Shadowing Practice: How To Use Claude Better Than 99% Of People - Learn English Speaking with Video
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Give Claude to two people.
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One will use it to build a better email.
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The other will use it to help build a $100 million company.
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Same tool.
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different users.
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And that gap between people who use AI
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and people who wield it is about to reshape careers and companies and families and lives over the next decade.
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If you're new here, I've been a CEO, board member, investor in technology companies worth billions.
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And today I want to share with you how to use Claude better than 99 % of people from beginner to advanced.
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And it's way easier than you think.
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Cloud is not just one app.
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It's a whole stack of tools built for a very different kind of work environment for businesses.
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There's chat for thinking, Cloud Cowork to get work done, Cloud Code to build things, Cloud Chrome to browse with a brain,
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Cloud Skills to make it all repeatable, lots of tools.
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dramatically.
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The best way to visualize it is this: five activities: think, remember, execute, build, and browse.
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Let's go through each one of them.
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First is think.
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You go to Cloud Chat.
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And this is what most of us do when we think about chat bots.
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We input a prompt, we get a response, you bring a messy problem, a fuzzy idea, or a rough draft, and work through it.
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But many of us just use AI to do all the work We've all seen those LinkedIn posts.
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So if you go to Claw Chat and type,
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"Write me a LinkedIn post about leadership," you'll get a very polished paragraph that says nothing.
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And we've talked about how to prompt better with things like aim before actor input mission.
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Try this prompt instead.
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You are a business school professor.
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I am trying to explain why some leaders sound credible and others sound.
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I'm attaching my notion page with a rough idea that talks about leadership and authenticity, leadership and humility.
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Your job is to push back on what's weak and sharpen what's real.
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Find me research that helps me create a strong insight.
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And then we can write and write.
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a LinkedIn post you may clawed your thinking partner now.
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Of course, like all AI, it will not do what you tell it to do, not the first time around at least.
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And sometimes it's going to be super frustrating because you'll give this detail prompt and just crap will come back.
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So there are three things that you can do that can become your power moves when that happens.
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calendar, your Notion app, anything else you can.
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That way you can attach files to that chat session.
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It will read it, it'll get context from it.
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Second, ground your insights with research.
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You can ask Claude to go out on the web and do deep research.
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It has already learned the entire internet during its training, so why not use it?
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But when you get the research back, always ask one more time,
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build your AI skill in real time.
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If you're patient and curious, you can literally build your engine while you're flying the plane.
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For instance, let's say you have no background in corporate finance and you're building a financial model.
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You get stuck on how to use a specific spreadsheet feature or even a financial concept like IRR or free cash flow.
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No problem.
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Just start another chat in another tab and ask away so you can learn and do.
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Do and learn.
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The cycle just continues.
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Now let's go meet our second member of your team.
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This one helps you remember and it's called Claude projects.
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We all know when we're creating something new or solving a complicated problem,
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the work doesn't end in one session or even in one chat.
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And that's why all three AI platforms nowadays have gotten better at maintaining memory across different chat sessions.
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Claude remembers your world through projects.
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A project is where you give the chatbot your files, your instructions, tone, your ongoing work,
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you're not starting from zero, every time you open it.
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And of course, I would be careful about sharing confidential documents from your office.
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But let's say you're actively or passively looking for a career change or a new job opportunity.
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You can create a project.
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You drop in your resume, your LinkedIn profile, the two or three job descriptions that you like or the company you're targeting,
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your writing samples, your professional bio, the other resumes that you like.
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with exactly what you need.
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So you can add something like,
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you're the world's most badass recruiter and resume writer who has placed candidates in top companies in my industry.
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I am a brand marketer with five years of experience at a large agency called WPP.
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Your job is to help me create a great story for my next adventure, for my next company, and make me desirable for the next role.
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I write in a direct, confident tone.
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I don't like corporate fillers.
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I hate buzzwords.
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When I ask you to tailor something, mash the job descriptions language without losing my voice.
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When I ask you to do deep research, make sure you deliver only the relevant and verified data.
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Don't make it up.
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And when I ask you for feedback, be honest.
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Tell me what's weak and what I need to work on.
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strengthen those areas.
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This is one way to provide instructions, but you can see that there are a hundred ways to do it.
