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We tend to think about brain rot as something that's new, a new phenomenon which has occurred because of social media and the internet,
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and the endless content, information, distraction that is out there, pulling at our thoughts, pulling at our mind,
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taking us away from our ability to mentally function in our life, in regards to our work, in regards to our own education,
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and also even seeping into our ability to focus and be present in our own personal relationships.
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Except it's not really a new phenomenon.
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Brain rot has always existed because humans have always had a brain.
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We've always had a brain that can easily be distracted.
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We've always had a brain where
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if we don't pay enough close attention to organizing our thoughts
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and coming up with the right strategies and habits to make sure that we can focus,
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we do have discipline, we have an ability to streamline our thoughts in a positive direction.
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If we don't give that a close amount of attention, our brain can easily get distracted.
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We can easily lose focus.
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That has always existed.
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It's not something that's only just occurred because of social media.
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And while social media definitely capitalizes on our brain's desire to be distracted
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and how easily we can be distracted and succumb to emotional extremes,
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extremes which pull us out of our ability to stay present and focus and be disciplined.
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Of course, social media plays into that and capitalizes off that, but it's not the root cause of the issue.
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Because at the end of the day, brain rot is just a mental cognition failure on three fronts.
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It's one, an inability to streamline, synthesize, and organize our thoughts.
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It's two, a lack of focus on the present moment.
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And three, a lack of understanding as to how our thoughts and ideas actually work.
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And so in today's video, I want to look back at who I think is probably the greatest mental cognition of all time,
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which is the 19th century businessman, John D.
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Rockefeller.
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Because after reading his biography written by the great biography writer, Ron Chernow, I am absolutely convinced that he had the greatest strategies
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and the greatest ability to use his mind and keep his mind sharp and fresh and focused on the present moment,
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despite the fact that he had
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so much going on in his life as someone who was operating at the highest levels and had politicians,
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had businessmen, had the country to deal with, yet he was able to focus, have clear thoughts, and avoid the many distractions that many of us,
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including me, succumb to, especially today, due to social media.
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And so what I'm going to do today is take the three main habits that I learned from his biography,
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Titan, in how he seemed to approach his mental cognition
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and how we can implement those three habits in our own lives to increase our own mental cognition in the 21st century.
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Which leads me into principle number one, which is to implement a synthesis buffer period.
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Now, in the Ron Chernow book, Titan, it details how John D.
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Rockefeller was famous for every time he consumed a piece of information
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or every time he had a meeting or every time he visited a workplace or a site,
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he would then allow himself five to ten minutes to sit in silence and synthesize the information that he just consumed.
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Now, the reason he did this was that he believed your brain operated in three stages.
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It consumed information.
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It needed time to buffer over that information, to allow that information to ruminate in your head.
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And then it naturally discerns between what information isn't necessary
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and what you're able to do with the rest and how you're able to use that information for your own best advantage.
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and then he would move on to the next task of the day.
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And I think in today's world with social media, that is incredibly important because
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when we think about why we have the best thoughts we ever have during the day in the shower,
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it's often because that's the only moment during the day that we're actually not distracted,
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consuming information or producing some kind of information or producing some kind of work.
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That's our only time for synthesis, our only buffer period throughout the day.
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But think about how much information you're consuming.
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Think about how much of our day is reading emails, checking social media, talking to somebody, having a meeting, then working,
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and never really sitting in silence.
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I think in today's world, more than ever, even more than John D.
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Rockefeller needed to do, We need to implement more time for synthesis, more time to allow the thoughts to ruminate in our head,
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clarify those thoughts, organize those thoughts, and then move forward.
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I think this is a huge cure for brain rot
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because all brain rot is is residue from the distraction that you just had.
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It's residue from the information you just had.
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It's when you go on TikTok and then you have this song that's a TikTok trend playing on there.
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Then you go to start work and you're humming that song.
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You're clearly not focused on the task at hand.
