Shadowing Practice: $95B Airbnb CEO: People Who Know What to Build With AI Will Pull Ahead - Learn English Speaking with Video

Choose a practice mode

Each mode opens a full-screen practice room.

608 sentences
If sentences are too short or too long, click Edit to adjust them.
1
I think there's a lot of fear about AI outside of Silicon Valley.
2
I understand why, because it's changing their job, it's displacing them.
3
And some of that may be true, but I am saying that everyone has the power now.
4
This is Brian Chesky, co -founder and CEO of Airbnb, a Fortune 500 company valued at $95 billion.
5
He believes AI is widening the gap between people who have access to the same tools.
6
So I wanted to understand what actually gives people an edge in an AI -powered world.
7
AI is like an amplifier it makes the good people better
8
and the people
9
that weren't as good it's less of a multiplier for them
10
I'm just trying to translate this for people who are thinking about different business ideas how do they know
11
that idea is viable to launch this is what I would do
12
this video is sponsored by HubSpot hi Brian hey how you
13
doing good to see you welcome to Silicon Valley girl it's been seven years since we first met
14
and I wanted to show you this I don't know
15
if you remember but that crazy girl at the airport who saw Brian Chesky
16
and then ran to you oh yes
17
and you were boarding a commercial flight of course what airport was
18
that it's LAX thank you for being so nice
19
and friendly of course and look at how well you're doing
20
and I'm so honored to be on your program thank you
21
and I invited you to a podcast back then
22
so seven years later we're doing it we're doing it here we are
23
so I came to San Francisco building a travel company
24
and then we were going through really hard times during COVID
25
and seeing you navigate those times really gave me inspiration
26
and strength and now we we're in this new era of transformation
27
which is AI
28
so today I wanted to focus on how you're transforming the company for the AI era
29
and I wanted to make it as applicable as possible for
30
people who are maybe thinking of starting a business in the AI era
31
or maybe having hard times as a professional because so much is changing so talk to me about Airbnb becoming AI native.
32
What does it mean for guests?
33
And also I'm a host.
34
I have a place in Hawaii that we're renting out through Airbnb.
35
So what does it mean for both sides of the table?
36
I think it really just means modernizing every touch point of the app to be more intelligent, easier to use.
37
And so I'll give you some examples.
38
Let's say we're a guest.
39
Before AI, you do a normal search.
40
You type in a location and you get a bunch of results.
41
Now with AI, starting today, you can hit a toggle
42
and you can do AI search it's very natural very much natural language like typing into a chat bot
43
and then it is a very intelligent search
44
so you can say I want to go to Paris this
45
weekend with this number of people I want this kind of view
46
and I want this kind of architecture
47
and it will not only serve up all the results
48
but it will also pre -filter everything for you
49
because Airbnb is very much about filters and controls you see the So chatbots aren't really great for shopping.
50
Chatbots aren't really good for travel.
51
And the reason why is they're text -based.
52
They're very hard to compare.
53
You want things to be very inspiration -based and browse -based.
54
You want it to be fun and entertainment -oriented.
55
It's multiplayer.
56
So the average Airbnb people, it's three people traveling.
57
So they all have to be able to share.
58
You have to be able to message a host.
59
You have to be able to have filters.
60
And you've got to be able to see, like, if I turn this filter off, I get this home.
61
But if I add this filter back, I get that home.
62
So we had to find this interface that wasn't a chatbot, but that felt chat -like, that you can start to have a conversation with, but you didn't take away the functionality people loved.
63
Then when you go to an Airbnb, we have these AI -generated highlights.
64
So AI basically will summarize the listing for you.
65
And these are really nice, personalized snippets.
66
They're personalized to you.
67
So we can make the listing literally written for you, saying, this is why you will like this listing.
68
Then when you get to the bottom of the page, if you have a question, you don't even have to ask the host now.
69
You can literally ask the page and the listing could answer things for you.
70
You can still message the host, but now you can message.
71
Then if you have a bunch of listings, you want to compare them.
72
We've got an AI comparison feature tool, which makes it really smart and easy.
73
And one of the challenges people don't realize.
74
And one of the problems of chatbot is Airbnb is very much a comparison shopping problem.
75
Okay.
76
I like these 10 homes.
77
This one's got a pool.
78
This one's got a barbecue.
79
This one's got really high ratings.
80
This one's new.
81
This one's a little more expensive.
82
This one's in a really good location.
83
How do I make decisions and how do I compare side by side and how do I call down?
84
Then we have brand new maps where I can, starting in Paris, I can tap and see information about each neighborhood.
85
Eventually, this is going to roll out to a thousand different cities around the world.
86
And these are just some of the features we have in the guest side.
87
On the host side, we're going to make the app feel more and more like an agent that can be your coach, understand your goals.
88
It can help you price your listing.