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And that's the kind of instruction that makes any project your own.
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Not a prompt that you're copying from some YouTuber,
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but a brief that you write for someone you actually know very well: yourself.
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From that point on, Every time you come back Claude already knows what you want and who you are.
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You can ask it to tailor a cover letter, craft a specific bullet of your resume for a specific role,
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a project, turns Claude from a one -off conversation into an ongoing relationship between you and your AI.
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This is also why I don't customize Claude at the account level.
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I like customizing it at the project level because that way I can give it specific context.
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Because using AI to plan your vacation is very different from using it to plan your retirement.
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Now let's go to execute and for that we have our third team member Claude Cowork.
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Chat is where the work begins.
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Cowork is where it gets done.
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You start in a prompt window, but finish it on your desktop.
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Cowork is a desktop application for Mac or Windows.
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Unfortunately, it's available only on Claude's paid plans right now.
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But with Cowork, instead of asking a question, you give it a task.
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When do you use Cowork versus chat?
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Well, you use Cowork when you have a lot of assets already on your computer's hard drive.
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When the task needs multiple steps steps and when you need
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that output to be on your local drive as a local file.
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So for example, you can tell cowork to do the following, take all of these customer interview transcripts from this folder,
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these spreadsheets of accounts and notes from last week's product meeting, find top three reasons on why the customers are churning.
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Why are they leaving?
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provide all the supporting data, create a very clean slide deck that I can use tomorrow, put that slide deck in this folder.
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And here's what makes Cowork even more interesting.
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It can reach out to other AI tools through a connector called MCP, the model context protocol.
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Think of MCP as giving Claude a set of keys
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to other ai tools it can knock on their door unlock
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the capabilities of those tools act with them act through them to give you results let me show you what
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that means in a real example imagine you run a business
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selling handcrafted candles you have a small business you have a terrific product
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but you're bootstrapping your business right and you don't have a huge marketing budget in the old super polished or professional.
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But now look at what you can do when you can plug Claude into a creative AI tool called Hicksfield.
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They are the sponsor for this video.
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Now Hicksfield is used by 18 million creators backed by tier one VCs like Excel
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and Menlo Ventures and they've already crossed the billion dollar valuation
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and they were the first creative platform to ship an official
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And that's it go to settings connectors plus button paste the hicksfield url
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and you're done that's it now you can go into co -work
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and you tell it to do whatever you need to sell
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more products for instance you could say generate 20 beautiful ad
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creatives for my new lavender candle line three ideas for instagram three editorial close -ups for the website
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and a vertical video for the launch you it just runs.
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Claude Cowork writes the prompt and passes it on to Hicksfield.
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Hicksfield generates the images and the video
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and the entire set of files land in your local folder without you needing to hire a creative agency
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and pay them thousands of dollars.
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That would have taken you three weeks of a professional shoot,
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a photographer, a stylist, and weeks of post -production and of session with Claude and Hicks field.
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This is how AI is leveling the playing field.
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A solo founder with the right set of tools today can now produce the kind of creative output
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that used to require a large team and a large budget.
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There is a link in the description below.
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They have a free tier.
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Take it for a spin, try it, and you could build something very cool and interesting this weekend two things to keep in mind.
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First, the output will be a starting point.
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You'll still have to go through each and every slide and make sure it's good.
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But a lot of heavy lifting is done by Claude Cowork already.
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Second, give explicit permission for Claude Cowork to access only specific directory and specific files.
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Claude is very conscious about security, but please be very mindful about what you give access to.
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And I usually create a subfolder and move all the files and data into that folder.
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And that's all Claude has access to.
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It's called sandboxing.
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So the rest of your hard drive remains secure, Claude can't get to it.
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Fourth is build.
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And this is where Claude Code comes into play.
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This is the part that makes a lot of us nervous.
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It made me nervous.
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The moment we hear code, We're like, "Ah, I don't know." We assume that all that stuff is only for engineers.
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But that assumption is one of the biggest missed opportunities in AI right now.
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If you can type in English, you don't need a computer science background to code and build something cool and useful.
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Let's say you have a consulting business or a side hustle.
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Simple example.
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Just go to Claude Code and prompt.
