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54 句
如果句子過短或過長，請點選 Edit 進行調整。
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Rachel is a baker who runs her own bakery.
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To expand her business, she decided to create an online presence by first setting up a blog.
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She began posting on her blog regularly.
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However, even after regularly posting on the blog, there were barely any visitors showing up.
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Deciding not to give up, Rachel began searching for a solution on the internet.
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That's when she came across SEO, or Search Engine Optimization, a term she's never heard before.
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So let's take a journey together and help her learn about SEO.
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Search Engine Optimization is a method that could improve the quality
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and quantity of the audience coming to Rachel's website from search engines.
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It could increase brand awareness, attract local customers, and build credibility and trust.
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And all of this is possible without having to spend a single penny.
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To bring visitors to her website, Rachel would have to take advantage of the two types of on-page and off-page SEO.
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Rachel first decides to tackle on-page SEO and get that sorted.
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On-page SEO involved Rachel optimizing her website, both in terms of content and the technical aspects, including the HTML source code,
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schema, meta tags, and more.
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She started off by using tools like Google AdWords,
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AllRef, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog.
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She began to look for search terms related to the broader area of baking, cooking, and related topics.
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Once she found these search terms, she began to incorporate them into her recipes.
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She started off by providing an introduction to the recipe.
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With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood, and enabled her to naturally include the search terms into the blog.
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She also included these keywords in the actual recipe as well.
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Additionally, she added pictures, videos, time lapses, and more to increase credibility and engagement for her content,
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and subsequently persuading search engines to show her content to more people.
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After this, she moved to the website meta content that search engines display when her blog appears in search results.
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She optimized the meta tags, alt tags, header tags, and more.
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This completed the on-page aspect of SEO.
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Thanks to this, she saw a significant increase in the number of visitors coming to her page.
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Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page's visibility on search engines.
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Off-page SEO involved Rachel doing things outside her site page to help increase its search engine rankings.
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Making optimizations outside the site would improve the site's popularity, relevance, trustworthiness, and authority.
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This is possible with the help of reputable websites vouching for your content with backlinks, with backlinks, social media marketing, guest blogging, linked, unlinked brand mentions,
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influencer marketing, and much more.
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Rachel also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook,
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Twitter, and Instagram, as well as niche platforms like Quora, Reddit, and Medium.
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These could help her achieve greater reach for her website by sending stronger social signals to search engines,
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leading to the page being shown as highly relevant for related searches and audiences.
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And even after understanding and implementing all of this, Rachel had just scratched the surface of what was possible with SEO.
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Before we find out what she did next, let's have a look at a quiz.
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Which of the following is the most effective way to improve off-page SEO?
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1. Creating plenty of webpages of a content.
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2. Getting backlinks from relevant and authoritative sites.
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3. Acquiring backlinks through link buying.
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4. None of the above.
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Let us know your answer in the comments section below for a chance to win an Amazon voucher.
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Now let's go back to Rachel.
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Rachel decided to take up Simply Learn's digital marketing certification.
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With classes covering just about everything she needed to know about SEO, it was only a matter of time before Rachel began to implement her learnings on her website,
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and see a massive uptick in the number of viewers coming to her website.
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In time, she could even earn money off the site by setting up an online shop.
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And with that, we've covered an introduction to the concepts of SEO, and the possibilities it can open for you, either as a marketer or a business owner.
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We hope you enjoyed this video.
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If you did, a thumbs up would be really appreciated.
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Here's your reminder to subscribe to our channel and click on the bell icon for more on the latest technologies and trends.