89
So I think the basic idea is that Airbnb is getting smarter.
90
Airbnb's whole app is going to feel more like an agent.
91
But when I say agent, I don't mean a chat bot.
92
People, when they hear agents and chatbots, they think they're the same thing.
93
They're not.
94
Agent is an evolution of an application.
95
It's an application that is more intelligent and understands you and knows you.
96
And it leverages the power of AI.
97
A chatbot is a user interface.
98
And I think because most agents are chatbots, we conflate the two.
99
But they're not the same thing.
100
And I think that a chatbot is not the right interface for travel.
101
It's not the right interface for shopping but agents are great
102
and I think the great thing about agents is the interoperable
103
so one agent could talk to another agent and
104
so I think agents are definitely the future of Silicon Valley
105
and chatbots are not yeah
106
and chatbot feels like more like a reactive thing where agent is more proactive knowing your interests
107
and I've really liked the comparison feature
108
because you don't know how many hours it's like two very similar bookings
109
but this one is quieter but this one has a bigger bedroom
110
and you like having them side by side i think makes a huge difference
111
and you're also adding a social graph something
112
that i absolutely love you know it's
113
so funny um i came to silicon valley 19 years ago um
114
and when i came to silicon valley there was this thing called a social network
115
and it was facebook and everyone was on facebook
116
and it was mostly just your friends
117
and you could keep in touch with your friends
118
and they would share what they did
119
and now none of my friends are on facebook um and And Instagram is not social networking, it's social media.
120
So it's basically Instagram, X, YouTube, TikTok.
121
They're really not social networks.
122
They're really performance platforms.
123
They're broadcast platforms.
124
And this is not, I'm not saying this is a bad thing, but I'm saying now there's no place in the internet for me to know not only what my friends are doing, but one of the things I used to like was knowing where people were traveling.
125
People in my life, where have they traveled to?
126
Where are they going?
127
And so here's a use case.
128
Let's say I'm going to Chicago.
129
I'm sure I have a bunch of friends that have been to Chicago, but I don't know which ones.
130
And now, if I connect to people on Airbnb, I can see all of my friends have been to Chicago.
131
And I can see where they stayed.
132
I might want to stay where they've stayed.
133
But more importantly, I can ask them, like, hey, what's good to do in Chicago?
134
Because what we found is increasingly people want recommendations for their friends and their family rather than from, you know, celebrities or writers.
135
They increasingly want people who feel like they know them.
136
Like, you know me, you'll know what I like, but this is an unsolved problem because you don't know where everyone in your life has traveled.
137
Another thing about Airbnb is one of the best parts of it is meeting somebody new.
138
You know, it's hard to meet people today.
139
I asked my parents, how did you meet people?
140
They would go to a mall, they'd go to a theater, they'd go to physical spaces.
141
Increasingly, people today are not in physical spaces, they're on their phones.
142
And phones are really a way for you to talk to strangers online, but it's a really hard way to meet strangers offline.
143
And so we want to help solve this problem by making it easier to meet people in the real world
144
and stay in touch with them.
145
And so if you travel, you stay in a home with somebody, you might meet them.
146
If you go on experience with somebody, you can stay in touch with them.
147
So I think a lot of what we're trying to do
148
is turn Airbnb from a kind of just a marketplace of homes to a little more of a travel community.
149
And I think the travel graph is really cool.
150
And if you go on Airbnb, you can basically add your friends or family and you can see where they're traveling.
151
And yeah, this is a really cool use case.
152
Wouldn't you be curious to know where all your friends are traveling this summer?
153
I think it's pretty cool.
154
Now you can know and you can decide, well, if they're going, we can go at the same time.
155
Yeah.
156
And one of the reasons I started this podcast, because I wanted to meet people offline and whenever guests suggest do an online thing, I'm like, no, no, that's not the reason I wanted to do that in the first place.
157
Exactly.
158
So I can totally relate.
159
And I think you're also opening up opportunities for new businesses right
160
because you're now doing groceries baby gear um restaurant deliveries is it 700 plus features
161
that you're launching i think so yeah we're we're launching i think the stat is
162
that we're like shipping 80 more features than a year ago most of it's because of ai
163
obviously ai is like this incredible superpower you know 10 years
164
ago even a few years ago everything had to be coded by hand everything was
165
so much harder to do now that you can ship things so much more quickly, we can ship features more quickly.
166
It used to take us a year to ship like a new service.
167
Now we can do it in weeks.
168
And so now, like, for example, with services, one of the things we hear from guests a lot is, I love to stay in homes, but they don't have all the services of a hotel.
169
And we thought, well, what if we could have not only all the service hotel, but even more services.
170
So we can have baby gear if you have kids, you know, sometimes hotels have cribs, but maybe they have two cribs or three cribs.
171
And if they're out, you've got, I don't have kids, but I hear from my friends who have kids, maybe you want laundry done.
172
A hotel has laundry.
173
Well, now Airbnb, you can get laundry.
174
So we just wanted to go down the list.
175
Ski rental equipment.
176
I'm going to go skiing.
177
I don't want to, I don't have my own ski equipment.
178
So going to rent ski gear can be very, very, you know.
179
it can be onerous right you just get to a city
180
you're tired you want to figure out how to get ski
181
gear we can have all the sizes waiting for you all the equipment for you
182
so we're really trying to make everything be as easy
183
and plug and play as possible
184
so you're not just getting a home you're kind of getting a full service experience
185
so eventually ics adding dozens even hundreds of services
186
that can be plugged into the home so that
187
when you book a home you can get everything you need
188
for your trip what do you see the biggest opportunity for
189
small businesses who are trying to build to plug into your system?
190
Let's pretend I'm a masseuse.
191
I'm a masseuse in Tulum, Mexico.
192
I'm just making a random place up.
193
Right now, how do I get business?
194
I only get business from locals who know about me, but how would I, if a trial was, how would I get business?
195
I probably wouldn't be able to get business.
196
Maybe I have to go work at a resort and they have to give me business.
197
Now I can have my own business.
198
I can broadcast an Airbnb and all the travelers coming to Tulum, if anyone wants a massage, they can go on Airbnb and they can book the massage with me
199
so kind of like the original airbnb where i had a home
200
but no one knew about my home and we gave them a distribution platform
201
and they could basically get an audience kind of like the
202
way social media gives everyone an audience we can give all these small business audiences
203
and we give them a global audience of travelers and
204
so this is really really difficult um for somebody i'm a photographer in paris
205
and i take photos of families in front of the eiffel tower a lot of People want to get their photos.
206
How do you get your photo in front of the Apple Tower if you're a parent, one of you is not in the photo or you give the camera to someone else and they're like being bothered
207
and it's just like an iPhone photo.
208
Now you can have like amazing professional photos in 30 minutes.
209
It's not too expensive and you'll remember those photos forever.
210
This photographer would never have known how to broadcast to all these guests from around the world.
211
We really feel like there's a whole economy of service providers, whether there's masseuses, chefs, photographers,
212
companies that deal with equipment or baby gear or laundry or cleaning service, car rental, welcome pickups, picking up the airport, anything you imagine.
213
In other words, now you can Airbnb more than just a home.
214
You can Airbnb anything.
215
If you're thinking about starting a business, start with something you already know how to do well.
216
Maybe it's photography, catering, or a service people keep asking you for.
217
Then you think about your first five customers.
218
How will you remember what each person needs and what you promised?
219
Our sponsor, HubSpot, helps just with that.
220
Its new smart CRM is a CRM that updates itself, keeping customer details and conversations in one place.
221
For example, you finish a call about a catering job, AI Notetaker captures the details, helps draft your follow -up,
222
and suggests next steps and updates to the customer's record for you to approve.
223
So you can spend more time delivering an experience people want to recommend.
224
If you're ready to build something of your own, explore HubSpot's smart CRM through the link in the description.
225
And thanks to HubSpot for sponsoring this episode.
226
Now back to Brian.
227
And you were testing all of these, I imagine, before launching.
228
Can you talk to me about all the tests and what's the decision -making criteria?
229
For everything we launch, we're probably testing like many, many more things.
230
And we have dozens of services underway.
231
So like ski equipment.
232
I'm not a giant skier, but I ski a little bit.
233
I don't ski enough to have my own skis.
234
I don't ski enough to have my own boots, my own helmet.
235
So everywhere I go, I have to rent equipment.
236
And it's always like, I don't even know where to go.
237
Do I go to the mountain to rent equipment?
238
Do I have to wait in line?
239
I have to wait for someone to size me.
240
It's so much more convenient if I were to get to the Airbnb.
241
They know my boot size.
242
They know my ski size.
243
And they just have everything for me.
244
So that is something that we're testing.
245
I think the test isn't in Italy, but we're going to hopefully bring this to ski mountains all over the world.
246
And they're these ski rental companies
247
and they would love to be able to bring the equipment
248
to you rather than you have to wait in line at the store, which is potentially really inconvenient.
249
Surfing equipment, you know, a professional surfer probably will travel with their own surfboard,
250
but it's pretty hard to bring a surfboard on an airplane and a lot of people aren't gonna travel the surfboard.
251
And so they're gonna have to rent this equipment.
252
What if in the house waiting for you was this equipment or you knew exactly where to go to get the equipment?
253
So these are kind of the ideas.
254
So we're trying to test, you know, we usually do a test in one market one city
255
if it works then we bring it to other markets and
256
everything we announced today we've been testing so we have a lot of other services coming
257
there's literally hundreds by the way the thing that's exciting is the long tail it's like there's
258
so many different services and no one service maybe is big enough to be a giant business
259
that you've heard of that has an app so that's the challenge like ride sharing there's an app uber Food delivery, there's an app, Uber Eats DoorDash.
260
But most other services aren't big enough to have a global brand where you know where to go.
261
And even if they do have an app, they're not integrated with Airbnb, and so it's pretty difficult.
262
Like Instacart, they got an app, but now you can get groceries at your Airbnb, and you have an option where you can order the Instacart groceries through the Airbnb app.
263
It already knows your address.
264
It already knows how many guests, and the food can be sent to the house, and the host can open the door and have the food put in the fridge so it's stocked for you.
265
Oh, that's amazing.
266
It's just much more convenient.
267
So what is the criteria for launching?
268
I wonder if you have, like, internal metrics.
269
Is it like, I don't know, 10 % of guests are using the service?
270
I'm just trying to translate this for people who are thinking about different business ideas.
271
Oh, I see.
272
When they don't have access to data like yours, how do they know that idea is viable to launch?
273
It's a great question.
274
I mean, we started with the most popular services, the most common ones, chef, masseuse, photography, car rental, airport pickup,
275
luggage storage but increasingly the power of airbnb is the idea
276
that we want you to be able to provide anything you can imagine
277
so my hope is anything you offer
278
if it could be useful just to a couple people visiting
279
your city then we would love to hear from you
280
and i think just contact airbnb i think you can there's a contact button on the bottom of our page
281
and we try to intake as many ideas as possible
282
so we have like a services platform if you go to list you know you can go to become a host, there's a button you can basically apply to become a services host.
283
We might tell you that this is coming soon, but we take every single lead.
284
So let's say you do like floral arrangements.
285
This is a use case.
286
People are on vacation.
287
They're maybe on a romantic trip.
288
They want to get flowers in the listing.
289
Maybe they want flowers in the listing.
290
They want to get flowers for the romantic significant other.
291
That's a service we're launching and people can apply.
292
We don't have it in every city, but if you have this idea, if you have an idea like that, just apply.
293
And if we aren't ready to launch it now, we will eventually.
294
And so it's just a matter of getting to them.
295
But we want every idea.
296
I wouldn't want to tell people what ideas to apply with
297
because some of the best ideas are ones I don't even think of.
298
But if you have something you think is valuable to somebody else, you just need an audience.
299
And hopefully we can give you that audience.
300
I love that.
301
And I imagine shipping all of these features became possible because of AI.
302
Do you have an internal metric where you say, okay, AI is adding that much short productivity and output versus just generating more stuff that we're not using?
303
So the beginning of the year, there was this whole like token matching thing where CEOs were telling everyone you got to use AI.
304
And they were measuring it by how many tokens you were using.
305
And there was a little bit of a initial management philosophy to shame people that didn't have a lot of tokens.
306
There were like token leaderboards.
307
That might have been a good thing to do for a couple months just to make sure people we're using AI, but that was clearly like a long -term strategy that was not going to work.
308
And now all of a sudden, everyone's like, wait a second, why are we spending so much money on AI?
309
And so I think the most important thing is like the customer doesn't care
310
if we're using AI to build their tools or not.
311
They just want the product to be better, faster.
312
And so we look at product velocity.
313
How fast are you shipping?
314
How many features are you shipping?
315
How quick are you shipping them?
316
Are they high quality and are they successful?
317
And we have metrics for that.
318
So we're shipping 80 % more features.
319
That is crazy, though.
320
Just think about 80 % more for a huge company like yours.
321
Yeah, and it's just two things.
322
It's the power of AI that suddenly you don't have to primarily code by hand.
323
But it's also cultural.
324
People have to use the tools, and they have to use them correctly.
325
And it's amazing because AI is the ultimate democracy.
326
The tools that Airbnb has is the tools every company in the world has.
327
We all have access to the exact same tools.
328
There's codex, there's cloud code.
329
It's kind of like back in the day I used Photoshop and I was a designer, illustrator.
330
We all had the same tools.
331
We all have these amazing tools, but they're not equally distributed.
332
The very best people know how to immerse themselves and get the most out of the tools. And
333
so one of the things we tried to do is we
334
tried to make sure people learned how to use the tools correctly.
335
And there's no replacement for good thinking.
336
You need to have really good data.
337
You need to still have good collaboration.
338
AI allows an idea to get out of your head into the world faster, but it doesn't necessarily give you better ideas.