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I want a dashboard where I can drop in my sales pipeline
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and meeting nodes and instantly see which deals are at risk, what's stuck, and what my next move should be.
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That's all you need.
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You don't need to think like an engineer to start using clot code.
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You just need to be clear about the problem you want to solve.
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the thing you want to build.
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And of course you have to have the right data so that dashboard you build is useful.
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And finally the fifth team member is for browsing the internet.
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And for that you can use Claude Chrome.
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And you're gonna go, wait what?
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Don't worry.
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Claude has this little extension that you can install in your Chrome browser.
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can let Claude see what you're looking at as well, help you process it and act inside your workflow in real time.
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And I think about this a lot nowadays because most of my work happens inside the browser, right?
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My files are on Google Drive or Microsoft OneDrive, my emails, my scheduling, my team meetings, my research, filling out forms,
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making purchases, And now Claude is right there with you for all of it.
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You're on a job listing site, Claude can read it and help you tailor your outreach.
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You're reading a 40 page industry report, Claude can pull the three insights that matter the most, in real time.
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So that is your team.
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There are other team members, but these five are the most interesting and useful.
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This is your stack.
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But even with the full team working with you, make all the difference between the average and the elite mode.
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That's where we go next.
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Any AI's results depend on you.
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Even with the full team of agents working for you, Claude is only as good as the input you give it.
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But the super users who get exceptional output from Claude, they direct Claude the way they would direct a smart person they've just hired.
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And the easiest way to do that is a framework I call Prime.
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P is purpose.
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When you prompt Claude, give it a precise goal.
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Tell it what you need it to do.
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Like, help me turn this messy proposal into a five -part organized document that looks like a sharp client memo.
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R is research.
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We talked about it before.
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In many cases, you may need external research, to ground the response.
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Ask it to go out and fetch it for you.
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Ask it to verify it.
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And sometimes the raw material may come from you.
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Your notes, transcripts, files, examples, background, constraints.
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Anything that Claude needs so that it can stop hallucinating or guessing.
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"I" is for interview.
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This is the hidden gem.
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I really like how Claude does it.
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In a lot of cases, choice questions and you pick the right choice
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and based on what you clicked and It refines its approach to a specific way of responding to you.
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M is for mechanics.
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Here you tell Claude, how the output should look like.
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Do you want bullets or a paragraph?
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Do you want a document or a table?
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Do you want it concise or you want detail?
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strategic or conversational, anything you choose.
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And finally E is for examples: Show Claude what good looks like a format you liked, or a tone reference.
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or an outline that worked before.
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Examples are one of the fastest ways to quality.
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Let's go through an example.
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You have an important presentation coming up tomorrow.
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run it through Prime purpose.
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What is this meeting really for?
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Do you need an approval?
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Alignment?
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Are you asking for resources?
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What is the outcome you really want?
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Research.
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Give Claude the context.
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What's the audience like?
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The risks?
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The data?
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What your team cares about?
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external resources, internal docs, anything you can give.
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Interview.
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So tell Claude, interview me before you respond.
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Now it will ask you questions that sharpen its own scope and your thinking.
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Mechanics.
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Now you know the output of that deliverable.
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You want a 10 slide deck and talking points.
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And finally, examples.
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Give it a past deck that you liked or style you admire.
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So that is prime.
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Once you start doing that, AI stops being a true and starts becoming your edge.
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And by the way, if you want the frameworks like these in your inbox, subscribe to my newsletter.
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The link is below somewhere and it's free.
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The real edge is the human using it.
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Everyone watching this feels like someone else is getting ahead faster.
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that they are smarter or they're richer or they have better resources.
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I know I feel like that sometimes.
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That is the default condition of ambition.
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The question is not whether you are outgunned.
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The question is how you outshine when you are.
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You have been carrying labels for years.
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I am not technical.
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I'm not a designer, I don't have an MBA, but Those are just labels.
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For $20 a month, you can hire something that is already better than most MBAs and PhDs now.
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You can think more sharply with it.
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You can design better.
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You can code.
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You can build.
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But do you have the curiosity to keep learning?
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the tenacity to get through that machine friction.
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the patience to build real capabilities,
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or will you slowly replace real effort with convenience and lose your instinct to wonder.
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AI will give you a lot of things.
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But what AI can't give you is that innate curiosity that made you press play on this video.
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And you already have it.
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As one of my mentors used to say, "You're the one you've been waiting for." Thank you.
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And I love you.
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Vocabulary and speaking notes for this lesson
This video has 257 sentences and 2806 words to shadow. The speech runs for 19:30. The speaker talks at a steady 144 words per minute, a comfortable pace for shadowing. 82% of the words are among the 3,000 most common in English; the rest is worth studying before you start.
Key vocabulary in this video
15 words from the video worth learning, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| prompt verb | /pɹɑmpt/ | To lead (someone) toward what they should say or do. |
| output noun | /ˈaʊtpʊt/ | Production; quantity produced, created, or completed. |
| deck noun | /ˈdɛk/ | Any raised flat surface that can be walked on: a balcony; a porch; a raised patio; a flat rooftop. |
| slide noun | /ˈslaɪ̯d/ | An item of play equipment that children can climb up and then slide down again. |
| folder noun | /ˈfoʊldɚ/ | An organizer that papers are kept in, usually with an index tab, to be stored as a single unit in a filing cabinet. |
| tone noun | /ˈtəʊn/ | A specific pitch. |
| hire verb | /ˈhaɪɹ/ | To obtain the services of in return for fixed payment. |
| input noun | /ˈɪnpʊt/ | The act or process of putting in; infusion. |
| insight noun | /ˈɪnsaɪ̯t/ | A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into. |
| instruction noun | /ɪnˈstɹʌkʃən/ | The act of instructing, teaching, or providing with information or knowledge. |
| resume verb | /ˈɹɛz.ə.meɪ/ | To start (something) again that has been stopped or paused from the point at which it was stopped or paused; continue, carry on. |
| tailor noun | /ˈteɪlɚ/ | A person who makes, repairs, or alters clothes professionally, especially suits and men's clothing. |
| browse verb | /bɹaʊz/ | To scan, to casually look through in order to find items of interest, especially without knowledge of what to look for beforehand. |
| label noun | /ˈleɪ.bəl/ | A small ticket or sign giving information about something to which it is attached or intended to be attached. |
| solve verb | /sɒlv/ | To find an answer or solution to a problem or question; to work out. |
Phrasal verbs you will hear
| Word | Pronunciation | Meaning |
|---|---|---|
| go through verb | To travel from one end of something to the other. | |
| come back verb | To return to a place. | |
| come up verb | To emerge or become known, especially unexpectedly. | |
| fill out verb | /fɪl ˈaʊt/ | To complete a form or questionnaire with requested information. |
| get ahead verb | To advance toward success. | |
| get through verb | /ɡɛt ˈθɹu/ | To overcome; to endure. |
| go out verb | To leave, especially a building. | |
| work through verb | To get past a difficult or stressful situation by thinking or talking about it. |
Pronunciation to watch
The speaker uses 44 contractions and reduced forms, such as you're, don't, you'll. Say them the short way, as you hear them.
- The “th” sounds: strengthen /ˈstɹɛŋ(k)θən/, authenticity /ɑθɛnˈtɪsɪti/
- The “sh” and “zh” sounds: instruction /ɪnˈstɹʌkʃən/, polish /ˈpɑ.lɪʃ/, notion /ˈnoʊʃən/, sharp /ʃɑɹp/, extension /ɪkˈstɛnʃən/
- Long words — get the stress right: capability /ˌkeɪ.pəˈbɪl.ɪ.ti/, curiosity /ˌkjʊɹ.iˈɑ.sə.ti/, complicated /ˈkɑm.plɪˌkeɪ.tɪd/, photographer /fəˈtɑ.ɡɹə.fɚ/, editorial /ˌɛdɪˈtɔːɹɪəl/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
- Record yourself and compare with the original, paying attention to words like prompt, output, deck.
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Present perfect continuous have/has been + -ing — an action that started earlier and is still going on | have been carrying · you've been waiting |
| “Used to” used to + verb — a past habit or state that is no longer true | used to require · used to say |
| Present perfect have/has + past participle — a past action that still matters now | I've been · we've talked · has already learned |
| Passive voice be + past participle — the focus is on what happens, not who does it | is done · are outgunned |
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.