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What's going on everyone?
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Really pumped to tell you one of my strongest
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and most powerful tactics in persuasion
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that allows you to use integrity to increase the trust in
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your prospects by owning all of your deficiencies with a single statement.
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Alright, so many times if you think about how you're selling someone, the degree to which they will buy is directly correlated with how much they trust you.
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Especially in a B2B scenario where if I said, "Hey, for every dollar you give me, you'll make 10 back." If someone truly believed that, then every single person would buy from me, right?
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Because there's no logical reason not to.
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So underpinning that is whether they believe me or not.
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And that could be within the context of whether they believe in themselves, versus the system, versus the world, there's other sub -beliefs there.
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But fundamentally, if those three things are aligned and they truly believe in their core, then they're going to buy.
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Which is the same reason that when you have a referral that gets on the phone with you, it's so easy to close them because the person who referred them has already imbued you with trust.
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They've already vouched for you.
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And so the person comes in with sky high confidence.
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trust and really just you just need to get out of their way so they can make the purchase.
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And so I learned this tactic from M &M in 8 Mile.
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And you can see it at work and I'll give you a couple prominent examples.
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But it's using the word but, alright, and this is the concept of damaging admission, which is probably my single favorite
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technique to use in persuasion because it allows me to be even more honest than I otherwise would be.
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And in a world of like charlestons where people are always making huge promises
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and making huge claims and never kind of being real and authentic with people, you stick out like a sore thumb in a good way.
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Right?
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And so let me give you a statement really quickly.
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And then I'm going to show you how to reverse it in order to make it more persuasive.
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So let's say I said, I'm going to make you You're going to make a ton of money if you work with me, but it's going to be a ton of work.
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There's going to be hundreds of hours of videos you're going to have to go through.
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there's five hours a day that you're gonna have to spend, you know, to execute each of the things that I'm gonna tell you to do.
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Right?
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What happens is in that statement, I directed your attention to all of the things that you're going to have to do.
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Right?
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Now, if you noticed, it was positive statement, but negative statement.
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Now, if you reverse these things and go negative statement, but positive statement, the but acts as an amplifier for the second half.
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Let's try it on.
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Listen, If you sign up for Gym Launch or you sign up to work with me, you're going to have to go through hundreds of hours of videos.
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You're going to have to take five hours a day.
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you know, to work and do these things, but you're going to make more money than you've ever made in your life.
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The thing is that "but" and then the statement, when I say something negative, if I was on a date for example, and I was trying to persuade a young lady, you know, back in the day before I was married,
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I might say something like, "Listen, You know, sometimes I have a temper.
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I can be short at times.
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I don't have a ton of time.
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to get dedicated to a relationship right now, because my business is taking up the majority of my time. But...
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I'm absolutely fantastic in bed.
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Right?
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If I said something like that, the thing is, is the more negatives I can say in the beginning, the more believable the thing that I say right afterwards is.
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Right?
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And so if I own all of my negatives, which is why I love this, because be truthful in the things that you're saying that are negative.
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And the more true they are, And the more damaging they are, the more believable the thing that comes after the sentence.
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Alright?
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And so the way to use "but" because everything that happens here after the word "but" is amplified.
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Right?
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Everything, that is before the word "but" is diminished.
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So the good thing is you can actually control where your prospect's attention is going.
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So this is where we're at.
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Where we're directing them is after the word "but." And so I do this sometimes, you know, the word "because" is actually really similar to this in a different way.
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I'll use it in another video.
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But if I say something really horrible, I'm trying to think of something else.
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Let's see here.
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I'm really hard to live with.
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I'm not sure if you're I absolutely do no house chores whatsoever, but whatever I say right now is something that you're going to believe.
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right?
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And so when you use this to your advantage and you weave this into your copy, especially as you get closer to your call to actions, people will believe you.
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And fundamentally, this is what will make your copy so much more persuasive, right?
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Like for example, Gym Launch has tons of one -star reviews.
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We also have...
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But we also have thousands of five stars.
