Pratique du Shadowing: How to Become a Successful Entrepreneur No-BS Guide - Apprendre l'anglais à l'oral avec la vidéo
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218 phrases
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Becoming an entrepreneur can seem overwhelming.
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You may already have the ambition, the ideas, and you've probably seen videos on how to get rich that talk about ways to make money,
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but no one explains how to actually build a business that works.
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So, in this video, I'll show you a complete roadmap with the essential parts you need to become an entrepreneur
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and massively increase the chances that what you're building actually works.
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Let's not waste time and get started.
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Part 1.
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The main paths to becoming an entrepreneur.
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According to Google, an entrepreneur is someone who takes on the risk to create a product
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or service that delivers value and does it with the ultimate goal of making a profit.
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But how do you actually get there in practice?
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If you look at how entrepreneurs actually start, you can usually group their paths into three broad approaches, shaped by their experience and available resources.
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The first path, and probably the easiest one if you're starting from scratch, is selling a skill of yours.
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In fact, to start any entrepreneurial project, you mainly have two levers available, money and time.
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If you don't have money, you can use your time to build skills that you can later turn into income.
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And I'm not talking about random skills, but the ones the market is actually willing to pay for, and pay well.
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Nice.
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What you're seeing here are simply the highest paid skills, and the nice thing is that learning these skills is free.
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For example, if you want to learn how to sell, you can search for that skill on YouTube,
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and you'll find tons of videos on the topic.
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It's not the most efficient path because you're trading time for money,
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but it's also the fastest way to go from zero to your first real results.
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And, step by step, you stop selling just your time and start building something more scalable, like a team or a structured service.
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Another path is improving a product that already exists.
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This is where many people get stuck, thinking they need a revolutionary idea to start a business.
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In reality, if you look at the biggest companies, they took existing product and made them better.
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For example, Apple didn't invent the computer.
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Before the Apple one, computers already existed, but they were hard to use.
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You had to buy components, assemble them, and install the software yourself.
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Apple introduced a fully assembled computer with an integrated operating system, ready to use.
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Amazon did the same.
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It wasn't the first company to sell books online, but it made buying books easier for customers.
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So ask yourself, how can I make this same thing 10 times better for a specific group of people?
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Then there's the problem -solution model.
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In this path, you start from the problem itself, and you design whatever solves that pain best.
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There are countless problems in the world, but not all of them are valuable or worth building a business around.
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The right approach is to focus on problems that are widespread and costly to ignore.
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Problems that, if left unsolved, cost people money, time, energy, or customers.
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In these cases, people are much more willing to pay for a solution.
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You don't need to search across every industry.
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You can solve a problem you personally have, or one within your area of expertise, because you understand it deeply and can recognize realistic solutions.
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One efficient way to find these opportunities is to ask AI to analyze real -world problems and generate possible business solutions.
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Just remember to do your own research and verify the information before building anything.
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Part 2.
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Build a basic skill stack.
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One of the biggest myths in entrepreneurship is that success comes from one big idea.
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In reality, it's about building up multiple layers of skill that can actually make a business work.
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The more skills you build, the more problems you can solve, and the more valuable you become in every part of the business.
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When it comes to the skills an entrepreneur needs, there are six main fields to focus on, such as marketing and sales,
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which help you attract customers and turn interest into actual sales.
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The operational side of the business, meaning understanding how the work is done in practice.
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And here, your priority should be to become the best at doing it in your niche.
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Accounting, to keep track of what happens in the company.
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Corporate finance, so you can read a balance sheet, understand cash flows, and interpret the key indicators of the business.
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Taxation, to manage taxes and compliance correctly.
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And the classic soft skills such as communication, time management, which help you guide people.
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Of course, you don't need to know everything from day one.
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Otherwise, you risk never getting started.
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Learning is a gradual process, and in practice, it never really ends, because an entrepreneur is always looking for new skills to implement in the business.
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That said, the goal is to build enough foundational knowledge in each field to make informed decisions
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and understand whether the people you work with are doing a good job.
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Because if you outsource your marketing to an agency, you still need enough marketing knowledge to judge their work and know whether their strategy makes sense.
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If you can reach a 40 % level in each field, that is already an excellent result.
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To build this foundation, you have access to countless tools and resources.
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Part 3.
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Map Your Market and Opportunity Before collecting data, you need to decide whether you want to sell B2B or B2C,
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because your approach changes depending on that choice.
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B2B means selling to businesses, while B2C means selling to consumers.
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Both have pros and cons, and the right one depends on whether the problem you found is more relevant to companies or to end customers.
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Once that's clear, the first thing to understand is market size, how big the opportunity is.
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This is usually done using three levels that progressively narrow down the market, from the total theoretical size to the portion you can realistically gain.
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The first is total addressable market, which represents total demand if every potential customer bought your product.
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You calculate it by multiplying the number of potential customers by the average price.
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If you sell software for restaurants and there are 5 million restaurants worldwide, with an average price of $500 per year,
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your TAM is $2 .5 billion.
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Next is the served available market the portion of the TAM you can realistically serve based on geography, language, or sales channels.
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You calculate it by applying filters to the TAM.
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If you decide to operate only in the southeast of the United States, and there are 150 ,000 restaurants there,
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then your SAM becomes those 150 ,000 restaurants times the average price, which gives you $75 million.
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Finally, you get to the serviceable, obtainable market, which is the slice you can realistically capture in the first few years,
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based on your current resources and operational capabilities.
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You usually calculate it by applying a realistic percentage to your SAM, based on what typically happens in your industry.
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If you think you can capture 1 % of your SAM in the first year, then in this example, your sum would be $750 ,000.
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In this way, you get a realistic estimate
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and understand what the maximum earning potential for the first year of activity looks like.
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After that, you move on to analyzing your target customer and the competition,
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looking at demographic and behavioral data on one side and competitors' prices and strengths on the other.
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Part 4.
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Calculate Your Startup Costs.
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Startup costs are the expenses you actually need in order to get started, and estimating them properly is key to avoiding early failure.
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They're made up of two main types of expenses.
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The fixed costs, meaning recurring monthly expenses you'll have to pay, like rent, utilities, or salaries.
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And the one -time costs, meaning expenses you pay only once to start, like equipment and setup fees.
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These are often the biggest upfront items.
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You can estimate your startup costs by adding your one -time expenses to your fixed costs multiplied by your buffer months.
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Buffer months are usually 6 to 12 months of fixed costs, so you don't run out of of cash in the first weeks.
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Part 5.
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Turn your idea into a business plan.
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The business plan is one of the most important documents when you want to turn an idea into a concrete project.
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It is often seen as something complicated or useful only if you need to ask the bank for money.
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But in fact, it is much simpler than it seems.
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It is simply a document that fully describes your business project, usually over a five -year period.
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You don't need to start from scratch.
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You can download a free template online and there are plenty of options available.
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Then, simply fill in the pre -made sections with your own details.
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What matters is that it gives you a written point of reference, forcing you to think in real numbers instead of vague ideas in your head.
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Part 6.
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Launch your project.
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Before you launch your project, it's important to follow a clear sequence of steps,
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because each one gives you concrete data you can use to shape the next.
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The first step is doing a SWOT analysis.
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A SWOT Product analysis is a strategic planning tool used to systematically evaluate the situation of a project.
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The name comes from four words.
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Strengths, Weaknesses, Opportunities, and Threats.
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Strengths represent everything that makes your idea competitive compared to others in the same sector.
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Weaknesses are what you're still missing or what could slow you down on the way.
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Opportunities look outside your business, at what's happening in the market that could work in your favor.
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Threats are all the external elements you can't directly control, but that could make the path more complicated.
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This analysis should be done before launching your project on the market,
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because it helps you better understand customer needs and identify the distinctive traits of your product.
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At this point, your value proposition comes into play.
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That's how you explain why a customer should choose you instead of any alternative.
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It shouldn't be a generic sentence or a list of technical features.
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What matters is explaining in a simple, direct way what concrete result people get when they choose you.
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For example, we help small digital entrepreneurs who feel lost in bureaucracy get their business in order within 30 days.
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Now, instead of going all in immediately, it makes sense to do a pre -launch.
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This means testing your idea on a small scale a simple landing page that explains what you offer,
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and a few emails to collect the first signups, is already an excellent way to test.
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At this stage, it's much better to have a few highly targeted customers than a lot of random contacts,
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because those first customers will give you far more useful feedback to understand whether your idea can really work.
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Only after you've collected this feedback and made the necessary adjustments do you move to a full product launch.
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At this stage, it's important to already have your acquisition channels ready and a way to measure your results.
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The data you collect will constantly help you refine your communication and improve your internal business processes.
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Part 7.
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Master Cash Flow.
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There are three types of cash flow, but the one worth keeping an eye on is operating cash flow.
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It is very important because it shows how much cash your core business is really generating,
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and it gives you a clear view of whether you will have enough liquidity to cover your costs in the coming months.