339
You still have to have great ideas.
340
You still have to have great thinking.
341
It's now about great thinking.
342
It's about great understanding.
343
It's about great curiosity.
344
And I think AI rewards deeply curious people because you can do endless iteration.
345
AI is like an amplifier.
346
It makes the good people better.
347
And the people that weren't as good, it's less of a multiplier for them.
348
So I find that the dynamic range, the performance gap is greater with AI, that the really high performance is even better with AI.
349
I'm a designer by training.
350
I went to RISD.
351
19 years ago, I started to be, I couldn't code.
352
And today I could code because I could prompt.
353
And so suddenly in that way, it is so democratic.
354
all of us can do so many more jobs.
355
At the same time, great thinking, great taste, great understanding, understanding user problems.
356
These are things that matter even more now because it's no longer can you build it.
357
It's what do you build and should you build it and does it matter?
358
Quick tip to people who want to upgrade.
359
You were describing people who are at the edge of productivity and generating ideas and being curious.
360
I think there was a saying by this Nobel Prize winning chemist, Linus Pauling he said, the best way to have a good idea is to have a lot of ideas.
361
Like Airbnb seemed like a good idea, right?
362
It was one of many ideas and we had a lot of bad ideas.
363
I think it's about like sheer output.
364
The best way to have a good idea is to have a lot of ideas.
365
The best way to create a good drawing is to create a lot of drawings.
366
The best way to do anything is to create a lot of it just throughout sheer output.
367
I mean, you're really good now what you've done.
368
You probably We did it through a lot of repetition, right?
369
There wasn't one moment where you got good.
370
Similar to exercise.
371
You don't get in shape in one workout.
372
It's through repetition.
373
So what I found is that the very best people are the ones that just practice more than anyone else.
374
And they put in the repetitions.
375
Working out is actually a good metaphor.
376
It's repetition.
377
And so idea repetition matters.
378
You know, I know at IDEO, they're a very famous design firm.
379
They used to do this exercise where the way you generate
380
ideas they give every people probably some people might notice to give you every one of post -it notes
381
and you have to write an idea down put a post note on the wall another idea on a wall
382
and they had a rule you can never critique ideas initially no devil's advocates no critiquing ideas
383
because when you critique your ideas you edit your thinking
384
and you're afraid and bad ideas sometimes are one step away from a good idea.
385
And so I think it's all about volume of ideas.
386
I probably, not exaggerating, have 100 ,000 ideas a year.
387
And I think 99 ,000 are really bad.
388
Out of all the ideas, how do you know which ones not to work on?
389
It's more the good ideas jump off the page.
390
So for example, I basically have a notebook and every thought is like a sentence or a couple sentences.
391
And I probably write maybe a thousand words a day.
392
So that's probably 300 ,000 words a year.
393
And maybe each line is a sentence.
394
There's like 10 words.
395
So maybe that's a hundred ideas a day.
396
So that's maybe 30 ,000 ideas a year.
397
And so then what I do is say I have 30 ,000 thoughts a year.
398
99 % of them are not useful, right?
399
Just something.
400
You write something down, anything that comes to your mind.
401
I just keep writing it down.
402
At the end of every day, I bold the things that jump out at me.
403
And so if I wrote down like a hundred things, a hundred lines, I bolded five to 10.
404
And then each day I bold them.
405
At the end of every month, I look and my AI now can just read the bold ideas.
406
I used to have to manually like pull out the ideas and read them.
407
Now the AI can pull out the bolded ideas.
408
The AI can also read and find ideas I thought were stupid
409
and it can tell me really good ideas it can see patterns.
410
And then those become my shortlist.
411
And then I iterate them, iterate them, iterate them.
412
You know, I think like Catching the Rise 70 ,000 words, and I probably have like four times that output in words.
413
And my writing is a thousand times worse.
414
It's really bad writing.
415
It's not high quality.
416
I'm not writing, like if you were to read it, you'd be like, this is borderline nonsensical.
417
It's understandable to me, not to someone else.
418
And I think that's the point is that most of my words are bad.
419
Most of my ideas are bad and it doesn't matter because no one knows about the bad ideas.
420
They only need to know about the good ideas.
421
And here's the lesson.
422
Good ideas don't die.
423
If you write something down, you write a good idea down, a month later, you're going to write the same idea down again and you won't realize it comes back.
424
So I find that good ideas, they don't want to die.
425
They kind of stay alive and everything else just kind of falls by the wayside.
426
And these good ideas, they kind of haunt you like ghost and you're like, okay, this, this thing's not going away.
427
I don't know if that's useful.
428
I never said this before, but I think it's about like just total output, just constantly.
429
I remember hearing about Eminem.
430
He would just write all day.
431
He had a notebook and he'd write lyrics and rhymes all day.
432
Bob Dylan was just writing songs all the time, just writing and writing and writing and writing.
433
No, not everyone's like that.
434
Like Jay -Z apparently like doesn't do that.
435
He just like, thinks in his own head and like that's very unique prodigious skill that he has.
436
Leonardo da Vinci, he left behind so many notebooks and he was just drawing and writing and drawing and writing.
437
By the way, most of da Vinci did was write, not draw.
438
If you look at his notebooks, it's 80 % writing, 20 % drawing.
439
And he is the most famous painter of all time.
440
He had like 12 paintings ever.
441
Mona Lisa is one of 12 or 15 paintings he ever painted.
442
So think about the sheer volume of stuff he created.
443
Vincent van Gogh, most of his productivity was in the last three years of his life.
444
And he painted more than one painting a day, every single day.
445
And this is in addition to sketches.
446
He just, every day, he wrote, he wrote, he wrote.
447
Hemingway, wake up at 6 a .m from 6 a .m to noon.
448
He would just write and he would write until he had nothing left to write at noon.
449
And it was just, it's this, this discipline of repetition, whether you're a tech founder, you're an artist, you're a writer, it's about pure volume.
450
It doesn't mean you put out a lot of crap.
451
Like you don't publish it all.
452
You have to, you, you, then you edit and you edit and you only publish the very best of your stuff.
453
But I think that what people don't understand is they only see a few things go out
454
and they don't see the sheer volume of what goes in.
455
And I think the problem and maybe I'm going to admit to a problem I have
456
and I think almost every single person watching has is we
457
spend too much time on social media paying attention what other people are doing
458
my vice is x and I like
459
and most most of us are on x or twitter way too much
460
and we're way too focused on what other people are doing oh my god now it's instinct now it's muse
461
and now it's this and now it's that
462
and there's just we're all like kids chasing soccer balls
463
and we're all like trying to play fast fashion trying to copy what everyone else is doing
464
and just it's just so distracting it is and i wonder
465
if we'd all be better off just like not being a
466
little bit ignorant to whatever else is going on in the
467
world part of me is like you know van gogh couldn't doom scroll
468
and if he could doom scroll he might not have painted
469
so much if da vinci could doom scroll he might not have had
470
so much output and
471
if all of us could just block out a bit more of what everyone else is doing and say, it doesn't really matter what people think.
472
Or even if you do care what people think, let people value you years from now.
473
See, I'm going to put blinders on
474
and I'm just going to just dig in
475
and I'm going to work for years and I'm not going to worry about getting attention now.
476
I will earn attention later if it matters to me, but I'm going to practice quietly and I don't need the world to watch me practice.
477
I'm going to quietly practice.
478
I'm going to become great at my craft and when I'm ready, I'm going to put something out there.
479
I think that would be so valuable.
480
We're just put blinders on and just lock in and just go.
481
I think this is such valuable advice, such great practice.
482
We need to be doing more of because - And I will admit, I'm giving advice to others and I have to keep reminding it of myself.
483
Stop worrying about whatever else is going on in Silicon Valley.
484
Focus on - Hard.
485
It's so hard.
486
And you don't want to be naive.
487
Like you want to know generally, if you're a company, you want to know what's going on competition.
488
You want to know what's the latest with AI developments, but you can do that like 10 minutes a day.
489
You don't need to do that two, three hours.
490
You don't need to open X or YouTube or Instagram or whatever your platform du jour is 17 times or 25 times.
491
This is what I would do.
492
And I don't do it as much, but I wish I did it.
493
Once a day for like 20, 30 minutes, I'm going to go on whatever platform I go on, I'm going to learn.
494
Okay.
495
Now I'm done.
496
And then this time is uninterrupted and I'm going to like not have my phone on.
497
By the way, the phone, spend more time on a computer, less time on a phone.
498
The computer is the ultimate tool.
499
We designed phones on computers.
500
We don't design computers on phones.
501
The phone was never designed to be something you stare at all day.
502
When Steve Jobs designed it, his vision wasn't you're on it all day.
503
Long attention span stuff should be reserved for big screens.
504
So you should not be staring at a phone very long
505
because what it does is it trains your dopamine to multitask and to like change things.
506
And what it does is it like, the phone is an enemy to focus and it's not designed to be something you're staring at for hours a day.
507
The computer is great for focus.
508
A large screen, the bigger the screen, the longer your attention span.
509
That's why if you go to like an IMAX theater, you're not gonna go to the bathroom.
510
You're in a living room and you watch a television show but you might get up.
511
On your computer, you'll watch a YouTube film, but on a phone, you'll only be able to pay attention
512
or 15 seconds before you scroll the next video attention span is commensurate
513
or screen size never thought about that
514
if you want to focus you need to have a long attention span
515
if you want a long attention span you need to have a big screen do not look at a phone
516
if you want to focus you mentioned having so many ideas
517
if you are not building airbnb today in the ai era
518