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You're clearly not in the present moment.
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Your brain is cluttered.
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Your thoughts aren't organized because you didn't give yourself a synthesis period.
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And so I think the way that we need to implement this today is that anytime you consume any piece of content,
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anytime you scroll on Instagram, TikTok, YouTube, whatever it is, I'm not one of those people advocating to not use social media ever.
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I use social media.
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I see the harm.
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I also see the benefit.
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But what I think is the best strategy we can all implement
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if we do choose to use social media is then to give ourselves a five to ten minute buffer period.
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Even if you didn't consume any piece of information that is important, even if it was just in the morning with your morning coffee,
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you were scrolling Instagram, you got a bit of world news, you saw a few trends, you saw some AI penguin videos or something.
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Even after that, allowing yourself five to ten minutes of silence, not checking your phone, not checking emails,
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staring at the sky, staring at a blank wall, looking at your carpet, whatever it is, sitting in silence just like this.
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Imagine me here not doing anything, just thinking.
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That allows your brain to synthesize those thoughts.
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If none of those thoughts were important, none of that information was important, that's okay.
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Your brain will then discard it and you'll be able to move on and go into your work,
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go into your day with a clear mind, with no residue.
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Because that 5 to 10 minute period is what allows your brain to decide what was important information and what wasn't.
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If none of it was important but you gave yourself 5 to 10 minutes,
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then it throws it all out and you move forward with a clear mind.
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I think it is a brilliant strategy.
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And then on top of that, you then need to incorporate that strategy into every time you have a meeting,
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every time you produce a bit of work, every time you read a book.
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Giving yourself 5 to 10 minutes after that task to then synthesize that information, you'll also be able to retain more information,
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to learn more effectively, to learn faster.
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When I started implementing this, where every time I read a book, I then sat for five to ten minutes.
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I didn't continue writing the notes I was writing while reading the book.
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I just sat in silence.
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And my brain naturally just thought about the information I had.
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I thought about it for a bit.
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I ruminated with it for a bit.
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And then eventually I was able to discern between what I wanted to keep, what I didn't, what I thought about the information I just had.
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And I ended up remembering more of that book.
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I ended up remembering more of that information for weeks, months, years ahead because I actually spent time thinking about it.
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And this is a really easy process.
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You don't naturally need to think about the information.
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Your brain will just naturally do it.
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Your brain is its own organizer.
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The human brain was designed specifically to organize thoughts, to sort it between what's useful, what's not, what to do with what piece of information.
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It's fine.
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That's just baseline level competence.
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But because we're so distracted by social media, people aren't operating on a baseline level.
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You don't need to be a genius.
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You don't need to be super talented.
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You don't need to have a natural ability to be more clear thinking, to be more intelligent, to be more focused,
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to be more disciplined, to be smarter.
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You actually don't even need that.
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All you need is for your brain to just have the time to do its job at a baseline human level,
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not a talented level, a average level.
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And that will make you talented in today's world because most people aren't operating at an average level.
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And I think John D.
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Rockefeller understood this.
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I think he gave himself this five to ten minute synthesis period because he understood that most people don't even do that.
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Most people don't even bother to allow their brain to just have the time to do what it needs to do.
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And that will give you a huge advantage for not much effort.
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You don't need to actively think about the information you just consumed.
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Your brain will just do that for you.
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Your brain will always give you thoughts.
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Ideas will randomly pop into your head.
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Try and control the thoughts and ideas that come into your head.
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You can't.
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It's just going to happen.
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So just let your brain do what it does and you will notice a huge benefit for it
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And I think in today's world with social media and brain rot
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that five to ten minute synthesis period is So crucial and it sounds so banal so simple.
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So just like what is this piece of information?
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This isn't valuable, but it is If you implement this, you will notice a world of difference.
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Which leads me in to habit number two, which is always ask yourself what you can do right now.
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And John D.
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Rockefeller understood this to such a great level that during the 1837 market crash,
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while everyone else was consumed with the information over what stocks are crashing, what's happening, oh my god,
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this is terrible, they were extremely emotionally charged for obvious reasons.
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I'm sure if I was in that position, I would also be incredibly scared, anxious, emotionally charged.
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But John D.
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Rockefeller wasn't because he thought to himself, what can I do about it?
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The market has crashed.
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What can I change?
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Can I rewrite history?
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Of course not.
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So what can I actively do?
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One thing, I can pay attention to what's going on
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and I can actively try and discern between what piece of information is going to be useful for me,
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what will allow me to act upon this and benefit myself and what's not.
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everything's going wrong, but what can I actually do?
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What do I have within my control to gain the best advantage out of this current situation
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while everyone else is in emotional distress?
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And what did John D.
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Rockefeller do?
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Through some level of genius, he was able to come out even more rich after the market crash than he was before the market crash.
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His net worth increased while everyone else's decreased because he actively separated from that emotion and only asked himself one thing,
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which is what can I actually do?
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And this is in regards to social media constantly filling you up with information
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and news and content that can emotionally charge you.
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You know, I might see a video online of someone saying that Dostoevsky is not a good writer.
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That's going to make me angry.
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That's going to make me emotional.
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If I put my phone down that very moment and went into work,
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I would just be thinking about this idiot who said Dostoevsky's not a good writer.
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That's a very unique example for me.
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That's my kind of rage bait, I would say.
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Now, if I actively thought about what can I actually do with that information, what can I do about it right now, it's nothing.
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I can't change that person's mind.
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I don't know who that person is.
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It actually doesn't matter.
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And think about how many pieces of content we're getting on social media to do with information
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that emotionally charges us that we can do nothing about.
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This is like 90% of the global news.
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Of course, it's important to stay informed and keep up with what's going on in the world.
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But it's also important to understand when you can
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and can't do something about it and not allow it to emotionally affect you throughout the day.
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Because even if you care deeply about something
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and you see a bit of news online about how something might have happened there
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and that's made you upset or angry or happy, whatever it is, if you allow that emotion to carry through into your work,
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you're now also going to suffer.
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You're now also going to pay for the bad actions of somebody else
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that you don't even know that you can be upset about.
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But if you allow that to stay in your mind and emotionally charge you, it will affect your ability to work
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and ultimately affect your ability to make the change in the world that you want to make.
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And this is a similar concept to something that Tolkien even talked about, which is that too often we confuse information for wisdom and prudence.
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Too often we think that being informed is just knowing a lot about what's going on in the world.
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But we also need to, more than that, focus on what can we do about it?
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How can we implement it?
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How does this actually, why does this matter?
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How does this take an effect?
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How can I use this information to create a better life for myself, to feel more fulfilled, to serve humanity in a better way,
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to do a better job?
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Whatever it is, that's prudence.
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Prudence isn't knowing everything, but it's knowing what to do within the situation.
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That's what you always need to focus on.
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In this age of social media, your brain can be so cluttered,
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you can deal with so much brain rot because you're actively not focused on just what you can do.
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Now, easier said than done to detach yourself emotionally from certain things is extremely difficult, but it's so important.
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And if you're going to engage with social media, you need to learn this skill of being able to take in information
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and just discard it and move on and start your work without being emotionally cluttered by it,
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because that will distract you and your work will suffer as a result due to things completely out of your control.
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You shouldn't allow that to happen.
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That doesn't need to happen.
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We need to all get better at always asking ourselves, what can I do about it?
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If the answer is nothing, move on instantly.
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Which leads me in to habit number three, which is to build a disciplined meditative daily habit.
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Something that John D.
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Rockefeller did was he kept this red ledger where he actually recorded every single cent
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that went in and out of his account, every single cent of a transaction that his business was making.
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Now, this was an extremely crazy, extreme habit to have, keeping track of every single cent.
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I don't think there'd be a businessman alive today who even does that or comes anywhere near doing that.
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This is extreme.
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But what it did was it grounded him firmly in reality.
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It allowed him to understand the precise, real situation he was in.
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How much did I make today?
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How much did I lose?
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What did this deal do for the company?
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What didn't it do?
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How much capital do I have to work with?
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It grounded him.
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It centered him.
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It allowed him to be clear in the directions and the steps he needed to take moving forward
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in order to build and fix and do whatever it was he wanted to do.
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Now, with social media, with the whole world, with everything that's going on online right now,
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it can be easy to be pulled out of the reality of your situation.
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It can be easy to be destabilized, decentralized, and not really be very much in the moment, be very present.
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So you need to come up with a physical meditative habit that you can do that just centers you, that just grounds you.
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Meditation is good for some people.
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For some people, it's not.
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I prefer something with a little bit of movement, not just sitting there meditating, but actually an order, a task that centers my brain,
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like what John D.
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Rockefeller did.
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You know, you have your meditative period where you're synthesizing the information.
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That's habit number one.
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But you need a sort of physical movement, whether that's a walk, whatever it is, you need to come up with a process for you.
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For me, oddly enough, it's wearing suits.
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When I put this suit on, it's a slower process than if I just put on shorts and a t-shirt.
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That's super easy.
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Putting on a suit, you've got to put on your trousers, put on your button shirt, button it up, tuck it into your trousers,
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do up your tie, put on the jacket.
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It's a layering, meditative process.
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It takes a little bit of time.
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But what that does is it centers me in the moment.
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It grounds me in the moment.
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I'm then going to produce better work because of it, because I'm centered and focused.
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Now, I actually have a little thing to admit here, which is that about a week ago,
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I recorded a video where I sat down and I didn't, I wasn't as focused in my suit preparation as usual.
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My brain was a little bit scattered and the video, I wasn't really happy with it.
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I didn't think I communicated very effectively.
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I didn't think I came across as a professional in what I'm trying to do here.
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I just felt as though I was like an amateur.
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I was just speaking off the cuff.
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Lots of ums, ah, there was going to have to be lots of edits throughout the video because I stumbled over words.
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I just wasn't happy with it.
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And the video never went out because I just was that upset with it.
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And so after that, I made sure to take even more caution when putting on my suit, when doing this meditative process,
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to actually zone in, to actually focus, to actually center myself in the moment.
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And hopefully I'm communicating better because of it.
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Fingers crossed.
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Let me know in the comments if I am.
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And so this isn't that you come up with a process and every time you do it, it meditates you, it centers you.
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You also need to be focused on it.
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You also need to make sure that while you're doing this process, it's not just habit and muscle memory.
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It's a habit that you actively focus for.
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And it's super quick.
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You know, putting on a suit takes, what, 90 seconds to two minutes.
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And then I do my hair or something.
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You know, it's three minutes long.
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But that three minutes centers you and it grounds you.
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I'm sure for John D.
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Rockefeller, this grounded him throughout the day because every time there's a transaction,
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it took him 10 seconds to just – because he kept the ledger already.
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He knew all the dollars there in his account.
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He was then told, you know, 50,000 went here.
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He could just minus 50,000 from the amount and write in the exact amount.
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It was a 10-second process.
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But he was doing this every, I don't know, 15, 20 minutes,
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however much, however often he had money flowing through his accounts and transactions going through.
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I imagine it was often.
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So he's meditating himself and centering himself over and over again.
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And he was focused on it in the moment.
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And I think it makes a huge difference, especially in today's world where we can be so distracted.
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I think we all need small little physical habits that can help us ground ourselves.
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I'm not saying you need to keep track of every cent that's in your account.
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I'm not saying you need to wear suits wherever you go.
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I'm saying you need to come up with a physical habit that grounds you, that works for you, that suits you in your life,
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that you can find value in.
