Shadowing Practice: Simon Sinek: Golden Circle Speech - TED Talk - Learn English Speaking with Video
Ders oluşturuluyor...
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- I call it the golden circle.
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Thank you.
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- Why, how, what?
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This little idea explains why some organizations and some leaders are able to inspire where others aren't.
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Let me define the terms really quickly.
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Every single person, every single organization on the planet knows what they do 100%.
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Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or your USP.
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But very, very few people or organizations know why they do what they do.
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And by why, I don't mean to make a profit.
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That's a result.
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It's always a result.
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By why I mean what's your purpose?
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What's your cause?
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What's your belief?
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Why does your organization exist?
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Why do you get out of bed in the morning?
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And why should anyone care?
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Well, as a result, the way we think, the way we act, the way we communicate, is from the outside in.
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It's obvious.
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We go from the clearest thing to the fuzziest thing.
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But the inspired leaders and the inspired organizations regardless of their size, regardless of their industry, all think,
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act and communicate from the inside out.
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Let me give you an example.
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I use Apple because they're easy to understand and everybody gets it.
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If Apple were like everyone else, A marketing message from them might sound like this: We make great computers.
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They're beautifully designed.
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Simple to use and user friendly.
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Want to buy one?
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Meh.
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And that's how most of us communicate.
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That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally.
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We say what we do, we say how we're different or how we're better, and we expect some sort of behavior, a purchase of votes, something like that.
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Here's our new law firm.
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We have the best lawyers with the biggest clients.
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We always perform for our clients, do business with us.
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Here's our new car.
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It gets great gas mileage, it has leather seats.
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by our car but it's uninspiring.
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Here's how Apple actually communicates.
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Everything we do We believe in challenging the status quo, We believe in thinking differently.
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The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
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We just happened to make great computers.
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Want to buy one?
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Totally different, right?
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You ready to buy a computer from me?
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All I did was reverse the order of the information.
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What it proves to us is that people don't buy what you do, people buy why you do it.
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People don't buy what you do, they buy why you do it.
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This explains why every single person in this room is perfectly comfortable buying a computer from Apple.
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But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple.
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But as I said before, Apple's just a computer company.
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There's nothing that distinguishes them structurally from any of their competitors.
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Their competitors are all equally qualified to make all of these products.
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In fact, they tried.
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A few years ago, Gateway came out with flat -screen TVs.
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They're eminently qualified to make flat -screen TVs.
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They've been making flat -screen monitors for years.
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Nobody bought one.
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and Dell Dell came out with MP3 players and PDAs.
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And they make great quality products and they can make perfectly well designed products.
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and nobody bought one.
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In fact, talking about it now, we can't even imagine buying an MP3 player from Dell.
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Why would you buy an MP3 player from a computer company?
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but we do it every day.
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People don't buy what you do, they buy why you do it.
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When we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features and benefits and facts and figures.
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It just doesn't drive behavior.
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When we communicate from the inside out, we're talking directly to the part of the brain
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that controls behavior and then we allow people to rationalize it with the tangible things we say and do.
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This is where gut decisions come from.
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You know, sometimes you can give somebody all the facts and your figures and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb?
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It doesn't feel right.
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Because the part of the brain that controls decision making doesn't control language.
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And the best we can muster up is, "I don't know, it just doesn't feel right."
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Or sometimes you say you're leading with your heart or you're leading with your soul.
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Well, I hate to break it to you, those aren't other body parts controlling your behavior.
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It's all happening here in your limbic brain.
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The part of the brain that controls decision making and not language.
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But if you don't know why you do what you do, and people respond to why you do what you do,
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then how will anybody How will you ever get people to vote for you or buy something from you, or more importantly, be loyal?
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Bu dersin kelimeleri ve konuşma notları
Bu videoda gölgeleme çalışması için 80 cümle ve 858 kelime var. Konuşma bölümü 4:48 sürüyor. Konuşmacı dakikada yaklaşık 179 kelimeyle, günlük konuşmaya yakın doğal bir hızda konuşuyor. Kelimelerin %88’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığını takip etmek kolay.
Bu videodaki önemli kelimeler
Videodan daha az kullanılan 11 kelime, telaffuzu ve anlamıyla:
- inspire /ɪnˈspaɪə(ɹ)/ (fiil) — esinlemek, ilham vermek. To infuse into the mind; to communicate to the spirit; to convey, as by a divine or supernatural influence; to disclose preternaturally; to produce in, as by…
- competitor /kəmˈpɛt.ɪ.tɚ/ (isim) — rakip. A person or organization against whom one is competing.
- vast /væst/ (sıfat) — dev, engin. Very large or wide (literally or figuratively).
- complicated /ˈkɑm.plɪˌkeɪ.tɪd/ (sıfat) — karışık, komplike. Difficult or convoluted.
- monitor /ˈmɑ.nɪ.tɚ/ (isim) — ekran. Someone who watches over something; a person in charge of something or someone.
- leather /ˈlɛðɚ/ (isim) — deri. A tough material produced from the skin of animals, by tanning or similar process, used e.g. for clothing; often denotes leather from cattle when no qualifier…
- loyal /ˈlɔɪəl/ (sıfat) — sadık, vefalı. Having or demonstrating undivided and constant support for someone or something.
- distinguish /dɪˈstɪŋ.ɡwɪʃ/ (fiil) — ayırt etmek, ayırmak. To recognize someone or something as different from others based on its characteristics.
- verb /vɝb/ (isim) — fiil, eylem. A word that indicates an action, event, or state of being.
- fuzzy /ˈfʌzi/ (sıfat) — tüylü. Covered with fuzz or a large number of tiny loose fibres like a carpet or many stuffed animals.
- mileage /ˈmaɪləd͡ʒ/ (isim) — harcırah, yolluk. The total distance travelled in miles or in air miles.
Dikkat edilecek telaffuzlar
Konuşmacı don't, doesn't, we're gibi kısaltılmış biçimleri 24 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- “sh” ve “zh” sesleri: distinguish /dɪˈstɪŋ.ɡwɪʃ/, proposition /ˌpɹɑpəˈzɪʃən/, differentiate /dɪf.əˈɹɛn.ʃi.eɪt/, rationalize /ˈɹæʃənəlaɪz/
- Uzun kelimeler — vurguyu doğru yere koyun: communicate /kəˈmjuːnɪkeɪt/, beautifully /ˈbju.tɪ.fə.li/, competitor /kəmˈpɛt.ɪ.tɚ/, complicated /ˈkɑm.plɪˌkeɪ.tɪd/, differently /ˈdɪf.ə.ɹənt.li/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; inspire, competitor, vast gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.