Pratica di Shadowing: What We Get WRONG About Business | Simon Sinek - Impara a parlare inglese con i video
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So in a finite game, baseball, the other players are competitors.
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The goal is actually to beat them, that your score is higher, and at the end of the game, you will be declared winner, right?
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In business, there's not really such thing, and so to view each other's competitors is kind of silly, because two companies can sell the same thing for about the same price,
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about the same quality, and both be wildly successful simultaneously.
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Instead of thinking of each other's competitors, because then all you do is focus on reacting to what they do, Instead, you want to find the players who are as good
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or better than you on one or many things and have respect for them because their strengths reveal to you your weaknesses.
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The point is you're not trying to beat them.
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You're trying to outdo yourself.
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I'll give you a real-life example that happened to me.
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I spoke at an education summit for Microsoft, and by sheer weird coincidence, a few months later, I spoke at an education summit for Apple.
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At the Microsoft Summit, most of the executives spent most of their presentations talking about how to beat Apple.
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That's actually the language they used.
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Whereas the Apple Summit, 100% of the executives spent 100% of their presentations talking about how to help teachers teach
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and how to help students learn.
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One was obsessed with their mission, the other one was obsessed with trying to beat their competition.
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After my talk at Microsoft, they gave me a gift.
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They gave me the new Zune when it was a thing.
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Some people remember what that was.
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This was Microsoft's response to the iPod MP3 player and Balmer's intention was to beat Apple and make the product better, and by the way, they did a great job.
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It was a good product.
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They gave me the newest Zune at the time.
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And it was great.
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I was finished with my talk at Apple and I was sharing a taxi with a senior executive.
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And I have this character flaw where I have to stir the pot like you telling me not to mention, don't hit the button.
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And I'm like, ugh.
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So I'm sitting in the back of this taxi just like, I've got to do it.
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And I turn to him and I say, you know, Microsoft gave me their new Zune.
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It is so much better than my iPod.
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And he looked at me and said, I have no doubt.
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And the conversation was over.
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Because companies playing with an infinite mindset understand that there's no such thing as a winner or a loser.
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There's no such thing as winning or losing.
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There's no such thing as beating or competition.
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You're either ahead or behind.
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And the goal is not to compete against your competitor.
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The goal is to compete against yourself.
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How do I outdo ourselves?
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How do we make our culture better this year than it was last year?
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How do we make our leaders better this year than they were last year?
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How do we make our marketing better this year than it was last year?
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Learn from your worthy rivals, those who are better than you.
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Have their strengths reveal to you where you have to improve.
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It's worth noting that a year or two after this conversation, Apple introduced the iPod, which rendered both the iPhone, which rendered both the iPod and the Zoom obsolete,
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because they weren't competing against to make a better iPod.
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They were competing against themselves.
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Thank you.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione di livello B2 si basa sul video “What We Get WRONG About Business”. Le parole che ritornano più spesso: Apple, ipod, beat, competitor, summit. Questo video contiene 46 frasi e 595 parole da ripetere con lo shadowing. Il parlato dura 2:53. Chi parla va veloce, circa 207 parole al minuto: aspettati suoni legati e ridotti. Il 84% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
Le 15 parole più avanzate del video, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| competitor sostantivo | /kəmˈpɛt.ɪ.tɚ/ | avversario, rivale |
| obsess verbo | /əbˈsɛs/ | ossessionarsi |
| outdo verbo | /aʊtˈdu/ | fare meglio |
| render verbo | /ˈɹɛn.dɚ/ | rendere |
| taxi sostantivo | /ˈtæksi/ | taxi, tassì |
| flaw sostantivo | /flɔ/ | fessura, cricca |
| obsolete aggettivo | /ˈɑbsəlit/ | obsoleto, in disuso |
| finite aggettivo | /ˈfaɪ.naɪt/ | finito |
| mindset sostantivo | /ˈmaɪn(d)ˌsɛt/ | mentalità, modo di pensare |
| stir verbo | /stɝ/ | mescolare |
| coincidence sostantivo | /kəʊˈɪnsɪdəns/ | coincidenza |
| sheer aggettivo | /ʃɪɚ/ | vero e proprio |
| loser sostantivo | /luzɚ/ | perdente |
| declare verbo | /dɪˈklɛɚ/ | dichiarare |
| react verbo | /ɹiːˈækt/ | reagire |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- The point is you're not trying to beat them.
- You're trying to outdo yourself.
- You're either ahead or behind.
- How do I outdo ourselves?
Pronuncia a cui fare attenzione
Chi parla usa 9 contrazioni e forme ridotte, come you're, I'm, don't. Pronunciale nella forma breve, così come le senti.
- Parole lunghe — attenzione all’accento: competitor /kəmˈpɛt.ɪ.tɚ/, coincidence /kəʊˈɪnsɪdəns/, simultaneously /ˌsaɪmlˈteɪnɪəsli/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: obsess /əbˈsɛs/, obsolete /ˈɑbsəlit/, finite /ˈfaɪ.naɪt/, mindset /ˈmaɪn(d)ˌsɛt/, coincidence /kəʊˈɪnsɪdəns/
- /æ/ — più aperta della “e”: taxi /ˈtæksi/, react /ɹiːˈækt/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come competitor, obsess, outdo.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.