Практика Shadowing: Introduction To Marketing | Marketing 101 - Изучайте разговорный английский по видео
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If you've ever wanted to know what marketing is, how it works, and how it applies to your business, then stick with me.
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Because in this episode, I'm going to be breaking down exactly what marketing is, how it all works, and why it's such an important, if not the most important element to business success.
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Let's get to it.
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Hey there, my name is Adam Erhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business, generate more leads, customers, and sales by making way better marketing.
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So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
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All right, let's talk marketing.
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Something I love to do is I fell in love with marketing years ago
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when I first got interested in figuring out why people buy
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and act the way they do and later how to influence and persuade, essentially affect, human behavior.
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Because whether you have a business or not, marketing happens pretty much every day.
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Anytime you try to convince friends or family to see a certain movie
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or eat at this restaurant or not that or basically try to convince them to do anything, marketing's happening.
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Also, marketing is really important to understand because you are constantly being marketed to by everyone from everywhere.
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From something as simple as someone trying to sell you a
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pair of shoes to something a lot bigger like buying a new house or moving across the country or even changing careers.
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All of this requires and uses marketing.
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So with all that said, let's dive into it.
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But first, let's cover what marketing is not.
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So once we've got that clear, we can cover exactly what it is.
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Now, I know when I first got involved with marketing, my understanding was pretty limited.
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I didn't really have a clear picture of exactly what marketing was, so I also kind of fell prey to the notion that marketing was advertising.
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Well, in reality, marketing isn't advertising, but advertising is marketing.
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Let me explain.
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Basically, marketing is a major business function that's made up of a bunch of other parts, one of which, of course, is advertising.
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But there's also a ton others, like PR, market research, social media, content marketing, search engine marketing or search engine optimization,
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pricing and pricing psychology, copywriting and one of my personal favorites direct response
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or direct response marketing and quite a few more so saying
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that marketing is just advertising it's kind of like saying
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that finance is just taxes or HR is just hiring people
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or legal is just not getting sued sure these are all important
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but they're really just one piece of the entire puzzle this is why
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if you're just getting started in marketing can seem pretty overwhelming
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which is why my suggestion is to find an area that you find interesting fascinating like say social media or content marketing.
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Start there, really get some roots and branch out later.
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All right so now that we've got that covered what exactly is marketing?
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Well as I've just covered you know
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that marketing is made up of a bunch of different sub -segments things like content marketing
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and email marketing and social media all the things we talked about but what exactly is the nature of marketing?
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Which sounds like some kind of documentary the nature of marketing.
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On this week's episode of the nature of marketing
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well one of the first things you learn in any first
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year marketing course is the four p's of marketing product price place
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and promotion product being the details around whatever product
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or service is being sold price being the price kind of obvious
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but there's obviously a lot more that goes into it than just
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that place is where the product's being sold and promotion
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which is kind of the fun stuff this is essentially how you're going to sell more of the product
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and what you're going to do to get the word out about your service
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and while all of that is accurate and true, and the four Ps do make up a part of marketing, well, I prefer a simpler, easier to understand definition.
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Marketing, in its most basic sense, is communicating value to your customers.
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It's essentially answering the question of your customers, why should I care?
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Marketing helps people solve their problems by clearly defining and delivering solutions, and really explaining the benefits of those solutions so they can get better results.
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Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so
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that you can position your business as the solution to their problems
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and essentially just make them feel better
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and marketing is a really powerful force as anyone that's been
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in business for any length of time can tell you it's not always the best product
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or service that wins in fact it rarely is rather it's the product
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or service with the best marketing like it
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or not that's just kind of how it works
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which is why having good marketing is just so important
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so my favorite definition of marketing is that it's communicating value to your customers
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but there's another side entirely that's rarely talked about but still equally powerful and that's creating value for your customers.
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You see, marketing can create value and your marketing in and of itself can be valuable.
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An example could be a blog post that helps someone out even before any money has changed hands.
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Or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.
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Or the way that a product or service is delivered, the packaging let's say, which is so luxurious and over the top
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that it makes the customer feel special just for having purchased it.
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You see, economics assumes that people make buying decisions rationally, logically, and with perfect information, but this is rarely pretty much never the case.
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We as humans are emotional, often highly illogical, and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.
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After all, if we made all of our purchasing decisions based solely on logic
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and utility and the value we would get from these products, well, the entire luxury goods market wouldn't even exist.
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But not all marketing is created equal.
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You see, when it comes to marketing, like when it comes to pretty much anything, there's good marketing, and there's bad marketing.
