Luyện nói tiếng Anh bằng Shadowing qua video: The Five Forces Analysis explained
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The Five Forces Analysis
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Michael Porter of Harvard Business School developed the Five Forces model as a tool to analyze the competitive environment in industries.
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He argued that some industries are consistently more profitable than others, and that by analyzing the competitive environment,
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you can see which industries are attractive for companies to compete in.
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For example, he found that airlines tend to be unprofitable, whereas soft drink companies are highly profitable.
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And the Five Forces model can be used to explain why this is the case.
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The framework considers five factors that drive competition in an industry.
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Let's discuss each one in turn and illustrate with an analysis of the coffee shop industry in a typical city.
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The first force is the level of rivalry.
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Having lots of strong competitors in an industry who are all fighting for customers will make life difficult.
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Many cities now have lots of coffee shops, making the level of rivalry high.
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This by itself makes the industry not very attractive.
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In the Five Forces model, it is recognized that you are not only competing for profit with your direct rivals,
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but also with customers, suppliers, substitutes, and potential entrants.
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If customers tend to be large and they can easily switch between suppliers, they are in a strong position to negotiate lower prices,
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which will limit industry profitability.
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In the coffee shop industry, customers tend to be individuals who cannot negotiate the price of the product.
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However, the fact that they can easily switch from one supplier to another, as well as their ability to leave reviews on social media, increases their power.
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Similarly, if suppliers are strong and offer unique products that companies in the industry cannot go without, the industry will be less attractive.
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For coffee shops, suppliers of coffee beans, milk and sugar are not powerful since there is a lot of choice and switching from one supplier to another is easy.
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The fourth force in the model is the power of substitutes.
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Coffee shops don't only compete against each other, but also against products in other industries that satisfy a similar need.
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For example, if you do not get your drink from a coffee shop, you might make it at home or get it from a machine.
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If these products are seen as good substitutes for coffee shops, then this limits profitability in the industry.
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In reality, many people see coffee shops as a place to meet friends or take a short break out of the house, and there are not many good alternatives that meet these needs.
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Finally, the threat of new entrants can make an industry less attractive.
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Entry barriers in the coffee shop industry are low and it is quite easy to enter the business.
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This means that a coffee shop owner does not only compete against existing rivals, but also against other potential competitors who may enter the industry at any time.
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Other industries, such as car manufacturing, are more difficult to enter and companies know they will not suddenly face lots of new competitors.
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By considering each of the five forces and then looking at the total picture, it is possible to make conclusions about how attractive an industry is.
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Screeing out a five forces analysis also helps to identify the barriers to profitability in an industry
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and enables companies to design strategies that deal with these barriers.
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For example, if customers find it easy to switch between different coffee shops, then a company can introduce loyalty cards to encourage customers to keep coming back.
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Similarly, if the level of rivalry is strong, companies can try to differentiate in order to provide unique value to customers and make the competition less of a threat.
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If you do a five forces analysis, the best is to take a step-by-step approach as follows.
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1. Define the industry that you are analyzing.
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2. For each force, identify the current situation.
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Who are the most important competitors, customers, and suppliers?
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What are the substitutes and entry barriers?
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3. Analyze the attractiveness of the industry for each of the five forces.
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For each force, are there factors that make the industry easy or difficult for companies?
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Finally, look at the overall picture
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and consider what your analysis as a whole says about the attractiveness of the industry
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and about how to successfully compete in it.
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Remember that even if your analysis shows that an industry looks unattractive, it is still possible to be profitable with an innovative and original strategy.
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There are lots of examples of successful companies in difficult industries.
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That concludes the 5 Forces Analysis.
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Check our other videos for more insights.
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Brought to you by Sim Institute.
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Vocabulary and speaking notes for this lesson
This C1 speaking lesson is built on the video “The Five Forces Analysis explained”. The speaker keeps coming back to these words: industry, force, coffee, shop, customers. This video has 49 sentences and 778 words to shadow. The speech runs for 5:00. The speaker talks at a natural 156 words per minute, close to everyday conversation. 86% of the words are among the 3,000 most common in English; the rest is worth studying before you start.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| supplier noun | /səˈplaɪə/ | One who supplies; a provider. |
| competitor noun | /kəmˈpɛt.ɪ.tɚ/ | A person or organization against whom one is competing. |
| analyze verb | /ˈæn.əˌlaɪz/ | To subject to analysis. |
| profitability noun | /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/ | The state or quality of being profitable; capacity to make a profit. |
| rivalry noun | /ˈɹaɪ.vəl.ɹi/ | An ongoing relationship between (usually two) rivals who compete for superiority. |
| profitable adjective | /ˈpɹɑ.fɪ.tə.bl̩/ | Producing a profit. |
| attractiveness noun | The state of being attractive or engaging. | |
| entrant noun | /ˈɛntɹənt/ | A participant who enters something, such as a contest. |
| negotiate verb | /nəˈɡəʊ.ʃi.eɪt/ | To confer with others in order to come to terms or reach an agreement. |
| unattractive adjective | Not handsome or beautiful or appealing. | |
| unprofitable adjective | /ʌnˈpɹɑf.ɪ.təbl̩/ | Not making a profit. |
| differentiate verb | /dɪf.əˈɹɛn.ʃi.eɪt/ | To modify so as to create a difference or distinction. |
| illustrate verb | /ˈɪl.əˌstɹeɪt/ | To clarify something by giving, or serving as, an example or a comparison. |
| conclude verb | /kənˈkluːd/ | To end; to come to an end. |
| satisfy verb | /ˈsætɪsfaɪ/ | To be enough (for) |
Phrasal verbs you will hear
| Word | Meaning |
|---|---|
| come back verb | To return to a place. |
Pronunciation to watch
- The “sh” and “zh” sounds: negotiate /nəˈɡəʊ.ʃi.eɪt/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
- Long words — get the stress right: competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, negotiate /nəˈɡəʊ.ʃi.eɪt/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
- Record yourself and compare with the original, paying attention to words like supplier, competitor, analyze.
Phương Pháp Shadowing Là Gì?
Shadowing là kỹ thuật học ngôn ngữ có cơ sở khoa học, ban đầu được phát triển cho chương trình đào tạo phiên dịch viên chuyên nghiệp và được phổ biến rộng rãi bởi nhà đa ngôn ngữ học Dr. Alexander Arguelles. Nguyên lý cốt lõi đơn giản nhưng cực kỳ hiệu quả: bạn nghe tiếng Anh của người bản xứ và lặp lại to ngay lập tức — như một "cái bóng" (shadow) đuổi theo người nói với độ trễ chỉ 1–2 giây. Khác với luyện ngữ pháp hay học từ vựng bị động, Shadowing buộc não bộ và cơ miệng phải đồng thời xử lý và tái tạo ngôn ngữ thực tế. Các nghiên cứu khoa học xác nhận phương pháp này cải thiện đáng kể phát âm, ngữ điệu, nhịp điệu, nối âm, kỹ năng nghe và độ lưu loát khi nói — đặc biệt hiệu quả cho người luyện IELTS Speaking và muốn giao tiếp tiếng Anh tự nhiên như người bản ngữ.