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To calculate it in a simple way, you start with the company's net income, meaning the final profit after subtracting all the costs it has incurred.
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Then you add back depreciation, if there is any.
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Finally, you consider changes in working capital, meaning the money tied up in the day -to -day operations of the business,
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for example in inventory or payments to suppliers.
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Let's break this down with a simple example.
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Imagine a clothing store that makes $8 ,000 in one month.
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In the same period, it buys a new lighting system for the store, costing $5 ,000.
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In accounting, that cost is spread over time with depreciation of $500 per month.
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In addition, there are $3 ,000 worth of clothes and inventory that were not sold that month.
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In the end, even though the profit is $8 ,000, the actual cash generated by the business is $5 ,500.
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Part 8.
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Set up your management control.
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Think of this tool as the control panel of your business.
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A pilot would never take off without checking the instruments.
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In the same way, you should not make important decisions without having the key numbers in front of you.
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Many companies actually fail because they do not make decisions based on numbers.
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And management control is precisely the tool that helps you keep an eye on all the essential figures of the business.
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While you may not need a full management control system from day one.
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It's wise to start early with a basic version that tracks only the key performance indicators for your business,
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so you always have a clear picture of how your business is really performing.
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To learn how to use it, you don't need a degree in economics.
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You can start with practical books that include examples
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and downloadable excel files and combine them with video tutorials
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that show you step by step how to set up the sheets and read the results.
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Part 9, the main levers of business growth.
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At this point in the journey, a natural question comes up.
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How do you go from a business that works to a business that grows in a big way?
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Scaling doesn't just mean working more or trying to sell to everyone, but acting on a few specific levers that,
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when managed well together, multiply the potential of the business.
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The first lever is your team.
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Delegating intelligently allows you to free up time and mental focus
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so you can take care of what really matters in the business, even though not everything should be delegated in the same way.
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You usually start with repetitive tasks, the ones that eat up hours but can be done just as well or even better by someone else.
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When the operational side is in the team's hands, the entrepreneur's role boils down to three main activities, keeping an eye on the numbers,
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leading the company's strategy, and taking care of relationships within the group.
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The second lever is growing your customer base, which basically means bringing more people into your world and turning some of them into paying customers.
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The most direct way to do that is by investing in marketing, a topic I've already covered in detail in another video here on the channel.
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So if you're interested, make sure to check it out.
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The third lever is improving your margins.
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Profit margin is simply the difference between the revenue your business generates and the costs you sustain,
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and it's one of the clearest indicators of how profitable a company really is.
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Successful companies almost always have solid margins.
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Among the different types of margins, the most useful for an entrepreneur in day -to -day management is the operating margin.
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The operating margin measures how much you earn from the core activities of your business.
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The formula to calculate it is this.
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Where cost of goods sold refers to all the costs directly tied to what you sell,
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while operating expenses are all the ongoing costs needed to keep the business running every day.
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If in one month you make $10 ,000 in revenue, spend $4 ,000 on cost of goods sold, and $3 ,000 on operating expenses,
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your operating margin will be 30%.
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That means that for every dollar that comes in, after paying what it takes to keep the business going, you're left with 30 cents in profit.
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To understand whether your margins are good, all you need is a quick search to compare them with the average in your industry.
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To improve them, you can reduce operating costs, increase the average order value, create a customer loyalty program, or quite simply, raise your prices.
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The last lever is raising investment, meaning putting yourself in a position to grow much faster than
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you could by relying only on the resources generated inside your business.
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At this stage, all the work you did earlier becomes crucial,
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especially your business plan, together with a pitch deck that clearly communicates the value of your project.
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To actually find investors, the best places are still LinkedIn and the various matchmaking platforms you can find online.
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Part 10.
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Use the right environment to grow more quickly.
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Growth rarely happens in isolation, and the first person who can genuinely accelerate yours is a mentor.
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When people hear mentor, they often think of the usual fake guru selling online courses and promising magical shortcuts.
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But a real mentor is someone who has already done what you're trying to do
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and has achieved results similar to the ones you want.
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And it doesn't have to be just one.
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You could have a different mentor for each key area of your business because each field has its own logic.
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Steve Jobs himself, when he decided to turn Apple from a garage project into a real company, leaned on Mike Markala, a former
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Intel executive who supported
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Jobs in Apple's strategic decisions.
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It's a concrete example of how even someone with a huge vision still needs someone more experienced on the business side.
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Alongside this, there's the whole topic of networking.
