跟读练习: How to Drum up New Business - 通过视频学习英语口语

The content I'm going to share with you is relevant, whether you've been in the business six months or 30 years, or whether you're a rainmaker or a lead advisor on a team.

There are certain things that are found within every growing advisory practice in the industry, regardless of channel.

So whether you're an RIA, you're in the wire houses, you're in the insurance BDs,

the firms that are rapidly and continuously growing that aren't affected by changes in the markets or changes in the industry.

that just are consistently growing organically have something in common.

And so before I talk about the things you can start doing immediately, I want to talk briefly on that.

It's really three things that I've seen.

Number one, the firms that are growing

and the advisors who are always consistently generating leads are number one advisors

that have 100% in total conviction in what they're doing.

And it's more than just value proposition.

It's a total conviction in the vision and the impact that the financial planning profession has,

meaning they feel so 100 percent sure about the value

that they provide and how much they help people that they almost feel obligated to tell the story.

You know, you talk to advisors sometimes who are struggling with with organic growth.

Like sometimes you'll you'll hear a hesitation in their voice to to make the ask

or ask for the introduction or go to the neighbor and say, hey, you know, by the way, FYI, I run an advisory practice.

Like the best in the business, their belief in the value supersedes all of that.

And so that's the first thing.

The second thing is most of them are what I consider relentless prospectors.

That doesn't mean that they're comfortable cold calling and knocking on doors.

It just simply means that their mind is always focused on telling the story.

Every single person is a lead or an opportunity unless we qualify them not as a leader opportunity.

In other words, like simply the act of telling the story,

talking to the COI, talking to the introduction is worth it in and of itself, because like the story needs to be spread.

And so those who have

that relentless prospector mindset are completely committed to telling the value proposition

and the value of what they do over and over and over again, multiple times a week and multiple times a day.

That's the second thing.

And then the third thing I would say is they're in it to win it.

Like they're the activity in any given week is reflective of the growth and revenue generation.

And what I mean by that is, and this is an important question to ask yourself,

if you're finding that there is a lull in lead flow or perhaps the pipeline isn't as strong as it was,

you know a year ago or you're feeling like you know I don't really feel

that excitement from from the outside

or from clients as I once did you have to reflect on your own activity

and ask yourself two questions number one what are we doing to obsessively

and relentlessly tell the story and talk about the value of what we do and look at your week, like how you're spending your time in your calendar.

Is it aligned with the relentless prospector type mindset?

That's number one.

The second thing is, am I dedicating at least 50% of my time to prospecting?

And by the way, this is a whole other discussion, but this is the reason why firms like mine exist because advisors run out of time and capacity is an issue.

And when it comes to telling the story to a COI or handling, you know, a client issue with an account, like you're doing the latter.

But as the person who's responsible, let's say for revenue generation and remaking, am I spending at least 50% of my time a week,

half of my day telling the story, talking to prospects, creating content, et cetera.

Okay.

So that's the backdrop.

Now, what can you actually do to start drumming up business or sort of getting the lead flow going?

A couple of things.

And I'll say there is no secret sauce.

I've said this on many webinars, videos rather

that you can bring on whatever ghost written marketing platform you

want you can do the paid ads it doesn't matter

if those three things that I just talked about aren't there

and if your individual activity human to human isn't there and

so a couple things number one change your activity I recommend advisors literally look at the last month and this is

you know first month of the year like everybody gets a pass

but but looking at the average week how much time are you spending

doing the things

that we know generate interest in the business telling the story

talking to clients talking to centers of influence um what i share with advisors

if you ever have a week where you're feeling like we're

really not getting after it the best thing you could do is pick up the phone

and call your very best clients and talk to them about their experience

or call a close friend or somebody in your network

or a coach or whomever and talk about the business

and talk about the vision of what you're building the reason i share

that with you is because talking about what we're doing

and having somebody listen to us produces dopamine it makes us feel good

and when we feel good we want to repeat that activity

so the hardest part is actually getting started the The other

thing I'll say is I talk to a lot of firms that get overly complicated things.

I call them practice management happy, right?

They need the system and they need the points for the dials.

Just start calling people.

Doesn't matter if it's not perfectly logged into the CRM

or it's not perfectly in the order that you want it to be in.

