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We live in a world today obsessed with optimization and efficiency.
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It's gotten to the point where there are countless memes out there about the optimization people,
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the people looks maxing, the people success maxing in the idea of Stephen Bartlett
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and that meme that went viral over him saying
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that he had one glass of wine or two glasses of wine and it ruined three days of his life.
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We've all seen those memes and we're starting to understand
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that this world prioritizes efficiency and usefulness over things that are much more eternal, much more soulful.
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We look at the modern day apartment complexes
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and we compare them to the buildings that were built hundreds of years ago
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and we see that there is just absolutely no soul there.
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They were built in an efficient manner, in a fast manner, to try and maximize for short -term ROI.
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But there's nothing eternal about them.
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And I think the best example about how we've gone
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so far from what is best for the human society and best for the human spirit is the Renaissance period.
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Because it's so easy to look at today and see
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that there are countless construction companies and countless businesses which are maximizing
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and optimizing for efficiency and usefulness
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and making a lot more profit in the short term than businesses did back in the Renaissance period, for example.
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If you look at a modern day building, it gets built a lot more fast, it gets built in a much more efficient manner,
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and is able to bring in millions if not billions of dollars for that construction company in a very short time span.
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Whereas the buildings that were built in Florence, Italy in the 16th or 15th century, those buildings, some of them took over 50,
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60, sometimes even 100 years.
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So the short -term profit wasn't there to the same level as these modern -day, more efficient buildings.
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Except these modern -day buildings will be knocked down in 10, 20, or 30 years, while those buildings that were built back in Florence,
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Italy, are still standing today, and their beauty attracts people to Italy, and has probably brought in tens of billions,
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if not trillions of dollars at this point in tourism money, in economy money, in the sense
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that people travel to Italy to look at these beautiful buildings built hundreds of years ago sometimes a thousand years ago,
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and then what they then do is spend money at the shops and they buy souvenirs and they go to the restaurant.
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It has this huge effect.
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And so beauty wins in the long term, even though it doesn't seem as optimized, even though it doesn't seem as efficient.
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You can also look at modern -day clothing companies,
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which are still reaping the rewards off the focus and attention to detail that their founders had sometimes hundreds of years ago.
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You can look at the big fashion houses.
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Some of them now produce bags and clothes worth thousands of dollars that are actually produced quite cheaply and quite mass manufactured.
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But they're able to charge that amount of money
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because of the attention to detail and beauty that existed in the beginning of that company.
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But then because they try and focus on efficiency, those companies end up dying.
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They start dwindling in their profit and they wonder why
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and then they try and be more efficient and they fire people and they try and optimize the structure of the company,
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forgetting the main point, which is that efficiency wins in the short term,
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but beauty and craft and attention to detail wins in the long term, always.
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And like I said, the renaissance is the best example of that.
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And I think there's a lesson in there for everyone living today.
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And so in today's video, I want to talk about the three principles
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that I learned from reading the Oxford History of the Renaissance when it comes to beauty, when it comes to optimizing for beauty,
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for quality, for craft, and how that can still lead you to succeeding,
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but it's succeeding in a better manner and succeeding in the long term while also feeling more fulfilled.
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And so, without further ado, let's get into principle number one, which is to focus on what you want to bring to the world,
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not what the world can bring to you.
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Something the Renaissance did extremely well was constantly think about what the human can add to the world.
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Look at the limitations that seem to exist out there and try and break through them.
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Try and bring something new to the world that no one else can bring.
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It's what the great
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Renaissance artists from William Shakespeare to Leonardo da Vinci to Michelangelo were able to bring.
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It's what the great statesmen were able to bring.
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And even the bankers.
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It's why when you look at the Medici family who...
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If you go through history, you know they have a checkered past.
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They weren't these brilliant, great people.
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But they still brought something great to the world because they wondered how they could bring something new into the world.
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Even though they were bankers, they thought about how art and culture and beauty would allow
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Florence to gain more soft power, therefore make more money.
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But they were able to generate money as bankers through funding art and beauty.
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I mean, what a far cry from the world we live in today, where the modern -day bankers are so focused on efficiency
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and optimization that they wouldn't even think about how important the arts
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and beauty of art could be for their banking systems and for the economy of the country.
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Like I already gave that example, look at Florence and Italy still bringing in people to look at monuments that are hundreds of years old,
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in some cases thousands of years old.
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That still generates billions of dollars in profit for the country.
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So like I said, beauty wins in the long term
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and even bankers like the Medici family back in the Renaissance understood that concept.
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You want to bring something new.
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You want to do something new for the world.
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No bankers had done that before, and then they were able to do that.
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And so in your life, if you're focused on trying to do well and trying to grow and trying to succeed as we all are,
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I think the first step
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that we can all learn from the Renaissance is to think about how we can bring something unique to the world,
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how we can solve a unique problem, how we can bring something that we feel as though only us can bring.
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If I can personalize this in a way when I look at myself and the content that I make here,
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I try to ruthlessly make it as unique as possible.
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I try to constantly stay as close as I can to what I can bring personally to the content landscape,
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to this philosophy and self -help and self -education landscape.
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What can I do that's unique?
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There are constant videos out there that are very similar to other videos, people constantly copying each other.
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There are many different creators out there who make great content.
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But I'm different.
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What can I bring that's unique?
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And so I try to think about self -help and self -education through a more humanities lens, through a more philosophical lens,
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and also through a classical lens.
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Ever since I was a kid, I've liked wearing suits.
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It makes me kind of unique in today's environment, which is more focused on efficiency.
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They believe a T -shirt is more efficient than a suit and tie, which I guess it is.
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But for me, that doesn't make me feel good.
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For me, putting on this suit makes me feel ready to talk.
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It makes me feel professional.
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It makes me feel grounded in some sense.
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It's a meditative process to put on a shirt, button up the shirt, tie the tie, put on the jacket, and there's a layering to it.
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It's meditative.
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And I think that does make me unique, even though it might seem superficial.
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It adds to the beauty of my content, if I can say that without sounding arrogant in any way.
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I just mean that it's unique.
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And so I constantly try
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and stay as close as I can to what I can add that no one else could possibly add.
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What makes me unique and how can I get that across while still providing value?
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I like to think that I make videos that no one else really makes in the same way.
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We may talk about similar concepts and similar ideas.
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It's impossible to talk about unique ideas every day, but we do it in a different way,
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and I try to bring what I can bring to it.
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And so I think the first step in beauty is to constantly think about how whatever it is you're looking to do,
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painting, writing, architecture, being a banker, being a politician, being a real estate agent,
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whatever you can do, how can you bring your own unique beauty to it?
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If you're a real estate agent, the beauty, I'm sure, comes in the way that you approach the sale,
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the way that you go above and beyond to communicate, what allows you to make it more of a seamless process, a comfortable process.
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What unique version of beauty can you bring to it?
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And I think in today's world, not enough people start there.
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I think they start with what's my target market?
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How much money can I make out of this market?
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What can my business do?
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What's working for other businesses?
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How can I split test to see what can work for mine?
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But not enough focus goes on how can I be as unique as possible?
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And I think especially in the age of AI, where AI is going to occupy more of the useful space,
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all the efficiency, all the rinse and repeat processes when it comes to jobs,
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all the areas of work that are very much focused on just efficiency and usefulness.
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AI is going to be able to replace that.
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AI is going to be able to come up with the most efficient business model.
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It's going to be able to do the editing process for videos like these, for example.
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So that efficiency level, that's going to be occupied.
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So how can my edits in my video, or how can the way I talk,
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or how can the work I make be unique and still do well in the AI landscape?
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I think it comes down to what beauty you're bringing to it.
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It might take you longer to write a book than it would take AI, but there is a level of beauty that can come through
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if you can be as focused as you can on what uniqueness you can bring to it.
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Now, some people may push back there.
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Some people may say that AI will become so complex that it will be able to create unique pieces of art, and maybe that's the case.
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But think about it if you're a writer and you're writing a romance book or a murder mystery book.
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And let's say that morning you went for a jog and you ended up seeing a person with a dog.
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And seeing that person with a dog made you think about a unique scene
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that you can put into your book involving a dog, maybe by the beach if you were running by the beach or in a park,
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wherever it was that unique daily experience that you had may trigger an idea
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that only you can bring to the book because only you had that experience that morning and had that epiphany.
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So that's what I mean by unique beauty that you can bring to your job.
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Now, of course, that's in a creative space, but there are ideas like that that can work across all jobs,
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across all areas of life that you're trying to do well in and succeed in.
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If you try and be as efficient as possible
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and you don't slow down and think about the unique beauty
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and unique ideas and unique examples that you can bring to it, you may miss out on doing the best work you can do,
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which can help you win in the long term.
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And I think the Renaissance is a great example of that.
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Which leads me in to principle number two, which is to pay ruthless attention to detail.
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Something that the Renaissance did is just the attention to detail is insane.
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Anybody who's been to Florence, anybody who's visited all these different monuments across Europe
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that erected during the 15th and 16th and even getting into the 17th century, you can zoom in on like one aspect of a wall.
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You can go up to just one speck of a wall
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and see these little minor details that from a distance you wouldn't be able to see, But up close, you can see then.
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And so you think, wow, they really paid a lot of attention to detail.
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And that paying attention to detail is what allowed them to make work
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that can succeed in the long term and continues to amaze people
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and attract people and bring wonder and beauty to the world.
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If you make something that looks beautiful from a distance, but the attention to detail isn't there,
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then that beauty will exist for a little bit of time, but eventually it will fade, because there's not enough there for you to chew on.
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And so no matter what you're doing in life, you need to pay such small detail,
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pay such big attention to the small details in order to make your work timeless.
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What makes Dostoevsky's books timeless is that you can reread them
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and reread them for the rest of your life
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and find small little moments that can speak to you in
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that moment of your life that didn't speak to you a year ago or even a month ago.
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And that's because every word, every sentence, he paid close attention to it.
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Now, that's not efficient.
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That may elongate the writing process.
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You may be able to craft just as entertaining of a story.
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You may be able to craft just as detailed of a plot as you can in
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that Dostoevsky book in a shorter time span
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if you spend less attention to the precise word
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that this character used at this very moment and how that can harken back to something that happened two chapters before,
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or whatever it may be you can skip a few details
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and on the surface craft the same level of beauty and quality.
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But over time, people will see through it.
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And it's that attention to detail which separates the work that lasts forever from the work that slowly fades over time.
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I think a great example of this in the content space in the last few years is the example of Chris Williamson.
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His podcast has been somewhat of a slow burn.
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He started it years and years ago.
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It took a little while to get going.
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And then it grew to 200, 300, 400 ,000 subscribers.
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And it's been a slow uptick ever since.
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But every day that uptick gets further and further.
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more fast.
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It gets further and further quicker.
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And yet he pays such close attention to the detail.
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He makes beautiful content.
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He's really following his curiosity.
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He goes above and beyond to make the podcast experience more than potentially he even needs to.
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When you look at some of the big episodes he's done with Matthew McConaughey,
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for example, he pays, I don't even want to know how much money he spends, but I would imagine hundreds of thousands of dollars on this
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beautiful set to recreate the interstellar house in order to craft this beautiful visual experience for that podcast episode.
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Now, a podcast doesn't need to do that, yet he pays attention to that detail and it enhances the experience
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and that creates a better relationship and it might be a slow burn, it might make less profit in the short term,
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but those episodes in this podcast is going to continue to resonate with people for many years down the line, potentially decades.
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And then you compare that with the Florentine Duomo, which of course is still generating income today, 500 years on.
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Compare that with the Sistine Chapel, which doesn't just generate income in tourism fees and in visiting fees,
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but also adds to the allure, the cultural significance of the Vatican, the soft power of the Vatican,
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and is able to transcend space and time and generations and religions even, and speak to everybody.
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Atheists go to the Vatican to look at the Sistine Chapel.
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Muslims go to the Vatican to look at the Sistine Chapel
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because beauty bridges divides beauty is able to unite people beauty is able to win in the long term
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it is precisely why Dostoevsky said
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that beauty will save the world
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you can look at the way Chris Williamson has been able to grow the podcast unite people
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and compare it to Andrew Tate who didn't have any focus on beauty didn't unite the world in any way
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and completely rose very fast but just completely fell apart because there was no foundations there
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There was no beauty there.
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There was no attention to the small details, which leads me in to principle number three, which is to always remain curious.
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Now, when building in life, when trying to achieve a dream, achieve an objective, something that the Renaissance did very well was
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while they were very focused on beauty and they had the idea and they were striving for that idea, They also remained curious in the way
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that they would pay attention to the world around them
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and try to come to epiphanies and see how they can work those epiphanies into their buildings, into their paintings, into their literature,
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into the way that they do diplomacy, into their banking systems.
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They remained outward looking.
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They didn't have this vision of beauty and hunker down and just focus on that and that alone.
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There was this ability to allow different cultures through the mass immigration
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that was going on during that time of the Renaissance period.
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You had the world shifting from a more
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Eastern perspective, a more
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Eastern -centered world to a Western -centered world.
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And in that immigration, in that cultural, I want to say, communication,
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they were able to remain curious and have different ideas form and create unique pieces of work because of that curiosity.
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Now, some of these examples of these are in the way that they approach painting, in the way that they approached art,
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where they were able to draw from different regions of the world
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and allow each region to have an effect over the techniques used in creating art, which then go into the Sistine Chapel,
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which then go in to the Statue of David, which then go in to da Vinci's work.
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And it's that idea of remaining curious that allows you to have your idea of beauty,
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have your idea and goal and objective of what you're trying to reach, but also remain curious enough to take in inputs that can help you.
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And I think this is almost where the efficiency conversation loses me.
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Because if you're so focused on optimization and efficiency, you will almost have your blinders on.
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You won't be focused on slowing down for a bit, contemplating ideas, sharing ideas.
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Stephen Bartlett doesn't want to have two glasses of wine with a friend over dinner
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because that might take too long and ruin the next three days of his life and he's got work to do.
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But what if, while having those two glasses of wine, he slowed down, enjoyed it,
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elongated the dinner, and had a conversation which then led him to view the world in a different way,
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which then could shape the direction of his podcast and the way that the podcast moved?
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You know, I've noticed in my own life that...
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It's at the times that I slow down
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and become less focused on efficiency that I become more efficient in a way
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because I can gain more clarity over the direction of my life.
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I slow down and have more time to come to epiphanies,
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which can drastically improve what I'm doing in my life and my own work when it comes to these videos,
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the way that I come up with the ideation of my videos is in slowing down
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and thinking about ideas and coming to epiphanies on what I think could be interesting topics to talk about.
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It's following my own curiosity, picking up the books that I feel curious to read and allowing those ideas,
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and I have to slow down to allow this process to happen,
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but allowing those ideas to form new ideas within me that I can then talk about.
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If I tried to be efficient
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and I sat down on the first day of every month
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and I mapped out 15 videos that day
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that I could then pre -record the following day
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and then have 15 videos of content scheduled out over the next month
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and then I can spend time doing other things, right?
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I don't have to spend time thinking about content throughout the entire month.
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That was all done in 48 hours.
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That's the efficient way.
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But what if in that one day I came up with 15 video ideas
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and really only two or three were that great?
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What if then four days later I'm reading a book
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and a new idea pops into my head and I want to make a video about that?
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But I've already scheduled out 15 videos for that month.
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I have to then, you know, put in, I have to then, you know, put it into the next month batch of content.
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And that just becomes a bit soulless
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because by the time the next month comes around and I sit down and record it, the passion won't be there.
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I feel like there's a passion in what I'm talking about, which in some way carries over in the content, I hope.
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In some way can allow the people receiving this video to then also feel
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that passion and allow that beauty to inspire them.
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It's a slower process, but I actually think it's more efficient in a way because it makes my content better.
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It allows this channel to probably grow at a faster rate.
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But because I'm not focused on optimizing for just growth, because I'm focused on optimizing for passion,
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for depth, for beauty, for quality, to being as unique to my vision as possible,
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I have a feeling that that transcends and allows this channel to grow.
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You know, every day I am blown away at the growth of this channel.
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I just can't believe that there are that many people out there, over 400 or 500 new subscribers per day, that find these ideas interesting.
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I think I'm slightly unique as an individual.
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I think I'm slightly different as an individual.
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And, you know, I probably don't feel as though there are many people out there like me.
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But somehow it resonates.
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And I have a suspicion that what's resonating there is the fact that there is passion.
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It's in the fact that it's unique.
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And it's in the fact that my efficiency strategy is coming down to epiphanies and slowing down my thought process,
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which comes from this Renaissance model.
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Now, it's not to say that you should never be efficient.
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It's not to say that you shouldn't schedule out hours in the day to do things.
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I am very much pro -scheduling.
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I time block every day.
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I know what time I'm recording.
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I know what I need to work on.
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I have my essay writing schedule, which I've talked about on this channel before.
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And so it's not like I'm anti -efficiency.
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But what I am pro, what I'm anti -sorry is to make efficiency the goal.
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Efficiency and growth is not the objective.
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The objective is the beauty that I want to craft.
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It's the uniqueness that I can bring to the world.
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And then I can think about what's the most efficient way of achieving that objective.
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What's the most efficient way of getting there.
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But I'm not going to sacrifice the beauty of it and the quality of it for the efficiency.
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If the most efficient model to create the most amount of content takes me 10 minutes, but then the content isn't as beautiful,
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I'm not going to do that.
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If the most efficient way I can achieve the content I want to create is a five -year timeline,
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obviously it's not.
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It doesn't take me five years to make a video, but let's elongate this.
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If the only efficient way, if the most efficient way
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that I could approach my work to achieve the outcome I'm looking to achieve was a five -year process, I would do the five -year process.
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Because that beauty, that quality, that depth, that attention to detail may not reap the rewards today.
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tomorrow, next month, or even next year.
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But I have faith in the arc of the world for beauty to win in the long run.
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It's why Dostoevsky had that faith too and said that beauty would save the world.
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And it's precisely why the Renaissance period had people build buildings
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and churches that they didn't even get to live to see the finished product.
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They had that much faith in beauty.
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And I think beauty is that important.
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And I think there are
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so many examples in our world today to show why beauty is important and why it wins in the long term.
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And let's also play this out on a societal level to end out this episode, which is that beauty is also a selfless act.
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It is a noble act.
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When you think of these big fashion houses like I was
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talking about at the beginning of the episode where you have these fashion houses
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that are succeeding today based on the fact that 100 years ago, the founder had paid such attention to the small details,
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cared about beauty that much, which crafted and created this company that allows people that person could have never imagined to have even existed,
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may not even be related to, to then profit billions of dollars off their company creation.
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Now these people who are more focused on efficiency change the quality, pay less attention to the small details,
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make it more efficient, but then slowly dwindle the company's profits.
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They will remain profitable for this lifetime of the people running it.
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But for their children, for the next generation, it might be a dead business.
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So it's fine.
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Efficiency may make you more money in your life, but it will damage the future generations of humanity.
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And I think that is the lesson of beauty.
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That is the lesson of why we should be focused on beauty.
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It's not all about money right now for me.
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It's also about how can I craft a world for other people.
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And if you're a person who says, well, I don't care about that.
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I'm going to be dead.
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Then get off this channel.
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That's not what this is about.
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This is about, yes, trying to succeed in your life.
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Yes, trying to do well in your life, but also trying to make it a better world.
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And to end the video on what Dostoevsky said, once again, beauty will save the world.
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I hope you guys enjoyed this one, and until next time, take care.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video ““Optimization” Is Destroying Humanity”. Le parole che ritornano più spesso: beauty, unique, efficient, efficiency, detail. Questo video contiene 343 frasi e 4678 parole da ripetere con lo shadowing. Il parlato dura 27:19. Chi parla ha un ritmo naturale di circa 171 parole al minuto, vicino a una conversazione quotidiana. Il 86% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| efficient aggettivo | /ɪˈfɪʃənt/ | efficiente, performante |
| efficiency sostantivo | /ɪˈfɪʃ.ən.si/ | efficienza |
| renaissance sostantivo | /ɹəˈneɪs(ə)ns/ | rinascimento |
| podcast sostantivo | /ˈpɑdˌkæst/ | podcast, audioprogramma |
| banker sostantivo | /ˈbæŋkəː/ | banchiere, banchiero |
| curious aggettivo | /ˈkjʊɹ.i.əs/ | curioso, interessato |
| passion sostantivo | /ˈpæʃən/ | passione |
| objective sostantivo | /ɒbˈd͡ʒɛk.tɪv/ | obiettivo |
| compare verbo | /kəmˈpɛɚ/ | paragonare |
| principle sostantivo | /ˈpɹɪn.sɪ.pəl/ | principio |
| generate verbo | /ˈd͡ʒɛn.ə.ɹeɪt/ | generare |
| optimization sostantivo | /ˌɑptəmaɪˈzeɪʃən/ | ottimizzazione |
| lesson sostantivo | /ˈlɛs.ən/ | lezione |
| landscape sostantivo | /ˈlan(d)skeɪp/ | paesaggio, panorama |
| lens sostantivo | /lɛnz/ | lentille, lente |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| slow down verbo | rallentare, decelerare | |
| come up with verbo | ideare, escogitare | |
| end up verbo | andare a finire, finire | |
| come around verbo | /kʌ.məˈɹaʊnd/ | ripensarsi, tornare in sé |
| fall apart verbo | cadere a pezzi | |
| get off verbo | scendere | |
| go through verbo | attraversare | |
| pick up verbo | tirare su, sollevare |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- What can I do that's unique?
- What can I bring that's unique?
- I just mean that it's unique.
- I think they start with what's my target market?
- What can my business do?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | we've gone · has probably brought · I've liked |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | businesses which are · point, which is · one, which is |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | were built · will be knocked · are actually produced |
Pronuncia a cui fare attenzione
Chi parla usa 62 contrazioni e forme ridotte, come I'm, you're, doesn't. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: clothing /ˈkloʊðɪŋ/, ruthless /ˈɹuːθləs/, atheist /ˈeɪ.θi.ɪst/, ruthlessly /ˈɹuːθ.ləs.li/
- I suoni “sh” e “zh”: efficient /ɪˈfɪʃənt/, efficiency /ɪˈfɪʃ.ən.si/, passion /ˈpæʃən/, optimization /ˌɑptəmaɪˈzeɪʃən/, immigration /ˌɪmɪˈɡɹeɪʃən/
- Parole lunghe — attenzione all’accento: efficiency /ɪˈfɪʃ.ən.si/, optimization /ˌɑptəmaɪˈzeɪʃən/, curiosity /ˌkjʊɹ.iˈɑ.sə.ti/, immigration /ˌɪmɪˈɡɹeɪʃən/, potentially /pəˈtɛnʃ(ə)li/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: humanity /hjuˈmænɪti/, whereas /(h)wɛɹˈæz/, wherever /(h)wɛɹˈɛvɚ/, enhance /ɪnˈhæns/, harken /ˈhɑɹkən/
- Consonante finale — senza aggiungere una vocale dopo: efficient /ɪˈfɪʃənt/, renaissance /ɹəˈneɪs(ə)ns/, craft /ˈkɹæft/, succeed /səkˈsiːd/, podcast /ˈpɑdˌkæst/
- /æ/ — più aperta della “e”: craft /ˈkɹæft/, podcast /ˈpɑdˌkæst/, banker /ˈbæŋkəː/, passion /ˈpæʃən/, humanity /hjuˈmænɪti/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come efficient, efficiency, renaissance.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.