跟读练习: Simon Sinek: Golden Circle Speech - TED Talk - 通过视频学习英语口语
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- I call it the golden circle.
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Thank you.
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- Why, how, what?
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This little idea explains why some organizations and some leaders are able to inspire where others aren't.
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Let me define the terms really quickly.
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Every single person, every single organization on the planet knows what they do 100%.
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Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or your USP.
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But very, very few people or organizations know why they do what they do.
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And by why, I don't mean to make a profit.
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That's a result.
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It's always a result.
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By why I mean what's your purpose?
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What's your cause?
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What's your belief?
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Why does your organization exist?
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Why do you get out of bed in the morning?
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And why should anyone care?
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Well, as a result, the way we think, the way we act, the way we communicate, is from the outside in.
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It's obvious.
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We go from the clearest thing to the fuzziest thing.
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But the inspired leaders and the inspired organizations regardless of their size, regardless of their industry, all think,
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act and communicate from the inside out.
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Let me give you an example.
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I use Apple because they're easy to understand and everybody gets it.
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If Apple were like everyone else, A marketing message from them might sound like this: We make great computers.
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They're beautifully designed.
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Simple to use and user friendly.
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Want to buy one?
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Meh.
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And that's how most of us communicate.
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That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally.
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We say what we do, we say how we're different or how we're better, and we expect some sort of behavior, a purchase of votes, something like that.
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Here's our new law firm.
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We have the best lawyers with the biggest clients.
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We always perform for our clients, do business with us.
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Here's our new car.
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It gets great gas mileage, it has leather seats.
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by our car but it's uninspiring.
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Here's how Apple actually communicates.
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Everything we do We believe in challenging the status quo, We believe in thinking differently.
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The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
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We just happened to make great computers.
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Want to buy one?
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Totally different, right?
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You ready to buy a computer from me?
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All I did was reverse the order of the information.
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What it proves to us is that people don't buy what you do, people buy why you do it.
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People don't buy what you do, they buy why you do it.
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This explains why every single person in this room is perfectly comfortable buying a computer from Apple.
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But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple.
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But as I said before, Apple's just a computer company.
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There's nothing that distinguishes them structurally from any of their competitors.
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Their competitors are all equally qualified to make all of these products.
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In fact, they tried.
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A few years ago, Gateway came out with flat -screen TVs.
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They're eminently qualified to make flat -screen TVs.
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They've been making flat -screen monitors for years.
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Nobody bought one.
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and Dell Dell came out with MP3 players and PDAs.
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And they make great quality products and they can make perfectly well designed products.
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and nobody bought one.
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In fact, talking about it now, we can't even imagine buying an MP3 player from Dell.
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Why would you buy an MP3 player from a computer company?
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but we do it every day.
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People don't buy what you do, they buy why you do it.
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When we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features and benefits and facts and figures.
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It just doesn't drive behavior.
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When we communicate from the inside out, we're talking directly to the part of the brain
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that controls behavior and then we allow people to rationalize it with the tangible things we say and do.
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This is where gut decisions come from.
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You know, sometimes you can give somebody all the facts and your figures and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb?
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It doesn't feel right.
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Because the part of the brain that controls decision making doesn't control language.
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And the best we can muster up is, "I don't know, it just doesn't feel right."
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Or sometimes you say you're leading with your heart or you're leading with your soul.
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Well, I hate to break it to you, those aren't other body parts controlling your behavior.
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It's all happening here in your limbic brain.
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The part of the brain that controls decision making and not language.
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But if you don't know why you do what you do, and people respond to why you do what you do,
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then how will anybody How will you ever get people to vote for you or buy something from you, or more importantly, be loyal?
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关于本课
在本课中，学习者将通过Simon Sinek的《金色圆圈》演讲，练习英语口语和听力。该演讲探讨了影响力的本质，以及为什么某些人和组织能够激励他人。通过聆听和模仿演讲中的内容，你将更好地理解如何有效地表达你的想法，形成自己的有力论点。这次的练习特别适合希望提升自己口语表达能力的学习者。
关键词汇与短语
- 为什么 (Why) - 理解某事物存在的原因或目的。
- 如何 (How) - 实现某个目标或进行某项活动的方法。
- 什么 (What) - 具体的产品、服务或行为。
- 挑战现状 (Challenge the status quo) - 寻求创新与变化的意识。
- 坚定信念 (Belief) - 个人或组织所持有的价值观。
- 感召力 (Inspire) - 激励他人的能力。
- 营销信息 (Marketing message) - 向潜在客户传递的关键信息。
- 用户友好 (User friendly) - 产品或服务的易用性。
练习建议
在进行本次模仿练习时，请注意Simon Sinek的说话速度和语调。建议采用shadowing的方法进行练习，即在他讲话的同时，尝试同步复述。他的语气温和，且富有感染力，因此尽量模仿他的情感与节奏。在开始之前，先听一小段内容，确保理解其大意，然后重复这一段。这种shadow speech的练习方法将帮助你更好地掌握说话流畅性和发音准确性。
同时，可利用shadowspeaks技巧来专注于发音和语调，使表达更自然。坚持这样的练习，不仅能提高英语口语能力，还能增强你在社交场合中的自信心。可以通过反复观看视频，增强对内容的熟悉度，并理解信息传达的层次感。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。