what would you be building i used to think i was i i was lucky
519
because i was 26 when i came to silken valley And when I came to Silicon Valley, the iPhone had just launched, Facebook was like blowing up,
520
YouTube was out, the internet was going global.
521
Cloud computing meant like you could have an app and not have to buy your own servers.
522
What it meant was it's kind of easy to start a company.
523
And there was this iPhone that was distribution.
524
So suddenly you could just put it in an app store and everyone could discover it.
525
I felt like I was the luckiest person alive.
526
because I happened to be born at the right place at the right time.
527
And it was just as much luck as talent
528
that I got to where I am today because I just happened to be here at this magical time in history.
529
And I remember saying for years until the launch of Generative AI ChatGPT, I said, thank God I was born the time I did because now is a tougher time.
530
And then post ChatGPT, part of me said, I wish I was 26 again.
531
Because actually as amazing as AirDB is,
532
if I was 26, I could probably do something just as cool because the tools now are so much more powerful.
533
I don't know what I would do.
534
I'm very interested in education.
535
I think AI can transform education.
536
I think content, like you could build an AI Disney.
537
You could create incredible storytelling with AI.
538
I think health is like an incredible area.
539
I think that like instinct and use are the beginning of consumer AI, agentic AI.
540
But I do not think that the messaging interface is the right interface to do most work.
541
And so I would encourage entrepreneurs to imagine other interface modalities.
542
Like audio or even further?
543
Way further.
544
We're visual creatures.
545
Most people are not text -based.
546
Why is TikTok more popular than Twitter?
547
Because it's video and visual.
548
I think that's the main reason.
549
I don't think it's any other reason.
550
I think that, you know, increasingly people are visual.
551
And I think a lot of entrepreneurs are trying to fit
552
this technology that's the most powerful technology in human history into a messaging platform.
553
It's like putting a jet engine on the back of a bicycle.
554
We're just starting out, I guess.
555
We're just starting.
556
This is not to say these apps aren't amazing.
557
Here's another way of saying it.
558
Anthropic OpenAR, these giant companies, there's going to be 50 more Anthropics, maybe 100.
559
You think so?
560
I know so.
561
This is a cognitive revolution.
562
If people are watching, there are going to be so many companies that are going to be bigger than Airbnb, bigger than Anthropic.
563
There's not this like AI window.
564
We're not in a cycle.
565
We're not in a window.
566
And if we are, it's a thousand year window.
567
You see, if technology doubles every year for 10 years, that's a thousand X.
568
So let's say we're at the beginning of a thousand year cycle.
569
If it's being a thousand year cycle, why do you think there's just going to be two big companies?
570
There's going to be so many huge companies emerge,
571
but also there's going to be tens of millions or millions of small companies emerge because suddenly one,
572
two or three people can start a whole business.
573
It was inconceivable before i think ai is you know i
574
think there's a lot of fear about ai outside of silken valley
575
i understand why because i think people outside of silken valley feel like ai is happening to them
576
and that someone else has it and it's happening to them
577
and it's changing their job it's displacing them and some of
578
that may be true and i'm not defending it but i am saying that everyone has the power now.
579
And that if you have an idea, you can now make something.
580
And it is so much easier to build a company now than it was 20 years ago.
581
I'm really proud of what I built, but the next generation of people watching are going to build things way better than I ever dreamed of
582
because they have tools I never had.
583
This is so inspiring, Brian.
584
Can you tell me 10 seconds, the process that they all have to try in order to realize the power of AI, something that transformed the way you work?
585
I think it's like jumping in a pool.
586
I was, for example, and this is more than 10 seconds, but I was like intimidated to try cloud code.
587
And I just like didn't know how to start.
588
I mean, I had an employee who was really good at it.
589
And I said like, you're going to tutor me now.
590
Not everyone watching has an employee.
591
They can tutor them, but everyone either, you know, more than all your friends about AI or someone knows more about it than you.
592
If somebody knows more about it than you, like have them help you.
593
I mean, like, just start.
594
Just jump in the pool.
595
It's jump in the pool.
596
And the water is not cold.
597
It just looks cold.
598
For those that are already in the pool, just don't get out.
599
Thank you so much, Brian.
600
Thank you very much.
601
Thank you for being as amazing as you are.
602
Well, thank you for being amazing.
603
If you want to stay updated on all the things these founders say here, we take the use cases and prompts from every conversation and put them into my newsletter called Future Proof.
604
And course we also put my own beautiful use cases there for example we'll put together the seven skills
605
that came up again
606
and again the ones people will need in the next few years these are the skills
607
that my team and i are also using daily subscribe through the link in the description you'll get
608
that one and you can also read our previous newsletters and see what you missed.

Download App

Everything you need to speak fluently

AI PronunciationScore every sentence
IPA PracticeMaster every sound
VocabularyBuild your word bank
Vocab GameLearn while playing

Same Channel

FOR YOU

Recommend Video

Vocabulary and speaking notes for this lesson

This video has 608 sentences and 7133 words to shadow. The speech runs for 34:43. The speaker talks fast, about 205 words per minute, so expect linked and reduced sounds. 85% of the words are among the 3,000 most common in English; the rest is worth studying before you start.

Key vocabulary in this video

15 words from the video worth learning, with pronunciation and meaning:

WordPronunciationMeaning
interface noun/ˈɪn(t)ɚˌfeɪs/The point of interconnection or contact between entities.
silicon noun/ˈsɪləˌkɑn/A nonmetallic element (symbol Si) with an atomic number of 14 and atomic weight of 28.0855.
output noun/ˈaʊtpʊt/Production; quantity produced, created, or completed.
gear noun/ɡɪɚ/Equipment or paraphernalia, especially that used for an athletic endeavor.
increasingly adverbIncreasing in amount or intensity.
spin verb/spɪn/To rotate, revolve, gyrate (usually quickly); to partially or completely rotate to face another direction.
filter noun/ˈfɪltɚ/A device which separates a suspended, dissolved, or particulate matter from a fluid, solution, or other substance; any device that separates one substance from…
generate verb/ˈd͡ʒɛn.ə.ɹeɪt/To bring into being; give rise to.
rental noun/ˈɹɛntəl/Something that is rented.
laundry noun/ˈlɔːn.dɹi/A laundering; a washing.
sheer adjective/ʃɪɚ/Very thin or transparent.
scroll noun/skɹoʊl/A roll of paper or parchment; a writing formed into a roll.
token noun/ˈtoʊkən/Something serving as an expression of something else.
cloud noun/ˈklaʊ̯d/A visible mass of water droplets suspended in the air.
founder noun/ˈfaʊ̯n.dəː/One who founds or establishes (a company, project, organisation, state, etc.).

Phrasal verbs you will hear

WordMeaning
pull out verbTo withdraw; especially of military forces; to retreat.
blow up verbTo explode or be destroyed by explosion.
call down verbTo bring (punishment, condemnation etc.) upon someone, as from above.
come back verbTo return to a place.
come up verbTo emerge or become known, especially unexpectedly.
figure out verbTo come to understand; to discover or find a solution; to deduce.
follow up verbTo take further actions remaining after an event; to continue, revisit, or persist; especially, to maintain communication or verify.
get out verbTo leave or escape.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
“Used to” used to + verb — a past habit or state that is no longer trueused to like · used to take · used to do
Conditional sentences if + clause, will/would + verb — a condition and its resultif a trial was, how would I · if you were to read it, you'd be
Passive voice be + past participle — the focus is on what happens, not who does itis sponsored · be coded · can be plugged
Relative clauses who / which + clause — extra information about a person or thingpeople who have · people who are · tool, which makes

Pronunciation to watch

The speaker uses 195 contractions and reduced forms, such as don't, I'm, we're. Say them the short way, as you hear them.

  • The “th” sounds: theater /ˈθi(ə)tɚ/, bother /ˈbɑðɚ/
  • The “sh” and “zh” sounds: sheer /ʃɪɚ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, publish /ˈpʌblɪʃ/, massage /məˈsɑ(d)ʒ/, evolution /ˌiːvəˈluːʃ(ə)n/
  • Long words — get the stress right: intelligent /ɪnˈtɛlɪd͡ʒənt/, productivity /ˌpɹɒdʌkˈtɪvəti/, photography /fəˈtɑ.ɡɹə.fi/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, photographer /fəˈtɑ.ɡɹə.fɚ/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like interface, silicon, output.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →