Shadowing Practice: Ultimate Pitch Deck Guide with Examples [in 2022] - Learn English Speaking with Video

Bir pratik modu seçin

Her mod tam ekran bir pratik odası açar.

344 cümleler

Cümleler çok kısa veya çok uzun ise, ayarlamak için Düzenle'ye tıklayın.

Today we're going to look at what's in a great pitch deck, nothing else.

We'll go through every single element of a pitch deck.

I'll show you examples of great slides, a lot of fantastic slides from new pitch decks.

These are real pitch decks from startups that have raised money recently.

We're really getting a peek behind the scenes of what's happening right now when it comes to pitch decks and fundraising.

I've looked at thousands of different slides to pick the best ones for this video.

This is Raw Startups.

And I promise you, I've been through this full journey myself.

Everything from an angel round, from angel investors like NBA all -star Carmelo Anthony, or Skype founder Janos Fries,

all the way to raising a mammoth $155 million D round from the big venture funds for Vivino.

Yes, I've tried it all, raised over $200 million for Vivino, and built so many pitches you wouldn't believe it.

I've also helped startups, seen hundreds of pitches and thousands of slides.

I think I know what works by now.

Finally in this video I will show you what content you should focus on depending on what stage you're at.

Your content might look very very different for an angel stage company compared to a C round company.

It's very important that you put the right content in depending on what stage you're at

and I'll show you exactly what that is.

With that let's get going and look at the eight elements of a startup pitch.

Why are you doing this?

First element is motivation.

Why are you doing this and what are you trying to do?

Even if you have a good story here,

people sometimes make the mistake of building up a long story and spend too much time before they get to the point.

This will not work with a pitch.

You have to get to the point right away.

You have 30 seconds to get their attention or you might lose them forever.

So let's get them really interested in the first 30 seconds.

You have to win the first 30 seconds.

That's why you're here.

You lose them here, you might lose them for good and bye -bye investors.

First, tell a story.

Tell a story about why this is important, why this is a problem, and how you're going to change it.

The slide itself is less important here.

The story is important.

In some cases, you can show a picture while you tell a story.

And guys, I found the best one here.

This particular one mentions the founder's mother in the first slide of the deck.

I mean, if you can mention your mother in the first slide of a pitch deck, that's pretty good.

Take a look here.

This is Masava.

They make software for the liquor supply chain.

Asai worked with his mother's liquor store, he's trying to help his mother.

I mean, is there a better motivational story than helping your mother?

With the vino, I would usually tell the story about me being lost in the supermarket, not knowing what to buy,

and show a picture of somebody, or maybe me, lost in the supermarket aisle.

I would sometimes spice it up here a little bit by telling them how big the market is,

that the wine industry is a $400 billion industry.

We've now set the stage, and hopefully the investors are really interested in seeing the rest of the pitch.

Then there is the problem, the basic premise of the startup.

Sometimes this is forgotten and we move straight into the product.

Don't do that.

Tell the problem first before you move into the solution, the product.

Keep it simple.

There's a problem and we're building the solution.

Do assume that the people that are listening to you do not understand the problem as you walk into the room.

They just don't know it.

They're not in the same industry as you are.

So tell the story and tell it well.

Sometimes you can start with telling something that's broken in your industry.

Organic basics do sustainable basics like underwear.

They start by saying what's broken with the current brands before they get into their current offering.

In this case, the current brands are unsustainable, unethical, non -diverse, unable to transition to digital commerce.

And then we have RelyOn.

They make planning software for employees.

And I think this is a fantastic slide.

The problem is that 82 % of all this work is currently done in Excel or on paper.

You're setting the stage for your competitor being something old and not so great.

Kogo also does this well.

They're an aggregator for mobility apps, apps for scooters and bikes, etc. They clearly state the problem of needing multiple apps,

lack of transparency, and the annoyance of having to sign into multiple of these apps.

Something that a lot of us can recognize.

Voo Storefront is more of a technical product, but they list the problem with the current products.

Simple and straightforward.

This works.

It gets people into the problem, understanding the problem.

Your goal here is really to get people nodding.

So don't skip this part.

If I don't understand the problem, how am I going to understand the solution?

You might lose the entire premise of the pitch.

Some people think this is the most important part of the pitch.

If I don't believe there's a problem, why would I invest in a solution that I don't believe exists?

Solution, product.

Then we get to the solution of the problem, basically what we're building.

This really depends on how far you are.

But wherever you are, show them what you have or show them what you're building.

Don't tell them, but show them.