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With that said, I hope you guys enjoyed this video.
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I hope you guys found value in it.
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Once again, thank you for all the support on this channel.
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And until next time, take care.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “This 19th Century Cure For Brain Rot Will Make You Unstoppable”. Questo video contiene 290 frasi e 3576 parole da ripetere con lo shadowing. Il parlato dura 20:12. Chi parla ha un ritmo naturale di circa 177 parole al minuto, vicino a una conversazione quotidiana. Il 85% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| habit sostantivo | /ˈhæb.ɪt/ | abitudine, consuetudine |
| consume verbo | /kənˈsum/ | consumare |
| implement verbo | /ˈɪmpləmənt/ | mettere in pratica, attuare |
| distract verbo | /dɪˈstɹækt/ | distrarre |
| actively avverbio | /ˈæktɪvli/ | attivamente |
| synthesis sostantivo | /ˈsɪnθəsɪs/ | sintesi |
| silence sostantivo | /ˈsaɪ̯ləns/ | silenzio |
| organize verbo | /ˈɔɹɡənaɪz/ | organizzare |
| naturally avverbio | /ˈnæt͡ʃ.(ə.)ɹə.li/ | naturalmente |
| discipline sostantivo | /ˈdɪsəplɪn/ | disciplina |
| buffer sostantivo | /ˈbʌfəɹ/ | soluzione tampone |
| talented aggettivo | /ˈtæləntɪd/ | dotato, talentuoso |
| regards sostantivo | /ɹɪˈɡɑɹdz/ | cordiali saluti |
| businessman sostantivo | /ˈbɪznəsmæn/ | uomo d'affari, affarista |
| biography sostantivo | /baɪˈɑɡɹəfi/ | biografia |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| come up with verbo | ideare, escogitare |
| end up verbo | andare a finire, finire |
| come across verbo | dare l'impressione, avere l'aria |
| go out verbo | uscire, andare fuori |
| go through verbo | attraversare |
| keep up with verbo | tenere dietro a |
| sit down verbo | sedersi, accomodarsi |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- It's residue from the information you just had.
- How can we implement it?
- How much did I make today?
- How much did I lose?
- How much capital do I have to work with?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | be distracted · can be distracted · be disciplined |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | phenomenon which has · someone who was · one, which is |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | has occurred · has always existed · We've always had |
Pronuncia a cui fare attenzione
Chi parla usa 72 contrazioni e forme ridotte, come don't, you're, I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: synthesis /ˈsɪnθəsɪs/, bother /ˈbɑðɚ/, synthesize /ˈsɪnθəsaɪz/
- I suoni “sh” e “zh”: emotionally /ɪˈməʊʃənəli/, transaction /tɹænˈzækʃən/, distraction /dɪsˈtɹæk.ʃən/, emotion /ɪˈməʊ.ʃən/, sharp /ʃɑɹp/
- Parole lunghe — attenzione all’accento: emotionally /ɪˈməʊʃənəli/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, biography /baɪˈɑɡɹəfi/, incredibly /ɪŋˈkɹɛdɪbli/, communicate /kəˈmjuːnɪkeɪt/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: habit /ˈhæb.ɪt/, harm /hɑːm/, humanity /hjuˈmænɪti/, wherever /(h)wɛɹˈɛvɚ/, hum /ˈhʌm/
- Consonante finale — senza aggiungere una vocale dopo: habit /ˈhæb.ɪt/, implement /ˈɪmpləmənt/, distract /dɪˈstɹækt/, synthesis /ˈsɪnθəsɪs/, silence /ˈsaɪ̯ləns/
- /æ/ — più aperta della “e”: habit /ˈhæb.ɪt/, distract /dɪˈstɹækt/, actively /ˈæktɪvli/, naturally /ˈnæt͡ʃ.(ə.)ɹə.li/, talented /ˈtæləntɪd/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come habit, consume, implement.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.