Pratique du Shadowing: MrBeast: How to get 100 million views on YouTube - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
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I got a chance to sit in to a lengthy brainstorming session with Tyler and others.
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That was really cool.
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Can you talk about the process of that,
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of people pitching ideas and you pitching alternatives or shutting down ideas and just plowing through ideas?
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I mean, you kind of just described exactly what we did.
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Yeah.
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I mean, but the ideas are really, really good.
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It's just tossing out different categories of ideas and then also fine-tuning them to see how do I change, thinking about the titles and the thumbnails.
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I work so well off of inspiration.
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It's something, give me any word.
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I don't know.
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Space.
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Yeah, I went to space.
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What happens if you blow up a nuke in space?
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Or I went to the moon, I went to Mars.
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Because you said that one word, it was able to inspire me to come up with four ideas.
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And so that's just, it's for me, the way to get 100 million views on videos, you need something original, creative, something people really need to see,
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ideally never been done before, all these like things.
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And so you need like, if you want to consistently go super viral, you need just a constant stream of ideas.
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And the only way I've really found
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that I can consistently come up with 100 million view videos is to intake inspiration and then see what my brain outputs. and
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so that's kind of at its core foundation what i'm doing
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there it's just like intaking a lot of random inspiration to see what spawns in my mind
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so i can output it
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but the neural network of your brain is generating the video the title the thumbnail all like jointly exactly
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and that only comes because i spent 10 years of my life just obsessively studying all
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that stuff because you i mean it seems like you would literally potentially shut down a video just
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because you can't come up with a good title yeah
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or a thumbnail yeah i mean that's what happened to 70 of those in
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that pitch session i was just like oh what was one of them genius versus 100 people or
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yeah like maybe average intelligence versus genius yeah i was like what the heck is the thumbnail even
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if the title was good yeah yeah i mean there's
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so many but yeah people don't click they don't watch that's
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so interesting but you developed over time the ability to kind of
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give it what what makes for a good title short not just short it's also i mean
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if someone reads it are they like do they have to watch it is it just
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so intrinsically interesting that it's just gonna fuck with them
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if they don't click on it you know what i mean
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so it doesn't have to be short
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but it has to be like you almost want to have a retention to word by word reading Ideally, it's a title also that,
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you know, because the titles don't live in a vacuum, right?
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So it has to lead into the content.
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So ideally the title represents content that you would want to watch for 20 minutes
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so if it's a 20 minute video
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and the title is i stepped on a bug it's not gonna
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because it's all of it combined the click-through rate is going to be much lower
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than if it was like a five second video people might click it
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so you gotta like even nuances of the length of the
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video based against the title will affect whether people want to click it
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because sometimes they just all add up i mean it's
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that yes ideally you want to blow 50 characters because above 50 characters on certain devices, you run the chance of it going dot, dot, dot.
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So I took a light pole, and I saw how many dollar bills I could stack on top, and then it would just go dot, dot, dot because it's too long, and it can't finish it.
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And that's the worst thing because then people don't even know what they're clicking on, and so it's going to do even worse.
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Short, simple, ideally, and just so freaking interesting to have to click, and it is a good segue into the content, and it represents the length of the content.
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And there's probably stuff that's hard to convert into words for
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you like i stepped on a bug versus stepping on a
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bug versus mr b stepped on a bug well i mean that
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bug stepping video so it's like yes the more extreme the opinion typically the higher the click-through rate
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if you can like uh pay it off in the content then it just super charges it
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so like oh so you have a kind of estimate of the extreme like this this water right you're like
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fiji water sucks yeah that'd do fine but if you said fiji water is the worst water bottle
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or the worst water I've ever drank in my life, way more extreme opinion would do way better.
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But you have to deliver.
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Yeah, but then you have to deliver because the more extreme you are, the more extreme you have to be in the video.
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Yeah.
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That's almost inspiration for you to step up.
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Yeah, but you can be more extreme in a positive way.
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It's easier though.
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Negative clickbait is much easier than positive clickbait.
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It just is.
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It's so much easier to get negative clicks.
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And so a lot of people are just, in my opinion, a little bit lazier, and they just take the route like, oh, well, this one gets the same amount of clicks, and it's easier, less effort.
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The positive one is doing a large number of numbers of something.
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Like, I spent this number of hours doing this.
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Or whatever, if you just wanted to help people.
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It's just harder to get 10 million views on a video
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helping people than it is to get 10 million views on a video tearing down a celebrity, you know what I mean, or whatever negative video you want to insert there.
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Well, that said, most of your videos are pretty positive.
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Yes. So what's...
