Практика Shadowing: Simon Sinek: Golden Circle Speech - TED Talk - Изучайте разговорный английский по видео
Создание урока...
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- I call it the golden circle.
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Thank you.
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- Why, how, what?
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This little idea explains why some organizations and some leaders are able to inspire where others aren't.
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Let me define the terms really quickly.
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Every single person, every single organization on the planet knows what they do 100%.
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Some know how they do it, whether you call it your differentiating value proposition, or your proprietary process, or your USP.
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But very, very few people or organizations know why they do what they do.
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And by why, I don't mean to make a profit.
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That's a result.
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It's always a result.
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By why I mean what's your purpose?
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What's your cause?
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What's your belief?
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Why does your organization exist?
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Why do you get out of bed in the morning?
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And why should anyone care?
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Well, as a result, the way we think, the way we act, the way we communicate, is from the outside in.
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It's obvious.
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We go from the clearest thing to the fuzziest thing.
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But the inspired leaders and the inspired organizations regardless of their size, regardless of their industry, all think,
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act and communicate from the inside out.
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Let me give you an example.
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I use Apple because they're easy to understand and everybody gets it.
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If Apple were like everyone else, A marketing message from them might sound like this: We make great computers.
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They're beautifully designed.
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Simple to use and user friendly.
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Want to buy one?
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Meh.
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And that's how most of us communicate.
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That's how most marketing is done, that's how most sales is done, and that's how most of us communicate interpersonally.
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We say what we do, we say how we're different or how we're better, and we expect some sort of behavior, a purchase of votes, something like that.
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Here's our new law firm.
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We have the best lawyers with the biggest clients.
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We always perform for our clients, do business with us.
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Here's our new car.
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It gets great gas mileage, it has leather seats.
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by our car but it's uninspiring.
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Here's how Apple actually communicates.
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Everything we do We believe in challenging the status quo, We believe in thinking differently.
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The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
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We just happened to make great computers.
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Want to buy one?
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Totally different, right?
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You ready to buy a computer from me?
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All I did was reverse the order of the information.
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What it proves to us is that people don't buy what you do, people buy why you do it.
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People don't buy what you do, they buy why you do it.
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This explains why every single person in this room is perfectly comfortable buying a computer from Apple.
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But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple.
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But as I said before, Apple's just a computer company.
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There's nothing that distinguishes them structurally from any of their competitors.
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Their competitors are all equally qualified to make all of these products.
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In fact, they tried.
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A few years ago, Gateway came out with flat -screen TVs.
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They're eminently qualified to make flat -screen TVs.
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They've been making flat -screen monitors for years.
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Nobody bought one.
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and Dell Dell came out with MP3 players and PDAs.
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And they make great quality products and they can make perfectly well designed products.
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and nobody bought one.
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In fact, talking about it now, we can't even imagine buying an MP3 player from Dell.
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Why would you buy an MP3 player from a computer company?
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but we do it every day.
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People don't buy what you do, they buy why you do it.
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When we communicate from the outside in, yes, people can understand vast amounts of complicated information, like features and benefits and facts and figures.
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It just doesn't drive behavior.
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When we communicate from the inside out, we're talking directly to the part of the brain
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that controls behavior and then we allow people to rationalize it with the tangible things we say and do.
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This is where gut decisions come from.
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You know, sometimes you can give somebody all the facts and your figures and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb?
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It doesn't feel right.
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Because the part of the brain that controls decision making doesn't control language.
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And the best we can muster up is, "I don't know, it just doesn't feel right."
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Or sometimes you say you're leading with your heart or you're leading with your soul.
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Well, I hate to break it to you, those aren't other body parts controlling your behavior.
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It's all happening here in your limbic brain.
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The part of the brain that controls decision making and not language.
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But if you don't know why you do what you do, and people respond to why you do what you do,
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then how will anybody How will you ever get people to vote for you or buy something from you, or more importantly, be loyal?
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Об этом уроке
В этом уроке вы будете практиковать технику shadow speak на основе вдохновляющей речи Саймона Синека на TED. Мы сосредоточимся на его способах общения и том, как он использует модель "Золотой круг" для передачи сложных идей. Благодаря этому вы не только улучшите произношение английского, но и получите навыки для более глубокого понимания смысла сказанного. Вы сможете применять эти техники в своих собственных разговорах, становясь более убедительными и теми, кто вдохновляет других.
Ключевая лексификация и фразы
- Золотой круг (Golden Circle) - модель, объясняющая, почему некоторые организации вдохновляют.
- Почему, как, что (Why, How, What) - три ключевых элемента этой модели.
- Цель (Purpose) - причина существования вашей организации или действия.
- Статус-кво (Status Quo) - текущее состояние вещей, которое можно изменить.
- Определяющие ценности (Differentiating Values) - уникальные преимущества, которые предлагает ваша организация.
- Искусство коммуникации (The Art of Communication) - навыки, позволяющие передавать идеи эффективно.
- Вдохновляющие лидеры (Inspired Leaders) - те, кто умеет мотивировать и вести за собой других.
Советы по практике
Для того чтобы максимально эффективно использовать технику shadow speech, следуйте этим рекомендациям:
- Темп речи: Обратите внимание на темп и интонацию Саймона Синека в видео. Он говорит уверенно, с паузами, позволяя слушателям осмысливать информацию.
- Повторяйте вслух: Используйте метод шадовпикинга, повторяя его слова или фразы в тот же момент, когда он их произносит. Это поможет улучшить произношение английского.
- Эмоциональная выразительность: Старайтесь передать ту же эмоциональную окраску, что и он, акцентируя внимание на ключевых моментах.
- Запись себя: Записывайте свои попытки и сравнивайте с оригиналом, чтобы лучше понимать, где вы можете улучшить.
- Постоянная практика: Регулярно возвращайтесь к этому видео, чтобы обрабатывать различные сегменты. Это укрепит навыки shadowspeaks и прояснит сложные концепции.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.