跟讀練習: The Five Forces Analysis explained - 通過影片學習英語口語
選擇練習模式
每種模式都會開啟全屏練習室。
49 句
如果句子過短或過長，請點選 Edit 進行調整。
1
The Five Forces Analysis
2
Michael Porter of Harvard Business School developed the Five Forces model as a tool to analyze the competitive environment in industries.
3
He argued that some industries are consistently more profitable than others, and that by analyzing the competitive environment,
4
you can see which industries are attractive for companies to compete in.
5
For example, he found that airlines tend to be unprofitable, whereas soft drink companies are highly profitable.
6
And the Five Forces model can be used to explain why this is the case.
7
The framework considers five factors that drive competition in an industry.
8
Let's discuss each one in turn and illustrate with an analysis of the coffee shop industry in a typical city.
9
The first force is the level of rivalry.
10
Having lots of strong competitors in an industry who are all fighting for customers will make life difficult.
11
Many cities now have lots of coffee shops, making the level of rivalry high.
12
This by itself makes the industry not very attractive.
13
In the Five Forces model, it is recognized that you are not only competing for profit with your direct rivals,
14
but also with customers, suppliers, substitutes, and potential entrants.
15
If customers tend to be large and they can easily switch between suppliers, they are in a strong position to negotiate lower prices,
16
which will limit industry profitability.
17
In the coffee shop industry, customers tend to be individuals who cannot negotiate the price of the product.
18
However, the fact that they can easily switch from one supplier to another, as well as their ability to leave reviews on social media, increases their power.
19
Similarly, if suppliers are strong and offer unique products that companies in the industry cannot go without, the industry will be less attractive.
20
For coffee shops, suppliers of coffee beans, milk and sugar are not powerful since there is a lot of choice and switching from one supplier to another is easy.
21
The fourth force in the model is the power of substitutes.
22
Coffee shops don't only compete against each other, but also against products in other industries that satisfy a similar need.
23
For example, if you do not get your drink from a coffee shop, you might make it at home or get it from a machine.
24
If these products are seen as good substitutes for coffee shops, then this limits profitability in the industry.
25
In reality, many people see coffee shops as a place to meet friends or take a short break out of the house, and there are not many good alternatives that meet these needs.
26
Finally, the threat of new entrants can make an industry less attractive.
27
Entry barriers in the coffee shop industry are low and it is quite easy to enter the business.
28
This means that a coffee shop owner does not only compete against existing rivals, but also against other potential competitors who may enter the industry at any time.
29
Other industries, such as car manufacturing, are more difficult to enter and companies know they will not suddenly face lots of new competitors.
30
By considering each of the five forces and then looking at the total picture, it is possible to make conclusions about how attractive an industry is.
31
Screeing out a five forces analysis also helps to identify the barriers to profitability in an industry
32
and enables companies to design strategies that deal with these barriers.
33
For example, if customers find it easy to switch between different coffee shops, then a company can introduce loyalty cards to encourage customers to keep coming back.
34
Similarly, if the level of rivalry is strong, companies can try to differentiate in order to provide unique value to customers and make the competition less of a threat.
35
If you do a five forces analysis, the best is to take a step-by-step approach as follows.
36
1. Define the industry that you are analyzing.
37
2. For each force, identify the current situation.
38
Who are the most important competitors, customers, and suppliers?
39
What are the substitutes and entry barriers?
40
3. Analyze the attractiveness of the industry for each of the five forces.
41
For each force, are there factors that make the industry easy or difficult for companies?
42
Finally, look at the overall picture
43
and consider what your analysis as a whole says about the attractiveness of the industry
44
and about how to successfully compete in it.
45
Remember that even if your analysis shows that an industry looks unattractive, it is still possible to be profitable with an innovative and original strategy.
46
There are lots of examples of successful companies in difficult industries.
47
That concludes the 5 Forces Analysis.
48
Check our other videos for more insights.
49
Brought to you by Sim Institute.
FOR YOU
推薦影片
C13
129 句
The Five Competitive Forces That Shape Strategy
Business EnglishUniversity StudentsWorking Adults
C11
52 句
MiniMax 2026 06 09 06 47 09 Captivating Female
Business EnglishUniversity StudentsWorking Adults
C11
111 句
Financial Analysis Fundamentals: How to Analyze Financial Statements Like a Pro Part 7 | CFI Course
Business EnglishUniversity StudentsWorking Adults
B21
267 句
ALL OF BUSINESS Explained in 20 Minutes
Business EnglishUniversity StudentsWorking Adults
C11
218 句
Introduction to Marketing: The Marketing Mix
Business EnglishUniversity StudentsWorking Adults
C111
145 句
Which Commercial property sectors will benefit from AI? | The Market in Minutes
Business EnglishUniversity StudentsWorking Adults
C11
43 句
What is an Organization? - the Nature of Organizations
Business EnglishUniversity StudentsWorking Adults
C12
44 句
How Long Can the Fed Hold On?
Business EnglishDaily ConversationUniversity Students
C11
106 句
9 Mental Models You Can Use to Think Like a Genius
Business EnglishUniversity StudentsWorking Adults
C13
50 句
International Trade Explained
IELTS PrepBusiness EnglishUniversity Students
C15
222 句
The Multi-Agent Architecture That Actually Ships — Luke Alvoeiro, Factory
Business EnglishUniversity StudentsWorking Adults
C111
61 句
Cambridge 12 Test 2 Section 4 Listening
IELTS PrepBusiness EnglishUniversity Students
本課的詞彙與口語要點
這節 C1 級別的口語課以影片“The Five Forces Analysis explained”為素材。 影片中反覆出現的詞有：industry, force, coffee, shop, customers。 這段影片共有 49 個句子、778 個單詞可供跟讀。 講話部分時長為 5:00。 說話人語速自然，每分鐘約 156 個詞，接近日常對話。 86% 的單詞屬於英語最常用的 3,000 詞，其餘的詞建議在練習前先學一下。
影片中的重點詞彙
影片中最難的 12 個單詞，附發音和釋義：
| 單詞 | 發音 | 釋義 |
|---|---|---|
| supplier 名詞 | /səˈplaɪə/ | 供應商 /供應商, 供應者 /供應者 |
| competitor 名詞 | /kəmˈpɛt.ɪ.tɚ/ | 競爭者 /競爭者, 比賽者 /比賽者 |
| analyze 動詞 | /ˈæn.əˌlaɪz/ | 分析 |
| rivalry 名詞 | /ˈɹaɪ.vəl.ɹi/ | 競爭 /競爭, 對抗 /對抗 |
| profitable 形容詞 | /ˈpɹɑ.fɪ.tə.bl̩/ | 可獲利的 /可獲利的, 有利可圖 /有利可圖 |
| attractiveness 名詞 | 吸引力 | |
| entrant 名詞 | /ˈɛntɹənt/ | 參賽者 /參賽者 |
| negotiate 動詞 | /nəˈɡəʊ.ʃi.eɪt/ | 談判 /談判, 協商 /協商 |
| illustrate 動詞 | /ˈɪl.əˌstɹeɪt/ | 舉例說明 /舉例說明, 闡明 /闡明 |
| satisfy 動詞 | /ˈsætɪsfaɪ/ | 滿足 /滿足 |
| bean 名詞 | /ˈbi(ː)n/ | 豆 |
| airline 名詞 | /ˈɛɹˌlaɪn/ | 航空公司 |
影片中出現的短語動詞
| 單詞 | 釋義 |
|---|---|
| come back 動詞 | 回來 /回來, 返回 |
需要注意的發音
- “sh” 和 “zh” 音: negotiate /nəˈɡəʊ.ʃi.eɪt/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
- 長單詞——注意重音位置: competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, negotiate /nəˈɡəʊ.ʃi.eɪt/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/
如何用這段影片練習
- 先完整聽一遍影片，不要開口，記下不認識的單詞。
- 先用 0.75 倍速逐句跟讀，熟練之後再回到正常速度。
- 錄下自己的聲音並與原聲對比，特別注意 supplier, competitor, analyze 這類單詞。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。