not that's just kind of how it works
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which is why having good marketing is just so important
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so my favorite definition of marketing is that it's communicating value to your customers
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but there's another side entirely that's rarely talked about but still equally powerful and that's creating value for your customers.
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You see, marketing can create value and your marketing in and of itself can be valuable.
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An example could be a blog post that helps someone out even before any money has changed hands.
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Or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.
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Or the way that a product or service is delivered, the packaging let's say, which is so luxurious and over the top
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that it makes the customer feel special just for having purchased it.
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You see, economics assumes that people make buying decisions rationally, logically, and with perfect information, but this is rarely pretty much never the case.
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We as humans are emotional, often highly illogical, and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.
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After all, if we made all of our purchasing decisions based solely on logic
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and utility and the value we would get from these products, well, the entire luxury goods market wouldn't even exist.
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But not all marketing is created equal.
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You see, when it comes to marketing, like when it comes to pretty much anything, there's good marketing, and there's bad marketing.
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Bad marketing is all of the reasons that marketing gets such a bad reputation.
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It's that hypey, spammy, over -the -top, sleazy, salesy, icky kind of marketing that we all know, we've all seen, and nobody likes.
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It's the stuff that looks cheap, makes people feel dirty even just looking at it, and promotes bad products or bad services that really helps nobody.
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It's the fake countdown timers you sometimes see on websites, the going out of business sales that never end, and the pushy promotion of useless products.
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That's bad marketing.
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Good marketing on the other hand helps customers achieve their goals, makes them feel better about themselves, and has the power to truly change the world.
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So my question to you is what kind of marketer do you want to be?
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That, that was a rhetorical question.
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If you say the bad kind, I got nothing for you.
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But if you say the good kind, and I know you did, then make sure to check out this video right here, which I've got linked up on the page, which is gonna give you even more practical
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and effective marketing strategies to help take your business and your marketing to the next level and way beyond that.
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Alright, so thanks so much for watching.
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Make sure to check out that video now and I'll catch you next time on The Marketing Show.
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इस पाठ की शब्दावली और बोलने के सुझाव
यह B2 स्तर का स्पीकिंग पाठ वीडियो “Introduction To Marketing” पर आधारित है। सबसे ज़्यादा दोहराए गए शब्द ये हैं: marketing, product, customer, advertising, value। इस वीडियो में शैडोइंग के लिए 87 वाक्य और 1346 शब्द हैं। बोला गया हिस्सा 6:23 लंबा है। वक्ता तेज़ बोलता है, लगभग 211 शब्द प्रति मिनट, इसलिए जुड़ी हुई और कमज़ोर ध्वनियाँ ज़्यादा मिलेंगी। 90% शब्द अंग्रेज़ी के 3,000 सबसे आम शब्दों में से हैं, इसलिए शब्दावली आसान है।
इस वीडियो की मुख्य शब्दावली
वीडियो के 8 सबसे कठिन शब्द, उच्चारण और अर्थ के साथ:
| शब्द | उच्चारण | अर्थ |
|---|---|---|
| overwhelm क्रिया | /ˌoʊ.vɚˈwɛlm/ | अभिभूत |
| advertisement संज्ञा | /ˈædvɚˌtaɪzmənt/ | विज्ञापन |
| notification संज्ञा | /ˌnoʊtɪfɪˈkeɪʃn̩/ | अनुज्ञापन, ज्ञापन |
| puzzle संज्ञा | /ˈpʌzəl/ | भेद, मुअम्मा |
| dive क्रिया | /daɪv/ | डुबकी |
| tactics संज्ञा | /ˈtæktɪks/ | कार्यनीति, युद्ध-नीति |
| notion संज्ञा | /ˈnoʊʃən/ | संकल्पना |
| anytime क्रिया विशेषण | कभी भी |
इस वीडियो का व्याकरण
वक्ता जिन संरचनाओं का सबसे अधिक प्रयोग करता है, वीडियो के असली शब्दों के साथ:
| संरचना | वीडियो में |
|---|---|
| Passive voice be + past participle — ज़ोर इस पर कि क्या होता है, न कि कौन करता है | being marketed · is made · being sold |
| Present perfect have/has + past participle — बीता हुआ काम जिसका असर अभी भी है | you've ever wanted · I've just covered · that's been |
| Relative clauses who / which + उपवाक्य — व्यक्ति या वस्तु के बारे में अतिरिक्त जानकारी | say, which is · page, which is |
ध्यान देने योग्य उच्चारण
वक्ता 17 बार संक्षिप्त रूपों का प्रयोग करता है, जैसे you're, we've, I've। इन्हें वैसे ही छोटा बोलें जैसा आप सुनते हैं।
- “sh” और “zh” की ध्वनियाँ: luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/, notion /ˈnoʊʃən/
- लंबे शब्द — बलाघात सही रखें: illogical /ɪˈlɒ.dʒɪ.kəl/, rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/
हिंदी भाषियों के लिए मुश्किल ध्वनियाँ:
- /v/ और /w/ का फ़र्क़ — /v/ में ऊपर के दाँत निचले होंठ को छूते हैं, /w/ में होंठ गोल होते हैं: overwhelm /ˌoʊ.vɚˈwɛlm/, persuade /pə(ɹ)ˈsweɪd/, advertisement /ˈædvɚˌtaɪzmənt/, dive /daɪv/
- /z/ — इसे “ज” (/dʒ/) न बनाएँ: sleazy /ˈsliː.zi/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/, puzzle /ˈpʌzəl/
- शब्द की शुरुआत में s + व्यंजन — पहले “इ” न जोड़ें: sleazy /ˈsliː.zi/, spammy /ˈspæm.i/, strategist /ˈstɹætəd͡ʒɪst/
इस वीडियो से अभ्यास कैसे करें
- पहले बिना बोले पूरा वीडियो एक बार सुनें और जो शब्द नहीं आते उन्हें लिख लें।
- 0.75× गति से शुरू करें, एक-एक वाक्य की शैडोइंग करें, और सहज लगने पर सामान्य गति पर लौटें।
- अपनी आवाज़ रिकॉर्ड करें और मूल से तुलना करें, ख़ासकर overwhelm, advertisement, notification जैसे शब्दों पर ध्यान दें।
शैडोइंग तकनीक क्या है?
शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।