You may not have a product.

Either way, be visual show the mock -ups and explain how the product works.

Okay, let's dig into the examples.

Let's get back to RelyOn.

They do scheduling for teams.

We saw this problem slide earlier and boom they move into these beautiful solution slides.

You go from something that's quite ugly into a beautiful solution.

That works pretty well.

We also looked at Coco before, the mobility app.

First you have the problem then boom you have the solution and one app that solves all your problems.

gives you a complete overview with organic basics

they go from what the others are not to what they

are an inclusive digitally native sustainable brand good stuff let's take

100

a few more here is pastimes with their outdoors app

101

they show the product show the features all the elements of the app

102

and can walk through this on the screen looks great

103

and tells the product story in a very visual way

104

then we have slime

105

they replace the old security tag with something more like an amazon go experience first

106

they show the product then they explain what the product

107

and the full platform can do generally

108

I would not use video in a pitch they can do watch a video before or after

109

when you meet investors they're there to meet the founder not to watch a video however

110

sometimes it can work really well

111

if you want to show something demonstrated in the field in

112

this case slide use the video to show exactly how the product works in a store

113

so it does make sense in this case and

114

if you choose to do it keep it short very short people will fall asleep

115

and start checking their phones in seconds if you don't do a short video.

116

And then we have the beautiful dating app Smitten.

117

They want to show that their app looks beautiful and more fun than other dating apps.

118

And finally we have a more technical platform like Voo's Storefront.

119

It is a little bit boring but it's all about the audience.

120

This slide shows what the product does and the audience, the engineers, they will get that.

121

And then to a tricky question here, should you do a live demo in a real meeting?

122

Hell yes.

123

If that makes sense you should definitely do it but do it

124

so that it looks spontaneous

125

but actually you really practice the way through this no spontaneous demos

126

and don't ask them for input just do something you practiced already live demos are super compelling

127

but they can be risky next

128

we have traction how is the startup actually doing numbers on

129

how we're doing how many new users are we getting how

130

much are they using the product how long are they staying

131

and what is the revenue and so on and

132

so forth this is about showing how incredibly well your startup is doing

133

and this is quite simple show whatever puts your product your startup in the best possible light basically whatever makes

134

you look great there is one thing about traction

135

that makes it extra important traction overrides everything else because

136

if a product has traction meaning the users are using

137

or buying the product then understanding the problem and solution matters less

138

because the user are telling you

139

that this is a great product traction overrides everything else

140

so what do you show here i like to show a minimum of two things retention

141

and activity retention means how long do people keep using the product

142

if users stay with the product for a long time it shows

143

that the product is a good product for the long term

144

activity is how much these users are using the product also

145

showing a solid product some people would definitely put growth in here too

146

and i think that's okay but growth is less important

147

because you can get all these users if they don't stay and keep using the product.

148

Retention and activity it doesn't really matter.

149

Okay let's have a look at the slides.

150

First we have a Dent Health.

151

They make an app for dental care.

152

This one looks great.

153

Nice and simple as to show user growth and activity.

154

No retention on this one but the activity in this case is really really healthy.

155

Here's a pro tip on this one.

156

Always make the slides tall, not wide.

157

See what happens here?

158

We stretch it out.

159

Suddenly the numbers don't look that good anymore.

160

So tall, not wide.

161

Then we have Prepio.

162

They make onboarding software for employees.

163

Again, a nice VC -friendly graph that shows their revenue.

164

The org creates transparency for org charts.

165

They show how many new users they get every month.

166

Again, a nice and tall graph.

167

They also show the growth in usage over time.

168

This is slide.

169

They show totals instead.

170

Both can work, but investors very often want to see things over time that's what they show here different kinds of performance

171

and having graphs for every single one of these would probably be too much finally we have something

172

that investors love with a passion a growth flywheel can you

173

find a growth flywheel where you put money put resources in

174

and just keep growing and growing in most cases you really don't have a growth flywheel but

175

if you have one

176

you should definitely show it one of the most famous ones is Amazon's growth wheel it just keeps going

177

and keeps going investors love that the org has it in their presentation

178

but i can only show you a part of it

179

but this is the basic idea the key here is

180

that once you get the growth flywheel going it keeps going

181

and you grow

182

and grow as you put more resources in next is the market the market is important

183

because a startup really isn't investable

184

if the market isn't big enough it really isn't something you should spend a lot of time on

185

but it is a box that needs to be checked

186

You have to show the market is huge.

187

There's massive potential for a big company in this space.

188

With the market, you really want to show two things.

189

The market potential, but also the startups position in the market.

190

The latter is not always relevant.

191

I also have a video on how to find total addressable market.

192

You should definitely check that out.

193

Cool.

194

Let's have a look at the market slides.

195

With Dovino, we always had one slide.

196

The market is huge and unconquered.

197

It is a plus 400 billion dollar market and nobody has really taken it yet.

198

That's enough.

199

It's simple and it tells the story.

200

Another very typical way of doing it is like Finuprise does here.

201

They're a service for impact investing.

202

First there's a big circle with the full market and then they break it down to the market they're actually targeting.

203

Oscars and car rentals, they do a similar thing but with different visuals.

204

First the full market, then they focus in on the geography where they want to focus.

205

Plantura sells plants and they do a similar thing too.

206

Pastimes go straight to the numbers and that can be very efficient too.

207

You can also go really simple and I like what

208

Fine Matter does here.

209

They sell jewelry online.

210

It's simple.

211

It's like saying huge market.

212

Let's not talk more about that which really makes sense.

213

And then they say love and buy jewelry each year.

214

Great to see some passion in here too.

215

Finally in the market you can actually create some FOMO.

216

Dating app Smitten shows how fast the dating market is growing.

217

Something that can really create FOMO which is always good.

218

Then we have the other part of the market, positioning.

219

In a market with lots of competition you want to tell the investors how you're positioning the startup,

220

how this startup is positioned different than anyone else in the market.

221

This is mostly when you attack an existing market.

222

If it's a new market, position is less important.

223

There is a typical structure to a position like this.

224

You have a couple of vertical and horizontal axis.

225

Then you put in there what you think is most important for the startup, how you differentiate from the competition.

226

Then you put yourself and the competition in there.

227

For organic basics the dimensions are digital and not digital as well as their core sustainable and not sustainable.

228

They put their shelves all the way up in the corner being natively both digital and sustainable.

229

Another way of positioning yourself is comparing features.

230

Here's an example from Prepio again.

231

They do a comparison, obviously non -biased, comparison to the competition.

232

This works well too.

233

Sometimes you use features and sometimes you use dimensions.

234

The market slide is required, the positioning is not.

235

Sometimes it's just pretty obvious what kind of position you're taking.

236

So that's really the market.

237

This is a box that needs to be checked.

238

We need to know the market's big enough and sometimes the position in the market.

239

And remember there's plenty of good markets out there.

240

A market doesn't create a startup.

241

If you want to win that's all about execution.

242

Next is business model and revenue.

243

Now let's talk business model.

244

Any startup is a business and at some point you have to make some money.

245

And this varies a lot from startup to startups.

246

Some companies are born with a business model, others wait very long till they actually make any revenue.

247

You might well be pre -revenue and that's fine.

248

A lot of startups wait a long time before they make any revenue.

249

But even if you have a free app like Vivino,

250

you have to have a pretty good idea about how you're going to make money at some point.

251

So keep the slide in there even if you're pre -revenue.

252

You have to show them how you're going to make revenue once you get there.

253

And all startups are different here.

254

If If you're a B2B SaaS company, you're born with a subscription model, so you're born with a revenue model.

255

For some people, this can be hard to understand, and it kind of reminds me of this clip.

256

Well, if so, how do you sustain a business model in which users don't pay for your service?

257

Senator, we run ads.

258

I see.

259

I mean, Zuckerberg's look here is just golden, and then you have the senator saying, hmm, I see, like he's some kind of professor.

260

He clearly isn't.

261

Sorry, but this clip really isn't that much off topic.

262

You have to tell the investors how to make money and for some people that can be hard to understand.

263

Pastimes has three different ways of making money.

264

A marketplace, ads and premium features.

265

They put it really nicely on this one.

266

SkinBliss is an app for cosmetics and they make money on user purchases and sponsorships.

267

Slide gets very detailed and says how the money is made

268

but also gets into what the actual unit economics are on the different areas.

269

I'll talk more about business model and revenue later in the video.

270

It all depends on what state you're at.

271

Then we have the team.

272

With the team it also matters quite a bit what state you're at and we'll get back to that.

273

The team slides really aren't that complicated.

274

Show what kind of relevant experience the team has

275

and really tell the story of why this particular team is uniquely qualified to build this particular startup.

276

Take Plantura here.

277

They managed to tell the investors

278

that two out of four of the team are second -time founders and the third has extensive startup experience.

279

That is something investors really like to see.

