跟讀練習: Simon Sinek | Start with WHY to inspire action (Super Quick Version) - 通過影片學習英語口語

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29 句
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Probably the world's simplest idea.
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I call it "The Golden Circle" This little idea explains why some organizations and some leaders are able to inspire where others aren't.
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Every single person, every single organization on the planet knows what they do.
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100% Some, know how they do it.
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But very very few people or organizations know why they do what they do.
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By "Why" I mean what's your purpose, what's your cause, what's your belief?
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And why should anyone care?
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The inspired leaders and the inspired organizations all think, act and communicate from the inside out.
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Let me give you an example.
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If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers, they're beautifully designed, simple to use and user-friendly.
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Wanna buy one?" Meh.
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That's how most marketing is done, that's how most sales is done, we say what we do, we say how we're different or how we're better and we expect some sort of behavior: A purchase, a vote, something like that.
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Here's how Apple actually communicates: "Everything we do, we believe in challenging the status quo, we believe in thinking differently, the way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
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Wanna buy one?" People don't buy what you do, people buy why you do it.
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The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.
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Again, the goal is not just to sell to people who need what you have, the goal is to sell to people who believe what you believe.
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If you um hire people just because they can do a job, they'll work for your money.
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But if you hire people who believe what you believe, they work for you with blood and sweat and tears.
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Something called the "Law of Diffusion of Innovation" The first 2.5% of our population are our innovators.
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The next 13.5% of our population are our early adoptors, the next 34% are our early majority, our late majority and our laggards.
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But if you want mass market success or mass market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18% market penetration.
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So, it's this here, this little gap that you have to close.
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Because you see, the early majority will not try something until someone else has tried it first.
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And these guys, the innovators and the early adoptors, they are more comfortable making those intuitive decisions driven by what they believe about the world and not just what product is available.
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These are the people who stood in line for 6 hours to buy an iPhone when they first came out.
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Leaders hold the position of power or authority.
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Those who lead, inspire us.
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Those who start with why that have the ability to inspire those around them or find others who inspire them.
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Thank you very much.

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背景與情境

在現代商業和領導力中,理解“為什麼”是激勵他人和取得成功的關鍵。著名演講者西蒙·西內克深刻地揭示了這一觀點。他提出了一個概念,稱為“黃金圈”,強調領導者和組織能夠激勵他人的原因在於他們明確自己的目標和信念。大多數人和組織知道自己在做什麼,但只有少數人能夠清楚地說明他們為什麼而做。這一理念尤其適合在英語口語練習中運用,因為它不僅涉及語言使用,還關乎表達內心深處的情感和信念。

日常交流的五個重要短語

  • 我們相信挑戰現狀。 (We believe in challenging the status quo.)
  • 我們以不同的方式思考。 (We think differently.)
  • 我們的產品設計精美,易於使用。 (Our products are beautifully designed, simple to use.)
  • 人們並不是購買我們的產品,而是購買我們的信念。 (People don't buy what you do, they buy why you do it.)
  • 與其賣給需要你產品的人,不如與相信你信仰的人做生意。 (The goal is not to sell to people who need what you have, but to sell to people who believe what you believe.)

逐步影子跟讀指導

如果你想提高你的英語口語能力,可以通過“英語影子跟讀”來理解如何從聽到的內容中提取資訊。以下是一個逐步的指導,幫助你在影子跟讀過程中更好地應對這一影片的難度:

  1. 瞭解文本內容:首先,通讀以上短語並理解其含義,牢記“為什麼”的重要性。
  2. 聽影片:觀看影片並將注意力集中在西蒙·西內克的語氣、發音和語調上,記住所表達的情感。
  3. 分段跟讀:將影片中的內容分成小段,用“英語口語練習”技術反覆跟讀,每次跟隨他講話的同時確保發音和節奏的準確性。
  4. 模仿與反饋:將自己的聲音錄下來,與原影片進行對比,找出可以改進的地方。
  5. 重複練習:持續調整和最佳化你的發音、語調和用詞,直到你感覺自然為止。

通過這樣的練習,不僅可以提高你對英語的理解,還可以增強你的表達能力,使你的交流更加有力量和說服力。這種方法也適用於雅思口語練習,有助於你在考試中表現出色。

什麼是跟讀法?

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧,最初開發用於專業口譯員的培訓,並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大:您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同,跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性,語調,節奏,連讀,聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →