Shadowing Practice: Master Schema Markup for Local SEO with ChatGPT! - Learn English Speaking with Video

Creating lesson...
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schema markup.
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This is code that helps Google's algorithm understand who you are and what your business is.
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For a local business, you need to use JSON -LD format.
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This is recommended by Google.
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We're going to put that schema on exactly one URL and one URL only.
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Do not put the schema on every single page of the website.
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It only goes on the page that the GBP is linked to.
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And if you don't know what JSON LD markup means, no problem.
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ChatGPT will write the schema for you.
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Now make sure that the information that you put in this prompt exactly matches the GBP character for character.
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Once the schema is generated, it should be inserted as code into the head section of the website.
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Then you're going to want to test it with the Google Structured Data Testing Tool.
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Just go to the tool, you can Google it, and enter your URL.
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If you see any errors or warnings, ask ChatGPT for edits, replace the code and go again until you have zero errors and zero warning.

Why Practice Speaking with This Video?

Practicing with this video is a great way to improve your English speaking skills while learning practical digital marketing concepts. The clear, conversational tone makes it ideal for shadow speech—a technique where you repeat phrases immediately after the speaker. This helps build fluency, rhythm, and confidence. Plus, the content focuses on specific, actionable steps, giving you real-world context to practice with. Whether you’re a beginner or intermediate learner, using videos like this to practice shadowing bridges the gap between passive listening and active speaking, making your learning more effective.

Grammar & Expressions in Context

The video uses several key structures that are useful for both everyday and professional English. Here are three to focus on:

  • "This is code that helps Google's algorithm understand...": The relative clause "that helps" is essential for defining nouns. Practice repeating this to master how to add descriptive details smoothly.
  • "We're going to put that schema on exactly one URL and one URL only.": The phrase "and [noun] only" emphasizes specificity. This structure is common in instructions, so shadowing it will help you sound more precise.
  • "If you see any errors or warnings, ask ChatGPT for edits...": Conditional sentences ("if + present, present") are used to give directions. Repeating this pattern will make your own instructions clearer and more natural.

Common Pronunciation Traps

Several words in the video can be tricky for non-native speakers. Watch out for these:

  • "Schema": Pronounced /ˈskiːmə/, not /ˈʃiːmə/. The "ch" sound here is like "sk," so practice saying it slowly to avoid mixing it up with words like "scheme."
  • "JSON-LD": This acronym is pronounced /ˈdʒeɪsən ɛl diː/. Break it down into "Jay-son" and "L-D" to say it correctly. Shadowing the speaker’s rhythm here will help you handle technical terms more confidently.
  • "Algorithm": The stress is on the third syllable: /ˈælɡərɪðəm/. Many learners stress the second syllable, so listen closely and repeat to fix this common mistake. Using a shadowing site can help you compare your pronunciation to the speaker’s.

By focusing on these areas, you’ll not only improve English pronunciation but also learn to speak more naturally in professional settings. Remember, learning English with videos like this combines language practice with real-world knowledge, making your efforts more meaningful. So, hit play, start shadowing, and watch your skills grow!

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
Passive voice be + past participle — the focus is on what happens, not who does itis recommended · is linked · is generated

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →