跟讀練習: Simon Sinek: Golden Circle Speech - TED Talk - 通過影片學習英語口語
選擇練習模式
每種模式都會開啟全屏練習室。
80 句
如果句子過短或過長，請點選 Edit 進行調整。
1
- I call it the golden circle.
2
Thank you.
3
- Why, how, what?
4
This little idea explains why some organizations and some leaders are able to inspire where others aren't.
5
Let me define the terms really quickly.
6
Every single person, every single organization on the planet knows what they do 100%.
7
Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or your USP.
8
But very, very few people or organizations know why they do what they do.
9
And by why, I don't mean to make a profit.
10
That's a result.
11
It's always a result.
12
By why I mean what's your purpose?
13
What's your cause?
14
What's your belief?
15
Why does your organization exist?
16
Why do you get out of bed in the morning?
17
And why should anyone care?
18
Well, as a result, the way we think, the way we act, the way we communicate, is from the outside in.
19
It's obvious.
20
We go from the clearest thing to the fuzziest thing.
21
But the inspired leaders and the inspired organizations regardless of their size, regardless of their industry, all think,
22
act and communicate from the inside out.
23
Let me give you an example.
24
I use Apple because they're easy to understand and everybody gets it.
25
If Apple were like everyone else, A marketing message from them might sound like this: We make great computers.
26
They're beautifully designed.
27
Simple to use and user friendly.
28
Want to buy one?
29
Meh.
30
And that's how most of us communicate.
31
That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally.
32
We say what we do, we say how we're different or how we're better, and we expect some sort of behavior, a purchase of votes, something like that.
33
Here's our new law firm.
34
We have the best lawyers with the biggest clients.
35
We always perform for our clients, do business with us.
36
Here's our new car.
37
It gets great gas mileage, it has leather seats.
38
by our car but it's uninspiring.
39
Here's how Apple actually communicates.
40
Everything we do We believe in challenging the status quo, We believe in thinking differently.
41
The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
42
We just happened to make great computers.
43
Want to buy one?
44
Totally different, right?
45
You ready to buy a computer from me?
46
All I did was reverse the order of the information.
47
What it proves to us is that people don't buy what you do, people buy why you do it.
48
People don't buy what you do, they buy why you do it.
49
This explains why every single person in this room is perfectly comfortable buying a computer from Apple.
50
But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple.
51
But as I said before, Apple's just a computer company.
52
There's nothing that distinguishes them structurally from any of their competitors.
53
Their competitors are all equally qualified to make all of these products.
54
In fact, they tried.
55
A few years ago, Gateway came out with flat -screen TVs.
56
They're eminently qualified to make flat -screen TVs.
57
They've been making flat -screen monitors for years.
58
Nobody bought one.
59
and Dell Dell came out with MP3 players and PDAs.
60
And they make great quality products and they can make perfectly well designed products.
61
and nobody bought one.
62
In fact, talking about it now, we can't even imagine buying an MP3 player from Dell.
63
Why would you buy an MP3 player from a computer company?
64
but we do it every day.
65
People don't buy what you do, they buy why you do it.
66
When we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features and benefits and facts and figures.
67
It just doesn't drive behavior.
68
When we communicate from the inside out, we're talking directly to the part of the brain
69
that controls behavior and then we allow people to rationalize it with the tangible things we say and do.
70
This is where gut decisions come from.
71
You know, sometimes you can give somebody all the facts and your figures and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb?
72
It doesn't feel right.
73
Because the part of the brain that controls decision making doesn't control language.
74
And the best we can muster up is, "I don't know, it just doesn't feel right."
75
Or sometimes you say you're leading with your heart or you're leading with your soul.
76
Well, I hate to break it to you, those aren't other body parts controlling your behavior.
77
It's all happening here in your limbic brain.
78
The part of the brain that controls decision making and not language.
79
But if you don't know why you do what you do, and people respond to why you do what you do,
80
then how will anybody How will you ever get people to vote for you or buy something from you, or more importantly, be loyal?
FOR YOU
推薦影片
C125
29 句
Simon Sinek | Start with WHY to inspire action (Super Quick Version)
Business EnglishUniversity StudentsWorking Adults
B21
267 句
ALL OF BUSINESS Explained in 20 Minutes
Business EnglishUniversity StudentsWorking Adults
B22
351 句
Directness with Respect: How to Make the Hard Conversations Easy
Business EnglishUniversity StudentsWorking Adults
B211
48 句
4 Fundamentals to Smart Speaking | Matt Abrahams (Key Points Talk)
Business EnglishUniversity StudentsWorking Adults
B21
46 句
What We Get WRONG About Business | Simon Sinek
Business EnglishUniversity StudentsWorking Adults
B26
63 句
How Commercials Get Us To Buy Crap We Don't Need
Business EnglishUniversity StudentsWorking Adults
B29
36 句
What Keeps Me OPTIMISTIC About the Future | Simon Sinek
Business EnglishDaily ConversationUniversity Students
B236
18 句
STEVE JOBS MOTIVATION - Apple Success Story | 1 Minute Motivation
Business EnglishUniversity StudentsWorking Adults
B24
158 句
Brian Tracy’s Speech Will Leave You SPEECHLESS — Best Life Advice
Business EnglishUniversity StudentsWorking Adults
C13
260 句
【TED】優れたリーダーはどうやって行動を促すか/サイモン・シネック （日本語字幕）
Business EnglishDaily ConversationUniversity Students
B24
229 句
I Fixed 100 Famous Logos
American AccentBusiness EnglishUniversity StudentsWorking Adults
B23
350 句
Message Market Fit: Turning Great Ideas Into Communication That Lands
Business EnglishUniversity StudentsWorking Adults
關於本課
在本課中，學習者將通過Simon Sinek的《金色圓圈》演講，練習英語口語和聽力。該演講探討了影響力的本質，以及為什麼某些人和組織能夠激勵他人。通過聆聽和模仿演講中的內容，你將更好地理解如何有效地表達你的想法，形成自己的有力論點。這次的練習特別適合希望提升自己口語表達能力的學習者。
關鍵詞彙與短語
- 為什麼 (Why) - 理解某事物存在的原因或目的。
- 如何 (How) - 實現某個目標或進行某項活動的方法。
- 什麼 (What) - 具體的產品、服務或行為。
- 挑戰現狀 (Challenge the status quo) - 尋求創新與變化的意識。
- 堅定信念 (Belief) - 個人或組織所持有的價值觀。
- 感召力 (Inspire) - 激勵他人的能力。
- 營銷資訊 (Marketing message) - 向潛在客戶傳遞的關鍵資訊。
- 使用者友好 (User friendly) - 產品或服務的易用性。
練習建議
在進行本次模仿練習時，請注意Simon Sinek的說話速度和語調。建議採用shadowing的方法進行練習，即在他講話的同時，嘗試同步複述。他的語氣溫和，且富有感染力，因此儘量模仿他的情感與節奏。在開始之前，先聽一小段內容，確保理解其大意，然後重複這一段。這種shadow speech的練習方法將幫助你更好地掌握說話流暢性和發音準確性。
同時，可利用shadowspeaks技巧來專注於發音和語調，使表達更自然。堅持這樣的練習，不僅能提高英語口語能力，還能增強你在社交場合中的自信心。可以通過反覆觀看影片，增強對內容的熟悉度，並理解資訊傳達的層次感。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。