跟读练习: Introduction To Marketing | Marketing 101 - 通过视频学习英语口语
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If you've ever wanted to know what marketing is, how it works, and how it applies to your business, then stick with me.
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Because in this episode, I'm going to be breaking down exactly what marketing is, how it all works, and why it's such an important, if not the most important element to business success.
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Let's get to it.
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Hey there, my name is Adam Erhart, marketing strategist, and welcome to The Marketing Show, where we help you grow your business, generate more leads, customers, and sales by making way better marketing.
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So if you're interested in learning the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and hitting that notification bell.
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All right, let's talk marketing.
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Something I love to do is I fell in love with marketing years ago
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when I first got interested in figuring out why people buy
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and act the way they do and later how to influence and persuade, essentially affect, human behavior.
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Because whether you have a business or not, marketing happens pretty much every day.
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Anytime you try to convince friends or family to see a certain movie
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or eat at this restaurant or not that or basically try to convince them to do anything, marketing's happening.
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Also, marketing is really important to understand because you are constantly being marketed to by everyone from everywhere.
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From something as simple as someone trying to sell you a
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pair of shoes to something a lot bigger like buying a new house or moving across the country or even changing careers.
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All of this requires and uses marketing.
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So with all that said, let's dive into it.
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But first, let's cover what marketing is not.
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So once we've got that clear, we can cover exactly what it is.
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Now, I know when I first got involved with marketing, my understanding was pretty limited.
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I didn't really have a clear picture of exactly what marketing was, so I also kind of fell prey to the notion that marketing was advertising.
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Well, in reality, marketing isn't advertising, but advertising is marketing.
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Let me explain.
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Basically, marketing is a major business function that's made up of a bunch of other parts, one of which, of course, is advertising.
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But there's also a ton others, like PR, market research, social media, content marketing, search engine marketing or search engine optimization,
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pricing and pricing psychology, copywriting and one of my personal favorites direct response
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or direct response marketing and quite a few more so saying
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that marketing is just advertising it's kind of like saying
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that finance is just taxes or HR is just hiring people
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or legal is just not getting sued sure these are all important
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but they're really just one piece of the entire puzzle this is why
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if you're just getting started in marketing can seem pretty overwhelming
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which is why my suggestion is to find an area that you find interesting fascinating like say social media or content marketing.
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Start there, really get some roots and branch out later.
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All right so now that we've got that covered what exactly is marketing?
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Well as I've just covered you know
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that marketing is made up of a bunch of different sub -segments things like content marketing
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and email marketing and social media all the things we talked about but what exactly is the nature of marketing?
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Which sounds like some kind of documentary the nature of marketing.
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On this week's episode of the nature of marketing
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well one of the first things you learn in any first
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year marketing course is the four p's of marketing product price place
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and promotion product being the details around whatever product
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or service is being sold price being the price kind of obvious
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but there's obviously a lot more that goes into it than just
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that place is where the product's being sold and promotion
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which is kind of the fun stuff this is essentially how you're going to sell more of the product
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and what you're going to do to get the word out about your service
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and while all of that is accurate and true, and the four Ps do make up a part of marketing, well, I prefer a simpler, easier to understand definition.
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Marketing, in its most basic sense, is communicating value to your customers.
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It's essentially answering the question of your customers, why should I care?
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Marketing helps people solve their problems by clearly defining and delivering solutions, and really explaining the benefits of those solutions so they can get better results.
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Marketing is about connecting with people, understanding their pains and their problems and their frustrations, making them feel understood so
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that you can position your business as the solution to their problems
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and essentially just make them feel better
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and marketing is a really powerful force as anyone that's been
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in business for any length of time can tell you it's not always the best product
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or service that wins in fact it rarely is rather it's the product
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or service with the best marketing like it
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or not that's just kind of how it works
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which is why having good marketing is just so important
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so my favorite definition of marketing is that it's communicating value to your customers
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but there's another side entirely that's rarely talked about but still equally powerful and that's creating value for your customers.
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You see, marketing can create value and your marketing in and of itself can be valuable.
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An example could be a blog post that helps someone out even before any money has changed hands.
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Or an advertisement someone sees that brightens their day and makes them laugh whether they choose to buy or not.
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Or the way that a product or service is delivered, the packaging let's say, which is so luxurious and over the top
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that it makes the customer feel special just for having purchased it.
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You see, economics assumes that people make buying decisions rationally, logically, and with perfect information, but this is rarely pretty much never the case.
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We as humans are emotional, often highly illogical, and rarely have the full set of facts when making any decision, which explains why marketing is so important and so powerful.
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After all, if we made all of our purchasing decisions based solely on logic
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and utility and the value we would get from these products, well, the entire luxury goods market wouldn't even exist.
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But not all marketing is created equal.
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You see, when it comes to marketing, like when it comes to pretty much anything, there's good marketing, and there's bad marketing.
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Bad marketing is all of the reasons that marketing gets such a bad reputation.
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It's that hypey, spammy, over -the -top, sleazy, salesy, icky kind of marketing that we all know, we've all seen, and nobody likes.
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It's the stuff that looks cheap, makes people feel dirty even just looking at it, and promotes bad products or bad services that really helps nobody.
