シャドーイング練習: Introduction To Marketing | Marketing 101 - 動画で英語スピーキングを学ぶ
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If you've ever wanted to know what marketing is, how it works, and how it applies to your business, then stick with me.
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Because in this episode, I'm going to be breaking down exactly what marketing is, how it all works, and why it's such an important, if not the most important element to business success.
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Let's get to it.
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Hey there, my name is Adam Erhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business, generate more leads, customers, and sales by making way better marketing.
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So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
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All right, let's talk marketing.
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Something I love to do is I fell in love with marketing years ago
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when I first got interested in figuring out why people buy
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and act the way they do and later how to influence and persuade, essentially affect, human behavior.
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Because whether you have a business or not, marketing happens pretty much every day.
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Anytime you try to convince friends or family to see a certain movie
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or eat at this restaurant or not that or basically try to convince them to do anything, marketing's happening.
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Also, marketing is really important to understand because you are constantly being marketed to by everyone from everywhere.
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From something as simple as someone trying to sell you a
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pair of shoes to something a lot bigger like buying a new house or moving across the country or even changing careers.
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All of this requires and uses marketing.
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So with all that said, let's dive into it.
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But first, let's cover what marketing is not.
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So once we've got that clear, we can cover exactly what it is.
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Now, I know when I first got involved with marketing, my understanding was pretty limited.
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I didn't really have a clear picture of exactly what marketing was, so I also kind of fell prey to the notion that marketing was advertising.
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Well, in reality, marketing isn't advertising, but advertising is marketing.
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Let me explain.
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Basically, marketing is a major business function that's made up of a bunch of other parts, one of which, of course, is advertising.
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But there's also a ton others, like PR, market research, social media, content marketing, search engine marketing or search engine optimization,
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pricing and pricing psychology, copywriting and one of my personal favorites direct response
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or direct response marketing and quite a few more so saying
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that marketing is just advertising it's kind of like saying
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that finance is just taxes or HR is just hiring people
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or legal is just not getting sued sure these are all important
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but they're really just one piece of the entire puzzle this is why
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if you're just getting started in marketing can seem pretty overwhelming
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which is why my suggestion is to find an area that you find interesting fascinating like say social media or content marketing.
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Start there, really get some roots and branch out later.
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All right so now that we've got that covered what exactly is marketing?
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Well as I've just covered you know
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that marketing is made up of a bunch of different sub -segments things like content marketing
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and email marketing and social media all the things we talked about but what exactly is the nature of marketing?
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Which sounds like some kind of documentary the nature of marketing.
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On this week's episode of the nature of marketing
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well one of the first things you learn in any first
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year marketing course is the four p's of marketing product price place
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and promotion product being the details around whatever product
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or service is being sold price being the price kind of obvious
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but there's obviously a lot more that goes into it than just
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that place is where the product's being sold and promotion
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which is kind of the fun stuff this is essentially how you're going to sell more of the product
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and what you're going to do to get the word out about your service
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and while all of that is accurate and true, and the four Ps do make up a part of marketing, well, I prefer a simpler, easier to understand definition.
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Marketing, in its most basic sense, is communicating value to your customers.
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It's essentially answering the question of your customers, why should I care?
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Marketing helps people solve their problems by clearly defining and delivering solutions, and really explaining the benefits of those solutions so they can get better results.
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Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so
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that you can position your business as the solution to their problems
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and essentially just make them feel better
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and marketing is a really powerful force as anyone that's been
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in business for any length of time can tell you it's not always the best product
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or service that wins in fact it rarely is rather it's the product
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or service with the best marketing like it
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or not that's just kind of how it works
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which is why having good marketing is just so important
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so my favorite definition of marketing is that it's communicating value to your customers
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but there's another side entirely that's rarely talked about but still equally powerful and that's creating value for your customers.
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You see, marketing can create value and your marketing in and of itself can be valuable.
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An example could be a blog post that helps someone out even before any money has changed hands.
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Or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.
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Or the way that a product or service is delivered, the packaging let's say, which is so luxurious and over the top
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that it makes the customer feel special just for having purchased it.
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You see, economics assumes that people make buying decisions rationally, logically, and with perfect information, but this is rarely pretty much never the case.
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We as humans are emotional, often highly illogical, and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.
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After all, if we made all of our purchasing decisions based solely on logic
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and utility and the value we would get from these products, well, the entire luxury goods market wouldn't even exist.
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But not all marketing is created equal.