280

Pint Please do a beer app and they focus on the extensive

281

and years of experience that each of the team members have in their different fields

282

and obviously make it look pretty cool too.

283

And finally on the team, don't go down the celeb route saying that Elon Musk is an advisor.

284

What's important here is who is actually running the team.

285

Don't mention five celebs that you had one call with.

286

Fundraising plan and objectives.

287

Next is, what is next?

288

The fundraising plans and objectives.

289

How are you going to invest that money and where will that take the startup?

290

Obviously the investors are really interested in knowing how the money is going to spend

291

and what goals the startup expects to reach with that money.

292

FinnaPriest does this really well.

293

A very clear ask but also say that some of the investment has been taken by other investors.

294

So you better hurry up.

295

Always good with some FOMO.

296

They're also very specific on how the money will be spent in three different buckets.

297

Next is dating app Smitten.

298

And they have a little bit of fun by saying date us for 1 .5 million dollars.

299

That is a pretty expensive date.

300

Okay, good.

301

Let's get to the second part of the video.

302

I've got to look at every single stage for a startup.

303

From idea to C -round.

304

And we have that on the horizontal axis.

305

Then on the vertical axis, we have the eight elements of content.

306

Then we put a percentage on every single content depending on stage.

307

I use a percentage because the number of slides in the deck can vary quite a bit.

308

So just do some rough math from there.

309

Okay, first we have the idea stage.

310

You're presenting an idea

311

So there really isn't much of anything else.

312

Basically talk about why you're doing this with the problem and solution

313

Briefly show the market is big enough and talk about the team.

314

Team is the biggest thing here because it's all about the team

315

It's the only thing that's real at this stage.

316

Can this team actually build what they say they're gonna build?

317

That's the big question.

318

And then we have the angel round.

319

And the only real change here is that we start talking about the business model and revenue.

320

Team is still the key part here.

321

Next is the seed stage and things get a little bit more serious.

322

Traction is shown for the first time.

323

It doesn't mean product market fit, but it does mean that there's some sort of product in testing.

324

Numbers may still be small, but there are some numbers that the investors can see.

325

And here we are.

326

We're at the A round and the traction is now up to 20%.

327

This means that you do have a product market fit.

328

Traction is expected here.

329

Bivino had 1 million downloads when we did our A round.

330

And at this point things change a little bit with the problem.

331

The problem becomes less important because if you have traction there clearly is a problem.

332

There's also more focus on business model and revenue.

333

Doesn't mean you need a lot of revenue

334

but have an idea about what it's going to be and maybe some testing somewhere.

335

And then we have the B round and now the business model and revenue becomes important.

336

You probably need to show some revenue numbers when you do the B round.

337

There's also more focus on plan and objectives.

338

You need to have a clear idea about how you're gonna scale this business.

339

And finally you have the C round and at this point there's a lot of focus on the revenue, the business side of it,

340

and preferably a plan to how you're gonna build this into a really really big business.

341

And there you have it you know exactly what to put in your pitch deck and how big each part should be.

342

Good luck with building your amazing pitch deck.

343

If you want more content just like this please consider pressing like and subscribe

344

so you won't miss any future videos thank you very much for watching raw startup now stop watching go build with something.

Uygulamayı İndir

Akıcı konuşmak için ihtiyacınız olan her şey

AI TelaffuzHer cümleyi puanla

IPA AlıştırmasıHer sesi ustalaştır

Kelime BilgisiKelime bankanızı oluşturun

Kelime OyunuOynarken öğrenin

QR Tara

Download on theApp Store Get it onGoogle Play

FOR YOU

Video Öner

13 cümleler

Bu dersin kelimeleri ve konuşma notları

Bu konuşma dersi “Ultimate Pitch Deck Guide with Examples” videosuna dayanıyor. En çok tekrarlanan kelimeler: product, startup, slide, app, revenue. Bu videoda gölgeleme çalışması için 344 cümle ve 3661 kelime var. Konuşma bölümü 17:24 sürüyor. Konuşmacı hızlı konuşuyor, dakikada yaklaşık 210 kelime; bu yüzden birbirine bağlanan ve zayıflayan sesler duyacaksınız. Kelimelerin %86’i İngilizcede en sık kullanılan 3.000 kelime arasında; geri kalanına başlamadan önce bakmakta fayda var.