Spend every day with five phone calls to people who you know will take a call from you,

will reinforce and validate value proposition in your mind,

and might be open to sort of having a bigger discussion about what you're up to at XYZ Financial.

And so every day you should have your, whether it's a top client, somebody in your network, or somebody who potentially could be a center of influence,

a text message, an email, or a phone call.

Again, we want to get ourselves that dopamine up so that we're getting ourselves excited about continuing to do that activity.

And by the way, this goes for everybody in your organization.

We can teach everybody to be brand ambassadors just by asking everybody to post once a day on social media,

something that they're really excited about within your practice or within the organization.

Okay, that's the first thing.

Drum up activity.

Number two, give people a very specific reason to talk to you.

Oftentimes, advisors shy away from, you know, posting on social media or direct messaging somebody,

which I don't love, or asking for an introduction, because it feels transactional and it feels very much like it's only benefiting them, which I agree with, by the way,

you can watch my video on why I don't think advisors should ask for referrals.

But if you know that there's something happening for clients that you serve or within a certain niche,

for example, you serve tech entrepreneurs or executives, like there are massive layoffs happening right now in the tech space, reaching out to folks in your network,

whether it's blanket, like big picture funnel, like top of the funnel on social media,

or whether it's directly emailing somebody you know or messaging somebody and say, hey, by the way, there's so much going on right now in this space.

If you need someone to talk to, this is the work that we do.

Happy to waive the initial fee and have a conversation with you.

Happy to help.

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Like give people a reason to have a conversation with you that benefits them initially.

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And by the way, if they never become a client or even a real prospect, you put good juju out into the world and that's good enough.

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So that's the first thing.

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And I'll say anyone who's worried about, gosh, the market's bad, people are feeling shaky.

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That's all made up.

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There's never a perfect or optimal time to be working or engaging with a financial planner.

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I would argue that if there is an optimal time, it's actually when things aren't going well, because then the value of what we do in our industry becomes so much more apparent.

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But now is the time to say,

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hey, there's one type of person that's qualified and certified to be able to help people navigate difficult times,

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noise, headwinds, all of that.

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It's financial planners.

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And so whether you've been in the business, by the way, five days or 50 years, that story still holds true.

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And if you're a young advisor and you belong to a bigger organization, you have the backing of the bigger organization.

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You should never feel like you shouldn't have a seat at the table.

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That's the second thing.

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So drum up activity, give people a specific reason to talk to you.

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Number three, start creating community with your content.

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Advisors shy away from creating content because it feels overwhelming.

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Like, should I be on YouTube?

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Should I be on, you know, Twitter?

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And remember that the audience that you want to create content for already exists within your practice.

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and content can mean something as simple as you writing an

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email to all of your clients who are tech executives and saying, hey, I've put some points together.

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If you are facing layoffs or have faced a layoff, here are a couple of steps you can take.

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Here are a couple of resources.

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Please share this with other people.

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I'm going to start sending a communication once a week.

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if you find it helpful, you know, pass it on.

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If you have questions, that is a content strategy.

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Now, it may not seem as fancy and sexy as other content strategies, but that is a content strategy.

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And anybody who you talk to who has built a social media following will tell you

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that is the way to create an audience.

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So if you post something ghostwritten or general on social media and you don't get the likes, again, your dopamine is not going to go up.

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You're not going to feel like it's working.

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You're not going to want to continue to do it.

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But if you start creating the content for people whose eyes and ears you already have access to, and you start getting a little bit of feedback,

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then it becomes easier to continue to do that activity.

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The final thing I'll say, and this is like 101,

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but spend 30 minutes one day a week going through your email from the last couple of years,

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literally just like scrolling down.

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I'm a big proponent of flagging things in email that you may wanna get back to, but like go through your email,

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go through your messages and start re-reaching out to people that you've had contact with at some point in the past.

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Even if it's to say, hey, just want you to know I'm still here, like reminding people you're in business.

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I'm still here.

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Let me know if I can help in any way, things have changed or just simply dropping a line.

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imagine doing those four things

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that I just mentioned week after week for a year now imagine you

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and two other people on your team are doing

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that now all of a sudden you recognize

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that you don't have a problem with lead flow anymore

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and organic activity and organic growth is higher than it's ever been okay I hope

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that was helpful folks leave your comments let me know what's working for you I'll see you next time

✨ 推荐视频

304 句

How to keep people’s attention in work presentations as an expert in your domain

Business EnglishInterview EnglishWorking Adults

本课的词汇与口语要点

这节 B2 级别的口语课以视频“How to Drum up New Business”为素材。视频中反复出现的词有：advisor, activity, content, client, value。这段视频共有 151 个句子、2037 个单词可供跟读。讲话部分时长为 11:53。说话人语速自然，每分钟约 172 个词，接近日常对话。 87% 的单词属于英语最常用的 3,000 词，词汇容易理解。

视频中的重点词汇

视频中最难的 15 个单词，附发音和释义：

单词	发音	释义
advisor 名词	/ædˈvaɪ.zə(ɹ)/	顧問 /顾问
dopamine 名词	/ˈdoʊ.pəˌmin/	多巴胺
layoff 名词		裁員 /裁员
prospector 名词	/ˈpɹɑsˌpɛktɚ/	採礦者 /采矿者, 探礦者 /探矿者
relentless 形容词	/ɹɪˈlɛntləs/	永無止境 /永无止境
proposition 名词	/ˌpɹɑpəˈzɪʃən/	建議 /建议, 提議 /提议
drum 名词	/ˈdɹʌm/	鼓, 堂鼓
funnel 名词	/ˈfʌnəl/	漏斗
mindset 名词	/ˈmaɪn(d)ˌsɛt/	心態 /心态, 思維模式 /思维模式
optimal 形容词	/ˈɑptɪməl/	最佳的
conviction 名词	/kənˈvɪkʃən/	信念
certify 动词	/ˈsɜː.tɪ.faɪ/	證明 /证明
ghostwrite 动词		代筆 /代笔, 捉刀
headwind 动词	/ˈhɛdˌwɪnd/	逆風 /逆风
overwhelm 动词	/ˌoʊ.vɚˈwɛlm/	吞沒 /吞没

视频中出现的短语动词

单词	发音	释义
go through 动词		通過 /通过
go up 动词		上昇 /上升, 上去
make up 动词	/ˌmeɪk ˈʌp/	組成 /组成
pick up 动词		拾取, 撿 /捡

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	you've been · I've seen · I've said
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	are found · aren't affected · is always focused
定语从句 who / which + 从句 — 补充说明人或事物	those who have · people who you · somebody who potentially

需要注意的发音

说话人用了 56 次缩略和弱读形式，例如 you're, don't, I'll。请按听到的简短形式来说。

“sh” 和 “zh” 音: proposition /ˌpɹɑpəˈzɪʃən/, conviction /kənˈvɪkʃən/, transactional /trænˈzækʃ(ə)nəl/, hesitation /ˌhɛzɪˈteɪʃən/, gosh /ɡɑːʃ/
长单词——注意重音位置: proposition /ˌpɹɑpəˈzɪʃən/, advisory /ædˈvaɪz(ə)ɹi/, organically /ɔːˈɡænɪkli/, relentlessly /ɹɪˈlɛntləsli/, transactional /trænˈzækʃ(ə)nəl/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: advisor /ædˈvaɪ.zə(ɹ)/, conviction /kənˈvɪkʃən/, advisory /ædˈvaɪz(ə)ɹi/, overwhelm /ˌoʊ.vɚˈwɛlm/, validate /ˈvæl.ɪ.deɪt/
词尾辅音 — 要读清楚，后面不要加元音: relentless /ɹɪˈlɛntləs/, prospect /ˈpɹɑspɛkt/, mindset /ˈmaɪn(d)ˌsɛt/, headwind /ˈhɛdˌwɪnd/, obligate /ˈɒb.lɪˌɡeɪt/
/r/ 和 /l/ 的区别: relentless /ɹɪˈlɛntləs/, relentlessly /ɹɪˈlɛntləsli/, transactional /trænˈzækʃ(ə)nəl/, reflective /ɹɪˈflɛktɪv/, referral /ɹɪˈfɜː.ɹəl/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 advisor, dopamine, layoff 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →

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