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You see, when it comes to marketing, like when it comes to pretty much anything, there's good marketing, and there's bad marketing.
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Bad marketing is all of the reasons that marketing gets such a bad reputation.
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It's that hypey, spammy, over -the -top, sleazy, salesy, icky kind of marketing that we all know, we've all seen, and nobody likes.
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It's the stuff that looks cheap, makes people feel dirty even just looking at it, and promotes bad products or bad services that really helps nobody.
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It's the fake countdown timers you sometimes see on websites, the going out of business sales that never end, and the pushy promotion of useless products.
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That's bad marketing.
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Good marketing on the other hand helps customers achieve their goals, makes them feel better about themselves, and has the power to truly change the world.
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So my question to you is what kind of marketer do you want to be?
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That, that was a rhetorical question.
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If you say the bad kind, I got nothing for you.
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But if you say the good kind, and I know you did, then make sure to check out this video right here, which I've got linked up on the page, which is gonna give you even more practical
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and effective marketing strategies to help take your business and your marketing to the next level and way beyond that.
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Alright, so thanks so much for watching.
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Make sure to check out that video now and I'll catch you next time on The Marketing Show.
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このレッスンの語彙とスピーキングのポイント
このB2レベルのスピーキングレッスンは、動画「Introduction To Marketing」を教材にしています。 繰り返し出てくる語は次のとおりです：marketing, product, customer, advertising, value。 この動画には、シャドーイング用の文が87文、単語が1346語あります。 音声の長さは6:23です。 話す速さは速く、1分あたり約211語です。音のつながりや弱く発音される音が多くなります。 単語の90%は英語の頻出3,000語に含まれるため、語彙は分かりやすいです。
この動画の重要語彙
動画の中で特に難しい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| fascinate 動詞 | /ˈfæsɪneɪt/ | 魅惑する |
| illogical 形容詞 | /ɪˈlɒ.dʒɪ.kəl/ | 支離滅裂な, 非論理的な |
| overwhelm 動詞 | /ˌoʊ.vɚˈwɛlm/ | 圧倒する |
| strategist 名詞 | /ˈstɹætəd͡ʒɪst/ | 戦略家 |
| luxurious 形容詞 | /lʌɡˈʒʊəɹi.əs/ | 豪華 |
| optimization 名詞 | /ˌɑptəmaɪˈzeɪʃən/ | 最適化 |
| timer 名詞 | /ˈtaɪmɚ/ | タイマー |
| countdown 名詞 | /ˈkaʊntˌdaʊn/ | カウントダウン |
| persuade 動詞 | /pə(ɹ)ˈsweɪd/ | 説得する, 説く |
| advertisement 名詞 | /ˈædvɚˌtaɪzmənt/ | 広告, ＣＭ |
| notification 名詞 | /ˌnoʊtɪfɪˈkeɪʃn̩/ | 通知 |
| puzzle 名詞 | /ˈpʌzəl/ | 難題, 難問 |
| frustration 名詞 | /fɹʌsˈtɹeɪ.ʃən/ | 挫折 |
| prey 名詞 | /pɹeɪ/ | 獲物 |
| subscribe 動詞 | /səbˈskɹaɪb/ | 購読する |
動画に出てくる句動詞
| 単語 | 意味 |
|---|---|
| check out 動詞 | 試験する, 検査する |
この動画の文法
話し手がよく使っている文型を、動画の実際の表現とともに紹介します。
| 文型 | 動画での表現 |
|---|---|
| 受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる | being marketed · is made · being sold |
| 現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している | you've ever wanted · I've just covered · that's been |
| 関係詞節 who / which + 節 — 人や物について情報を加える | say, which is · page, which is |
注意したい発音
話し手はyou're, we've, I'veなど、短縮形や弱形を17回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/, notion /ˈnoʊʃən/
- 長い単語（アクセントの位置に注意）: illogical /ɪˈlɒ.dʒɪ.kəl/, rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/
日本語話者が苦手な音：
- /r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/
- /v/ — /b/ にならないように、上の歯を下唇に当てる: overwhelm /ˌoʊ.vɚˈwɛlm/, advertisement /ˈædvɚˌtaɪzmənt/, dive /daɪv/
- /f/ — 「フ」ではなく、上の歯と下唇で出す: fascinate /ˈfæsɪneɪt/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- まず0.75倍速で一文ずつシャドーイングし、慣れてきたら通常の速度に戻します。
- 自分の声を録音して元の音声と比べます。fascinate, illogical, overwhelmなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。