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Bad marketing is all of the reasons that marketing gets such a bad reputation.
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It's that hypey, spammy, over -the -top, sleazy, salesy, icky kind of marketing that we all know, we've all seen, and nobody likes.
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It's the stuff that looks cheap, makes people feel dirty even just looking at it, and promotes bad products or bad services that really helps nobody.
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It's the fake countdown timers you sometimes see on websites, the going out of business sales that never end, and the pushy promotion of useless products.
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That's bad marketing.
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Good marketing on the other hand helps customers achieve their goals, makes them feel better about themselves, and has the power to truly change the world.
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So my question to you is what kind of marketer do you want to be?
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That, that was a rhetorical question.
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If you say the bad kind, I got nothing for you.
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But if you say the good kind, and I know you did, then make sure to check out this video right here, which I've got linked up on the page, which is gonna give you even more practical
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and effective marketing strategies to help take your business and your marketing to the next level and way beyond that.
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Alright, so thanks so much for watching.
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Make sure to check out that video now and I'll catch you next time on The Marketing Show.
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики уровня B2 построен на видео «Introduction To Marketing». Чаще всего повторяются слова: marketing, product, customer, advertising, value. В этом видео 87 предложений и 1346 слов для шедоуинга. Речь длится 6:23. Говорящий говорит быстро, около 211 слов в минуту, поэтому звуки часто сливаются и сокращаются. 90% слов входят в 3000 самых частых слов английского языка, поэтому лексика простая.
Ключевая лексика этого видео
Самые сложные слова из видео (15), с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| fascinate глагол | /ˈfæsɪneɪt/ | очаро́вывать, очарова́ть |
| illogical прилагательное | /ɪˈlɒ.dʒɪ.kəl/ | нелоги́чный |
| logically наречие | /ˈlɑd͡ʒɪˌkli/ | логи́чески, логи́чно |
| overwhelm глагол | /ˌoʊ.vɚˈwɛlm/ | поглоща́ть, зава́ливать |
| rationally наречие | рациона́льно | |
| rhetorical прилагательное | /ɹɪˈtɔɹɪkəl/ | ритори́ческий |
| sleazy прилагательное | /ˈsliː.zi/ | низкопро́бный |
| strategist существительное | /ˈstɹætəd͡ʒɪst/ | страте́г |
| luxurious прилагательное | /lʌɡˈʒʊəɹi.əs/ | роско́шный |
| optimization существительное | /ˌɑptəmaɪˈzeɪʃən/ | оптимиза́ция |
| timer существительное | /ˈtaɪmɚ/ | та́ймер, реле́ вре́мени |
| countdown существительное | /ˈkaʊntˌdaʊn/ | отсчёт, обра́тный счёт |
| persuade глагол | /pə(ɹ)ˈsweɪd/ | убежда́ть, убеди́ть |
| advertisement существительное | /ˈædvɚˌtaɪzmənt/ | рекла́ма, объявле́ние |
| notification существительное | /ˌnoʊtɪfɪˈkeɪʃn̩/ | уведомле́ние, оповеще́ние |
Фразовые глаголы, которые вы услышите
| Слово | Произношение | Значение |
|---|---|---|
| check out глагол | проверя́ть, прове́рить | |
| branch out глагол | ветви́ться, разветвля̀ться | |
| break down глагол | ломаться, сломаться | |
| figure out глагол | разбира́ться, разобра́ться | |
| make up глагол | /ˌmeɪk ˈʌp/ | составля́ть, соста́вить |
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | being marketed · is made · being sold |
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | you've ever wanted · I've just covered · that's been |
| Придаточные определительные who / which + предложение — уточнение о человеке или предмете | say, which is · page, which is |
Произношение, на которое стоит обратить внимание
Говорящий использует 17 сокращённых и редуцированных форм, например you're, we've, I've. Произносите их коротко, так, как слышите.
- Звуки «sh» и «zh»: luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/, notion /ˈnoʊʃən/
- Длинные слова — следите за ударением: illogical /ɪˈlɒ.dʒɪ.kəl/, rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/
Звуки, трудные для русскоязычных:
- /w/ — губы округлены, это не /v/: overwhelm /ˌoʊ.vɚˈwɛlm/, persuade /pə(ɹ)ˈsweɪd/
- Звонкие согласные в конце слова — не оглушайте их: persuade /pə(ɹ)ˈsweɪd/, subscribe /səbˈskɹaɪb/, dive /daɪv/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как fascinate, illogical, logically.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.