Практика Shadowing: How to Adapt to Changing Times | Simon Sinek - Изучайте разговорный английский по видео
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55 предложений
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I think this profession is going, probably you have the great advantage that there are other professions
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that have gone through this before you and you can see what they've done in right and wrong.
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And you can see other industries as well, how they've screwed it up.
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So for example, and it's because they waited for the change to happen as opposed to grabbing the bulls by the horn.
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The bull by the horns.
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Right.
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It's just one S, no big deal.
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Right.
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And so, for example, why is it that Netflix invented Netflix and not the movie and television industry?
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It's because the movie and television industry were protecting their old business model
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and literally ignorant of the fact that the world was changing around them.
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Netflix had this new subscription model and it was a small company.
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Blockbuster, which was the 800 pound gorilla, you remember when we used to get DVDs in the mail?
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They knew streaming was coming, it just wasn't there yet.
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And so the CEO of Blockbuster went to the board
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and said I think we should explore subscription
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because this little thing called Netflix is onto something that's going to happen when the technology gets better.
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And the board wouldn't let him change the business model to subscription because they made 12% of their revenues from late fees. And look what happened.
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Blockbuster does not exist except for one store in northern Canada.
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And Netflix is the dominant force in television and movies.
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Why is it that a computer company invented iTunes and not the music industry?
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It's because they saw the change coming and the music industry was still trying to protect selling albums in stores.
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Cuz they saw their customer as Tower Records and HMV, whereas iTunes, Apple saw the customer as the person who actually buys and listens to the music.
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Why is it that Amazon invented Amazon and the e-reader and publishing industry did not even invent the Kindle?
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Like that is, it's because they're too busy protecting the old business model.
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So I think if you go down this route of protectionism, of protecting what we have and staving off change, you are signing your own death warrant.
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And if it's not your death warrant, your business is going to become way more difficult.
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And another firm that may be completely outside your profession,
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remember, iTunes, Netflix, all of these were companies completely outside their own industry.
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In other words, they couldn't even figure out
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which one of you it's going to be because it won't be any of you.
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It might be a software company that That'll completely eviscerate your profession.
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And so I think to be the one that says, okay, it won't be the way it was.
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We can't defend the way it was.
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And we're going to have to imagine, what if we were to invent our industry now, knowing nothing?
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What would we do?
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And again, this goes back to the question of why.
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Well, why did you get into the industry in the first place?
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Did you get into this profession because your parents told you to and you can make a good living?
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not going to be the innovator.
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Did you get in this industry because you love math?
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You're not going to be the innovator.
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Did you get into this industry and do you love this industry
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when you really get to help people re-understand and re-imagine how to build an organization?
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Because when you can understand the language of mathematics, when you can understand the language of a balance sheet, as clearly as you can understand the language of cultural change,
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it's kind of like that.
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It's the rational and the emotional.
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And we said it before, which is the numbers are only half a picture of the health of the business. And
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if you got into this industry to be of service to human beings who are trying to do bigger things for themselves, for their families, for society,
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for their customers, you You might be onto something.
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So the question is, what value do you offer to the people who buy your product?
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Now how would you do that in this new changing day and age?
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And literally ignore whatever was, because it's irrelevant, because it may or may not survive.
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The industry, the profession will do fine if you're the ones willing to blow up your own business.
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if you're going to protect your business, it'll get blown up for you.
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Почему практиковать речь на этом видео?
Видео Саймона Синека — отличная возможность для практики разговорного английского, потому что он говорит естественно, с живыми примерами и эмоциональной окраской. Его речь не формальная, а близкая к разговорному стилю, что подходит для тех, кто учит английский с YouTube. Если вы используете технику shadow speak (повторение за спикером сразу же), вы улучшите интонацию, темп и уверенность. Тем более, темы изменения и адаптации всегда актуальны — вы не только учите язык, но и получаете ценные мысли!
Грамматика и выражения в контексте
- "grabbing the bull by the horns" — идиомы, которая означает "взять ситуацию под контроль". В речи она добавляет живости: "Вместо того чтобы ждать, нужно схватить быка за рога".
- "signing your own death warrant" — выражение для описания действий, которые ведут к гибели. Например: "Защищая старый бизнес-модель, вы подписываете себе приговор".
- "it's not going to be the way it was" — простое, но часто используемое строение для обозначения изменения. В разговоре можно сказать: "Жизнь не будет такой, как раньше".
Трудные места для произношения
В видео есть слова, которые могут сбить с толку. Например, "Blockbuster" — название компании, произносится как [ˈblɒkbʌstər] (не "Блокбастер" по-русски). Еще "eviscerate" [ɪˈvɪsəreɪt] — "разорвать", сложно из-за сочетания гласных. Используйте shadowing английский: повторяйте за спикером, обращая внимание на ударения и длительность звуков. Это поможет избежать типичных ошибок!
Так что не стесняйтесь — включите видео, начните shadowspeak и делайте шаг к свободному общению!
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Придаточные определительные who / which + предложение — уточнение о человеке или предмете | Blockbuster, which was · person who actually · before, which is |
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | have gone · they've screwed |
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.