Практика Shadowing: What We Get WRONG About Business | Simon Sinek - Изучайте разговорный английский по видео
Создание урока...
1
So in a finite game, baseball, the other players are competitors.
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The goal is actually to beat them, that your score is higher, and at the end of the game, you will be declared winner, right?
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In business, there's not really such thing, and so to view each other's competitors is kind of silly, because two companies can sell the same thing for about the same price,
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about the same quality, and both be wildly successful simultaneously.
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Instead of thinking of each other's competitors, because then all you do is focus on reacting to what they do, Instead, you want to find the players who are as good
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or better than you on one or many things and have respect for them because their strengths reveal to you your weaknesses.
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The point is you're not trying to beat them.
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You're trying to outdo yourself.
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I'll give you a real-life example that happened to me.
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I spoke at an education summit for Microsoft, and by sheer weird coincidence, a few months later, I spoke at an education summit for Apple.
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At the Microsoft Summit, most of the executives spent most of their presentations talking about how to beat Apple.
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That's actually the language they used.
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Whereas the Apple Summit, 100% of the executives spent 100% of their presentations talking about how to help teachers teach
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and how to help students learn.
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One was obsessed with their mission, the other one was obsessed with trying to beat their competition.
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After my talk at Microsoft, they gave me a gift.
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They gave me the new Zune when it was a thing.
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Some people remember what that was.
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This was Microsoft's response to the iPod MP3 player and Balmer's intention was to beat Apple and make the product better, and by the way, they did a great job.
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It was a good product.
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They gave me the newest Zune at the time.
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And it was great.
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I was finished with my talk at Apple and I was sharing a taxi with a senior executive.
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And I have this character flaw where I have to stir the pot like you telling me not to mention, don't hit the button.
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And I'm like, ugh.
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So I'm sitting in the back of this taxi just like, I've got to do it.
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And I turn to him and I say, you know, Microsoft gave me their new Zune.
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It is so much better than my iPod.
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And he looked at me and said, I have no doubt.
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And the conversation was over.
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Because companies playing with an infinite mindset understand that there's no such thing as a winner or a loser.
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There's no such thing as winning or losing.
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There's no such thing as beating or competition.
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You're either ahead or behind.
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And the goal is not to compete against your competitor.
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The goal is to compete against yourself.
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How do I outdo ourselves?
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How do we make our culture better this year than it was last year?
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How do we make our leaders better this year than they were last year?
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How do we make our marketing better this year than it was last year?
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Learn from your worthy rivals, those who are better than you.
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Have their strengths reveal to you where you have to improve.
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It's worth noting that a year or two after this conversation, Apple introduced the iPod, which rendered both the iPhone, which rendered both the iPod and the Zoom obsolete,
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because they weren't competing against to make a better iPod.
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They were competing against themselves.
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Thank you.
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики уровня B2 построен на видео «What We Get WRONG About Business». Чаще всего повторяются слова: Apple, ipod, beat, competitor, summit. В этом видео 46 предложений и 595 слов для шедоуинга. Речь длится 2:53. Говорящий говорит быстро, около 207 слов в минуту, поэтому звуки часто сливаются и сокращаются. 84% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.
Ключевая лексика этого видео
Самые сложные слова из видео (15), с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| competitor существительное | /kəmˈpɛt.ɪ.tɚ/ | конкуре́нт, конкуре́нтка |
| obsess глагол | /əbˈsɛs/ | заци́клиться, заци́кливаться |
| outdo глагол | /aʊtˈdu/ | превосходи́ть, превзойти́ |
| render глагол | /ˈɹɛn.dɚ/ | вызвать, стать причиной |
| taxi существительное | /ˈtæksi/ | такси́, таксомото́р |
| flaw существительное | /flɔ/ | тре́щина, щель |
| obsolete прилагательное | /ˈɑbsəlit/ | устаре́вший |
| finite прилагательное | /ˈfaɪ.naɪt/ | коне́чный, ограни́ченный |
| mindset существительное | /ˈmaɪn(d)ˌsɛt/ | склад ума́, о́браз мы́слей |
| stir глагол | /stɝ/ | разме́шивать, меша́ть |
| coincidence существительное | /kəʊˈɪnsɪdəns/ | совпаде́ние |
| sheer прилагательное | /ʃɪɚ/ | прозра́чный |
| loser существительное | /luzɚ/ | проигра́вший, потеря́вший |
| declare глагол | /dɪˈklɛɚ/ | объявля́ть |
| react глагол | /ɹiːˈækt/ | реаги́ровать, отреаги́ровать |
Фразы, которые стоит повторять
Короткие законченные фразы из видео, которые пригодятся в повседневном разговоре:
- The point is you're not trying to beat them.
- You're trying to outdo yourself.
- You're either ahead or behind.
- How do I outdo ourselves?
Произношение, на которое стоит обратить внимание
Говорящий использует 9 сокращённых и редуцированных форм, например you're, I'm, don't. Произносите их коротко, так, как слышите.
- Длинные слова — следите за ударением: competitor /kəmˈpɛt.ɪ.tɚ/, coincidence /kəʊˈɪnsɪdəns/, simultaneously /ˌsaɪmlˈteɪnɪəsli/
Звуки, трудные для русскоязычных:
- /w/ — губы округлены, это не /v/: wildly /ˈwaɪldli/, weakness /ˈwik.nɪs/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как competitor, obsess, outdo.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.