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But not a lot of people do those kinds of videos
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because they're hard yeah they're hard yeah uh some of that is giving away money right yeah um
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what's the secret to that what's how do you do do
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that right yeah like give away money or in a video
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that made to make it compelling um is it
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so there's a number
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that is better than another number right the higher number is
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always better than the lower number yeah for the most part
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and you know it's interesting like some videos will give away a million dollars some videos will give away half a million.
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There's not really, I guess so, I'm retracting what I just said i was more joking with
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that but there's no difference whether i put 500k
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or a million there's probably not even really a difference between 100k
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or a million i haven't really looked into it like some
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of our mostly videos are not us giving away a million dollars
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and sometimes the million dollar videos just don't do as well as the other one so
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there there is a certain point where a dollar amount is just a large dollar amount to an average human
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and so i think
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that point is 100k like anything above 100k the average human
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is just like that's a lot of money you know like
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it doesn't it doesn't 100k a million like doesn't really move the needle
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if that makes sense which that's a very nuanced piece of information
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that applies to very few people
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but yeah well no i think it applies it's fascinating it's
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fascinating human our relationship with money is fascinating like why is it
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so exciting to get i mean i you know the times
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i found like 20 bucks on the ground are like incredible
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i don't know why right why why are you You're so happy.
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What exactly is so joyful about that?
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It depends where you are in life, what the situation is.
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Yeah, I don't know.
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There's also a gamified aspect to it.
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It's exciting.
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Yeah, I get it.
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Why people want to see people win money.
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It's just interesting that past 100 grand, it doesn't really seem to make a difference.
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It's the same, basically.
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So you found that to be true with all the money you've given away?
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I just didn't click through it.
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Obviously, in terms of someone receiving it, a million dollars changes their life drastically more.
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That's the difference.
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It's like, oh, if you wanted to, you could really quit your job.
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As opposed to 100K is like, not really.
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You probably do like a scientific study, like a formula, giving away money to click through rate.
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Yeah.
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There could be some kind of I got it.
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It definitely, the returns level off dramatically after 100K.
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That's basically the premise.
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What about 10,000?
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No, there's 100,000.
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It's funny, because this is such a small niche thing.
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But yeah, 100,000 does it from what I see in our videos get more clicks than 10,000.
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But the difference between 100,000 and a million is just so little.
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I think big number, big number to a lot of people past that point.
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Yeah, so for 100,000, you can, like, given average salary, you can probably live for a year, given what they have average salaries in America.
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So that's like a big, that feels...
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Yeah, I think it's also just more when they read the title.
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It's just like, it's a lot of zeros.
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It's like, fuck loads of zeros, okay, click.
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Yeah.
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Oh, man, that's fascinating.
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So on the thumbnail side, again, and that's going to be much harder to say probably.
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But, you know, offline, you know, I got a chance to look at a bunch of thumbnails.
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And it's fascinating which ones do well and which ones don't.
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Is there something you could say about what are the elements of a thumbnail that work well?
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Or is this also deeply instinctual?
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Well, that's where, yeah, it's the same thing.
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Like, how do you cook good food?
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But it's easier if you pull up a thumbnail.
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I could be like, that's why that's good.
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That's why that's bad.
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Like an example would be like one of my friends, he just uploaded a video recently
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and i called him i was like what is this
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because he's a very very smart guy
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and in the thumbnail he's he's getting chased by cops
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but the cops were wearing yellow vests
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so they didn't look at cops i was like well why
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are the cops in your thumb wearing yellow vests it's like
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that makes it so much more boring and he was like carrying a flag
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but the pole and the color of the flag were the same color
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so it's like it's a little harder to see the flag.
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I was like, also, you're wearing a shirt with five different colors.
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It's hard to tell even what your outline is.
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Then in the background, there are cars.
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I was like, well, if you have cops chasing you, why not make the cars cop cars?
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It's like, because in my head, I'm like, dang, if you just did those four or five things, the video probably would have got seven X the views.
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How much iteration?
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Because I also got a chance to see the number of
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iterations you do on a i don't know just it's a problem now it's an addiction is it
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so you kind of
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there's a lot of the versions are really good yeah how do you know
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when to like i love how you when we pulled up
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that uh the burger one
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and we were flipping through them you're like that's really good
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i was like oh that's version like one of like a thousand
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but even the sketch the idea was good like already even the original idea is strong yeah
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so we one of our coming up videos we made the world's largest plant-based burger
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and the thumbnail we were thinking is like me standing beside the burger
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because it's six feet tall that's that's what he's talking about
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so like just picture a giant six foot tall burger super wide thousands of pounds
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and then i'm beside it
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and then it's like eating the world's largest burger like you that's just something you have to click like
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so you were saying like how would you describe a good thumbnail like
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that you know what i mean like
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but i think you said the one i noticed first
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that was good where you were very small in it relative to the
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and you didn't like that one i needed to come forward a little bit And also, the photo we took was just my upper body.
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So they photo manipulated and created my legs in Photoshop.
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And that's why I said I didn't like it, because my right leg was a little off.
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It was bent the wrong way.
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I built those legs in Photoshop.
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Well, I mean, does the physics of the thumbnail have to even make sense?
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I mean, you can just exaggerate the head size and all that kind of stuff, right?
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Yeah, 100%.
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Yeah, things don't have to be relative.
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You can have a car in the background and be three times the size.
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because every one of my thumbnails, my face is in the left side, very big.
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So brand recognition, so just people know.
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Oh, especially because now that a lot of people copy our videos, it's just nice to like, everyone else might make thumbnails like this, but this is mine.
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And obviously we usually over deliver and do bigger stuff.
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Thank you.
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Vocabulaire et conseils d’expression pour cette leçon
Cette vidéo contient 199 phrases et 2329 mots à répéter en shadowing. La partie parlée dure 10:56. Le locuteur parle vite, environ 213 mots par minute : attendez-vous à des liaisons et à des sons réduits. 85 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
15 mots moins courants de la vidéo, avec leur prononciation et leur sens :
- cop /kɑp/ (nom) — flic, keuf. A police officer or prison guard.
- burger /ˈbɝ.ɡɚ/ (nom) — burger. A hamburger.
- ideally /aɪˈdi.ə.li/ (adverbe) — idéalement. In an ideal way; perfectly.
- versus /ˈvɝsəs/ — contre, face à. Against; in opposition to.
- pitch /pɪt͡ʃ/ (nom) — tir, jet. A throw; a toss; a cast, as of something from the hand.
- relative /ˈɹɛl.ə.tɪv/ (nom) — parent. Someone connected by blood, marriage, or adoption; someone in the same family.
- chase /t͡ʃeɪs/ (verbe) — poursuivre, chasser. To follow at speed.
- output /ˈaʊtpʊt/ (nom) — sortie. Production; quantity produced, created, or completed.
- salary /ˈsæləɹi/ (nom) — salaire. A fixed amount of money paid to a worker, usually calculated on a monthly or annual basis, not hourly, as wages. Implies a degree of professionalism and/or…
- genius /ˈd͡ʒin.jəs/ (nom) — génie. Someone possessing extraordinary intelligence or skill; especially somebody who has demonstrated this by a creative or original work in science, music, art…
- pole /pəʊl/ (nom) — pôle. Either of the two points on the earth's surface around which it rotates; also, similar points on any other rotating object.
- beside /bɪˈsaɪd/ — outre. Next to; at the side of.
- vest /vɛst/ (nom) — gilet. A sleeveless garment that buttons down the front, worn over a shirt, and often as part of a suit; a waistcoat.
- recognition /ˌɹɛkəɡˈnɪʃ(ə)n/ (nom) — reconnaissance. The act of recognizing or the condition of being recognized (matching a current observation with a memory of a prior observation of the same entity).
- formula /ˈfɔː.mjʊ.lə/ (nom) — formule. Any mathematical rule expressed symbolically.
Les verbes à particule que vous entendrez
- give away (verbe) — offrir, donner. To make a gift of (something).
- come up with (verbe) — inventer, imaginer. To manage to produce, deliver, or present (something) by inventing, creating, thinking of, or obtaining it.
- look at (verbe) — regarder. To observe or watch.
- pull up /ˌpʊl ˈʌp/ (verbe) — soulever. To lift upwards or vertically.
- shut down (verbe) — éteindre. To close, terminate, or end; to stop operating, either permanently or temporarily.
- add up (verbe) — additionner. To take the sum of; to total.
- blow up (verbe) — faire sauter. To explode or be destroyed by explosion.
- come up (verbe) — se montrer, sortir du bois. To emerge or become known, especially unexpectedly.
Prononciation à surveiller
Le locuteur utilise 42 contractions et formes réduites, comme don't, doesn't, didn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: thumb /ˈθʌm/, thumbnail /ˈθʌm.neɪl/
- Les sons « sh » et « zh »: inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, recognition /ˌɹɛkəɡˈnɪʃ(ə)n/, potentially /pəˈtɛnʃ(ə)li/, addiction /əˈdɪkˌʃən/, retention /ɹɪˈtɛnʃən/
- Mots longs — placez bien l’accent: ideally /aɪˈdi.ə.li/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, consistently /kənˈsɪstəntli/, recognition /ˌɹɛkəɡˈnɪʃ(ə)n/, potentially /pəˈtɛnʃ(ə)li/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme cop, burger, ideally.
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | I've really found · haven't really looked · you've given |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | been done · was bent |
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.