Shadowing Practice: What We Get WRONG About Business | Simon Sinek - Learn English Speaking with Video
Ders oluşturuluyor...
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So in a finite game, baseball, the other players are competitors.
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The goal is actually to beat them, that your score is higher, and at the end of the game, you will be declared winner, right?
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In business, there's not really such thing, and so to view each other's competitors is kind of silly, because two companies can sell the same thing for about the same price,
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about the same quality, and both be wildly successful simultaneously.
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Instead of thinking of each other's competitors, because then all you do is focus on reacting to what they do, Instead, you want to find the players who are as good
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or better than you on one or many things and have respect for them because their strengths reveal to you your weaknesses.
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The point is you're not trying to beat them.
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You're trying to outdo yourself.
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I'll give you a real-life example that happened to me.
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I spoke at an education summit for Microsoft, and by sheer weird coincidence, a few months later, I spoke at an education summit for Apple.
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At the Microsoft Summit, most of the executives spent most of their presentations talking about how to beat Apple.
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That's actually the language they used.
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Whereas the Apple Summit, 100% of the executives spent 100% of their presentations talking about how to help teachers teach
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and how to help students learn.
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One was obsessed with their mission, the other one was obsessed with trying to beat their competition.
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After my talk at Microsoft, they gave me a gift.
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They gave me the new Zune when it was a thing.
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Some people remember what that was.
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This was Microsoft's response to the iPod MP3 player and Balmer's intention was to beat Apple and make the product better, and by the way, they did a great job.
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It was a good product.
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They gave me the newest Zune at the time.
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And it was great.
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I was finished with my talk at Apple and I was sharing a taxi with a senior executive.
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And I have this character flaw where I have to stir the pot like you telling me not to mention, don't hit the button.
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And I'm like, ugh.
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So I'm sitting in the back of this taxi just like, I've got to do it.
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And I turn to him and I say, you know, Microsoft gave me their new Zune.
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It is so much better than my iPod.
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And he looked at me and said, I have no doubt.
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And the conversation was over.
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Because companies playing with an infinite mindset understand that there's no such thing as a winner or a loser.
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There's no such thing as winning or losing.
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There's no such thing as beating or competition.
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You're either ahead or behind.
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And the goal is not to compete against your competitor.
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The goal is to compete against yourself.
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How do I outdo ourselves?
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How do we make our culture better this year than it was last year?
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How do we make our leaders better this year than they were last year?
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How do we make our marketing better this year than it was last year?
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Learn from your worthy rivals, those who are better than you.
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Have their strengths reveal to you where you have to improve.
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It's worth noting that a year or two after this conversation, Apple introduced the iPod, which rendered both the iPhone, which rendered both the iPod and the Zoom obsolete,
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because they weren't competing against to make a better iPod.
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They were competing against themselves.
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Thank you.
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Bu dersin kelimeleri ve konuşma notları
Bu B2 seviyesindeki konuşma dersi “What We Get WRONG About Business” videosuna dayanıyor. En çok tekrarlanan kelimeler: Apple, ipod, beat, competitor, summit. Bu videoda gölgeleme çalışması için 46 cümle ve 595 kelime var. Konuşma bölümü 2:53 sürüyor. Konuşmacı hızlı konuşuyor, dakikada yaklaşık 207 kelime; bu yüzden birbirine bağlanan ve zayıflayan sesler duyacaksınız. Kelimelerin %84’i İngilizcede en sık kullanılan 3.000 kelime arasında; geri kalanına başlamadan önce bakmakta fayda var.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| competitor isim | /kəmˈpɛt.ɪ.tɚ/ | rakip |
| render fiil | /ˈɹɛn.dɚ/ | eylemek |
| taxi isim | /ˈtæksi/ | taksi |
| flaw isim | /flɔ/ | çatlak, çizik |
| obsolete sıfat | /ˈɑbsəlit/ | eskimiş |
| finite sıfat | /ˈfaɪ.naɪt/ | sınırlı |
| mindset isim | /ˈmaɪn(d)ˌsɛt/ | düşünce tarzı, zihniyet |
| stir fiil | /stɝ/ | karıştırmak |
| coincidence isim | /kəʊˈɪnsɪdəns/ | tesadüf, rastlantı |
| sheer sıfat | /ʃɪɚ/ | ince |
| loser isim | /luzɚ/ | kaybeden, yenik |
| declare fiil | /dɪˈklɛɚ/ | beyan etmek, deklare etmek |
| react fiil | /ɹiːˈækt/ | reaksiyon göstermek |
| infinite sıfat | /ˈɪnfɪnɪt/ | devasa |
| simultaneously zarf | /ˌsaɪmlˈteɪnɪəsli/ | aynı anda |
Tekrar etmeye değer cümleler
Videodan, günlük konuşmada yeniden kullanabileceğiniz kısa ve tam cümleler:
- The point is you're not trying to beat them.
- You're trying to outdo yourself.
- You're either ahead or behind.
- How do I outdo ourselves?
Dikkat edilecek telaffuzlar
Konuşmacı you're, I'm, don't gibi kısaltılmış biçimleri 9 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- Uzun kelimeler — vurguyu doğru yere koyun: competitor /kəmˈpɛt.ɪ.tɚ/, coincidence /kəʊˈɪnsɪdəns/, simultaneously /ˌsaɪmlˈteɪnɪəsli/
Türkçe konuşanların zorlandığı sesler:
- /w/ — dudaklar yuvarlak, /v/ değil: wildly /ˈwaɪldli/, weakness /ˈwik.nɪs/
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: flaw /flɔ/, stir /stɝ/
- /æ/ — “e”den daha açık: taxi /ˈtæksi/, react /ɹiːˈækt/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- 0,75× hızla başlayın, cümle cümle tekrar edin ve kolaylaşınca normal hıza dönün.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; competitor, render, taxi gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.