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And so the question is whether you want to eat at a restaurant
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that has 4 .7 stars with 3 ,000 ratings or you would eat at a place that has five stars with 19.
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Right?
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I would rather eat the 4 .7 star.
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Same thing which you buy on Amazon, right?
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Because the damaging admissions, the reviews that are negative give credence to the things that are positive.
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So let me give you a really famous example
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that Viagra had and some of you guys may know this commercial but it's literally it It crushed for them, right?
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Some of you guys may remember that they had a warning label at the end of their advertisements that said, If an erection lasts longer than four hours,
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you know, must contact a medical, you know, professional, right?
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And so the beauty is, there was a genuine risk, right?
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But in making the risk, they amplified the power of the product.
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Every single guy heard that warning and was like, I could have an erection for four hours.
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Sign me up, right?
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And so it would be like the same thing as saying like, you know, warning, you know, when you sign up and start working with Gym Launch, you're going to massively increase your tax burden.
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All right.
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like we are not liable for the amount of taxes
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that you're going to have to pay as a result of the amount of money we're going to make.
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Right?
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So it's the negative consequence of the positive that amplifies the believability of the statement.
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If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion,
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then it makes the underlying believability of whether or not they're going to achieve it seem assumed.
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and then it makes the entire set of sentences or the preceding argument more persuasive, right, and believable.
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And so ultimately, this is one of my favorite persuasion tactics, and I love it because it's so based in integrity.
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You're just saying all of the things that someone is going to find out eventually.
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You might as well use those things to increase the persuasiveness of your argument.
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right and
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so I wanted to leave this with you I hope you
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find it valuable keeping awesome try it in your copy try it
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when you're presenting something in a sales presentation
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and I guarantee you you will have a prospect who believes you much more is more likely to buy
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so lots of love and I'll catch you on the flip side bye
FOR YOU
推薦影片
背景與背景資訊
在這段影片中,演講者分享了自己在說服技巧方面的強大經驗,特別是在商業和人際交往中的應用。他強調了誠信和信任在銷售中的重要性,尤其是在B2B場景中。演講者通過反轉正面與負面陳述的方式,利用“但”這個詞來增強說服力。這種技巧不僅可以讓資訊更加真實可信,還可以有效地提升交流的質量。
日常交流的五個關鍵短語
- “如果你和我合作,你會掙很多錢,但...”
- “我有點性格不合,但...”
- “你需要投入很多時間和精力,但...”
- “在這個過程中會遇到挑戰,但...”
- “我會用誠實的態度來面對所有的缺陷,但...”
以上短語都是在日常交流中非常實用的表達方式,使用“但”這個詞可以幫助你在與他人溝通時,傳遞出更加真實的自我和想法,從而提高信任度。
逐步影子跟讀指南
想要更好地理解影片中的內容,並提升自己的英語口語能力,建議通過以下步驟進行影子跟讀練習:
- 首先,觀看影片,並認真聆聽演講者的語調和節奏。
- 然後,暫停影片,嘗試重複每個句子,儘量模仿發音和語調。
- 在複述的時候,可以加入自己的理解,反思如何運用“但是”來增強表達的說服力。
- 接下來,記錄你的發音,並與演講者的發音進行對比,找出差距。
- 最後,持續練習,每天抽出一些時間進行影子跟讀,以逐漸提高你的英語發音技巧。
通過這些步驟,不僅能夠在看YouTube學英語的過程中鍛鍊口語能力,還能夠在社交時更自信地表達自己,提升與他人溝通的效果。記得定期複習和實踐,以鞏固學習成果!
影片中的語法
說話人最常用的結構,並附上影片中的原話:
| 結構 | 影片中的用法 |
|---|---|
| 現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事 | has already imbued · They've already vouched · you've ever made |
| 被動語態 be + 過去分詞 — 強調發生了什麼,而不是誰做的 | are aligned · is amplified · is diminished |
| 定語從句 who / which + 從句 — 補充說明人或事物 | person who referred · admission, which is · negatives, which is |
什麼是跟讀法?
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。









