Практика Shadowing: My UX Design Case Study Presentation that Got Me Hired | Case Study Walkthrough - Изучайте разговорный английский с YouTube

Hey everyone, welcome back to my channel.

⏸ Пауза

Скорость:

283 предложений

Если предложения слишком короткие или длинные, нажмите Edit, чтобы их изменить.

Hey everyone, welcome back to my channel.

My name is Sharon Nguyen

and in today's video I'm going to be walking you through

a case study presentation I did to land a job as a senior product designer.

Now for this particular case study presentation,

the instruction that I got from the recruiters was to focus on process.

So the team really wanted to see what my design process

was like as well as how I collaborated with other team members and just really understand how I approached design related problems.

So in this case study,

you're going to see a lot of detail on the process on this very step-by-step and granular level.

Now this presentation and interview process was roughly two years ago.

So 100% if I were to do this again,

there's probably a couple of things that I would do differently

or better just based off of the fact

that I have a bit more experience and I've gotten better as a designer over time.

However, there is still a lot of really vital and valuable things

that I think most designers can still apply in any of their upcoming interviews or case study presentations.

So without wasting any more time,

let's get into today's video.

So first thing that we have is basically just a cover page, right?

So on this page, of course,

you can be much more creative than this and show a lot more detail or whatever as you like for me.

I just wanted to, you know,

just introduce basically starting with like my name,

my current role at the company that I was working at.

So yeah, just very, I kept it very basic and very simple.

So I wanted to kind of break it down into chapters.

Now, originally this was, this presentation had two projects in it,

but for the purpose of this video,

I just shortened it to one project.

So I wanted to get into about me and talk a little bit more about myself.

So then I have like a picture you should always try to use a picture

that you like at the time I really like this picture

and I still use it a lot

And I just did a quick intro about myself where I currently work my background

Which is mostly graphic design and print design and how I transitioned,

you know, to front-end development and

From their UX design and I also gave a little bit of personal information about like hobbies

and things that I was into at the time And one thing I'll say about this is that this is your,

when you're still doing this introduction,

is a time for you to do,

you know, some quick bonding almost with the people that you're talking to.

So you want to form some sort of relationship with them,

maybe make some jokes and also be very strategic about it.

So if there are specific things that you think are part of your experience

that could make you stand out or stand a better chance,

I would say this is the best time to mention it.

So if you have experience in something that your interviewers probably currently work with,

this is a good time to mention that.

So the next part of my introduction was just highlighting my experience.

So this was not like all of my experience,

but it was my most recent experience.

So working in the past like three companies.

After that, I wanted to highlight some of my skills

and things that I felt like I was adept in or things that I knew a lot about.

So this is something that I think is really,

really, really helpful, especially if you have specific tools and skills

that you want to highlight it really helps to focus on this

so i also went into a quick overview about my design

process this is something i actually learned also here on youtube

from a fellow designer i believe her name is femke

and picked this from one of her youtube videos was very helpful

so i just spoke a little bit about how you know

i like to go into a little bit of research defining the problem user journey mapping

and exploring designs as well as usability testing and then handoff and monitoring,

which is all very important in working with design teams.

So then from there, I wanted to do like a,

you know, let's get talking about, you know, projects.

So like I mentioned, there were originally two in this presentation,

but for this, I worked,

I would just be showing one of those projects.

And this was the project that I wanted to focus on.

It was for a brand called Every Plate at the company I was working with at the time,

and it was the loyalty challenge.

So I first of all started also by giving a quick intro into the brand,

what it does, just to make people really understand like,

you know, everything the business was about and create that background understanding of the problem.

I went into it a little bit deeper,

gave a little bit more context because some people are not familiar with this.

So it's also very helpful to just give that added context that gives people some more knowledge about what you're talking about.

Then I went into explaining more about like the problem, right?

So our customers, what were they saying?

I wanted to help them to understand that,

you know, there were surveys and there was feedback that we were getting and gradually,

you know, highlight some of the issues that we were seeing.

So we were saying things like I don't see the point of you know meal kits for context

if you didn't already follow every plate is a meal kit planning service

or under the hello fresh group and

so we're seeing people saying things like I don't understand the value I don't feel rewarded for my loyalty

so for people that have ordered frequently or have ordered a lot

and then people of course asking how they can get access to like more discounts

and basically rewards for their loyalty

and then I from there moved on to explaining about the how might we statements

that we crafted based off of some of the problems or issues that our customers were raising frequently.

And I first started with,

you know, the first one talking about like,

how can we give customers something to look forward to,

ensure our customers stay long enough to understand the value,

keep our customers motivated and engaged on the platform,

100

and also reward your customers consistently.

101

So I think something I was really trying to do was to like progressively reveal information

102

so that it was not just everything at the same time which can be pretty overwhelming when you're going through a presentation.

103

I went into talking about defining the projects right

104

so the business team

105

and the product team we you know had several meetings touch points of course pioneered by design and research.

106

It's also really helpful to highlight what specific things you did

107

so I tried to you know say that okay yes I worked with the team,

108

but you know, there were certain things that I also led as well.

109

So we decided to create a loyalty challenge for Every Plate to address some of the issues

110

that we had previously gone through, right?

111

Then I went into details about the project and the loyalty challenge and how specifically it was supposed to work.

112

So it was for a duration of about 12 weeks,

113

eight boxes or meal orders,

114

and three rewards throughout the duration of the 12 weeks and the eight orders.

115

And it's really important to highlight what your goals and focus areas are.

116

And so that's what that was the next thing that I wanted to do.

117

And so I started off by defining like what our primary goals were.

118

You can also use this to include maybe your metrics or KPIs.

119

So at this point, I was talking about like improving customer engagement and motivating loyalty,

120

you know, through the use of incentives.

121

Also really important for you to highlight constraints and limitations if there are,

122

because most teams are always going to have some level of constraints

123

and limitations and they want to see how you work as a designer with knowledge of

124

that and how you maneuver that so the first constraint at the time was

125

that yes there were three rewards but technically it was just one

126

and so we had to repeat that reward three times and

127

so i walked them through that process and how it was

128

and why it was that way it was mostly on the technical side

129

and also being aware of scalability because like I mentioned it's one of HelloFresh's brands

130

and HelloFresh does have other brands underneath it

131

which we might have had to duplicate that feature across different brands

132

and then did a quick intro about the team I spoke

133

about you know the role of the product owner the copyrights

134

or the researcher as well as the engineering manager who was managing a team of engineers

135

that were working with us on this project and then of course myself

136

and then I wanted to also talk about the research aspect

137

because we started off with doing a bit more research to get more real context on the issue

138

so i didn't want to just phrase it like step two research there's nothing wrong with

139

that but i wanted it to sound a bit more human

140

and you know to explain that we were trying to understand

141

so that's why i phrased it like empathizing through research

142

so i explained a little bit about why we were doing these interviews the methodology at the time.

143

It was also around COVID,

144

so we spoke to about 10 active users as well via Zoom.

145

And we had primary research questions that we're trying to answer.

146

So we wanted to understand what type of rewards and loyalties or membership,

147

you know, what would be a good enough incentive.

148

We wanted to understand like if they had preferences about how it would work.

149

We also wanted to understand what would motivate them to be a part of the program

150

and what would delight them during the experience.

151

So from there, quickly moving into key results from the research and the takeaways.

152

And that's something you always want to make sure is very clearly highlighted is what did you learn?

153

Research is only as good as what you take away from it.

154

I highlighted that, of course,

155

we were able to validate a hypothesis,

156

which is that people who are interested in the the program.

157

We're also able to understand that people wanted brand specific awards

158

but also would have appreciated like food and you know stuff like that as it was a food brand.

159

So we also were able to validate

160

that you know it would make people more likely

161

and more likely to stay and increase engagement which is what we suspected

162

and it might reduce the the chances of people looking for something alternatively.

163

So people are thinking if I order a couple more boxes then I can

164

stay with them a couple more weeks and get this reward at the end of it.

165

You know, so really take the time to explain to whoever it is you're talking about,

166

give as much context or whoever it is you're talking to,

167

give as much context and information so that they can really visualize

168

and understand on a step-by-step basis what the project was about.

169

And if there was research,

170

what did the research tell you?

171

And also, lastly, we learned that participants were interested,

172

but were concerned about anything that might,

173

you know, make them spend a longer amount of time that they were willing to.

174

So then from there, I wanted us to get into our approach and our strategy.

175

And, you know, how did we go from this research,

176

you know, into actually defining the entire scope of everything.

177

So there was a team workshop led by one of my colleagues at the time who I collaborated with.

178

And so at this point,

179

I spoke a little bit about the workshop and what was done,

180

the customer journey, talking about the different phases of the challenge and what the overall experience would be like.

181

And then from there, we were able to set certain requirements based on the uniqueness of this project.

182

So, you know, we were talking about we have to ensure,

183

you know, multiple entry points.

184

We wanted to also take into account the constraints that I had mentioned early,

185

you know, to conceal the rewards because there were three and they were all the same.

186

And so we wanted to build a sense of anticipation and not spoil it because some people might feel,

187

oh, if there's three rewards and I already know that they're exactly the same thing,

188

it might get boring.

189

So we wanted to kind of conceal it to create a higher level of anticipation

190

because some people might look at the rewards and be like,

191

it's not worth it and skip.

192

Then we also wanted to ensure that it was clear,

193

that you could see what rewards you had not yet claimed and be able to easily take action.

194

So getting started with the design.