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本課的詞彙與口語要點

這段影片共有 54 個句子、788 個單詞可供跟讀。 講話部分時長為 4:45。 說話人語速自然，每分鐘約 166 個詞，接近日常對話。 只有 80% 的單詞屬於英語最常用的 3,000 詞，詞彙難度較高。

影片中的重點詞彙

影片中 15 個不太常見的單詞，附發音和釋義：

  • tag /tæɡ/ (名詞) — 標簽 /標籤. A small label.
  • visitor /ˈvɪzɪtɚ/ (名詞) — 訪客 /訪客, 客人. Someone who visits someone else; someone staying as a guest.
  • aspect /ˈæspɛkt/ (名詞) — 方面. Any specific feature, part, or element of something.
  • implement /ˈɪmpləmənt/ (動詞) — 實施 /實施, 執行 /執行. To bring about; to put into practice; to carry out.
  • credibility /kɹɛd.əˈbɪ.ɫɪ.ti/ (名詞) — 可靠性, 可信性. A reputation impacting one's ability to be believed.
  • topic /ˈtɑpɪk/ (名詞) — 主題 /主題, 話題 /話題. A subject; a theme; a category or general area of interest.
  • earn /ɝn/ (動詞) — 掙 /掙, 賺 /賺. To gain (success, reward, recognition) through applied effort or work.
  • awareness /əˈwɛɹ.nəs/ (名詞) — 意識 /意識, 覺悟 /覺悟. The state or level of consciousness where sense data can be confirmed by an observer.
  • associate /əˈsoʊʃi.ət/ (名詞) — 同行, 同事. A person united with another or others in an act, enterprise, or business; a partner or employee.
  • remind /ɹəˈmaɪnd/ (動詞) — 提醒. To cause one to experience a memory (of someone or something); to bring to the notice or consideration (of a person).
  • expand /ɪkˈspænd/ (動詞) — 擴充套件 /擴充套件, 擴張 /擴張. To change (something) from a smaller form or size to a larger one; to spread out or lay open.
  • explore /ɪkˈsploɹ/ (動詞) — 探索, 探險 /探險. To examine or investigate something systematically.
  • popularity /ˌpɑ.pjəˈlæɹ.ə.ti/ (名詞) — 名望, 聲望 /聲望. The quality or state of being popular; especially, the state of being widely liked or in favor with the people at large.
  • baker /ˈbeɪ.kɚ/ (名詞) — 麵包師傅 /麵包師傅. A person who bakes and sells bread, cakes and similar items.
  • dish /dɪʃ/ (名詞) — 碟子, 盤子 /盤子. A vessel such as a plate for holding or serving food, often flat with a depressed region in the middle.

影片中出現的短語動詞

  • find out (動詞) — 找出, 查明. To discover, as by asking or investigating.
  • give up (動詞) — 投案, 自首. To surrender (someone or something); to inform on (someone).
  • look at (動詞) — 觀察 /觀察, 看. To observe or watch.
  • look for (動詞) — 找, 找尋 /找尋. To seek.
  • show up (動詞) — 露面. To appear, arrive, or attend, especially suddenly or erratically.

需要注意的發音

  • “th” 音: thumb /ˈθʌm/, authoritative /əˈθɔɹɪˌteɪtɪv/, trustworthiness /ˈtɹʌst.wɜɹ.ði.nɛs/
  • “sh” 和 “zh” 音: associate /əˈsoʊʃi.ət/, dish /dɪʃ/, publish /ˈpʌblɪʃ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, optimization /ˌɑptəmaɪˈzeɪʃən/
  • 長單詞——注意重音位置: credibility /kɹɛd.əˈbɪ.ɫɪ.ti/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, associate /əˈsoʊʃi.ət/, popularity /ˌpɑ.pjəˈlæɹ.ə.ti/, subsequently /ˈsʌb.sɪ.kwənt.li/

如何用這段影片練習

  1. 先完整聽一遍影片，不要開口，記下不認識的單詞。
  2. 先用 0.75 倍速逐句跟讀，熟練之後再回到正常速度。
  3. 錄下自己的聲音並與原聲對比，特別注意 tag, visitor, aspect 這類單詞。

影片中的語法

說話人最常用的結構，並附上影片中的原話：

結構影片中的用法
被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的could be done · being shown · would be really appreciated
最高階 the -est / the most … — 一組中最高或最低的the most effective · the latest
義務：must / have to / need to 表示某事是必要的having to spend · have to take · have to promote

什麼是跟讀法？

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →