Shadowing Practice: Shadowing Audio 33: How advertisers make us spend money? (part 3) - Learn English Speaking with Video

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14 sentences
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1
Dean says that upselling can increase people's basket spend.
2
A basket spend is the total amount that someone spends in one transaction, on everything that's in their basket.
3
Now, this is an example of a business using behavioural science to nudge people to do things, but it's not just businesses that use behavioural science in this way.
4
In Tunisia, the United Nations World Food Programme wanted to encourage people to eat food together more often.
5
They made a TV show set in a restaurant.
6
Let's hear from Takwa Khalifi from the World Food Programme, talking to BBC World Service's Business Daily.
7
So we needed something really creative and really different to think outside of the box
8
or to let people see themselves in those stories
9
because people are learning and changing by imitating and modelling and observing others' behaviours and others' actions and emotional reactions to things.
10
So this is why we tried this project or tried this product or this TV series in order to impact people.
11
Tagwa says that they needed to think outside the box.
12
This means to try and think in a different way to come up with something creative.
13
The TV programme leads to people modelling behaviour.
14
If you model behaviour, then you behave in a way that other people can copy.

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Vocabulary and speaking notes for this lesson

This B1 speaking lesson is built on the video “Shadowing Audio 33: How advertisers make us spend money?”. The speaker keeps coming back to these words: basket, behaviour, programme, spend. This video has 14 sentences and 217 words to shadow. The speech runs for 1:24. The speaker talks at a natural 154 words per minute, close to everyday conversation. 86% of the words are among the 3,000 most common in English; the rest is worth studying before you start.

Key vocabulary in this video

The 15 most advanced words in the video, with pronunciation and meaning:

WordPronunciationMeaning
behaviour nounBritish standard spelling of behavior.
basket noun/ˈbæskɪt/A lightweight woven container, generally round, open at the top, and tapering toward the bottom.
encourage verb/ɪnˈkʌɹ.ɪd͡ʒ/To mentally support; to motivate, give courage, hope or spirit.
dean noun/diːn/A senior official in a college or university, who may be in charge of a division or faculty (for example, the dean of science) or have some other advisory or…
transaction noun/tɹænˈzækʃən/The act of conducting or carrying out (business, negotiations, plans).
observe verb/əbˈzɜːv/To notice or view, especially carefully or with attention to detail.
behave verb/bɪˈheɪv/To conduct (oneself) well, or in a given way; to conform.
behavioural adjective/bɪˈheɪvjɚəl/Of or pertaining to behaviour.
imitate verb/ˈɪmɪteɪt/To follow as a model or a pattern; to make a copy, counterpart or semblance of.
nudge verb/nʌd͡ʒ/To push against gently, especially in order to gain attention or give a signal.
upsell verbTo persuade a customer to buy more items, or more expensive items, than they had intended.
programme noun/ˈpɹoʊˌɡɹæm/UK, New Zealand, and India standard spelling of program.
creative adjective/kɹiˈeɪtɪv/Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.
restaurant noun/ˈɹɛst(ə)ˌɹɑnt/An eating establishment in which diners are served food, usually by waiters at their tables but sometimes (as in a fast food restaurant) at a counter.
emotional adjective/ɪˈmoʊʃənəl/Of or relating to the emotions.

Phrasal verbs you will hear

WordMeaning
come up with verbTo manage to produce, deliver, or present (something) by inventing, creating, thinking of, or obtaining it.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
Present continuous am/is/are + -ing — something happening right now or around noware learning
Obligation: must / have to / need to saying that something is necessaryneeded to think

Pronunciation to watch

  • The “sh” and “zh” sounds: transaction /tɹænˈzækʃən/, emotional /ɪˈmoʊʃənəl/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
  3. Record yourself and compare with the original, paying attention to words like behaviour, basket, encourage.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →