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I'm going to share with you all the rules of money that you can follow to get rich without talent, luck, or having a freaking trust fund.
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And once you learn these rules and apply them, you'll finally be able to stack cash.
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So in this video, I'm going to tell you exactly what these rules are
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and how I went from broke at 24 to a millionaire at 27
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and then being worth over a hundred million dollars today.
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Rule number one, the 4 % rule.
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To get rich, you need to have a number in mind
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that if you saved up and you were able to live off of that, you would be able to live off the passive income i know this sounds boring
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but true rich means freedom freedom means you don't have to
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work i'm talking safe simple guaranteed no around a dollar amount
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that you live passively off
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that once you get there everything else is gravy the four
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percent rule super simple you take the number you want to
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make per year let's say it's a hundred thousand dollars
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and then you just divide it by 0 .04 that'll give you the number you have to save
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so you can live off of that easily.
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Sounds crazy and like a lot of money, but it's not because if you invest your money and it compounds and grows and you start early, you can get to that place simply.
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So now that you've got your number, how much you need to save, how do you actually make that kind of money?
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Rule number two, master a high income skill.
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If you already knew how to make that kind of money, you'd be making that kind of money, which means you're going to have to invest in yourself to develop a skill that the world values.
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That's why it's called high income skill, meaning people are going to pay you a lot of money for your time to do that work.
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The best part is, is that everybody has access to the same tools.
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The information's out there.
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It's just most people pretend like they can't solve this problem.
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You don't have to spend 200 grand to go to some fancy university to learn any of this.
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You can do it on your own.
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So here's how you simplify it.
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All high income skills can fall into one of four categories.
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The first M is make means you're a creator, either edit videos, you create websites, you create video scripts, you create things that other people value it sounds
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so simple but most people never learn how to make a solution they make a piece of solution
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but not the complete thing the second m is market
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if you know how to get somebody to pay attention
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and redirect that focus to buying something people pay you a lot of money to do
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that for their business to get customers even more important than the next one
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which everybody talks about which is monetize
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or sales like the ability to talk to somebody
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and get them to part with their money incredibly valuable but if you're asking me which one's more valuable marketing or sales.
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Marketing is more valuable.
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Sales is just easier to learn.
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And the final one is manage.
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People will pay top dollar to have somebody come in and manage a project, manage an outcome, manage a problem for them.
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So the way I look at it is four components.
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And you can look up Ikigaya.
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What do you love?
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What are you good at?
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What does the world need?
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And what can you get paid for?
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If one of those four seems like a default for you, maybe it's marketing or making or monetizing or managing stuff, the key is mastery.
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Decide to be the best in the world at it and stick with it for at least a thousand days.
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Like go all in and find somebody to pay you to do that work.
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But here's the deal.
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Even a high income skill won't make you rich if you don't own anything.
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Which brings us to rule number three, don't work for your money, make your money work for you.
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This one's gonna be hard for people to understand because the whole world is trying to convince you to do this, which is work for a salary.
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The only way you're gonna get really rich is to own a part of the business.
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Wages might feed you, but ownership frees you.
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See, if the accountant, the lawyer, the doctor goes on vacation, guess what?
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It's not the cost of the vacation that's the most expensive thing for them.
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It's not working.
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The truth is, is those people are highly paid, but they're not rich because they don't have freedom.
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A business owner creates a machine or an engine that makes money, and they get paid whether they show up to work or not because the machine runs.
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Owning a piece of a machine is how you get wealthy, but if you wanna get there faster, you need to understand what i'm about to share phase one
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you have to build cash piles with your high income skills
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you literally need to learn how to save the more you
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can save the more resources you'll have to do something with
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you can't buy into a business you can't invest in your business to increase your equity ownership
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if you don't have any cash phase two is reinvest in your best asset yourself
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because you will take you with you to every interaction for the rest of your life
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and you becoming better meaning you communicating better you persuading other
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people better you getting other people to support you in your dreams, that investment will pay off dividends way bigger than any other business investment.
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Phase three is to invest those profits or that cash into assets.
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That's the ownership side.
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For most people, the simplest thing to do is buy a low fee index fund, like a Vanguard for the S &P 500, something simple.
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My son Noah literally has 70 % of his savings in an S &P 500, he's 12 years old.
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The reason I taught him that is because I showed to him that the money works for him, whether he shows up or not.
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He could sleep in till 10 a .m and that money in that index fund did some work.
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So the best investment other than yourself is in your current business.
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So that's where I would look first.
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Then you can look at things that you have an unfair advantage around, things that you know better than most.
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If you're into cryptocurrency and you're like super passionate
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and you get paid to help people build blockchains and you're like a nerd about that, go all in on crypto sticking in what you know is how you create compound and massive leverage.
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That's how I've built my company.
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I'm all software all the time.
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For 28 years, I learned how to code.
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I build and exit software companies.
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I started investing in companies.
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Now I have a venture studio where I launch a new AI company every month because I understood a long time ago, me sticking in things that I have an unfair advantage of
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that I can look at deals
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and assess better than anybody else in the world is gonna give me the returns that are above the market norm.
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So that's where I invest my free cashflow.
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And remember, the whole point is to invest into assets and ownership so that you can get to that 4 % rule.
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Then you don't have to work anymore.
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That's a beautiful thing where you can now choose what do you wanna do with your days?
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What does your life mean?
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What is the work?
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What do you wanna create?
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That is the true meaning of being rich.
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If you don't own anything, you'll be stuck renting forever.
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But even with your money invested, how do you multiply it even faster to actually get rich?
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Which brings us to rule number four.
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We have to use leverage, not labor.
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Leverage means putting a little bit of effort in and getting a massive result.
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So there's this guy called Archimedes, which is like a Greek mathematician.
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He has a quote, he says, give me a lever long enough and I can move the world.
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That is leverage.
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This really hit home for me when I was 28 and I moved to San Francisco.
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I struggled, man.
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I like literally, my company that finally made me a millionaire also cost me everything in my life.
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My relationships, my health, my mental sanity.
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And I almost decided to never start a business again until I met a guy named Naval Ravikant.
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And talking to him, he's the one that introduced me to these ideas of leverage.
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Every entrepreneur that masters these four areas have unlimited potential of creating in this world without creating massive pain in their life.
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If you master these four skills of leverage, then you can be as rich as you wanna be.
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So the first C is code.
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Think about software, think about automation, think about AI today.
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If you can learn how to use technology to get things done, set it up, workflows, automation, you have massive amounts of leverage.
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A little bit of work today means that it gets done forever.
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The second is content.
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When I look at a playbook, a checklist, that's a piece of content, but that content can create a recipe that can have somebody else do something for you a thousand times,
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a million times without taking any more of your time, right?
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When I look at the videos that I create here, I can use this video right here to share with all the young men
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that I mentor in my King's Club program so that they can learn how to get rich.
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I shoot this video once and it can be seen by 10 million people.
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massive amounts of leverage the third is capital
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and capital is about how do i use my money to create more money
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so if you think about it if i have money
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and i can run ads i can hire people i can invest
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that into opportunities it's going to generate returns
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and i can have my capital work for me i can get massive amounts of leverage
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and the fourth is collaboration it's how do you work with
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other people you know people want to see good people win
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people want to help people where they can make money with them
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so learning how to partner learning how to recruit learning how to manage people the emotional intelligence of other humans
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that skill creates massive amounts of leverage think about like all these luminary people like gandhi
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and oprah and the rock even or ronaldo
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if you're a soccer fan those people
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because they understand how to communicate can get things done in the world
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that nobody else can that's leverage it's so cool
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because leverage is like a volume knob for your skills
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if you want to get more done then you just have to like learn how to ramp up your skill
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and put the volume up the more volume you go up that's the effort
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that goes down the bigger the outcome on the other side of
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that is going to be and then
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when it comes to hard work the hard work adds
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but leverage multiply see that's why i call them multipliers is
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that you can work as hard as you want the guy that's changing a roof
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or digging a hole in the ground he's working hard
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if he understands how to get leveraged he's going to get more done your effort stops looking like adding
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and you start multiplying your outcomes and in fact the biggest leverage for most people, and this is true for me, is hiring an executive assistant.
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Somebody that can buy back 10, 15, 20 hours of your week doing mundane tasks, things that don't add value to your work, don't add your skill set,
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don't teach you how to invest your money.
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Most people struggle with understanding what to give them.
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So if you want access to my internal EA playbook that I use, it's like 27 pages of all the best things over 15 years of perfecting this.
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Just click the link in the description.
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I'll send you a copy over for free.
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But multiplication is useless if no one sees you.
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That's why we have to master rule number five.
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We have to get distribution over creation.
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Having a great offer, something to sell without an audience is just like having a secret that nobody knows about.
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You have to build the distribution engine.
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You don't want to be the world's biggest kept secret.
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You want everybody to know about you.
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Everybody have the opportunity to buy your high income skill.
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One of my portfolio companies at Martell Ventures is called precision
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they have one of the best products in the world
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that helps a business understand their numbers and give them very tactical strategies using ai
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based on the best practices in the benchmarks to fix the business.
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But without a distribution engine that we built together, no one would know that.
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They wouldn't have any customers.
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So just because you have the best product, it still needs a way to get distribution.
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So here's how you can build your distribution plan today.
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First, we have to pick one channel.
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Everyone gets held up because they're trying to pick the right thing.
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I've learned it's not about picking the right one.
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It's about picking one and making it right.
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Everyone you know that's one at the highest level, picked one.
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Joe Rogan, podcast.
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Somebody else, LinkedIn.
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For me, Instagram.
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Those are my platforms.
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Those are the places where I decided to go all in and be masterful and do that.
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And then with the resources, I could do other things.
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So you gotta pick one.
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The second is we have to make sure you post daily.
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Consistency becomes a foundation for growth.
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The thing that holds people back from getting an audience or building distribution is they're just not consistent.
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And I'm gonna break your heart if you don't wanna hear this, but I'm talking about for the rest of your life.
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If you lead with free value, giving away your best stuff.
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I'm talking the best stuff because information should be free.
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Implementation is paid.
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You get somebody a result in advance, they will trust you and they will buy from you.
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If you can solve their small problems, they're gonna wanna pay you to solve their big problems.
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The third is once you have that guarantee, build your list, your own media, meaning your email, your SMS.
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That's the difference between owned versus earned.
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Social media is great because you're using other people's platform, their audience to build your awareness, your distribution, but you don't own that.
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You can get your account canceled tomorrow and all of it goes away.
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I like to take that attention and move it to my email, move it to SMS.
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You've probably seen me give out my text number.
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You've probably seen my email address to opt in.
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That way I can build a personal relationship with the audience where the platform can't take that away from me.
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And finally, number four, and last but definitely not least, you have to integrate your promotion into the content.
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Meaning, I need you to figure out what is the skill that you wanna sell?
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What is the service you wanna sell?
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And integrate it into the value of your content.
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That feels great.
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That means that what you do and what you teach and the value you give and what you sell is aligned.
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Think about Mr. Beast.
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He sells chocolate bars.
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You're watching a Mr. Beast video
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and then he has an integrated play into the chocolate bar
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that usually is on the theme of the video that you're watching.
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It's not like he's like, hey, eat my chocolate bars.
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He's saying, and now they've got these chocolate bars
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that they can eat while they're stuck in this fricking hole for the next 60 days.
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And that way there's a promotion on the product that feels integrated into the content.
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For example, if you're teaching somebody like how to write great copy in an email or how to do a sales call, while you're teaching them, you can just say, and for example, most people get stuck with these problems.
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If you want my help to overcome that issue, just message me.
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You literally go find me on Instagram and you'll watch me do this all the time.
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Most people just think it's content, but it's integrated into my value.
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Virality is luck, but distribution is a system.
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This is important.
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Please promise me you won't nuke your progress by trying to flex at every step them.
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Rule number six is don't finance your flex.
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Debt for assets, that's called leverage.
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Debt for lifestyle, that's a hole you'll never get out of.
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One of my mentors a long time ago, he said to me, making money is easy, keeping it is hard.
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If you make a million dollars a year, but you spend a million point one dollars a year, you're always going to be backwards.
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Learning how to use your cash flow from your assets, finance your flexing is the key.
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And I get it.
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Everybody's like, yeah, but you're only young once i'm only talking about three to five years
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if you can just chill the out for a few years you can get it today versus wishing
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when you're 50 or 60 that you had the freedom
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and trust me when i was in my 20s i was making a lot of money
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and i decided to fly my little brother to the west coast
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and go on a snowboard trip for two weeks where i
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spent almost sixteen thousand dollars i did everything i wanted
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and then i realized oh you didn't pay the taxes on
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that now to spend the next few months paying off the taxes
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because i didn't even know how to manage my money
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that lesson at 20 years old taught me how to set up my life
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so i never had to work ever again
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so remember there's only two kinds of debt there's good debt
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which i'm a fan of i'm not like an anti -debt like some finance people financing
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that makes cash things like financing inventory
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that you know you can sell investing in ads equipment real estate debt to buy assets
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or debt to invest in your business to generate more returns or buy a bigger piece of your business good debt, and then bad debt.
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I'm talking debt to finance toys or status or your vacation.
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Essentially, that's cash on fire.
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The money can't work for you anymore.
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Here's the rule that I live by.
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If it doesn't pay you back, make you money, then essentially you're selling yourself.
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You're the product.
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When you buy something, you're actually spending the time it took you to make the money to buy that thing.
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Rich people buy assets, broke people buy the applause.
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All right, if you made it this far freaking awesome you're on your way to get rich
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and the cool part is you don't need talent you don't need luck
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or any of that other shit
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but now it's the time to make some real bets so rule number seven use the money as a tool
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not the goal the goal is freedom never forget
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that money's not meant to be hoarded money is meant to be used
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when i was growing up i had one of my best friend's dad he owned a food truck
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and that guy worked literally 60 hours a week all the time in his food truck to make cash
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and all the extra cash he saved it in his home
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he hoarded it he put it in the wall he didn't
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trust the banks it was kind of wild to figure this out and then there was a fire
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watching the reaction of his family lose 30 years of everything they've ever done
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because he didn't understand how to take the money to invest
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in the skill meant he lost it all i have a problem
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when people think money's evil money doesn't solve problems money amplifies who you are
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if you are a great person you'll have more greatness in your life
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if you're an asshole and you're an evil person guess what
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that more money is just going to amplify who you are there's only one really important rule.
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Freedom isn't found in your bank account.
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It's found in your calendar.
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The goal is to use money to buy back your time.
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That's leverage so that you can spend that time doing the things you love.
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Hopefully you fall in love with becoming better
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because God's not going to reward somebody to go get free
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and make a lot of money to go hang out on the beach because he created you to go be a creator, go do stuff in the world.
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If your whole plan is to get free, to chill out and do nothing, don't be surprised if that opportunity never comes to you.
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That's why I spend so much money on hiring people to support my life.
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Not only does it buy back my time, having Anne, my executive assistant, Betty, my house manager, Sam, my creative director, Todd, who's my CEO, Roddy, who's the CEO, essentially team Martel.
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It's I get to invest in those people, help those people create their dreams, create a bigger future for all of us to win it.
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That to me is the whole point about having money, is creating richness, not only in my life, but in other people's lives.
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And by the way, speaking to my team member, especially my executive assistant, my admin team.
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If you want my playbook, just click the link below and I'll send it to you.
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This is literally 15 years perfected into the tightest, simplest format for my structure, my templates, my North Star metrics.
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It's all there for you.
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Just click the link in the description below.
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Achieving freedom is the goal, but the real reward is actually not the money.
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It's who you get to become in the process.
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You take all of this, everything I've built, all my companies away from me, I'm good because I became that person.
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I've got the skills.
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I know how to do it.
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I could do it in a third of the time.
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Starting from scratch, knowing what I know, not making the same mistakes, boom, watch me.
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You could literally take people like an Elon Musk, Jeff Bezos, plop them in the center of a country, come back in five years,
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and you would find a person that's dominating in that country.
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It's just who they are.
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This process of wanting to be rich is awesome.
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I want that for you.
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But what I'm excited about is who you get to become in the process.
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Then you get to this really cool place where the work feels like play.
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When you wake up and you feel like, I can't believe this is my job, this is how I create, this is what I'm doing, and it feels so fun, that's when you know you become rich and you need talent,
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trust fund, education, none of that.
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Now, if you want to learn how to build a business that runs itself, just click the video and I'll see you on the other side.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “How to get rich without luck, talent, or a trust fund”. Questo video contiene 306 frasi e 3978 parole da ripetere con lo shadowing. Il parlato dura 18:07. Chi parla va veloce, circa 220 parole al minuto: aspettati suoni legati e ridotti. Il 88% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è facile da seguire.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| leverage sostantivo | /ˈlɛv.(ə.)ɹɪd͡ʒ/ | potenza, leveraggio |
| invest verbo | /ɪnˈvɛst/ | investire |
| skill sostantivo | /skɪl/ | abilità, capacità |
| asset sostantivo | /ˈæsɛt/ | bene, proprietà |
| integrate verbo | /ˈɪn.tɪ.ɡɹeɪt/ | completare, integrare |
| solve verbo | /sɒlv/ | risolvere |
| ownership sostantivo | /ˈoʊnɚʃɪp/ | proprietà, padronanza |
| essentially avverbio | /ɪˈsɛnʃəli/ | in essenza |
| hire verbo | /ˈhaɪɹ/ | assoldare, noleggiare |
| vacation sostantivo | /veɪˈkeɪ.ʃən/ | vacanza |
| outcome sostantivo | /ˈaʊtkʌm/ | risultato |
| flex verbo | /flɛks/ | piegare, flettere |
| guarantee sostantivo | /ˌɡæɹ.ənˈtiː/ | garanzia |
| promotion sostantivo | /pɹəˈmoʊʃn̩/ | promozione, miglioramento |
| reward sostantivo | /ɹɪˈwɔɹd/ | ricompensa |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| pay off verbo | corrompere |
| figure out verbo | scoprire, rendersi conto |
| give away verbo | regalare, dare via |
| go away verbo | partire, andarsene |
| go up verbo | salire |
| grow up verbo | crescere |
| hold up verbo | ritardare, rallentare |
| save up verbo | raggruzzolare |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- What do you love?
- What are you good at?
- What does your life mean?
- What do you wanna create?
- What is the service you wanna sell?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Frasi condizionali if + frase, will/would + verbo — una condizione e il suo risultato | If you don't own anything, you'll be · if you are a great person you'll have |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | be stuck · can be seen · is called |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | I've built · I've learned · You've probably seen |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | money, which means · about which is · this, which is |
Pronuncia a cui fare attenzione
Chi parla usa 110 contrazioni e forme ridotte, come you're, don't, I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: wealthy /ˈwɛl.θi/, mathematician /ˌmæθ.(ə.)məˈtɪʃ.ən/
- I suoni “sh” e “zh”: ownership /ˈoʊnɚʃɪp/, essentially /ɪˈsɛnʃəli/, vacation /veɪˈkeɪ.ʃən/, promotion /pɹəˈmoʊʃn̩/, automation /ˌɔ.təˈmeɪ.ʃən/
- Parole lunghe — attenzione all’accento: essentially /ɪˈsɛnʃəli/, communicate /kəˈmjuːnɪkeɪt/, automation /ˌɔ.təˈmeɪ.ʃən/, millionaire /ˌmɪl.i.əˈnɛə(ɹ)/, incredibly /ɪŋˈkɹɛdɪbli/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: hire /ˈhaɪɹ/, hoard /hɔɹd/
- Consonante finale — senza aggiungere una vocale dopo: leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, invest /ɪnˈvɛst/, asset /ˈæsɛt/, integrate /ˈɪn.tɪ.ɡɹeɪt/, solve /sɒlv/
- /æ/ — più aperta della “e”: asset /ˈæsɛt/, guarantee /ˌɡæɹ.ənˈtiː/, format /ˈfɔːɹ.mæt/, salary /ˈsæləɹi/, fancy /ˈfæn.si/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come leverage, invest, skill.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.