쉐도잉 연습: What We Get WRONG About Business | Simon Sinek - 영상으로 영어 말하기 배우기
레슨 만드는 중...
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So in a finite game, baseball, the other players are competitors.
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The goal is actually to beat them, that your score is higher, and at the end of the game, you will be declared winner, right?
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In business, there's not really such thing, and so to view each other's competitors is kind of silly, because two companies can sell the same thing for about the same price,
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about the same quality, and both be wildly successful simultaneously.
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Instead of thinking of each other's competitors, because then all you do is focus on reacting to what they do, Instead, you want to find the players who are as good
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or better than you on one or many things and have respect for them because their strengths reveal to you your weaknesses.
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The point is you're not trying to beat them.
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You're trying to outdo yourself.
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I'll give you a real-life example that happened to me.
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I spoke at an education summit for Microsoft, and by sheer weird coincidence, a few months later, I spoke at an education summit for Apple.
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At the Microsoft Summit, most of the executives spent most of their presentations talking about how to beat Apple.
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That's actually the language they used.
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Whereas the Apple Summit, 100% of the executives spent 100% of their presentations talking about how to help teachers teach
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and how to help students learn.
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One was obsessed with their mission, the other one was obsessed with trying to beat their competition.
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After my talk at Microsoft, they gave me a gift.
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They gave me the new Zune when it was a thing.
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Some people remember what that was.
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This was Microsoft's response to the iPod MP3 player and Balmer's intention was to beat Apple and make the product better, and by the way, they did a great job.
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It was a good product.
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They gave me the newest Zune at the time.
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And it was great.
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I was finished with my talk at Apple and I was sharing a taxi with a senior executive.
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And I have this character flaw where I have to stir the pot like you telling me not to mention, don't hit the button.
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And I'm like, ugh.
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So I'm sitting in the back of this taxi just like, I've got to do it.
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And I turn to him and I say, you know, Microsoft gave me their new Zune.
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It is so much better than my iPod.
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And he looked at me and said, I have no doubt.
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And the conversation was over.
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Because companies playing with an infinite mindset understand that there's no such thing as a winner or a loser.
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There's no such thing as winning or losing.
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There's no such thing as beating or competition.
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You're either ahead or behind.
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And the goal is not to compete against your competitor.
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The goal is to compete against yourself.
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How do I outdo ourselves?
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How do we make our culture better this year than it was last year?
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How do we make our leaders better this year than they were last year?
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How do we make our marketing better this year than it was last year?
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Learn from your worthy rivals, those who are better than you.
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Have their strengths reveal to you where you have to improve.
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It's worth noting that a year or two after this conversation, Apple introduced the iPod, which rendered both the iPhone, which rendered both the iPod and the Zoom obsolete,
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because they weren't competing against to make a better iPod.
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They were competing against themselves.
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Thank you.
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이 레슨의 어휘와 말하기 포인트
이 B2 수준 말하기 레슨은 영상 “What We Get WRONG About Business”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: Apple, ipod, beat, competitor, summit. 이 영상에는 섀도잉할 문장 46개와 단어 595개가 있습니다. 말하는 구간의 길이는 2:53입니다. 화자는 분당 약 207단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 84%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.
이 영상의 핵심 어휘
영상에서 가장 어려운 단어 14개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| competitor 명사 | /kəmˈpɛt.ɪ.tɚ/ | 경쟁자 |
| render 동사 | /ˈɹɛn.dɚ/ | 일어나게 하다, 하게하다 |
| taxi 명사 | /ˈtæksi/ | 택시, 딱씨 |
| obsolete 형용사 | /ˈɑbsəlit/ | 폐어 |
| wildly 부사 | /ˈwaɪldli/ | 격렬 |
| stir 동사 | /stɝ/ | 휘젓다 |
| coincidence 명사 | /kəʊˈɪnsɪdəns/ | 일치, 우연의 일치 |
| loser 명사 | /luzɚ/ | 패자, 분실자 |
| declare 동사 | /dɪˈklɛɚ/ | 선언하다 |
| react 동사 | /ɹiːˈækt/ | 반응하다 |
| infinite 형용사 | /ˈɪnfɪnɪt/ | 무한 |
| simultaneously 부사 | /ˌsaɪmlˈteɪnɪəsli/ | 동시에 |
| rival 명사 | /ˈɹaɪvəl/ | 경쟁자, 라이벌 |
| weakness 명사 | /ˈwik.nɪs/ | 약함 |
따라 말해 볼 만한 문장
영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:
- The point is you're not trying to beat them.
- You're trying to outdo yourself.
- You're either ahead or behind.
- How do I outdo ourselves?
주의할 발음
화자는 you're, I'm, don't 같은 축약형과 약화된 형태를 9번 사용합니다. 들리는 대로 짧게 발음하세요.
- 긴 단어 — 강세 위치에 주의: competitor /kəmˈpɛt.ɪ.tɚ/, coincidence /kəʊˈɪnsɪdəns/, simultaneously /ˌsaɪmlˈteɪnɪəsli/
한국어 화자가 어려워하는 소리:
- /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: flaw /flɔ/, finite /ˈfaɪ.naɪt/, infinite /ˈɪnfɪnɪt/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
- 자신의 목소리를 녹음해 원본과 비교하고, competitor, render, taxi 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.