Pratique du Shadowing: Simon Sinek | Start with WHY to inspire action (Super Quick Version) - Apprendre l'anglais à l'oral avec la vidéo

Création de la leçon...
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Probably the world's simplest idea.
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I call it "The Golden Circle" This little idea explains why some organizations and some leaders are able to inspire where others aren't.
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Every single person, every single organization on the planet knows what they do.
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100% Some, know how they do it.
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But very very few people or organizations know why they do what they do.
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By "Why" I mean what's your purpose, what's your cause, what's your belief?
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And why should anyone care?
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The inspired leaders and the inspired organizations all think, act and communicate from the inside out.
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Let me give you an example.
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If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers, they're beautifully designed, simple to use and user-friendly.
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Wanna buy one?" Meh.
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That's how most marketing is done, that's how most sales is done, we say what we do, we say how we're different or how we're better and we expect some sort of behavior: A purchase, a vote, something like that.
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Here's how Apple actually communicates: "Everything we do, we believe in challenging the status quo, we believe in thinking differently, the way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly.
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Wanna buy one?" People don't buy what you do, people buy why you do it.
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The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.
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Again, the goal is not just to sell to people who need what you have, the goal is to sell to people who believe what you believe.
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If you um hire people just because they can do a job, they'll work for your money.
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But if you hire people who believe what you believe, they work for you with blood and sweat and tears.
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Something called the "Law of Diffusion of Innovation" The first 2.5% of our population are our innovators.
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The next 13.5% of our population are our early adoptors, the next 34% are our early majority, our late majority and our laggards.
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But if you want mass market success or mass market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18% market penetration.
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So, it's this here, this little gap that you have to close.
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Because you see, the early majority will not try something until someone else has tried it first.
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And these guys, the innovators and the early adoptors, they are more comfortable making those intuitive decisions driven by what they believe about the world and not just what product is available.
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These are the people who stood in line for 6 hours to buy an iPhone when they first came out.
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Leaders hold the position of power or authority.
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Those who lead, inspire us.
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Those who start with why that have the ability to inspire those around them or find others who inspire them.
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Thank you very much.

About This Lesson

In this lesson, you will explore the powerful concept of starting with "Why," as discussed by Simon Sinek in his presentation. By focusing on the purpose behind actions and beliefs, you will learn how inspired leaders and organizations effectively communicate and connect with their audiences. This session offers an excellent opportunity to improve your English pronunciation and enhance your listening skills as you practice shadowing Sinek's engaging speech. As you listen and repeat, consider how the principles he discusses can be applied to your own experiences, especially if you are preparing for the IELTS speaking practice.

Key Vocabulary & Phrases

  • The Golden Circle: A model that explains how leaders can inspire action by understanding their core purpose.
  • Why: Refers to an individual’s or organization's purpose, cause, or belief.
  • Inspired leaders: Individuals who motivate others by starting with their "Why."
  • Market penetration: The percentage of a target market that buys a product or service.
  • Tipping point: The moment when an idea or product reaches wide acceptance among users.
  • Innovators: The first individuals to adopt new ideas or products in the market.

Practice Tips

When engaging with the video content, put the following tips into practice to maximize your learning experience:

  • Shadowing: As you watch, try to repeat Sinek's words in real-time. Focus on his tone and pacing to capture the emotional emphasis in his delivery.
  • Slow it down: If the pace feels overwhelming, don't hesitate to reduce the playback speed. Gradually increase it as you become more comfortable with the material.
  • Note-taking: Jot down phrases that resonate with you. This will not only boost your vocabulary but will also provide context for shadowing later.
  • Record yourself: After shadowing, record your pronunciation and compare it with the original audio. This will help you identify areas for improvement.
  • Emphasize key concepts: Notice how Sinek emphasizes words like "believe" and "inspire." Practice highlighting these emotional triggers to enhance your speech.
  • Focus on feeling: Understanding the emotion behind the words will help you convey similar feelings in your speaking, which is especially beneficial for IELTS speaking practice.

By incorporating these strategies, you will not only learn English with YouTube effectively but also develop skills that elevate your conversation and connection with others. Remember, the goal is not just to communicate but to inspire and connect with those who share your beliefs and values!

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.