Bu videodaki önemli kelimeler

Videodan öğrenmeye değer 15 kelime, telaffuzu ve anlamıyla:

Kelime	Telaffuz	Anlam
slide isim	/ˈslaɪ̯d/	kaydırak
investor isim	/ɪnˈvɛs.tə(ɹ)/	yatırımcı, sermayedar
deck isim	/ˈdɛk/	güverte
sustainable sıfat	/səˈsteɪnəbəl/	surdurulebilir
angel isim	/ˈeɪ̯n.d͡ʒəl/	melek, ferişte
founder isim	/ˈfaʊ̯n.dəː/	kurucu
organic sıfat	/ɔːˈɡænɪk/	organsal
objective isim	/ɒbˈd͡ʒɛk.tɪv/	nesne, obje
graph isim	/ɡɹæf/	grafik
axis isim	/ˈæksɪs/	eksen
element isim	/ˈɛləmənt/	öğe, eleman
passion isim	/ˈpæʃən/	tutku, ihtiras
clip isim	/klɪp/	kıskaç
vertical sıfat	/ˈvɝ.tɪ.kəl/	dikey
mobility isim	/mə(ʊ)ˈbɪlɪti/	devingenlik, hareketlilik

Tekrar etmeye değer cümleler

Videodan, günlük konuşmada yeniden kullanabileceğiniz kısa ve tam cümleler:

Why are you doing this?
Why are you doing this and what are you trying to do?
I mean, is there a better motivational story than helping your mother?
There's a problem and we're building the solution.
They're not in the same industry as you are.

Bu videodaki dil bilgisi

Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:

Yapı	Videoda
Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli	being lost · is forgotten · be checked
Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem	have raised · I've looked · I've been
İlgi cümlecikleri who / which + cümle — bir kişi ya da şey hakkında ek bilgi	people that are · FOMO which is · people that can

Dikkat edilecek telaffuzlar

Konuşmacı you're, don't, they're gibi kısaltılmış biçimleri 75 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.

“th” sesleri: math /mæθ/, mammoth /ˈmæməθ/, unethical /ʌnˈɛθɪkəl/
“sh” ve “zh” sesleri: traction /ˈtɹæk.ʃən/, retention /ɹɪˈtɛnʃən/, passion /ˈpæʃən/, dimension /daɪˈmɛn.ʃən/, transition /tɹænˈzɪʃ.ən/
Uzun kelimeler — vurguyu doğru yere koyun: sustainable /səˈsteɪnəbəl/, mobility /mə(ʊ)ˈbɪlɪti/, horizontal /ˌhoɹəˈzɑn.təl/, transparency /tɹænsˈpæɹənsi/, supermarket /ˌsupɚˈmɑɹkət/

Türkçe konuşanların zorlandığı sesler:

/w/ — dudaklar yuvarlak, /v/ değil: wherever /(h)wɛɹˈɛvɚ/, qualify /ˈkwɑ.lɪ.faɪ/, underwear /ˈʌndɚˌwɛɹ/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/
Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: startup /ˈstɑɹtˌʌp/, slide /ˈslaɪ̯d/, traction /ˈtɹæk.ʃən/, graph /ɡɹæf/, clip /klɪp/
/æ/ — “e”den daha açık: traction /ˈtɹæk.ʃən/, organic /ɔːˈɡænɪk/, graph /ɡɹæf/, axis /ˈæksɪs/, passion /ˈpæʃən/

Bu videoyla nasıl çalışılır

Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
Kendinizi kaydedin ve orijinaliyle karşılaştırın; slide, investor, deck gibi kelimelere özellikle dikkat edin.

Gölgeleme Tekniği Nedir?

Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.

Shadowing tekniği: adım adım eksiksiz rehberi okuyun →

Shadowing Practice: Ultimate Pitch Deck Guide with Examples [in 2022] - Learn English Speaking with Video

Bir pratik modu seçin

Uygulamayı İndir

What the Best Pitch Decks Have in Common with Mike Vernal (Sequoia Capital)

If I Started a SaaS in 2026, I’d Do This (0 to 1,000+ Users)

3 Minutes Of INSPIRATION | Motivational Speech

Want To Make Your Ideas Stick? Make It Into A Meme!

Everything we learned in 29 minutes at Harvard Business School (part 1)

"I Just Wanna Make Money"

Pitch Deck erstellen wie ein Profi: Aufbau, Folien und Beispiele

I Spent 15,000 Hours Studying Hooks. Here’s What I Learned.

REPLACED BY RETHINKS How to Pitch Anything: 10-20-30 Rule by Guy Kawasaki

11 Marketing Strategies that Almost NEVER Fail (in any niche)

How to Build An Investor Pitch Deck For Y Combinator

How to Be Unforgettable