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Being surrounded by people who have goals similar to yours
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and who don't look at you like you're crazy when you talk about business speeds up your growth.
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In practice, the mentor is the vertical figure you look up to, while your network is the horizontal environment you move in.
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Taking care of both makes your entrepreneurial journey much more effective.
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During this journey, there will be highs and lows.
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Days when you feel unstoppable and days when you wonder why you even started.
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But if your goal is to escape the 9 to 5 and build something of your own,
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it's also one of the most rewarding paths you can choose.
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If you enjoyed this video, remember to leave a like and let me know in the comments where you are right now in your journey.
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Bye.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « How to Become a Successful Entrepreneur No-BS Guide ». Les mots qui reviennent le plus souvent : cost, customer, skill. Cette vidéo contient 218 phrases et 3080 mots à répéter en shadowing. La partie parlée dure 17:38. Le locuteur parle à un rythme naturel d’environ 175 mots par minute, proche d’une conversation courante. 87 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| entrepreneur nom | /ˌɑn.tɹə.pɹəˈnɝ/ | entrepreneur, entrepreneuse |
| lever nom | /ˈliː.və/ | levier |
| calculate verbe | /ˈkælkjʊleɪt/ | calculer |
| mentor nom | /ˈmɛn.tɔː/ | mentor |
| realistically adverbe | réalistement | |
| startup nom | /ˈstɑɹtˌʌp/ | mise en route, mise en train |
| indicator nom | /ˈɪn.dɪˌkeɪ.tə(ɹ)/ | indicateur |
| depreciation nom | /dɪˌpɹiːʃɪˈeɪʃən/ | dépréciation |
| entrepreneurial adjectif | /ˌɑn.tɹə.pɹəˈnɝ.i.əl/ | entreprenant, entrepreneur |
| assemble verbe | /əˈsɛm.bəl/ | assembler, rassembler |
| delegate nom | /ˈdɛlɪɡət/ | délégué, déléguée |
| buffer nom | /ˈbʌfəɹ/ | solution tampon |
| analyze verbe | /ˈæn.əˌlaɪz/ | analyser |
| countless adjectif | /ˈkaʊntləs/ | incalculable, innombrable |
| downloadable adjectif | /ˌdaʊnˈloʊd.ə.bl̩/ | téléchargeable |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| set up verbe | /ˌsɛt ˈʌp/ | mettre en place, installer |
| build up verbe | s'accumuler, s'entasser | |
| come up verbe | se montrer, sortir du bois | |
| eat up verbe | dévorer | |
| look up to verbe | respecter | |
| speed up verbe | /spiːdˈʌp/ | accélérer |
| take off verbe | enlever, ôter |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- Let's not waste time and get started.
- You don't need to search across every industry.
- You don't need to start from scratch.
- Let's break this down with a simple example.
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | is often seen · should be done · is spread |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | you've probably seen · you've collected · has incurred |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | someone who takes · market, which is · person who can |
Prononciation à surveiller
Le locuteur utilise 30 contractions et formes réduites, comme you're, don't, doesn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: theoretical /ˌθi.əˈɹɛt.ɪ.kəl/, myth /mɪθ/
- Les sons « sh » et « zh »: depreciation /dɪˌpɹiːʃɪˈeɪʃən/, foundational /faʊnˈdeɪ.ʃə.nəl/, entrepreneurship /ˌɑn.tɹə.pɹəˈnɝ.ʃɪp/, taxation /tækˈseɪ.ʃən/, proposition /ˌpɹɑpəˈzɪʃən/
- Mots longs — placez bien l’accent: entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, depreciation /dɪˌpɹiːʃɪˈeɪʃən/, entrepreneurial /ˌɑn.tɹə.pɹəˈnɝ.i.əl/, foundational /faʊnˈdeɪ.ʃə.nəl/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: behavioral /bɪˈheɪvjəɹəl/, horizontal /ˌhoɹəˈzɑn.təl/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: gradual /ˈɡɹæd͡ʒuəl/, niche /nɪt͡ʃ/, adjustment /əˈd͡ʒʌst.mənt/, geography /d͡ʒiˈɑɡɹəfi/
- /r/ anglais — langue recourbée, sans frotter la gorge: entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, startup /ˈstɑɹtˌʌp/, indicator /ˈɪn.dɪˌkeɪ.tə(ɹ)/, depreciation /dɪˌpɹiːʃɪˈeɪʃən/, entrepreneurial /ˌɑn.tɹə.pɹəˈnɝ.i.əl/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme entrepreneur, lever, calculate.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.