195

So of course I also spoke about,

196

you know, the process of like low fidelity designs

197

and creating basic flows and using

198

that to get feedback you know i think it's also really important for designers based on my experience to highlight

199

that they're getting feedback at early stages

200

because a lot of people have this issue where you wait

201

till something's like very mature before you start getting feedback that's something i also have struggled with in the past

202

and so it's important to highlight that you are getting feedback at every stage and carrying everyone along

203

so i also got to talk a little bit more about the high fidelity designs right i can't remember

204

if i showed them around the figma file or not

205

but in some cases that's not really a bad idea it depends on the the focus area you know

206

but i talked them through the different states the achievements how we're trying to portray

207

that visually and all of that so then i wanted to show them a bit more

208

zoomed in the design and so i was talking to them about the onboarding

209

and what that experience was like the progress banner the specific achievements page

210

and then i had also done like this animation

211

which would show anytime you like accepted a reward

212

so it would like open up and like show these sparkly things

213

which is just an opportunity for us to create some delights some fun

214

so after this we went into discussing creating prototypes uh for feedback as well as for some usability testing

215

and it's another thing to highlight if you've worked with someone or have led usability testing efforts.

216

This is something that you always want to highlight.

217

So I showed, I embedded a GIF.

218

By the way, this is a platform called Pitch, pitch.com.

219

But I do believe other platforms,

220

you could use Figma, you could use Canva.

221

They do support integrating GIFs so I had a GIF

222

which kind of showed them what the first time user onboarding was like

223

so the flow for people who had just been gotten into this loyalty challenge right

224

so I should walk them through that flow

225

and it was just looping on its own so all I had to do was just explain as it goes.

226

Human beings are very visual

227

so it helps to really highlight the visuals not just by talking about it

228

or showing screenshots but if you can embed a video it's very helpful.

229

There was another later stages of the loyalty challenge

230

so I also wanted to highlight that and make it very clear

231

that this was a further stage and what that experience looked like as a user would progress through the loyalty challenge.

232

Then I also highlighted the web touch points because

233

while this was focused on the mobile app experience there were also some web aspects to it

234

because this was also supposed to drive app adoption

235

because it was going to live primarily you know in the mobile application

236

so that was something that i mentioned actually earlier but and

237

because this is a video a couple of years later i might have forgotten to mention

238

that at the beginning so after

239

that i wanted to also talk about the usability testing

240

so i went into a bit more detail about what exactly was done how it went

241

so i spoke a little bit more about like the specific questions we were trying to to ask

242

and the methodology as well as highlighting the specific recommendations

243

that we got so from there we were able to get like some feedback

244

and so we made some iterations based off the feedback

245

that we got from the usability testing and then i wrapped it up with

246

highlighting the results and impact

247

which for the most part you should always try to have the numbers specific numbers

248

so this initiative actually did improve net revenue order rate as well as app adoption by 2.5 percent 2.6 percent

249

and 14 percent respectively so I think overall a couple of things that's very important to remember

250

when doing these case study presentations is to make use of your visual slides,

251

ensure you're carrying people along on a visual journey,

252

let people know what your thought process was at each point,

253

and very important to let people know what you were specifically in charge of,

254

and also let people know the points.

255

It's very easy to go through a presentation and just be saying a lot of,

256

we did this and we did that.

257

It's really important to say,

258

I did this and I led this and I led that.

259

And just to reiterate on the first point about the visuals is if you can embed gifts,

260

some sort of indicators that show exactly what you did, it's very helpful.

261

Also try to ensure that you are consistent with your usage of fonts,

262

your usage of colors, and your usage of design principles.

263

And also don't shy away from talking a little bit about yourself and showing some personality in

264

your introduction stage and while you're walking them through it.

265

They don't expect you to have a perfect design process because

266

when you go through with the very perfect process and all of that,

267

it kind of shows that your expectation from them,

268

if they were to hire you,

269

might not be as realistic.

270

So feel free to explain certain rough patches or obstacles

271

that you faced in the process of your project

272

and of course give some context as to how you were able to overcome it

273

and how you're able to get past it.

274

Of course I ended the presentation with a thank you

275

and appreciated everyone's time and this is the part where you're open up for questions

276

so feel free to jump back into different pages and explain a little bit more what you did,

277

give a bit more context,

278

yeah speak with confidence as well because it's your work you know what you did

279

and nobody's gonna ask you anything that you didn't do

280

so speak with as much confidence and be sure of yourself

281

and show a bit of character so guys i hope today's video was helpful

282

if it was please do not forget to support me by liking sharing of course commenting

283

and subscribing to my channel thank you so much and see you next time

TRENDING

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

☕ Угостите нас кофе

ShadowingEnglish остаётся 100% бесплатным благодаря вашей поддержке. Стоимость серверов и ИИ высока — ваш кофе поддерживает нас! 🙏

Пожертвовать через PayPal

ShadowingEnglish.com – Практика Shadowing английского

Практика Shadowing: My UX Design Case Study Presentation that Got Me Hired | Case Study Walkthrough - Изучайте разговорный английский с YouTube

Популярные

Почему стоит практиковать разговорные навыки с этим видео?

Грамматика и выражения в контексте

Распространенные проблемы с произношением

Что такое техника Shadowing?

Практика Shadowing: My UX Design Case Study Presentation that Got Me Hired | Case Study Walkthrough - Изучайте разговорный английский с YouTube

Скачать приложение

Почему стоит практиковать разговорные навыки с этим видео?

Грамматика и выражения в контексте

Распространенные проблемы с произношением

Что такое техника Shadowing?