Prática de Shadowing: The Five Forces Analysis explained - Aprenda a falar inglês com vídeo
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The Five Forces Analysis
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Michael Porter of Harvard Business School developed the Five Forces model as a tool to analyze the competitive environment in industries.
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He argued that some industries are consistently more profitable than others, and that by analyzing the competitive environment,
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you can see which industries are attractive for companies to compete in.
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For example, he found that airlines tend to be unprofitable, whereas soft drink companies are highly profitable.
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And the Five Forces model can be used to explain why this is the case.
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The framework considers five factors that drive competition in an industry.
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Let's discuss each one in turn and illustrate with an analysis of the coffee shop industry in a typical city.
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The first force is the level of rivalry.
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Having lots of strong competitors in an industry who are all fighting for customers will make life difficult.
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Many cities now have lots of coffee shops, making the level of rivalry high.
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This by itself makes the industry not very attractive.
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In the Five Forces model, it is recognized that you are not only competing for profit with your direct rivals,
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but also with customers, suppliers, substitutes, and potential entrants.
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If customers tend to be large and they can easily switch between suppliers, they are in a strong position to negotiate lower prices,
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which will limit industry profitability.
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In the coffee shop industry, customers tend to be individuals who cannot negotiate the price of the product.
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However, the fact that they can easily switch from one supplier to another, as well as their ability to leave reviews on social media, increases their power.
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Similarly, if suppliers are strong and offer unique products that companies in the industry cannot go without, the industry will be less attractive.
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For coffee shops, suppliers of coffee beans, milk and sugar are not powerful since there is a lot of choice and switching from one supplier to another is easy.
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The fourth force in the model is the power of substitutes.
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Coffee shops don't only compete against each other, but also against products in other industries that satisfy a similar need.
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For example, if you do not get your drink from a coffee shop, you might make it at home or get it from a machine.
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If these products are seen as good substitutes for coffee shops, then this limits profitability in the industry.
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In reality, many people see coffee shops as a place to meet friends or take a short break out of the house, and there are not many good alternatives that meet these needs.
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Finally, the threat of new entrants can make an industry less attractive.
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Entry barriers in the coffee shop industry are low and it is quite easy to enter the business.
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This means that a coffee shop owner does not only compete against existing rivals, but also against other potential competitors who may enter the industry at any time.
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Other industries, such as car manufacturing, are more difficult to enter and companies know they will not suddenly face lots of new competitors.
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By considering each of the five forces and then looking at the total picture, it is possible to make conclusions about how attractive an industry is.
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Screeing out a five forces analysis also helps to identify the barriers to profitability in an industry
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and enables companies to design strategies that deal with these barriers.
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For example, if customers find it easy to switch between different coffee shops, then a company can introduce loyalty cards to encourage customers to keep coming back.
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Similarly, if the level of rivalry is strong, companies can try to differentiate in order to provide unique value to customers and make the competition less of a threat.
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If you do a five forces analysis, the best is to take a step-by-step approach as follows.
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1. Define the industry that you are analyzing.
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2. For each force, identify the current situation.
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Who are the most important competitors, customers, and suppliers?
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What are the substitutes and entry barriers?
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3. Analyze the attractiveness of the industry for each of the five forces.
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For each force, are there factors that make the industry easy or difficult for companies?
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Finally, look at the overall picture
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and consider what your analysis as a whole says about the attractiveness of the industry
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and about how to successfully compete in it.
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Remember that even if your analysis shows that an industry looks unattractive, it is still possible to be profitable with an innovative and original strategy.
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There are lots of examples of successful companies in difficult industries.
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That concludes the 5 Forces Analysis.
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Check our other videos for more insights.
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Brought to you by Sim Institute.
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Vocabulário e dicas de fala para esta lição
Esta aula de conversação de nível C1 usa o vídeo “The Five Forces Analysis explained”. As palavras que mais se repetem: industry, force, coffee, shop, customers. Este vídeo tem 49 frases e 778 palavras para praticar shadowing. A fala dura 5:00. O falante fala em ritmo natural, cerca de 156 palavras por minuto, próximo de uma conversa do dia a dia. 86% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
As 13 palavras mais avançadas do vídeo, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| supplier substantivo | /səˈplaɪə/ | fornecedor, fornecedora |
| competitor substantivo | /kəmˈpɛt.ɪ.tɚ/ | competidor, adversário |
| analyze verbo | /ˈæn.əˌlaɪz/ | analisar |
| rivalry substantivo | /ˈɹaɪ.vəl.ɹi/ | rivalidade |
| profitable adjetivo | /ˈpɹɑ.fɪ.tə.bl̩/ | lucrativo |
| attractiveness substantivo | atratividade, atrativo | |
| negotiate verbo | /nəˈɡəʊ.ʃi.eɪt/ | negociar |
| differentiate verbo | /dɪf.əˈɹɛn.ʃi.eɪt/ | diferenciar, distinguir |
| illustrate verbo | /ˈɪl.əˌstɹeɪt/ | ilustrar |
| conclude verbo | /kənˈkluːd/ | concluir |
| satisfy verbo | /ˈsætɪsfaɪ/ | satisfazer |
| bean substantivo | /ˈbi(ː)n/ | feijão |
| airline substantivo | /ˈɛɹˌlaɪn/ | linha aérea, companhia aérea |
Phrasal verbs que você vai ouvir
| Palavra | Significado |
|---|---|
| come back verbo | voltar |
Pronúncia para ficar de olho
- Os sons de “sh” e “zh”: negotiate /nəˈɡəʊ.ʃi.eɪt/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
- Palavras longas — acerte a sílaba tônica: competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, negotiate /nəˈɡəʊ.ʃi.eɪt/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como supplier, competitor, analyze.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.