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It's the fake countdown timers you sometimes see on websites, the going out of business sales that never end, and the pushy promotion of useless products.
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That's bad marketing.
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Good marketing on the other hand helps customers achieve their goals, makes them feel better about themselves, and has the power to truly change the world.
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So my question to you is what kind of marketer do you want to be?
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That, that was a rhetorical question.
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If you say the bad kind, I got nothing for you.
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But if you say the good kind, and I know you did, then make sure to check out this video right here, which I've got linked up on the page, which is gonna give you even more practical
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and effective marketing strategies to help take your business and your marketing to the next level and way beyond that.
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Alright, so thanks so much for watching.
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Make sure to check out that video now and I'll catch you next time on The Marketing Show.
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本课的词汇与口语要点
这节 B2 级别的口语课以视频“Introduction To Marketing”为素材。 视频中反复出现的词有：marketing, product, customer, advertising, value。 这段视频共有 87 个句子、1346 个单词可供跟读。 讲话部分时长为 6:23。 说话人语速较快，每分钟约 211 个词，会出现较多连读和弱读。 90% 的单词属于英语最常用的 3,000 词，词汇容易理解。
视频中的重点词汇
视频中最难的 15 个单词，附发音和释义：
| 单词 | 发音 | 释义 |
|---|---|---|
| fascinate 动词 | /ˈfæsɪneɪt/ | 誘惑 /诱惑, 迷住 |
| illogical 形容词 | /ɪˈlɒ.dʒɪ.kəl/ | 不合邏輯 /不合逻辑, 悖理 |
| overwhelm 动词 | /ˌoʊ.vɚˈwɛlm/ | 吞沒 /吞没 |
| sleazy 形容词 | /ˈsliː.zi/ | 猥琐 |
| strategist 名词 | /ˈstɹætəd͡ʒɪst/ | 戰略家 /战略家 |
| luxurious 形容词 | /lʌɡˈʒʊəɹi.əs/ | 豪華 /豪华 |
| optimization 名词 | /ˌɑptəmaɪˈzeɪʃən/ | 優化 /优化 |
| timer 名词 | /ˈtaɪmɚ/ | 定時器 /定时器, 計時器 /计时器 |
| countdown 名词 | /ˈkaʊntˌdaʊn/ | 倒數 /倒数, 倒計時 /倒计时 |
| persuade 动词 | /pə(ɹ)ˈsweɪd/ | 說服 /说服, 勸說 /劝说 |
| advertisement 名词 | /ˈædvɚˌtaɪzmənt/ | 廣告 /广告 |
| notification 名词 | /ˌnoʊtɪfɪˈkeɪʃn̩/ | 通知 |
| puzzle 名词 | /ˈpʌzəl/ | 謎 /谜, 難題 /难题 |
| frustration 名词 | /fɹʌsˈtɹeɪ.ʃən/ | 挫折 |
| prey 名词 | /pɹeɪ/ | 獵物 /猎物 |
视频中出现的短语动词
| 单词 | 发音 | 释义 |
|---|---|---|
| check out 动词 | 退房 | |
| break down 动词 | 壞了 /坏了, 出故障 | |
| figure out 动词 | 弄清楚 | |
| make up 动词 | /ˌmeɪk ˈʌp/ | 組成 /组成 |
视频中的语法
说话人最常用的结构，并附上视频中的原话：
| 结构 | 视频中的用法 |
|---|---|
| 被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的 | being marketed · is made · being sold |
| 现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事 | you've ever wanted · I've just covered · that's been |
| 定语从句 who / which + 从句 — 补充说明人或事物 | say, which is · page, which is |
需要注意的发音
说话人用了 17 次缩略和弱读形式，例如 you're, we've, I've。请按听到的简短形式来说。
- “sh” 和 “zh” 音: luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, notification /ˌnoʊtɪfɪˈkeɪʃn̩/, frustration /fɹʌsˈtɹeɪ.ʃən/, notion /ˈnoʊʃən/
- 长单词——注意重音位置: illogical /ɪˈlɒ.dʒɪ.kəl/, rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/, optimization /ˌɑptəmaɪˈzeɪʃən/, advertisement /ˈædvɚˌtaɪzmənt/
中文母语者容易读错的音：
- /v/ — 不要读成 /w/，上齿轻触下唇: overwhelm /ˌoʊ.vɚˈwɛlm/, advertisement /ˈædvɚˌtaɪzmənt/, dive /daɪv/
- 词尾辅音 — 要读清楚，后面不要加元音: fascinate /ˈfæsɪneɪt/, strategist /ˈstɹætəd͡ʒɪst/, luxurious /lʌɡˈʒʊəɹi.əs/, persuade /pə(ɹ)ˈsweɪd/, advertisement /ˈædvɚˌtaɪzmənt/
- /r/ 和 /l/ 的区别: rhetorical /ɹɪˈtɔɹɪkəl/, luxurious /lʌɡˈʒʊəɹi.əs/
如何用这段视频练习
- 先完整听一遍视频，不要开口，记下不认识的单词。
- 先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
- 录下自己的声音并与原声对比，特别注意 fascinate, illogical, overwhelm 这类单词。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。